Welcome Brain Consulting

What Welcome Brain Consulting does

Welcome Brain Consulting is a UK-based neuroinclusion consulting firm headquartered in Edinburgh, founded in 2023. The firm provides training, audits, mentoring, and tiered accreditation services to two distinct customer segments: organisations seeking to build neuroinclusive workplaces, and venues and event spaces seeking to differentiate through cognitive and sensory accessibility credentials. Core products include CPD-certified Training and Workshops (including the Neurodiversity First Responder Training sold at £175 per delegate), the Neurodiversity Audit and Certification programme (a five-area review covering workplace inspection, employee surveys, leadership interviews, hiring/onboarding, and management practices), the Neuroinclusive Venue Accreditation with Silver, Gold, and Platinum tiers, the free Neurodiversity in Events Checklist co-developed with ABPCO, EICC, and the Royal College of Psychiatrists, and the Welcome to Work Pledge for neuroinclusive hiring.

The firm's underlying technology is principally proprietary frameworks and assessment methodologies rather than software platforms; there is no disclosed AI/ML model, SaaS product, or application layer, and the core intellectual property is the tiered accreditation structures and industry-validated checklists that are positioned as the UK standard for neuroinclusive events. Distribution combines direct enterprise sales to HR teams, venue operators, and senior leadership with self-serve individual training bookings via an online store, supplemented by thought-leadership-led demand generation through conference keynotes (The Meetings Show, Hospitality Live, ABPCO, ICCA UK and Ireland, ChangeHR, Holyrood Insight) and free downloadable toolkits.

Revenue is generated across four professional-services streams: Training and Workshops, Venue Accreditation, Audit and Certification, and Speaking and Consultancy. Pricing for accreditation and audit engagements is quote-based and not publicly disclosed; training follows unit pricing at £175 per delegate. The firm is founder-led (Andy Williamson) with clinical authority anchored by Chartered Psychologist Dr. Claire Renfrew, and has secured enterprise clients including NHS Scotland, NatWest, ACC Liverpool, Aston Villa, Celtic, Arsenal, Sunderland, Everton, and EICC, alongside education and third-sector engagements.

Name

Welcome Brain Consulting

Legal name

Welcome Brain Consulting

Website

https://welcomebrain.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Welcome Brain Consulting is an Edinburgh-based neuroinclusion advisory firm founded in 2023 that provides training, audits, and tiered accreditation to organisations and venues. It serves HR teams, senior leadership, and event-space operators through proprietary frameworks including the Neurodiversity in Events Checklist and Venue Accreditation.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Training & Workshops: CPD-certified neuroinclusion training delivered in-person or online, including the full-day Neurodiversity First Responder course at £175 per delegate. Training is sold via scheduled cohort dates and can be arranged as a dedicated organisational session.
2. Venue Accreditation: Tiered accreditation programme (Silver, Gold, Platinum) for conference centres, hotels, and event spaces. Venues pay an assessment/accreditation fee for the independent Welcome Brain Neuroinclusive Venue Accreditation.
3. Audit + Certification: Comprehensive five-area workplace audit for organisations covering physical environment, employee surveys, leadership interviews, hiring/onboarding, and management practices. Organisations that complete recommended changes earn the Welcome Brain Certification. Certified members receive discounts on training and consultancy services.
4. Speaking & Consultancy: Consultants speak at conferences and industry events as expert voices on neuroinclusion. Customised consulting engagements for organisations and venues are also offered, likely on a project or retainer basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Welcome Brain Consulting provides neuroinclusion consulting, training, audits, and tiered accreditation (Silver, Gold, Platinum) for organisations, venues, and events. Core services include CPD-certified training programmes (including the Neurodiversity First Responder course), a five-area workplace audit leading to Welcome Brain Certification, and a Neuroinclusive Venue Accreditation framework. The firm also co-developed the Neurodiversity in Events Checklist with ABPCO and EICC, and offers the free Welcome to Work Pledge for neuroinclusive hiring.

Product overview

Welcome Brain Consulting offers a portfolio of neuroinclusion consulting and accreditation services for organisations and venues. The core offering consists of three main service lines: Training & Workshops (including the flagship Neurodiversity First Responder Training programme), Venue Accreditation with Silver/Gold/Platinum tiers, and Neurodiversity Audit + Certification for organisations. Supporting these are the free Neurodiversity in Events Checklist (developed with ABPCO and EICC) and the Welcome to Work Pledge for neuroinclusive hiring. The company delivers CPD-certified training programmes both online and in person, led by sector experts including Dr. Claire Renfrew.

Differentiator

Problem solved

Functional benefit

Brands

• Welcome to Work Pledge: A free initiative and pledge for employers to improve accessibility of hiring processes, focusing on job postings, candidate selection, and interviews
• Neurodiversity First Responder Training
• Neurodiversity Audit + Certification
• Neuroinclusive Venue Accreditation

Products and services

• Training & Workshops

Quantifiable outcome

• NatWest Audit Academy at EICC became the first Welcome Brain Gold-Certified event, and neuroinclusive elements were incorporated back into NatWest's corporate practices
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ABPCO (Association of British Professional Conference Organisers)coreStrategic or Co-development PartnerWelcome Brain co-developed the Neurodiversity in Events Checklist with ABPCO and EICC. This partnership resulted in a three-tier framework (Silver, Gold, Platinum) now used as the industry standard for neuroinclusive events. ABPCO and Welcome Brain jointly promote the checklist and certification at ABPCO events and publications. This is the company's most prominent strategic partnership and was recognised with the 2025 ABPCO Excellence Award for Best Partnership.
• Edinburgh International Conference Centre (EICC)coreStrategic or Co-development PartnerWelcome Brain co-developed the Neurodiversity in Events Checklist with EICC and ABPCO. EICC hosts Welcome Brain-certified events including the NatWest Audit Academy (first Gold-Certified event) and Fertility Conference 2026 (first Gold-Certified association event). EICC serves as a reference venue for the accreditation programme and a showcase for Welcome Brain's standards. The partnership generated significant case study evidence and was recognised in multiple awards.
• Royal College of PsychiatristsminorStrategic or Co-development PartnerThe Royal College of Psychiatrists is listed as a co-developer of the Neurodiversity in Events Checklist alongside Welcome Brain, ABPCO, and EICC, lending clinical credibility to the framework. The level of ongoing engagement is unclear from available sources.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Purple: UK-based disability inclusion consultancy that advises employers and venues on accessibility and runs its own disability-confident accreditation programme. Closest direct peer to Welcome Brain: same geography, similar B2B advisory model, comparable accreditation-style commercial offering for organisations and venues.
• Lexxic: Specialist UK neurodiversity consultancy providing workplace assessments, coaching, and training for employers and employees. Direct peer: identical problem space (neurodivergent employees in workplaces), overlapping services (coaching, training, employer advisory), and competing for the same HR and senior-leadership buyers.
• Genius Within: UK-based social enterprise providing neurodiversity coaching, training and workplace consultancy for employers. Direct peer to Welcome Brain: same customer base (HR and senior leaders), same neurodiversity focus, and overlapping service lines (coaching, training, workplace programmes).
• Exceptional Individuals: UK-based autism and neurodiversity employment support organisation offering training, recruitment support, and workplace adjustments advice. Direct peer: shares the neurodiversity employment mission, targets HR teams, and overlaps with Welcome Brain's training and workplace consultancy workstreams.

Others

• The Valuable 500: Global disability inclusion campaign backed by 500+ CEOs committing to disability inclusion. Not a direct competitor; serves as a demand-generation ecosystem that pulls employers towards specialist providers like Welcome Brain for neuroinclusion execution.
• Autistica: UK autism research and policy charity. Not a direct competitor; provides evidence base, research partnerships and policy advocacy that supports the broader neurodiversity agenda Welcome Brain commercialises, and overlaps indirectly via the Royal College of Psychiatrists relationship network.

Emerging players

• Evenbreak: UK disability employment social enterprise running a jobs board and advising employers on inclusive recruitment. Emerging peer: overlaps with Welcome Brain's hiring/recruitment segment (Welcome to Work Pledge) and shares a UK focus on disability and neurodiversity inclusion at work.
• Auctus Neurodiversity Employment Solutions: UK consultancy focused on neurodiversity employment support for employers and candidates, including workplace assessments and training. Emerging peer: similar UK focus and neurodiversity employment mission, but smaller service portfolio and no equivalent tiered accreditation framework.
• ClearTalents: UK software platform helping employers capture employee accessibility and reasonable-adjustment needs. Emerging peer: adjacent offering (workplace inclusion tooling for HR) rather than full-service consultancy; complementary rather than directly competitive but competes for the same HR-tech and inclusion budget.

Broad incumbents

• Business Disability Forum: Long-established UK membership body providing D&I advisory, benchmarking, and training to corporate members on disability and inclusion. Broad incumbent: covers the same corporate buyer audience as Welcome Brain with broader (not neurodiversity-only) advisory services and a much larger organisational footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/welcome-brain-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welcome Brain Consulting