Cherry Growers Australia

What Cherry Growers Australia does

Cherry Growers Australia Limited (CGA) is the prescribed peak industry body for the Australian cherry industry, established in 1966 and operating as a member-based not-for-profit that converted to a company limited by guarantee in May 2025. Headquartered in Hobart with a second office in Brisbane, CGA represents 350+ cherry orchards across six Australian states, delivering industry advocacy, R&D coordination, export market development, biosecurity support, and extension and communication services to Australian cherry growers.

CGA's core offering is a portfolio of member services rather than a unified product. Key service lines include the Cherry Connections Program (business networking), the Extension and Communication project CY22002 delivered jointly with NSW DPIRD, the Victoria Cherry Association, Fruit Growers Tasmania and SARDI (newsletters, webinars, podcasts, technical videos, case studies, factsheets), an Export Manual for international trade, export statistics, and industry awards. The organization maintains a multi-language website (English, Chinese, Indonesian, Vietnamese, Thai, Hindi, Cantonese) and an exporter/importer portal to support trade with Asian markets including China, Korea, Thailand, Taiwan and Japan. Communication is delivered through Facebook, LinkedIn, Instagram, YouTube, Spotify and email newsletters.

CGA's business model is not commercial. It is funded through statutory levies collected by the Australian Government Department of Agriculture, Forestry and Fisheries (DAFF) Levies Revenue Service and contributions from Hort Innovation, which passes both government and industry funds into R&D and marketing programs. There are no disclosed product pricing models, revenue figures, or external investors; the organization is member-driven and governed by a board of directors representing growers from different Australian states.

Name

Cherry Growers Australia

Legal name

Cherry Growers Australia Limited

Website

https://cherrygrowers.org.au

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Cherry Growers Australia Limited is the prescribed peak industry body for the Australian cherry industry, representing 350+ orchards across six states. Founded in 1966, it delivers advocacy, R&D coordination, export support and extension services to Australian cherry growers, funded via statutory levies and Hort Innovation.

Ownership category

akta.pro rank

Headquarters

HQ city

West End

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Marketing channels7 records

Core offering

Cherry Growers Australia (CGA) is the prescribed peak industry body for the Australian cherry industry. It delivers member-based services including industry advocacy, research and development coordination, export market development, biosecurity support, and extension and communication services. CGA represents growers across 6 Australian states with over 350 orchards and funds its activities through statutory levies collected by DAFF and contributions from Hort Innovation.

Product overview

Cherry Growers Australia (CGA) is a not-for-profit member-based industry organization serving as the peak industry body for the Australian cherry industry. Rather than offering a unified software product, CGA provides a portfolio of member services including industry advocacy, research and development coordination, export market development, biosecurity support, and extension and communication services. Key service offerings include the Cherry Connections Program (business networking), the Extension and Communication project (CY22002) delivering newsletters, webinars, podcasts, technical videos, case studies, and factsheets, an Export Manual for international trade, and industry awards recognition. The organization facilitates connections across 350+ orchards across 6 Australian states through events, regional grower groups, and international trade shows.

Differentiator

Problem solved

Functional benefit

Products and services

• Cherry Connections Program
• Extension and Communication Project (CY22002)
• Export Manual
• Cherry Industry Awards
• National Cherry Industry Conference

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• NSW DPIRD (New South Wales Department of Primary Industries and Regional Development)coreStrategic or Co-development PartnerNSW DPIRD leads the Extension and Communication for the Australian Cherry Industry project (CY22002). They provide research and extension services to support cherry growers across Australia.
• Victoria Cherry AssociationcoreStrategic or Co-development PartnerPartnership in the Extension and Communication project for the Australian Cherry Industry, representing Victorian cherry growers.
• Fruit Growers TasmaniacoreStrategic or Co-development PartnerPartnership in the Extension and Communication project for the Australian Cherry Industry, representing Tasmanian cherry growers.
• SARDI (South Australian Research and Development Institute)coreStrategic or Co-development PartnerPartnership in the Extension and Communication project for the Australian Cherry Industry, providing research and development support for South Australian growers.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Summerfruit Australia: Australian peak industry body for summer stonefruit growers (peaches, nectarines, plums, apricots). Most directly comparable to CGA as a horticultural member-based industry association operating under similar statutory levy and Hort Innovation funding arrangements.
• Apple and Pear Australia (APAL): Peak industry body representing Australian apple and pear growers. Shares CGA's structure of levy-funded advocacy, R&D coordination, and export development for Australian orchard fruit, and is explicitly cross-represented through CGA Director Fiona Hall.
• Citrus Australia: Statutory peak industry body for Australian citrus growers. Closely comparable member-based structure, statutory levy collection, Hort Innovation partnership, and focus on export market development (particularly Asia) for Australian fruit.
• Berries Australia: Industry body representing Australian berry growers. Operates under the same Australian horticultural levy and Hort Innovation funding framework as CGA and serves a similar member-base of small-to-medium Australian fruit growers.
• Avocados Australia: Australian avocado industry peak body. Direct comparable as a horticultural industry association funded through statutory levies with similar mandate covering R&D, marketing, and export support for Australian growers.
• Australian Table Grape Association: Peak industry body for Australian table grape growers. Comparable as a levy-funded horticultural industry association focused on export market development in Asia and seasonal premium crop production.

Broad incumbents

• Hort Innovation: Australia's horticulture research and development corporation that partners with CGA and is the conduit for levy and government R&D funds. Operates across all Australian horticulture rather than a single commodity, making it a broader incumbent rather than a direct peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CherryGrowersAustralia
• Facebookfacebook.com/cherrygrowers
• LinkedInlinkedin.com/company/cherry-growers-aus
• Instagraminstagram.com/cherrygrowersaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Growers Australia