Purple Lemon Tree Gmbh

What Purple Lemon Tree Gmbh does

Purple Lemon Tree GmbH is a creative full-service communications and entertainment agency founded in 2023 and headquartered in Grünwald near Munich, Germany. The firm operates two integrated business lines: a talent management division representing DACH personalities such as Die Geissens (Carmen & Robert Geiss), motorsport athlete Sophia Flörsch, media personality Verena Kerth, chef Andi Schweiger, and others; and a five-pillar communication services practice covering Consumer Communication, Digital Communication, Event Communication, Corporate Communication, and Social Media Communication. The agency serves three primary customer segments — entertainment talents (B2C representation), TV networks and production companies (B2B PR for format premieres and media coordination), and consumer brands and corporations (B2B campaign work). Customer concentration is high on the broadcaster side, with RTLZWEI serving as an anchor client across multiple reality TV formats including Love Island VIP, Kampf der Realitystars, #CoupleChallenge, and Der Promihof.

The company is built on the proprietary network and 15-year RTLZWEI track record of founder and CEO Carlos Zamorano Kranz, who previously served as Head of Communications & Marketing on the RTLZWEI management board. The firm has no proprietary technology platform; digital execution is handled in partnership with Cyperfection, while specialized brand and legal work is sourced through partners Innomark, Pahnke Markenmacherei, and Bietmann. Talent strategy emphasizes a 360-degree approach combining personal brand building, TV/streaming/social placement, and brand endorsement deals — exemplified by the Carmen & Robert Geiss collaboration with food brand Feinkost Popp.

The business model is professional services-based, generating revenue through project fees, retainer agreements, and event-based pricing for the communication services practice, plus management fees and success-based arrangements in talent management. The company is founder-owned with no institutional capital, operates with a visible team of approximately 9 core members, and actively markets its services across Germany, Austria, and Switzerland. Pricing is bespoke and quote-based, with no public pricing disclosed. Distribution is sales-led via personal networks, referrals, and direct outreach anchored by Zamorano's industry relationships.

Name

Purple Lemon Tree Gmbh

Legal name

Purple Lemon Tree GmbH

Website

https://purplelemontree.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Purple Lemon Tree GmbH is a DACH-region full-service communications and entertainment agency, founded in 2023 and headquartered near Munich, providing talent management, PR, social media, event, corporate, and digital communication services to TV networks, production companies, brands, and celebrities.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAAAAAK

Multicultural & Diversity Marketing Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Public relations services
• Talent management
• Event communications
• Social media communications
• Corporate communications

Headquarters

HQ city

Grünwald

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Talent Management: Purple Lemon Tree manages entertainers, athletes, and reality TV personalities, providing career development, brand building, media placement, and representation services. Revenue is generated through management fees and success-based arrangements with talents.
2. Communication Services: The agency provides PR, social media communication, event communication, corporate communication, and digital communication services to brands, TV networks, and corporations. Services are billed through project fees, retainer agreements, and event-based pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Purple Lemon Tree GmbH is a creative full-service communication and entertainment agency delivering PR, digital communication, event communication, corporate communication, social media communication, and talent management services. The agency represents entertainers, reality TV personalities, and athletes while also providing PR and event coordination to TV networks, production companies, and consumer brands across the DACH region.

Product overview

Purple Lemon Tree GmbH is a creative full-service agency specializing in communication and entertainment. The company operates as a unified platform offering five interconnected communication services: Consumer Communication, Digital Communication, Event Communication, Corporate Communication, and Social Media Communication. These services are complemented by a Talent Management division that represents celebrities, reality TV personalities, influencers, and entertainers. The agency positions itself as a bridge between talents, TV stations, streaming platforms, brands, and companies, providing integrated PR, social media, and artist management services across the DACH region.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Communication Strategic and creative communication measures targeting end consumers to generate attention, build trust, and influence purchasing decisions across all relevant touchpoints; targeted at brands seeking to embed their products, messages, and values into the everyday lives of their target audiences.
• Digital Communication Strategic and operational communication conducted online, covering websites, social media, digital campaigns, newsletters, and SEO, delivered on a data-driven, creative, and targeted basis; serves brands and personalities seeking performance-oriented digital brand communication.
• Event Communication Strategic communication support before, during, and after events to ensure perfect organisation and maximise visibility and impact; serves broadcasters, brands, and corporations staging premieres, press events, and experiential formats.
• Corporate Communication Holistic management of internal and external company communication, ensuring unified language, clear messaging, and consistent brand perception; serves corporate clients seeking tailored communications strategy and stakeholder messaging.
• Social Media Communication Data-driven social media strategy and content across Instagram, TikTok, LinkedIn, Facebook, and YouTube to increase visibility, spark interactions, and build long-term engagement; serves companies, personalities, and brands seeking authentic, performance-oriented social presence.
• Talent Management Personal talent management, strategic career development, personal brand building, and placement in TV, streaming, social media, and live formats across Germany, Austria, and Switzerland; serves entertainers, athletes, reality TV personalities, influencers, chefs, musicians, and other public figures.

Quantifiable outcome

• YABADU film reached Top 20 German cinema charts (Top 3 for independent productions)
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Opel GSE Formula E TeamcoreStrategic or Co-development Partner · 1 January 2026Opel GSE Formula E Team partnered with Sophia Flörsch as test and development driver, marking the team's entry into Formula E World Championship. Purple Lemon Tree manages Flörsch's career and communications.
• Acun MedyacoreStrategic or Co-development Partner · 1 January 2026Purple Lemon Tree handled the premiere event and media coordination for 'Survivor Germany' produced by Acun Medya for Sport1, including full event planning, media coordination, and guest management.
• RTLZWEIcoreStrategic or Co-development Partner · 1 January 2025RTLZWEI is Purple Lemon Tree's major client partner, commissioning PR services, event communication, and press work for multiple reality TV formats. The agency has handled promotion for Love Island VIP, #CoupleChallenge, Kampf der Realitystars, Der Promihof, X-Factor premiere, and other RTLZWEI productions.
• ITV GermanycoreStrategic or Co-development Partner · 1 January 2025ITV Germany co-produces Love Island VIP with RTLZWEI, and Purple Lemon Tree provides press services during production, including cast interviews and media coordination in Greece.
• Banijay Productions Germany GmbHminorStrategic or Co-development Partner · 1 January 2025Purple Lemon Tree worked with Banijay on the format 'Die Abrechnung - Der Promi-Showdown' for ProSieben, providing PR services for talent participation.
• Constantin Entertainment GmbHminorStrategic or Co-development Partner · 1 January 2025Purple Lemon Tree provided complete press services for the new RTLZWEI reality format 'Der Promihof' produced by Constantin Entertainment, handling interviews, cast management, and event coverage.
• InnomarkminorStrategic or Co-development PartnerInnomark is a partner specializing in name development, brand research, and branding concepts. Purple Lemon Tree collaborates with Innomark for branding projects requiring specialized expertise.
• Bietmann Rechtsanwälte & SteuerberaterminorStrategic or Co-development PartnerBietmann provides legal and tax advisory services for Purple Lemon Tree's clients and artists, handling legal security and complex tax matters.
• Pahnke MarkenmachereiminorStrategic or Co-development PartnerPahnke is a partner for strategy and branding work, collaborating with Purple Lemon Tree on client projects requiring specialized brand strategy expertise.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/purplelemontree_official
• LinkedInlinkedin.com/company/plt-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Lemon Tree Gmbh