Mixed Media Resources
Mixed Media Resources is a New York-based private book publisher operating six imprints (Drawing with Christopher Hart, Sixth&Spring Books, Go Crafty!, Get Creative 6, Mixed Media Resources, Learn by Video) selling 256+ instructional and pattern titles across art, coloring, knitting, crochet, and crafts to hobbyist consumers and wholesale retailers.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mixed Media Resources does
Mixed Media Resources, LLC (operating as MMR Bookstore) is a New York-based private book publishing company that produces and sells instructional and pattern titles across art, adult coloring, knitting, crochet, quilting, and general crafts. The company operates through six publishing imprints: Drawing with Christopher Hart (anchor author brand with 100+ titles and 8M+ copies sold), Get Creative 6, Go Crafty!, Mixed Media Resources (core imprint), Sixth&Spring Books (fiber arts imprint originating from SoHo Publishing), and Learn by Video (free stitch-tutorial library). The catalog totals 256+ books across 16 craft sub-categories and 156+ pattern booklets, with pricing ranging from $6.97 to $34.95 per unit.
The business runs on a WooCommerce e-commerce storefront with no proprietary technology platforms described in the source material. Revenue is generated through three streams: direct-to-consumer retail sales on mixedmediaresources.com, B2B wholesale distribution via the Faire marketplace, and distribution partnerships with eight major yarn manufacturers (Cascade Yarns, Lion Brand, Red Heart, Bernat, Yarnspirations, Aunt Lydia's, Premier Yarns, Spinrite) under which MMR publishes and distributes branded pattern booklets. Customers are primarily individual hobbyists, children and young artists, Christian readers seeking faith-based coloring, and SMB retailers purchasing wholesale. The company is privately held with no disclosed funding, headcount, management team, or financial history, and operates from a single office at 19 West 21st Street in New York.
Current strategic direction centers on continued catalog expansion — 10+ new titles are pre-ordered for release through December 2026, spanning adjacent categories such as hand embroidery, art therapy journaling, kawaii drawing, watercolor, and cocktail-themed coloring — alongside ecosystem buildout through the Learn by Video tutorial library and Faire-based wholesale expansion into SMB retail channels.
Mixed Media Resources firmographics
Firmographics- Name
- Mixed Media Resources
- Legal name
- Mixed Media Resources, LLC
- Website
- https://mixedmediaresources.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Mixed Media Resources is a New York-based private book publisher operating six imprints (Drawing with Christopher Hart, Sixth&Spring Books, Go Crafty!, Get Creative 6, Mixed Media Resources, Learn by Video) selling 256+ instructional and pattern titles across art, coloring, knitting, crochet, and crafts to hobbyist consumers and wholesale retailers.
- Ownership category
- akta.pro rank
Mixed Media Resources industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313), Other Publishers (51319)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)
- akta.pro primary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
- akta.pro secondary industry
- Trade Book Print-on-Demand (Fiction & Nonfiction) (MPAJANAA)
Keywords
Where Mixed Media Resources is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mixed Media Resources business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Book Sales: One-time retail sales of published books including art instruction, adult coloring, knitting, crochet, and craft-related titles. Physical books sold directly through their e-commerce platform and wholesale channels.
- Pattern Booklet Sales: Sales of crochet and knitting pattern booklets, many featuring specific yarn brands, sold as individual units.
- Wholesale Distribution: B2B wholesale sales through marketplace platforms like Faire to retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Coloring Books |
| Unit Pricing | Pay-as-you-go | Art Instruction Books |
| Unit Pricing | Pay-as-you-go | Knitting/Crochet Pattern Books |
| Unit Pricing | Pay-as-you-go | Premium/Collector Editions |
| Unit Pricing | Pay-as-you-go | Wholesale Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Mixed Media Resources product offering
Product offeringCore offering
Mixed Media Resources is a multi-imprint book publishing company that publishes and sells art instruction, adult coloring, knitting, crochet, and craft books through five publishing imprints. The company sells 256+ book titles across 16 categories plus 156 crochet and knitting pattern booklets, distributing directly to consumers via its own WooCommerce e-commerce website and to retailers through the Faire wholesale marketplace.
Product overview
Mixed Media Resources operates as a multi-imprint book publishing company with five distinct imprints: Drawing with Christopher Hart (drawing and cartooning instruction), Get Creative 6 (general crafts), Go Crafty! (knit/crochet patterns for beginners), Mixed Media Resources (core craft publishing), and Sixth&Spring Books (fiber arts from SoHo Publishing). The company publishes 256 books across 16 categories including drawing, adult coloring, knitting, crochet, quilting, painting, and watercolor, plus 156 pattern booklets. A complementary Learn by Video feature provides free stitch tutorials. The company sells direct to consumers via WooCommerce e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Sixth&Spring Books: Book publishing imprint producing approximately 30 new knitting, crochet, sewing, crafts and beauty titles a year with a backlist of more than 100 books
- Drawing with Christopher Hart
- Get Creative 6
- Go Crafty!
- Learn by Video
Products and services
- Drawing with Christopher Hart
Companies that use Mixed Media Resources
Customer profileSegments4 records
Ideal customer profiles4 records
Mixed Media Resources technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mixed Media Resources partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Aunt Lydia'sminorAunt Lydia's produces thread crochet pattern booklets distributed through Mixed Media Resources. Three pattern booklets available: Simply Beautiful Thread Crochet for the Home, Simply Beautiful Thread Crochet to Wear, Simply Beautiful Thread Crocheted Lace.
- BernatminorBernat yarn brand pattern booklets including baby blankets, crochet home items, and finger looping techniques. Multiple pattern booklets available through MMR distribution.
- Cascade YarnscoreMajor yarn brand partner with extensive pattern booklet catalog including the popular '60 Quick Knits' series in various weights (Cascade 220 Superwash, Ultra Pima cotton, Cloud and Duo yarns). Core partnership for the 60 Quick Knits Series.
- Lion BrandminorLion Brand yarn pattern booklets including crochet hats, afghans, baby items, and bulky yarn knits. Approximately 20 Lion Brand pattern booklets available.
- Red HeartminorRed Heart yarn brand pattern booklets including scarves, shawls, pillows, amigurumi, and scrubbies. Multiple pattern booklets distributed through MMR.
- Premier YarnsminorPremier Yarns pattern booklets including cowls to crochet and fruit and veggie dishcloths. Two pattern booklets available.
- SpinriteminorSpinrite yarn brand pattern booklets including Baby Animals crochet and Colorful Crochet for the Home.
- YarnspirationsminorYarnspirations brand pattern booklets including crochet blankets, Christmas projects, mindful knitting, and O'Go yarn projects. Multiple titles available.
- Christopher HartcoreDrawing with Christopher Hart imprint - Christopher Hart has had over 100 books published, translated into 20 languages, with over 8 million copies sold. Multiple titles have become #1 Bestsellers. Featured on Publisher's Weekly cover. 55+ titles available under this imprint.
- Sixth&Spring BookscoreSixth & Spring Books, the publishing imprint of SoHo Publishing, produces approximately 30 new knitting, crochet, sewing, crafts and beauty titles per year with a backlist of 100+ books. 96+ titles available through MMR.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Mixed Media Resources competitors and assessment
Company assessmentBroad incumbents
- Penguin Random House: Largest global trade publisher with broad craft and lifestyle titles. Relevant as the broad incumbent that competes for retail shelf space and author contracts across MMR's categories, even though it is not craft-specialized.
- HarperCollins Publishers: Major global trade publisher with significant craft, lifestyle, and illustrated book output. Comparable as a broad incumbent that sets pricing, retail terms, and author advances across the trade market in which MMR operates.
Direct peers
- Leisure Arts: Specialist publisher of craft, knitting, crochet, and DIY pattern books with strong retail presence. Directly comparable as a craft-instruction trade publisher selling through the same yarn-shop and bookstore channels.
- Workman Publishing: Independent trade publisher with major craft, cooking, and lifestyle lists (e.g., knitting and activity titles). Comparable to MMR in publishing consumer how-to and craft books through specialty and gift retail.
- Dover Publications: Trade publisher with a strong craft, coloring, and activity book list plus an extensive backlist. Comparable to MMR's adult coloring and kids activity categories and its reliance on a deep, evergreen catalog.
- Fox Chapel Publishing: Independent publisher specializing in crafts, hobbies, woodworking, and how-to books. Directly comparable as a niche craft trade publisher competing for the same author talent and shelf space in craft retail.
- Kalmbach Media: Publisher of niche hobby magazines and books including knitting and craft titles. Comparable to MMR's fiber-arts and craft-publishing orientation and its multi-brand portfolio approach.
- Quarto Group: Global illustrated trade book publisher with deep craft, art instruction, and lifestyle categories. Closest large-scale comparable to MMR's multi-imprint model across art, fiber, and hobby publishing.
- Design Originals: Craft and lifestyle publisher (now part of Fox Chapel) known for adult coloring, paper crafts, and DIY titles. Directly comparable to MMR's adult coloring and activity book business.
Emerging players
- Page Street Publishing: Independent publisher with a fast-growing craft, cookbook, and lifestyle list. Comparable as a smaller-scale craft and activity publisher pursuing a similar indie multi-imprint strategy against the larger houses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mixed Media Resources financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixed Media Resources leadership team
Management profileNumber of profiles
Mixed Media Resources subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mixed Media Resources funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixed Media Resources M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixed Media Resources
What does Mixed Media Resources do?
Mixed Media Resources is a multi-imprint book publishing company that publishes and sells art instruction, adult coloring, knitting, crochet, and craft books through five publishing imprints. The company sells 256+ book titles across 16 categories plus 156 crochet and knitting pattern booklets, distributing directly to consumers via its own WooCommerce e-commerce website and to retailers through the Faire wholesale marketplace.
Is Mixed Media Resources a public or private company?
Mixed Media Resources is a private company. It is classified as unknown and is currently operating.
When was Mixed Media Resources founded?
Mixed Media Resources was founded in -1.
Where is Mixed Media Resources based?
Mixed Media Resources is headquartered in New York, United States, in the North America region.
How does Mixed Media Resources make money?
Three revenue lines are on record. Book Sales are the primary driver. The others are pattern Booklet Sales and wholesale Distribution.
Who are Mixed Media Resources's main competitors?
Broad incumbents on record are Penguin Random House and HarperCollins Publishers. Direct peers are Leisure Arts, Workman Publishing, Dover Publications, Fox Chapel Publishing, Kalmbach Media, Quarto Group and Design Originals. Page Street Publishing is listed as an emerging player.
Does Mixed Media Resources have an API?
No public API is recorded for Mixed Media Resources.
What industry is Mixed Media Resources in?
Mixed Media Resources's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction), with a secondary code of MPAJANAA, Trade Book Print-on-Demand (Fiction & Nonfiction). Its NAICS code is 513130 and its SIC code is 2731.