Marvins Wholesale

What Marvins Wholesale does

Marvin's Wholesale Florist, doing business as Marvin's Flowers, is a family-owned B2B wholesale florist headquartered at 9920 E 30th St, Indianapolis, Indiana, founded in 1984 by Marvin and Luella Feldman. The company imports fresh cut flowers, greenery, and seasonal potted plants from around the world and stocks them year-round for retail florist customers across the Midwest United States, complemented by a hard-goods floral supply department covering glassware, containers, ribbon, baskets, silks, floral forms, and tools. Marvin's also provides special-order sourcing and event consultation services to its wholesale customer base.

The business operates on a regional, single-warehouse distribution model with no consumer storefront. Orders are accepted through a toll-free phone line (800-733-0249), local phone line (317-267-0660), and a CIMcloud-powered B2B e-commerce portal where retail florists can create accounts, log in to view product specials, and process payment. Customer onboarding requires completion of a tax exemption form, consistent with a resale-exempt B2B wholesale buyer base. The marketing stack is light: company website plus organic social channels (Facebook, Instagram, Twitter, YouTube) used for brand visibility rather than demand generation at scale.

Marvin's is a privately held corporation, Marvin's Flower Gardens, Inc., organized in Indiana with no institutional investors, parent company, or external ownership disclosed. Headcount sits at approximately 12 employees, and the company has operated under family ownership for over 40 years with no recorded M&A, funding, restructuring, or leadership transitions in the available data. Pricing is not publicly disclosed and appears to be negotiated per account; the revenue model is transactional wholesale product sales rather than subscription or licensing.

Name

Marvins Wholesale

Legal name

Marvin's Flower Gardens, Inc.

Website

https://marvinsflowers.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Marvin's Wholesale Florist is a family-owned B2B wholesale florist founded in 1984 in Indianapolis, Indiana, importing fresh cut flowers, greenery, seasonal potted plants, and floral supplies for Midwest retail florists served via toll-free phone and a CIMcloud-powered account portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wholesale Floral Products: B2B wholesale sales of fresh cut flowers, greenery, seasonal potted plants, and floral supplies to retail florists. Revenue generated through product sales with special order capabilities for custom requests.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Marvin's Wholesale is a B2B wholesale florist that imports and distributes fresh cut flowers, greenery, and seasonal potted plants from around the world, alongside a year-round stocked floral supplies department (glassware, containers, ribbon, baskets, silks, afghans, floral forms, and tools). The company serves Midwest retail florists through account-based wholesale purchasing, special-order fulfillment, and event consultation services.

Product overview

Marvin's Flowers is a wholesale florist operating as a single product line, offering fresh cut flowers, greenery, and seasonal potted plants imported from around the world, complemented by a comprehensive floral supplies department stocked year-round with glassware, containers, ribbon, baskets, silks, afghans, floral forms, and tools. The company also provides special orders and event consultation services for retail florists in the Midwest region.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Cut Flowers

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Broad incumbents

• Teleflora: Floral delivery network serving retail florists nationwide, providing order-gathering technology and wire-order fulfillment. Not a direct product competitor, but operates in the same retail florist ecosystem that Marvin's wholesale customers participate in.

Others

• Smithers-Oasis: Manufacturer of floral foam (Oasis), floral design products, and postharvest products sold to wholesale florists and retail florists globally. Adjacent to Marvin's floral supplies product line; both serve the same downstream retail florist base.
• Syndicate Sales: Manufacturer and distributor of hard-goods floral supplies including containers, glassware, ribbons, and decorative accessories sold through wholesale florists to retail florists. Directly comparable product category to Marvin's floral supplies department; serves the same downstream retail florist customers.

Direct peers

• Mayesh Wholesale Florist: One of the largest US wholesale florists, sourcing fresh cut flowers globally and selling to retail florists and event designers across multiple regional markets. Highly comparable to Marvin's in core product (fresh cut flowers, greenery, hard goods), B2B customer base (retail florists), and international sourcing model.
• Kennicott Brothers: Long-standing Midwest-rooted wholesale florist with multiple distribution locations serving retail florists with fresh cut flowers, plants, and floral supplies. Direct overlap with Marvin's in geographic territory (Midwest), product mix, and B2B wholesale model.
• Dutch Flower House / DWF Wholesale: Wholesale floral distributor sourcing from Dutch and international growers to supply retail florists. Comparable B2B wholesale flower distribution model to Marvin's, though typically larger scale and broader geography.
• Globalrose: Direct-from-grower wholesale flower distributor selling bulk fresh cut flowers to florists, event professionals, and increasingly direct to consumers. Comparable fresh cut flower wholesale product line to Marvin's, though Globalrose operates a more technology-enabled and broader-channel model.
• Florabundance: California-based wholesale florist importing fresh cut flowers and selling to professional florists, event designers, and wedding planners nationwide. Directly comparable to Marvin's in product, customer type, and import-led sourcing model, though serving a different geographic core.
• DV Flora: Regional wholesale florist serving retail florists with fresh cut flowers, greenery, and floral supplies. Highly comparable B2B wholesale model, product mix, and customer base to Marvin's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marvins-wholesale

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marvins Wholesale