r.b. auto

What r.b. auto does

Riantbosson Automobiles Meyrin Sàrl, operating commercially as r.b. auto (also styled RB Auto and Garage RB Auto), is a privately-held Swiss multi-brand authorized automotive dealership and garage based at Chemin de Riantbosson 12A, Meyrin, Canton of Geneva. The company holds authorized dealer agency status for four OEMs (Hyundai, Maxus, Renault, Dacia) and additionally distributes spare parts for Opel. Its core activity spans the full vehicle ownership lifecycle: new and used vehicle sales, mechanical maintenance and repair (covering thermal, hybrid, and electric powertrains), bodywork and collision repair with insurance claim administration, and spare parts retail.

The underlying service infrastructure combines a sales showroom, mechanical workshop, bodywork repair center, and parts counter within a single facility, supported by electronic diagnostics and software update capability for modern vehicles. Brand-specific microsites under the rbauto.ch domain (hyundai.rbauto.ch, maxus.rbauto.ch, renault.rbauto.ch, dacia.rbauto.ch) plus the third-party Hyundai Drive app provide digital front-end tools for test-drive booking, appointment scheduling, and promotional offers. Strategic commercial depth is demonstrated by the supply of 20 Maxus eDeliver 7 electric utility vehicles to La Poste Suisse, evidencing fleet-deal capability in addition to retail activity.

The business model is a mix of one-time vehicle sales and recurring professional services: dealership gross profit on new/used units, hourly-billed mechanical and bodywork labor, parts margin on original and compatible components, and annuity-style maintenance contracts, warranty extensions, and roadside assistance tied to Hyundai sales. GTM is sales-led and direct-to-consumer, executed primarily through the Meyrin physical showroom (Monday-Friday daytime hours plus Saturday by appointment), supported by phone, contact form, and online booking. Customer segments include individual consumers (primary), business fleet operators, and insurance partners, all served within the Canton of Geneva and Lake Geneva region with no evidence of geographic expansion beyond Switzerland.

Name

r.b. auto

Legal name

Riantbosson Automobiles Meyrin Sàrl

Website

https://rbauto.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

r.b. auto (Riantbosson Automobiles Meyrin Sàrl) is a Swiss multi-brand authorized automotive dealership in Meyrin, Geneva, selling Hyundai, Maxus, Renault, and Dacia vehicles and providing maintenance, bodywork, and spare parts services to individual consumers and business fleet operators in the Lake Geneva region.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sales of new and used vehicles across multiple brands (Hyundai, Maxus, Renault, Dacia) through their showroom and by appointment.
2. Maintenance and Repair Services: Mechanical services including battery replacement, brake repair, suspension maintenance, electronic diagnostics, climate control, and more. Services offered for thermal, hybrid, and electric vehicles.
3. Bodywork and Collision Repair: Complete vehicle repair services from damage assessment through delivery, including insurance administration support, original parts replacement, and loan vehicle provision.
4. Fleet Management Services: Dedicated professional services for business fleet operators including flexible reception, priority treatment, and rapid execution to minimize vehicle downtime.
5. Spare Parts Sales: Sales of original and compatible spare parts for multiple automotive brands including engine components, braking systems, suspension, electrical systems, and bodywork elements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

R.B. Auto sells new and used vehicles across four authorized brands (Hyundai, Maxus, Renault, and Dacia) from its Meyrin showroom. It also provides mechanical maintenance and repair (battery, brakes, suspension, electronics, diagnostics), full bodywork and collision repair with insurance administration, spare parts sales, and dedicated fleet management services for business customers.

Product overview

RB Auto (Riantbosson Automobiles Meyrin Sàrl) operates as a multi-brand automotive dealership and garage in Meyrin, Geneva. The company offers a comprehensive portfolio of products and services organized around four brand agencies: Hyundai, Maxus, Renault, and Dacia. Core services include mechanical maintenance and repair (handling thermal, hybrid, and electric vehicles), professional bodywork with insurance claim administration, new and used vehicle sales with financing solutions, and spare parts distribution. The company also provides fleet management services for business clients and complementary offerings such as windshield repair, paint touch-ups, deep cleaning, and climate control inspection. For Hyundai customers, RB Auto extends its digital offerings through the Hyundai Drive app, along with roadside assistance, maintenance contracts, and warranty extension programs.

Differentiator

Problem solved

Functional benefit

Brands

• RB Auto Hyundai Agency: Authorized Hyundai dealership and service center in Meyrin/Geneva
• RB Auto Maxus Agency
• RB Auto Renault Agency
• RB Auto Dacia Agency

Products and services

• New and Used Vehicle Sales Sales of new and used Hyundai, Maxus, Renault, and Dacia vehicles from the Meyrin showroom, with personalized assistance and tailored financing solutions through partnered financing companies. Available Monday-Friday and on Saturday by appointment.
• Mechanical Maintenance and Repair Services (Mécanique) Mechanical services including battery checks, electronic diagnostics, brake repair, suspension maintenance, cooling systems, timing belt/chain repair, clutch and gearbox servicing for thermal, hybrid, and electric vehicles.
• Bodywork and Collision Repair (Carrosserie) Complete bodywork repair services from damage assessment through delivery, including insurance administration support, original parts replacement, loan vehicle provision, and compliance with automotive industry standards.
• Spare Parts Sales (Pièces Détachées) Wide selection of original and compatible spare parts for Hyundai, Renault, Dacia, and Opel brands, including engine/transmission, braking/safety, suspension/steering, electrical/electronics, and climate control components, with expert technical advice and installation services.
• Professional Fleet Services Dedicated fleet management solutions for businesses offering flexibility, priority treatment, fast execution, and customized contracts for vehicle fleet maintenance and management to minimize vehicle downtime.
• Vehicle Test Drive Service Free test drive service allowing prospective buyers to experience vehicles (Ioniq 5, Kona, Tucson, Bayon, i20, Santa Fe, and others on request) before purchase. Bookable online with quick confirmation.

Quantifiable outcome

• 20 Maxus eDeliver 7 electric utility vehicles delivered to La Poste Suisse

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HyundaicoreChannel Partner/ Reseller/ DistributorR.B. Auto operates as an authorized Hyundai dealer agency in Meyrin, Geneva. They sell new Hyundai vehicles, provide maintenance services, offer Hyundai-specific promotions (Swiss Edition with up to CHF 8,000 customer advantages), and provide Hyundai-specific services including Roadside Assistance, maintenance contracts, and warranty extensions.
• MaxuscoreChannel Partner/ Reseller/ DistributorR.B. Auto is an authorized Maxus dealer agency in Meyrin, specializing in electric vehicles. They recently supplied 20 Maxus eDeliver 7 electric utility vehicles to La Poste Suisse, demonstrating their commercial vehicle capabilities.
• RenaultcoreChannel Partner/ Reseller/ DistributorR.B. Auto operates as an authorized Renault dealer agency in Meyrin, offering new Renault vehicle sales and associated services.
• DaciacoreChannel Partner/ Reseller/ DistributorR.B. Auto operates as an authorized Dacia dealer agency in Meyrin, offering new Dacia vehicle sales and associated services.
• OpelminorChannel Partner/ Reseller/ DistributorR.B. Auto provides spare parts services for Opel vehicles in addition to their main brand partnerships.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AMAG: Switzerland's largest automotive retailer and importer, operating multi-brand dealerships, service centers, and aftersales across the country. Comparable as a multi-brand authorized dealer operating in the same Swiss regulatory and OEM-relationship environment as R.B. Auto.
• Emil Frey Group: Major Swiss automotive dealer group representing multiple brands with showrooms, workshops, and parts operations nationwide. Comparable in offering multi-brand authorized dealership plus aftersales under one corporate umbrella, though at substantially greater scale than R.B. Auto.
• Hedin Mobility Group: European automotive retailer operating multi-brand dealerships and service centers, with significant Swiss presence following acquisitions. Comparable multi-brand franchise model and aftermarket service orientation, competing for the same OEM allocations and customer base.

Direct peers

• Garage Central: Independent multi-brand garage and dealership in the Geneva/Lausanne region offering sales, mechanical, and bodywork services. Directly comparable as a regional Swiss multi-brand service center competing for similar Geneva-canton customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rb-auto

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about r.b. auto