Aed Solutions B.v.

What Aed Solutions B.v. does

AED Solutions B.V. is a privately held Dutch specialty distributor founded in 2006 and headquartered in Weert, Limburg. The company supplies Automated External Defibrillators (AEDs) and a full ecosystem of related products and services, including AED accessories (batteries, electrodes, combipacks), indoor and outdoor AED cabinets, CPR training manikins, AED trainers, and broader business first aid (BHV) materials. It is the exclusive Dutch distributor of Prestan CPR manikins and the head distributor of LIFEPAK/Stryker AEDs, and it integrates LIFEPAK CR2 devices with the LIFELINK remote monitoring platform for status tracking, OTA updates, and proactive maintenance alerts.

The business operates a multi-channel go-to-market that combines a Dutch/English e-commerce webshop, a dedicated lease portal (lease.aedsolutions.eu), a field and inside sales team offering free product demonstrations, and a network of more than 40 reseller partners across the Benelux. Revenue is generated through one-time product sales (AED units ranging roughly €1,099 to €2,995 plus accessories and cabinets), a 4-year all-inclusive AED lease at €1.50/day, recurring maintenance contracts, and short-term rentals for events and travel. The company targets a broad, horizontally segmented customer base including large enterprises (DHL, CEVA, DSV, BAM, PwC, Walibi, Center Parcs), government and safety-region entities, sports clubs, homeowner associations, residential neighborhoods building 6-minute response zones, and training organizations such as the Red Cross and EHBO associations.

Operationally, AED Solutions holds ISO 9001 quality management certification and SBB Erkend Leerbedrijf status, and reports delivery of more than 40,000 AEDs since inception alongside a 9.1/10 average across 319 verified customer reviews. Service differentiation rests on the lease/maintenance bundle, exclusive distribution agreements, and connected AED monitoring, while growth has been organic, financed internally, and extended across the Benelux without disclosed external funding, acquisitions, or M&A activity.

Name

Aed Solutions B.v.

Legal name

AED Solutions bv

Website

https://aedsolutions.eu

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

AED Solutions B.V. is a Dutch specialty distributor (founded 2006, Weert) supplying AED devices, CPR training equipment, cabinets, and BHV materials, plus leasing, maintenance, and rental services to businesses, sports clubs, neighborhoods, homeowner associations, and training organizations across the Benelux.

Ownership category

akta.pro rank

Product category

Emergency Medical Equipment Distribution

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Ambulance Fleet, Equipment & Logistics Services (HLAFANAN)

akta.pro secondary industries

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC), Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

Keywords

• Automated external defibrillators
• AED maintenance services
• CPR training equipment
• Emergency medical supplies
• Occupational first aid

Headquarters

HQ city

De Weert

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AED and BHV Product Sales: AED Solutions generates the majority of its revenue from the sale of AED devices (LIFEPAK, Philips, Mindray, Primedic, Zoll, Cardiac Science, Defibtech, Heartsine, Schiller), AED accessories (batteries, electrodes, combipacks), AED cabinets, CPR manikins, AED trainers, and first aid supplies through its e-commerce webshop and sales team. Products are sold as one-time purchases with prices ranging from €95 free shipping threshold to €2,995 for advanced AED models.
2. AED Leasing: AED Solutions offers an AED lease program (lease.aedsolutions.eu) providing customers with a functioning AED device for a fixed monthly fee over a 4-year period. The lease package includes the AED, maintenance, all accessories, on-site service, and automatic replacement with a new model. Starting from €1.50 per day (approximately €547.50 per year), this provides predictable recurring revenue and a long-term customer relationship.
3. AED Maintenance Contracts: AED Solutions offers AED maintenance contracts that include regular inspections, certification, battery replacement, and electrode replacement to ensure AEDs remain operational. These contracts provide recurring service revenue and reinforce long-term customer loyalty.
4. AED Rental: AED Solutions rents AEDs on a short-term basis for events, travel abroad, or temporary needs. Rental periods start from one week, with pricing that includes shipping and GLS pickup, and customers only pay for battery and electrode consumption if the AED is actually used in an emergency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

AED Solutions B.V. distributes and services Automated External Defibrillators (AEDs) from multiple leading brands (LIFEPAK/Stryker, Primedic, Zoll, Philips, Mindray, Defibtech, Cardiac Science, Heartsine, Schiller). It supplies AED accessories, indoor and outdoor cabinets, AED trainers, and CPR training manikins (Prestan) along with BHV/occupational first-aid materials. The company complements hardware sales with recurring services including preventive AED maintenance contracts, a 4-year AED lease program, and short-term AED rental for events and temporary use.

Product overview

AED Solutions is a Dutch specialist company offering a comprehensive portfolio of Automated External Defibrillators (AEDs), CPR training equipment, and emergency medical supplies. The product range centers on AED devices from multiple international brands (LIFEPAK, Primedic, Zoll, Philips, Mindray, Defibtech, Cardiac Science, Heartsine, Schiller) alongside exclusive distribution of Prestan CPR manikins in the Netherlands. The company provides a complete ecosystem including AED accessories (batteries, electrodes, carrying cases), storage solutions (indoor/outdoor cabinets, wall brackets), AED trainers, and first aid resources. Service offerings include AED maintenance contracts, short-term rental, and long-term leasing programs. The LIFELINK remote monitoring platform enables WiFi/3G-connected AEDs to send status updates and maintenance alerts. The company primarily serves Dutch and Belgian markets through direct sales, a network of 40+ resellers, and dedicated leasing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• AED Devices Automated External Defibrillators (AEDs) from multiple international brands available in semi-automatic and fully-automatic variants with features such as WiFi/3G connectivity, ECG monitoring, pediatric capability, and CPR-Insight rhythm analysis. Sold to businesses, sports clubs, municipalities, homeowner associations, and resellers across the Benelux.
• Prestan CPR Training Manikins CPR training manikins (adult, child, infant) including the 2000 Series with Bluetooth and Ultralite lightweight models, equipped with unique CPR feedback monitors that indicate compression rate via colored lights and depth via a clicker mechanism. Sold to CPR/first-aid training organizations, EHBO associations, Red Cross chapters, and educational institutions.
• LIFEPAK AED Devices (Stryker) LIFEPAK AED portfolio including the CR2 (current best-seller with CPR-Insight technology and LIFELINK monitoring), CR Plus (discontinued 2019), and 1000 series with ECG monitoring for professional use. Sold to enterprises, resellers, and emergency-response buyers across the Benelux.
• Primedic AED Devices German-made AED devices including HeartSave Y, HeartSave YA (fully automatic with multi-language support up to 4 languages), and HeartSave myPAD models. IP55-rated for outdoor use and positioned as technical-excellence, solid-quality options for Dutch buyers.
• AED Accessories & Consumables Essential AED consumables and accessories including batteries, electrodes, combipacks, carrying bags, first responder kits, rescue/breathing masks, AED pictograms and stickers, infant/child keys, and replacement parts with 2–5 year battery/electrode lifespans depending on brand. Sold to existing AED owners, enterprises, and resellers for ongoing AED readiness.
• AED Cabinets & Wall Mounts Indoor cabinets, outdoor cabinets, wall brackets, and closing mechanisms for AED storage and protection across brands including Aivia, Cabinaid, and Rotaid. Sold to enterprises, municipalities, homeowner associations, and resellers to ensure AED visibility, accessibility, and weather protection.
• AED Trainers Training devices that simulate AED operation for educational purposes, available across multiple brands (Prestan, LIFEPAK, Philips, Zoll, Primedic, Defibtech, Cardiac Science, Heartsine, Mindray). Accessories include training electrodes, chargers, remote controls, language dongles, and carrying bags. Sold to training organizations, EHBO associations, and educational institutions.
• BHV / First Aid Materials First aid materials and BHV (occupational first aid) supplies including first aid kits, safety equipment, fire blankets, smoke detectors, and BHV alerting systems from brands such as Cederroth, Salvequick, and Lifekey. Sold to enterprises and institutions completing their occupational safety setup.
• AED Rental Service Short-term AED rental for events, temporary locations, or international travel. Rental starts from one week and includes shipping with GLS pickup and return; customers only pay for battery and electrode consumption if the AED is actually used during an emergency. Targeted at event organizers, traveling teams, and short-term operators.
• AED Lease Program Long-term AED leasing over a 4-year term providing a functioning AED from €1.50 per day (approximately €547.50 per year). Includes the AED device, all accessories, full maintenance, on-site service, and automatic replacement with a new model every 4 years. Targeted at organizations seeking predictable AED costs and access to the latest technology.
• AED Maintenance Contracts Preventive AED maintenance contracts covering regular checks, calibration, scheduled battery and electrode replacement, and compliance verification to ensure AEDs remain operational and safe. LIFELINK remote monitoring available for connected devices. Sold on an annual, quote-based recurring basis to enterprises, government, and institutions.
• Stryker LUCAS 3 Chest Compression System Battery-powered mechanical chest compression device that delivers consistent, automatic CPR during cardiac arrest resuscitation. Sold alongside AEDs to professional responders, ambulance services, and high-acuity sites in the Benelux.
• AED Reseller Partnership Program Channel partnership program providing more than 40 independent resellers with dedicated webshop access, agreed wholesale pricing on AEDs and accessories, marketing materials, product imagery, and product support. AED Solutions acts as master distributor for LIFEPAK/Stryker and exclusive Dutch distributor for Prestan CPR manikins.

Quantifiable outcome

• More than 40,000 AEDs delivered across the Netherlands since 2006
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stryker / Physio-Control (LIFEPAK)coreChannel Partner/ Reseller/ Distributor · 1 January 2006AED Solutions serves as the head distributor (hoofddistributeur) of LIFEPAK/Stryker AED products in the Netherlands. The company has been selling LIFEPAK devices since 2006 and offers the full range including LIFEPAK CR2, CR Plus, and 1000 models, along with batteries, electrodes, and accessories. Stryker acquired Physio-Control (the original LIFEPAK manufacturer) in 2016.
• Prestan ProductscoreChannel Partner/ Reseller/ Distributor · 1 January 2006AED Solutions is the exclusive Dutch distributor of Prestan CPR manikins and AED trainers throughout the Benelux. Prestan is an American manufacturer of medical training materials for CPR and resuscitation training. AED Solutions sells the full Prestan range including adult, child, and infant manikins, Ultralite models, the 2000 Series, and AED trainers, along with all accessories and replacement parts.
• Lifenet Systems (LIFELINK)coreTechnology or IntegrationAED Solutions connects AEDs sold through their store to the Dutch LIFELINKcentral platform operated by Lifenet Systems. This enables remote monitoring of AED status, automatic OTA software updates, and real-time email alerts for battery/electrode expiration and connectivity issues. Customers receive access to the Dutch LIFELINK database at lifelink-nl.lifenetsystems.com.
• RotaidminorChannel Partner/ Reseller/ DistributorAED Solutions resells Rotaid AED cabinets (including the Rotaid Solid Plus with heat LED alarm and Rotaid 24/7 cabinet) as part of their AED cabinet product line, offering outdoor and indoor cabinet solutions alongside their own AED Solutions-branded cabinets.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HeartSine Technologies (Stryker): HeartSine (now part of Stryker) makes Samaritan AEDs and is one of the AED brands AED Solutions distributes. Comparable as an AED manufacturer serving the same Dutch/Benelux customer base via AED Solutions' channel.
• Defibtech: Defibtech manufactures Lifeline AEDs and is also part of the multi-brand AED portfolio AED Solutions distributes. Comparable as a competing AED brand targeting the same SMB and public-access AED segment in the Netherlands.
• Mindray: Mindray is a Chinese medical device manufacturer whose AEDs are distributed by AED Solutions in the Netherlands. Comparable as one of the AED brands competing in the same Dutch market through multi-brand distribution.
• Prestan Products: Prestan is the exclusive supplier of CPR manikins and AED trainers that AED Solutions distributes in the Benelux. Comparable as a CPR training equipment specialist serving overlapping training organizations and educational institutions.
• Cardiac Science: Cardiac Science manufactures Powerheart AEDs and competes in the same cardiac safety category that AED Solutions serves. AED Solutions distributes Cardiac Science devices, indicating overlapping product/market positioning.
• Primedic (Metrax GmbH): Primedic manufactures HeartSave AEDs (German brand) that AED Solutions distributes in the Benelux market. Comparable as an upstream AED manufacturer targeting the same SMB and outdoor-rated AED use cases.
• ZOLL Medical Corporation (via Asahi Kasei): ZOLL manufactures AEDs and resuscitation equipment (AED Plus, AED 3) and competes directly with the brands AED Solutions distributes. It is highly comparable as an upstream supplier competitor and a parallel specialist in cardiac resuscitation hardware.
• Stryker (Physio-Control / LIFEPAK): Stryker, owner of LIFEPAK, is a direct upstream partner of AED Solutions (head distributor) and a major AED manufacturer globally. Comparable as a brand supplier whose product line AED Solutions sells, and whose distribution model choices directly affect AED Solutions' position.

Broad incumbents

• Laerdal Medical: Laerdal is a global leader in CPR training manikins (Resusci Anne, Little Anne) and resuscitation education, directly competing with Prestan in the same training market that AED Solutions addresses. Comparable as a broader incumbent in the adjacent CPR training product category.
• Philips HeartStart AED Distribution (via Philips / Philips Healthcare): Philips is a global manufacturer of AEDs (HeartStart line) and broader medical equipment. Comparable as both an AED brand stocked by AED Solutions and as a broader incumbent offering direct sales channels across the same Dutch customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aedsolutions

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aed Solutions B.v.