Australian Table Grape Association
The Australian Table Grape Association is the not-for-profit peak industry body for Australian table grape growers and exporters, coordinating export registration, biosecurity programs, traceability systems, and quality standards, funded via Hort Innovation levies and Australian Government contributions.
- Company typePrivate
- Founded2000
- HeadquartersMildura, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Australian Table Grape Association does
The Australian Table Grape Association (ATGA) is the peak not-for-profit industry body representing Australian table grape growers and exporters, headquartered in Mildura and operating with a small staff of 1-10 employees. Founded around 2000 and incorporated as Australian Table Grape Association Inc., ATGA coordinates industry-wide programs across biosecurity (particularly Queensland fruit fly suppression), export registration and protocol market compliance, quality and maturity standards, traceability, and government advocacy on water and labour policy. The organization serves growers across Queensland, New South Wales, Victoria, South Australia, and Western Australia (Swan Valley), and supports exporter access to Asia-Pacific markets including Japan, China, the Philippines, New Zealand, and Taiwan (under negotiation).
ATGA's core digital infrastructure comprises two products: the Plug-and-Play Traceability Platform, a QR-enabled supply chain traceability system developed with Result Group and aligned to GS1 Australia standards, and Exports Online/MRL App, a mobile and web tool providing real-time maximum residue limits and withholding period data with offline capability. Supporting modules include Queensland fruit fly management resources (including subsidized Male Annihilation Technique cups, with 10,000 units subsidized as part of area-wide suppression), weekly evapotranspiration updates for irrigation planning in Sunraysia, and national maturity testing procedures using Brix measurement. The organization also co-supports the VitiCert Australia grapevine certification program launched in 2026 alongside Wine Australia.
ATGA operates as a member-based nonprofit funded primarily through Hort Innovation using statutory table grape research and development levies and Australian Government co-contributions, supplemented by Agriculture Victoria grants and federal project funding (including a 2024 National Agriculture Traceability Grants award). It does not charge traditional membership fees; export registration involves nominal fees and select grower inputs (e.g., MAT cups) are sold at subsidized unit pricing. Go-to-market is event-driven, conducted through export information sessions across growing regions, workshops, field days, and grower meetings, complemented by a multi-channel communications program including the Pick of the Bunch newsletter, quarterly Vine Magazine, and active social media presence.
Australian Table Grape Association firmographics
Firmographics- Name
- Australian Table Grape Association
- Legal name
- Australian Table Grape Association Inc.
- Website
- https://australiangrapes.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Australian Table Grape Association is the not-for-profit peak industry body for Australian table grape growers and exporters, coordinating export registration, biosecurity programs, traceability systems, and quality standards, funded via Hort Innovation levies and Australian Government contributions.
- Ownership category
- akta.pro rank
Australian Table Grape Association industry classification
Industry- Product category
- Agricultural Industry Association Services
- NAICS
- Grape Vineyards (111332)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Table Grape Vineyard Operations (Fresh-Market Quality, Clusters, Compliance) (AFAGAJAI)
- akta.pro secondary industries
- Post-Harvest Grape Handling & Logistics (Sorting, Bins, Transport to Winery/Packhouse) (AFAGAJAH), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Fresh Fruit Wholesale (AFAIACAA)
Keywords
Where Australian Table Grape Association is headquartered
LocationHeadquarters
- HQ city
- Mildura
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Australian Table Grape Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Industry Levies and Government Funding: The ATGA operates as a not-for-profit industry association funded through Hort Innovation using table grape research and development levies and contributions from the Australian Government. Additional funding from Agriculture Victoria grants and other government programs supports specific projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Subsidized MAT cups for Queensland fruit fly control |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Australian Table Grape Association product offering
Product offeringCore offering
The Australian Table Grape Association (ATGA) is the peak industry body representing Australian table grape growers and exporters. It provides export registration, traceability platforms, biosecurity and pest management programs, market access advocacy, minimum maturity standards, and technical resources funded through statutory research and development levies and Australian Government contributions via Hort Innovation.
Product overview
The Australian Table Grape Association (ATGA) operates as an industry development organization offering a suite of digital and physical products for Australian table grape growers. The core digital infrastructure consists of the ATGA Plug-and-Play Traceability Platform (QR-based supply chain traceability) and the Exports Online/MRL App (real-time maximum residue limits and export registration). Supporting modules include Queensland fruit fly management resources (treatment tools, MAT cups), Evapotranspiration updates for irrigation planning, and Maturity Testing procedures. These products serve to support export compliance, biosecurity management, and grower productivity across the Australian table grape industry.
Differentiator
Problem solved
Functional benefit
Brands
- ATGA Plug-and-Play Traceability Platform: QR-enabled traceability platform developed in partnership with Result Group providing supply chain visibility, compliance support, and consumer engagement for the Australian grape industry
- Australian Grapes
Products and services
- ATGA Plug-and-Play Traceability Platform QR-enabled supply chain traceability platform developed with Result Group that provides end-to-end visibility, export compliance support, and consumer engagement tools for Australian table grape growers and exporters.
- ATGA Exports Online (MRL App) Web-based dashboard and mobile application providing real-time information on maximum residue limits (MRLs), withholding periods, and export registration functionality for domestic and export markets. Available on Google Play and App Store with offline capability.
- Queensland Fruit Fly Treatment Resources
Quantifiable outcome
- 78% consumer acceptability achieved in 2023, up from 71% in 2022, approaching the 80% target set in 2019
- +3 more outcomes
Companies that use Australian Table Grape Association
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Australian Table Grape Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Australian Table Grape Association partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Wine AustraliacoreWine Australia launched VitiCert Australia, a national certification program for grapevine planting material. ATGA is one of the supporting industry bodies alongside Australian Grape & Wine and Greenlife Industry Australia. The program aims to improve vine quality and reduce risks from virus infection, trunk disease, and incorrect varietal identity through nationally consistent standards.
- Result GroupcorePartnership to develop the ATGA Plug-and-Play Traceability Platform using QR-enabled labels for supply chain visibility, compliance support, and consumer engagement. Result Group also showcased EcoMark Natural Branding laser marking system at Hort Connections 2026.
- GS1 AustraliacoreCollaboration on table grape traceability pilot implementing world-class traceability practices based on global GS1 standards. GS1 Australia's chief customer officer Marcel Sieira emphasizes empowering export supply chains with international traceability systems.
- Agriculture VictoriacoreMultiple partnerships including: traceability pilot trial during 2021/22 season, drought support through Look Over the Farm Gate grant, weekly evapotranspiration updates for Sunraysia, and support for industry events. Agriculture Victoria also provided support for the Murray-Darling Basin Plan submission.
- Greenlife Industry AustraliaminorIndustry partner in VitiCert Australia certification program development, working with Wine Australia and supporting industry bodies.
- Australian Grape & WineminorIndustry body partnership in VitiCert Australia program and broader wine/grape industry initiatives. ATGA participates as a supporting industry body alongside this organization.
- Australian Wine Research InstituteminorPartner in Optimising Vineyard Spray Application video series produced by ATGA in partnership with Murray Valley Winegrowers and Hort Innovation.
- Murray Valley WinegrowersminorJoint production partner for vineyard spray application video series alongside Australian Wine Research Institute and Hort Innovation.
- Nutrien Ag SolutionsminorTechnical partnership for early monitoring for mealybug video content, featuring agronomist Scott Paton providing expertise on pest monitoring programs.
- Australian Government Trade Diversification Network (TDN)coreATGA accepted into the Australian Government's new Trade Diversification Network under the $50 million Accessing New Markets program, helping drive horticulture market opportunities and strengthen export diversification.
- Foodstuffs NZminorMajor New Zealand retailer participating in traceability pilot video series, selling over 3 million kilograms of Australian grapes annually. Featured in supply chain traceability discussions.
- MG MarketingminorNew Zealand's largest fresh produce importer participating in traceability pilot, providing insights on quality assurance, regulations, and product authenticity verification.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Australian Table Grape Association competitors and assessment
Company assessmentBroad incumbents
- Hort Innovation: Hort Innovation is the national R&D and marketing body for Australian horticulture, and ATGA's primary funding channel via statutory levies. It is the apex industry-services entity ATGA interfaces with, making it the closest peer in mandate and funding model even though it operates across all horticulture rather than table grapes alone.
Direct peers
- Citrus Australia: Citrus Australia is the peak industry body for Australian citrus growers and exporters, operating under an analogous levy-funded, Hort Innovation-aligned model. It is the most directly comparable peer in structure, mandate, and export market access coordination.
- Apple and Pear Australia (APAL): APAL is the peak industry body for Australian apple and pear growers, funded via similar Hort Innovation levy arrangements. It offers a directly comparable member-services, R&D-coordination, and export-market-access mandate to ATGA.
- Summerfruit Australia: Summerfruit Australia is the peak industry body for Australian stonefruit growers/exporters, structurally analogous to ATGA. It coordinates export registration, biosecurity, and quality programs for a separate fresh-produce commodity, making it a like-for-like peer.
- AUSVEG: AUSVEG is the peak industry body for the Australian vegetable sector, with a broader fresh-produce scope but highly analogous governance, levy funding, and export market access functions. Comparable in scale and operational model to ATGA.
- Berries Australia: Berries Australia is the peak industry body for Australian berry growers, operating under similar Hort Innovation levy funding with comparable biosecurity, traceability, and export access mandates. Directly comparable as a fellow fresh-produce peak body.
- Dried Fruits Australia: Dried Fruits Australia co-publishes the Vine Magazine with ATGA and represents a closely adjacent fresh/dried grape industry body. It shares stakeholder geography (Sunraysia region) and similar policy and biosecurity concerns, making it a tight regional peer.
- Wine Australia: Wine Australia is the peak R&D, marketing, and regulatory body for the Australian wine grape sector. ATGA is an explicit supporting partner in Wine Australia's VitiCert Australia certification program, and the two bodies share vine-health, biosecurity, and trade policy interests.
- Australian Grape and Wine Incorporated: Australian Grape & Wine is the combined wine grape and wine industry peak body, also a supporting partner in VitiCert Australia alongside ATGA. It is closely comparable as a grape-sector industry association with shared vine-health and policy mandates.
Others
- GS1 Australia: GS1 Australia is a not-for-profit standards body that collaborated with ATGA on the world-class table grape traceability pilot. It is an enabling technology/standards partner rather than a direct competitor, but is comparable as an industry-funded, standards-driven association.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks3 records
Key highlights7 records
Customer concentration
Australian Table Grape Association social profiles
Digital presenceAustralian Table Grape Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Table Grape Association leadership team
Management profileNumber of profiles
Profiles5 records
Australian Table Grape Association funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Table Grape Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Table Grape Association
What does Australian Table Grape Association do?
The Australian Table Grape Association (ATGA) is the peak industry body representing Australian table grape growers and exporters. It provides export registration, traceability platforms, biosecurity and pest management programs, market access advocacy, minimum maturity standards, and technical resources funded through statutory research and development levies and Australian Government contributions via Hort Innovation.
Is Australian Table Grape Association a public or private company?
Australian Table Grape Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Australian Table Grape Association founded?
Australian Table Grape Association was founded in 2000. It employs 1 to 10 people.
Where is Australian Table Grape Association based?
Australian Table Grape Association is headquartered in Mildura, Australia, in the Oceania region.
How does Australian Table Grape Association make money?
One revenue line is on record: industry Levies and Government Funding.
Who are Australian Table Grape Association's main competitors?
Hort Innovation is listed as a broad incumbent. Direct peers are Citrus Australia, Apple and Pear Australia (APAL), Summerfruit Australia, AUSVEG, Berries Australia, Dried Fruits Australia, Wine Australia and Australian Grape and Wine Incorporated. GS1 Australia is listed as an others.
Does Australian Table Grape Association have an API?
No public API is recorded for Australian Table Grape Association.
What industry is Australian Table Grape Association in?
Australian Table Grape Association's product category is Agricultural Industry Association Services. Its primary akta.pro industry code is AFAGAJAI, Table Grape Vineyard Operations (Fresh-Market Quality, Clusters, Compliance), with a secondary code of AFAGAJAH, Post-Harvest Grape Handling & Logistics (Sorting, Bins, Transport to Winery/Packhouse). Its NAICS code is 111332 and its SIC code is 100.