Verily Kitchen

What Verily Kitchen does

Verily Kitchen (legal entity MOKA Foods Inc.) is a Canadian plant-based food company headquartered in Burnaby, British Columbia, that produces and sells three refrigerated, ready-to-use whole-food cooking sauces — Hemp Seed Pesto, Cashew Alfredo, and Coconut Rosé — designed for weeknight home meals. The products are formulated without preservatives, GMOs, or gluten, and rely on High Pressure Processing (HPP) cold pasteurization to preserve nutritional content and fresh taste while meeting food-safety requirements; manufacturing and packaging are conducted in Vancouver, BC, using locally sourced ingredients where possible, including Canadian-grown hemp seeds.

The company's go-to-market is product-led and consumer-retail oriented: sauces are sold in 454g pouches through regional Canadian grocery chains, including IGA locations in BC and Fresh St Markets, with placement in fresh sections (deli, produce, or dairy). Pricing is not publicly disclosed; revenue is generated through wholesale distribution to retailers. Demand generation is driven primarily by an owned recipe blog, an active Instagram presence (@verilykitchen), and an email newsletter, supplemented by local co-marketing partnerships with vendors such as Inlet Seafoods (Port Moody) and Capri Italian Bakery. The primary customer segment is health-conscious home cooks and families seeking convenient, plant-rich meal solutions, with a secondary segment of plant-based, vegetarian, and vegan consumers seeking dairy-free creamy alternatives.

Verily Kitchen is a founder-led, bootstrapped, female-owned business with 1–10 employees, founded by nutritionist and cookbook author Karlene Karst following reader demand for ready-to-cook versions of her recipes. The company has no disclosed institutional funding, no parent organization, and no subsidiaries, and operates exclusively in the Canadian market. Capital allocation to date has been directed at establishing HPP-enabled manufacturing, building out the three-SKU catalog, and securing regional grocery shelf space rather than at technology infrastructure or AI/ML capabilities.

Name

Verily Kitchen

Legal name

MOKA Foods Inc.

Website

https://verilykitchen.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Verily Kitchen (MOKA Foods Inc.) is a Canadian, founder-led CPG company that produces three plant-based, HPP-pasteurized refrigerated cooking sauces (Hemp Seed Pesto, Cashew Alfredo, Coconut Rosé) and sells them through regional BC grocery retailers (IGA, Fresh St Market) to health-conscious home cooks and families.

Ownership category

akta.pro rank

Product category

Refrigerated Plant-Based Cooking Sauces

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Plant-based cooking sauces
• Refrigerated pasta sauces
• Whole food condiments
• Vegan dairy alternatives
• Ready-to-cook sauces

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Packaged Goods (CPG) Sauce Sales: Sale of plant-based sauce products through retail grocery stores across Canada. Products sold in ready-to-use pouches, with each package sized for standard pasta portions (454g box). Revenue generated through wholesale distribution to retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Verily Kitchen manufactures and sells three refrigerated, plant-rich, ready-to-cook cooking sauces (Hemp Seed Pesto, Cashew Alfredo, Coconut Rosé) packaged in recyclable pouches sized for a standard 454g box of pasta. The sauces are made in Vancouver, BC with locally-sourced ingredients when possible, are free from preservatives, GMOs, and gluten, and are produced using High Pressure Processing (HPP) cold pasteurization to preserve nutrition and fresh taste. Products are sold wholesale to Canadian grocery retailers such as IGA and Fresh St Market.

Product overview

Verily Kitchen is a Canadian food company specializing in whole food sauces made from plant-rich ingredients. The company offers three distinct sauce products: Hemp Seed Pesto (a bright herb sauce with omega-3), Cashew Alfredo (a dairy-free creamy sauce), and Coconut Rosé (a fire-roasted tomato sauce). All sauces are refrigerated fresh products, free from preservatives, GMOs, and gluten, and are suitable for vegan diets. The sauces come in recyclable pouches and are designed to make meal preparation easy and nutritious.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemp Seed Pesto A bright herb pesto sauce made with basil, spinach, and Canadian-grown hemp seeds, providing omega-3, protein, and fiber with a nutty flavor. Designed for use as a pasta sauce, dip, or spread, and suitable for vegan, gluten-free, and non-GMO diets. Targeted at health-conscious home cooks and plant-based consumers shopping at Canadian grocery retailers.
• Cashew Alfredo A garlicky creamy dairy-free alfredo-style sauce made with blended cashews, coconut milk, and onions, offering the rich texture of traditional alfredo without dairy and providing vitamin C, potassium, and B vitamins. Designed for pasta, pizza, dips, and spreads, and targeted at health-conscious home cooks, plant-based consumers, and shoppers seeking dairy-free creamy sauces at Canadian grocery retailers.
• Coconut Rosé A plant-based rosé sauce featuring fire-roasted tomatoes and coconut milk, delivering antioxidants, vitamin C, fiber, and a silky texture suitable for weeknight meals. Versatile across pasta, pizza bases, stews, and Mediterranean-style dishes, and targeted at health-conscious home cooks and plant-based/vegan consumers shopping at Canadian grocery retailers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Fresh St MarketcoreChannel Partner/ Reseller/ DistributorRetail partner where Verily Kitchen products are sold in the fresh deli section. One of the newer retailers carrying the brand as part of their expansion across BC.
• IGA Stores (BC)coreChannel Partner/ Reseller/ DistributorRegional grocery chain partnership for distribution of Verily sauces across IGA locations in British Columbia.
• Inlet Seafoods (Port Moody)minorGTM or Marketing PartnerLocal seafood retailer in Port Moody featured in recipe content. Mentioned as a source for purchasing prawns to pair with Verily sauces.
• Capri Italian Bakery and Bistro (Port Moody)minorGTM or Marketing PartnerLocal Italian bakery featured in recipe collaboration. Chef Rosangela collaborated on fresh pasta recipe content featured on Verily Kitchen website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Forager Project: Forager Project makes plant-based, dairy-free food and beverage products including sauces and dressings sold in refrigerated grocery. As a smaller, emerging clean-label brand, it is a relevant peer for Verily Kitchen in alternative dairy-format sauces.

Direct peers

• Primal Kitchen: Primal Kitchen is a leading US-based brand of premium, clean-label condiments and sauces (including dairy-free alfredo and pesto) targeted at health-conscious consumers. It is the closest direct competitor to Verily Kitchen given its plant-based, no-preservative positioning and grocery distribution model.
• Sir Kensington's: Sir Kensington's produces premium, clean-label condiments and sauces for retail grocery with a brand identity built on ingredient quality and storytelling. It is a direct peer to Verily Kitchen in the premium, narrative-driven refrigerated sauce category.
• Saffron Road: Saffron Road sells globally-inspired, plant-based sauces and frozen meals in mainstream grocery. Its frozen entrée and sauce portfolio overlaps with Verily Kitchen's use cases (pasta, pizza, weeknight meals) and its consumer base of health-conscious home cooks.
• Rao's Homemade: Rao's is a premium pasta sauce brand sold across North American grocery retail with a reputation for high-quality, simple-ingredient formulations. It directly competes with Verily Kitchen in the pasta sauce category and represents the incumbent Verily must displace at the premium end of the set.
• Hilary's Eat Well: Hilary's Eat Well produces plant-based, allergy-friendly, free-from frozen, refrigerated, and shelf-stable products for the natural and mainstream grocery channel. Both brands target the same health-conscious, allergy-conscious home cook and compete in the clean-label refrigerated set.
• Z-catering / Cucina Antica Foods: Cucina Antica produces premium jarred pasta sauces distributed through grocery retail with a clean-label positioning. It directly competes with Verily Kitchen in the premium pasta sauce segment and serves as a useful benchmark for shelf-stable premium sauce economics.

Broad incumbents

• Amy's Kitchen: Amy's is a large-scale, organic, plant-based prepared food manufacturer selling frozen and refrigerated meals and sauces across North American grocery. While much larger and more diversified, it competes for the same health-conscious family meal occasions as Verily Kitchen.
• Engine 2 by Whole Foods Market: Engine 2 is a plant-based food brand originally spun out of Whole Foods and now distributed across mainstream grocery. It competes with Verily Kitchen in the refrigerated plant-based sauce and prepared food category but as part of a much broader retail brand portfolio.

Regional players

• President's Choice (Loblaw): President's Choice is Loblaw's flagship private-label brand with a wide range of premium and plant-based pasta sauces sold across Canadian grocery. It is a relevant regional peer that Verily Kitchen must compete against for shelf space in Canadian retailers like IGA and Fresh St Markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/verilykitchen
• Facebookfacebook.com/verilykitchen
• LinkedInlinkedin.com/company/verilykitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verily Kitchen