Askar Oil Services

What Askar Oil Services does

Askar Oil Services (Pvt.) Ltd. is a Pakistan-based, OGRA-licensed Oil Marketing Company headquartered in Lahore, founded in 2004 and licensed in 2005. The company operates an integrated petroleum distribution platform spanning 900+ retail fuel stations across all five Pakistani provinces, 44,000+ metric tons of active storage capacity scalable to 100,000+ MT, and an OGRA-compliant tank lorry logistics fleet equipped with live GPS tracking. Core products include Motor Spirit (petrol), High-Speed Diesel (HSD), Light Diesel Oil (LDO), and branded lubricants (Askar Bullet 20W-50 for motorcycles and Askar Jumbo Multi SAE-20W50CF-4/SG for diesel engines and generators). Strategic infrastructure includes the pipeline-connected Machikay Terminal (40,000 MT) linked to PARCO and Port Qasim, plus additional depots at Doulatpur, Kotla Jam, and Taru Jabba.

The company generates revenue primarily through transaction-based retail fuel sales at OGRA-regulated prices (Petrol Rs 263.45, Diesel Rs 279.65 per liter), branded lubricant sales across multiple packaging sizes, bulk fuel supply to institutional and industrial buyers, and subscription-based digital services including Askar Fuel Cards and the Fleet Account Portal with analytics and mobile tools. Customer segments span individual urban and rural commuters, agricultural operators requiring diesel for tractors and farm equipment, transport and logistics fleets operating along trade corridors, industrial and commercial enterprises, and B2B fleet operators with digital fuel management needs. Strategic supply partnerships with PARCO and Pakistan Refinery Limited anchor the supply chain, and the company is privately founder-owned with no disclosed institutional investors or funding rounds. Recent product expansion has introduced EV charging infrastructure, solar-enabled hybrid fuel stations, and Agri-Energy Clusters that combine fueling with solar power and agri-marts to extend the platform into rural commerce and energy-transition services.

Name

Askar Oil Services

Legal name

Askar Oil Services (Pvt.) Ltd.

Website

https://askaroil.com.pk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Askar Oil Services is a Pakistan-based, OGRA-licensed Oil Marketing Company operating 900+ retail fuel stations nationwide with 44,000+ MT of storage capacity, serving commuters, agricultural operators, transport fleets, industrial buyers, and B2B fleet customers with petroleum products, branded lubricants, digital fleet management tools, and emerging EV and solar energy solutions.

Ownership category

akta.pro rank

Product category

Oil Marketing and Petroleum Distribution

NAICS

Gasoline Stations (4571), Fuel Dealers (45721), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG)

Keywords

• Petroleum fuel distribution
• Oil marketing services
• Lubricant manufacturing
• Fuel storage terminals
• Fleet fuel management

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Retail Sales: Sale of petroleum products including Motor Spirit (Petrol), High-Speed Diesel (HSD), and Light Diesel Oil (LDO) through company-owned and operated retail fuel stations across Pakistan
2. Lubricants Sales: Sale of branded lubricants including Askar Bullet 20W-50 (motorcycle engine oil) and Askar Jumbo Multi SAE-20W50CF-4/SG (multigrade diesel engine oil) in various packaging sizes
3. Fuel Card & Digital Tools Services: Digital fleet management services including fuel cards with real-time monitoring, fleet account portals with analytics, and mobile app-based solutions for fleet operators
4. Bulk Fuel Supply: Supply of petroleum products to bulk buyers, institutional partners, and commercial enterprises through storage infrastructure and dedicated logistics

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Askar Oil Services is an OGRA-licensed Oil Marketing Company in Pakistan that sells petroleum products (Motor Spirit/Petrol, High-Speed Diesel, and Light Diesel Oil) and branded lubricants through a nationwide network of 900+ retail fuel stations. The company also operates strategic fuel storage terminals with 44,000+ metric tons of capacity, an OGRA-compliant logistics fleet, digital fleet management tools including fuel cards and account portals, and emerging EV charging and solar energy solutions.

Product overview

Askar Oil Services operates as an integrated energy distribution platform combining petroleum products (Motor Spirit, High-Speed Diesel, Light Diesel Oil, and premium lubricants including Askar Bullet 20W-50 and Askar Jumbo Multi SAE-20W50CF-4/SG) with nationwide infrastructure (900+ retail stations, 44,000+ MT scalable storage terminals, and OGRA-compliant logistics fleet), digital fleet management tools (Fuel Cards, Fleet Account Portal, Mobile Tools), and emerging green energy solutions (EV Charging, Solar-Enabled Stations, Agri-Energy Clusters). The company functions as a platform connecting fuel supply from port terminals to end consumers across Pakistan's highways, rural areas, and industrial zones.

Differentiator

Problem solved

Functional benefit

Brands

• Askar Bullet 20W-50: Premium motorcycle engine oil providing maximum protection to engine transmission and gears, reducing engine deposits and sludges. Available in 700ml and 1 liter packaging.
• Askar Jumbo Multi SAE-20W50CF-4/SG

Products and services

• Motor Spirit (Mogas / Petrol)

Quantifiable outcome

• 44,000+ metric tons of active fuel storage capacity
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• PARCO (Pakistan Arab Refinery Company)coreTechnology or IntegrationPARCO serves as a key supplier partner, with Askar's Machikay Terminal pipeline-connected to PARCO for direct petroleum transfers. This partnership enables efficient supply chain operations and cost-effective distribution from Port Qasim.
• Pakistan Refinery LimitedcoreTechnology or IntegrationStrategic petroleum supply partnership enabling crude oil and refined product sourcing for Askar's distribution network across Pakistan.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shell Pakistan: Subsidiary of Shell plc, operating retail fuel stations, lubricants, and fleet services in Pakistan. Directly comparable as a branded OMC competing for the same urban, highway, and B2B fuel/lubricants customers as Askar.
• Attock Petroleum: Listed Pakistani OMC with nationwide retail stations and bulk fuel operations. Closely comparable to Askar in retail-fuel, lubricants, and B2B bulk supply across Pakistan.
• Pakistan State Oil (PSO): The largest state-linked Oil Marketing Company in Pakistan, operating the country's widest fuel retail network and storage infrastructure. Directly comparable to Askar as an OMC competing for retail and bulk-fuel market share across Pakistan.
• Hascol Petroleum: Pakistani OMC operating a retail fuel network, storage terminals, and lubricants. Comparable in scale and product mix to Askar, also focused on nationwide retail and B2B segments.
• Byco Petroleum Pakistan: Pakistani vertically integrated petroleum company with refining, storage, and retail marketing. Comparable to Askar in storage infrastructure, fuel marketing, and retail distribution in Pakistan.
• TotalEnergies Pakistan: Pakistan arm of TotalEnergies, marketing petroleum products, lubricants, and retail fuels. Directly comparable as a multinational OMC with overlapping retail and lubricants footprint against Askar.

Others

• Pakistan Refinery Limited (PRL): Domestic petroleum refinery that is a key supply partner for Askar. Comparable as part of the same Pakistan downstream ecosystem, though PRL is an upstream/refining supplier rather than a competing retail OMC.

Broad incumbents

• Puma Energy: Global downstream energy company with retail fuel stations, storage, and lubricants across emerging markets. Comparable to Askar as a multi-country OMC with mid-scale retail and storage operations, though at much larger scale and broader geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/askar-oil-services
• Facebookfacebook.com/askaroilservices
• Instagraminstagram.com/askaroilservices
• YouTubeyoutube.com/@askaroilservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Askar Oil Services