East Point Potato 2009

What East Point Potato 2009 does

East Point Potato 2009 Inc. is a privately held potato farming, packaging, and co-packing company headquartered in Souris, Prince Edward Island, Canada. Founded in 2009, the firm is jointly owned by two sixth-generation family farms—R.A. Rose & Sons and Marvyn's Garden Inc.—and operates as a licensed PEI Dealer. It serves retail grocery chains and food service operators (restaurants, hotels, institutional kitchens), supplying fresh potatoes in four varieties (Russet, Round White, Dark Reds Norlands, and Yellow) and providing co-packing capacity to other potato brands.

The company packages potatoes in paper and poly bags ranging from 3 lb to 50 lb, and produces food service count boxes holding 40 to 140 potatoes individually sorted between 5 and 25 ounces. Processing infrastructure comprises a Volm Bagger packaging system, a Hagen Sizer for individual sizing and label combinations, and traceability equipment that enables pinpoint tracking through the processing line. All potatoes are triple-washed, and the company has held AIB International food safety certifications in 2005, 2006, 2007, 2008, and 2010.

Revenue is generated through two streams: B2B wholesale fresh potato sales to retail and food service customers, and transaction-based co-packing services for third-party potato brands. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led with marketing support via the company website (recipes, nutritional information, preparation guides), the PEI Potatoes YouTube channel featuring Heather Moyse, and earned media through Food Country with Chef Michael Smith and the PEI Flavours partnership. The company is privately held with no disclosed external funding, no institutional investors, and no public market presence.

Name

East Point Potato 2009

Legal name

East Point Potato 2009 Inc.

Website

https://eastpointpotato.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

East Point Potato 2009 Inc. is a privately held Prince Edward Island potato farming, packaging, and co-packing company jointly owned by two sixth-generation family farms, serving retail and food service customers with branded and co-packed fresh potatoes.

Ownership category

akta.pro rank

Headquarters

HQ city

Souris

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure

Revenue model

1. Fresh Potato Sales: Sale of fresh potatoes including Russet, Round White, Yellow, and Red varieties to retail and food service customers
2. Co-packing Services: Potato co-packing services for other brands and companies in the potato industry

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

East Point Potato 2009 Inc. farms, grades, sizes, packages, and distributes fresh potatoes as a co-packer serving retail grocery chains and food service operators. The company offers four potato varieties (Russet, Round White, Dark Reds Norlands, and Yellow) packaged in paper and poly bags ranging from 3 to 50 pounds, as well as food service count boxes. It also provides potato co-packing services for other brands and companies in the industry.

Product overview

East Point Potato 2009 Inc. is a potato farming and packaging company operating as a co-packer for the retail and food service industry. The company offers four main potato varieties (Russet, Round White, Dark Reds Norlands, and Yellow) as packaged products in paper and poly bags from 3 to 50 pounds. Their state-of-the-art facility includes Volm bagging equipment and Hagen sorting/sizing equipment for food service count boxes. The company is jointly owned by R.A. Rose & Sons (sixth generation farm growing Russet, Round White, and Yellow varieties) and Marvyn's Garden Inc. (sixth generation farm growing Russet, Round White, and Red varieties).

Differentiator

Problem solved

Functional benefit

Products and services

• Russet Potatoes High-starch potatoes with netted brown skin and white flesh, light and fluffy when cooked. Sold to retail and food service customers for boiling, baking, mashing, roasting, frying, and microwave cooking.
• Round White Potatoes Medium-starch potatoes with smooth, light-coloured skin and white flesh, creamy texture that holds shape well after cooking. Versatile for most preparations and sold to retail and food service customers.
• Dark Reds Norlands Potatoes Red-skinned potatoes with white flesh, firm, smooth, and moist in texture. Ideal for salads and best prepared with skin on; sold to retail and food service customers.
• Yellow Potatoes Yellow-fleshed potatoes with golden-coloured skin and dense, creamy texture, with buttery-tinged flesh. Versatile for various cooking preparations and sold to retail and food service customers.
• Packaged Potato Products (Paper and Poly Bags 3-50 lbs) Triple-washed, graded, sized, and packaged potatoes available in paper and poly bags ranging from 3 pounds to 50 pounds, including food service count boxes with potatoes sorted from 5 to 25 ounces (40 count to 140 count) with multiple label combinations. Sold to retail grocery and food service customers.
• Co-packing Services Potato co-packing services for retail and food service industry partners and other brands in the potato industry, ensuring quality control, food safety compliance, and uninterrupted supply through the company's processing facility.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• R.A. Rose & SonscoreStrategic or Co-development PartnerPrimary owner of East Point Potato 2009 Inc. Family owned and operated farming and trucking company established by Myles and Boyd Rose. Sixth generation of the Rose family working the land. Produces Russet, Round White, and Yellow potato varieties.
• Marvyn's Garden Inc.coreStrategic or Co-development PartnerPrimary owner of East Point Potato 2009 Inc. Sixth generation farm located in the East Point region of PEI, owned and operated by Marvyn Robertson and his sons Chad and Bradley. Uses three-year crop rotation and sustainable farming practices. Grows Russet, Round White, and Red potato varieties.
• AIB InternationalcoreOthersFood safety certification body that awarded East Point Potatoes with food safety certifications in 2005, 2006, 2007, 2008, and 2010.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Cavendish Farms: Prince Edward Island-based potato processor (subsidiary of J.D. Irving), producing frozen and fresh potato products. Operates in the same PEI geography with overlapping buyer relationships in retail and foodservice, but at substantially larger scale and with a frozen-product portfolio.
• J.D. Irving Limited: Diversified Canadian conglomerate with potato operations (including Cavendish Farms) and significant PEI/NB agricultural footprint. Relevant comparable due to shared PEI/Atlantic Canada geography and downstream potato processing capacity.
• Peak of the Market: Manitoba grower-owned potato marketing cooperative supplying fresh potatoes to Canadian retail and foodservice. Comparable fresh-pack business model, but serves Western Canada rather than the Atlantic/PEI geography.

Broad incumbents

• Idahoan Foods: US dehydrated potato product manufacturer serving retail and foodservice. Comparable in targeting the same downstream buyers, but competes through value-added dehydrated formats rather than fresh table potatoes.
• McCain Foods: Global frozen-potato leader with major production operations in PEI. Competes for the same PEI grower base and downstream retail/foodservice accounts, but operates a multi-national, multi-product portfolio versus East Point's regional fresh-potato focus.
• Lamb Weston Holdings: Global leader in value-added frozen potato products (fries, formed potatoes) serving foodservice and retail. Overlaps with East Point on the foodservice buyer side but competes from a vastly larger processed-potato platform.
• J.R. Simplot Company: US-based agribusiness with major potato processing and foodservice frozen-potato businesses. Competes with East Point for foodservice potato volume, though at far greater scale and with value-added processed SKUs.

Direct peers

• Little Potato Company: Canadian specialty potato grower/packer focused on small creamer and fingerling varieties sold to retail and foodservice. Highly comparable business model of branded fresh-potato packing with multi-format packaging for the same buyer segments.
• Sterman Masser Potato Farms: Multi-generation family-owned Pennsylvania potato grower and packer supplying retail and foodservice. Highly comparable in family-farm ownership structure, fresh-pack operation, and regional/chain-grocery customer base.
• EarthFresh Farms: Ontario-based fresh table potato packer supplying retail and foodservice across North America. Comparable in product mix (Russet, Yellow, Red table varieties), packaging capability, and buyer base, though operating at a larger regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PEIPotatoes
• Xx.com/EastSpud
• Facebookfacebook.com/East-Point-Potato-2009-Inc-100054529206390
• LinkedInlinkedin.com/company/east-point-potato

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Point Potato 2009