The Pickle and Chilly Dill

Name

The Pickle and Chilly Dill

Legal name

The Big Pickle, LLC, The Pickle, LLC and Chilly Dill Cryotherapy, LLC

Website

https://thepicklemo.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Pickleball Membership Subscriptions: Monthly recurring memberships with tiered pricing (Dill-uxe $80/mo, Bread & Butter $60/mo, Sweet & Sour Starter $45/mo, Pickle Posse $20/mo/person). Includes court access, open play, and discounts. Annual prepay options available with 2 months free. Zero enrollment fee promotions for charter members.
2. Cryotherapy Membership Subscriptions: Monthly recurring memberships for wellness services: The Chilly Dill full membership at $175/mo, Hot n' Spicy at $150/mo, Junior Cucumbers at $125/mo. Unlimited access to most services with discounts on cryo-sculpting and pain management packages.
3. Court Rental Fees: Non-member court rental at $30/hour per court. Members receive free court rental included in membership. Guest passes at $10 per person per session.
4. Individual Cryotherapy Sessions: Per-session pricing for cryotherapy and wellness services: Whole Body Cryotherapy $50/session, Dry Float $50/session, CryoFacial $75/session, Infrared Sauna $25/session. Cryo-sculpting packages range from $1800-$2000 for multiple sessions.
5. Program Fees: Fees for structured programs: Clinics $25, Leagues $40-$60, Tournaments $40-$50, Skills N Drills $10/session. Discounts for members versus non-members.
6. Cherry Payment Plans: Partnership with Cherry for buy-now-pay-later financing on purchases over $500. FSA & HSA accounts accepted for amounts over $500.
7. Cryotherapy Packages: Bundled service packages: Pain Management (6 treatments) $200, Sauna Package (10 treatments) $200, CryoFacial Package (6 sessions) $400, AURA Redlight Package (5 treatments) $200, X Cryo Package $150. Volume discounts on 8-pack and 12-pack cryo-sculpting.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Pickle and Chilly Dill operates a combined indoor pickleball facility and cryotherapy/wellness center in Springfield, Missouri. The Pickle offers 4 indoor courts with Mondo flooring and 24-hour member access, plus open play, clinics, leagues, tournaments, and private lessons. The Chilly Dill provides cryotherapy (whole body ECabin/Storm/ZeroBody Dry Float, localized X°Cryo and Kaasen), Aura PBM red light therapy, Normatec compression therapy, infrared sauna, hydromassage/RelaxSpace, and CryoFacials/CryoSculpting. The Pickle Pit lounge provides social space for members.

Product overview

The Pickle and Chilly Dill operates as a combined indoor pickleball facility and cryotherapy wellness center in Springfield, Missouri. The Pickle offers 4 indoor courts with Mondo flooring and 24-hour member access, featuring pickleball programs including open play, clinics, leagues, drills, tournaments, and private lessons. The Chilly Dill provides cryotherapy services including three whole body cryotherapy systems (ECabin, Storm, and ZeroBody Dry Float), localized cryotherapy (X°Cryo and Kaasen), Aura PBM red light therapy, Normatec compression therapy, infrared sauna, hydromassage/RelaxSpace, and cryosculpting/facial services. The Pickle Pit lounge offers cold beverages and relaxation. Membership options include pickleball tiers (Dill-uxe, Bread & Butter, Sweet & Sour Starter, Pickle Posse family plan) and cryotherapy tiers (Full Chilly Dill, Hot n' Spicy, Junior Cucumbers). The facility also integrates Cherry payment plans for flexible payment options.

Differentiator

Problem solved

Functional benefit

Brands

• The Pickle: Indoor pickleball facility with 4 courts offering memberships, court rentals, leagues, clinics, tournaments, and open play sessions.
• The Chilly Dill
• The Pickle Pit

Products and services

• The Pickle (Indoor Pickleball Facility) Indoor pickleball facility featuring 4 courts with Mondo flooring, 24-hour member access, court reservations, open play, clinics, leagues, tournaments, and private lessons with professional coach Dylan Dean. Targets players of all ages and skill levels in the Springfield, Missouri market.
• The Chilly Dill Cryotherapy Center Recovery and wellness center offering whole body cryotherapy (ECabin, Storm, ZeroBody Dry Float), localized cryotherapy (X°Cryo, Kaasen), red light therapy (Aura PBM), compression therapy (Normatec), infrared sauna, hydromassage, and body sculpting/facial services. Targets health-conscious consumers, athletes, and individuals seeking pain management and recovery.
• The Pickle Pit Lounge Lounge area offering cold beverages, relaxation space for watching pickleball games, and socializing for members and guests.
• Whole Body Cryotherapy (ECabin, Storm, ZeroBody) Ultra-low temperature cryotherapy chambers (ECabin with head outside, Storm full exposure, ZeroBody Dry Float with patented water membrane) providing 3-minute sessions for energy boost, performance enhancement, recovery, pain management, and anti-aging benefits. $50/session or included in Chilly Dill Full Membership.
• X°Cryo Localized Cryotherapy Targeted cryotherapy device from Finland using turbocharged cooling technology for skin, joints, and muscles, providing treatment in 1-3 minutes for recovery, pain relief, and headache relief.
• Aura PBM Red Light Therapy FDA-approved photobiomodulation bed using red to near-infrared light wavelengths to stimulate cellular function, promote healing, reduce pain, improve circulation, and rejuvenate skin. Treatment time: 15 minutes.
• ZeroBody Dry Float Innovative dry floating system using a patented water membrane that wraps the body without getting wet, offering cold immersion benefits with gradual exposure and complete comfort. Preferred solution for professional sports teams.
• Normatec Compression Therapy Dynamic air compression system using compressed air to enhance blood flow, reduce muscle soreness, and accelerate recovery. Normatec Pulse Leg Compression designed for athletes and active individuals.
• Infrared Sauna

Quantifiable outcome

• Pain reduction from 7 to 3 in single 3-minute Kaasen treatment session
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Chill Cryotherapy: Multi-location cryotherapy and recovery franchise offering whole-body cryo, localized cryo, infrared sauna, and compression. Direct peer to The Chilly Dill on the wellness/recovery stack, though without the pickleball anchor.
• The Picklr: Indoor pickleball club chain offering memberships, leagues, clinics, and tournaments with a premium club experience. Directly comparable on pickleball-focused GTM, tiered memberships, and community programming.
• Chicken N Pickle: Multi-venue indoor pickleball + dining + entertainment concept with multiple locations across the US. Closest direct comparable on the pickleball side given its multi-amenity social-club positioning, although it lacks a dedicated cryotherapy vertical.
• Dill Dinkers: Indoor pickleball club franchise rapidly expanding across US metros with multiple courts per site. Comparable to The Pickle's pickleball programming (leagues, clinics, tournaments) and membership model, though without the integrated cryotherapy stack.
• PKL: Indoor pickleball club concept with multiple locations focused on leagues, clinics, and social play. Comparable to The Pickle on community-driven pickleball programming and membership tiers.
• iPickle: Indoor pickleball facility operator offering memberships, open play, leagues, and instruction. Comparable on pickleball-centric facility operations and subscription revenue model.

Emerging players

• Massage Heights: Membership-based recovery and wellness franchise offering massage, skin care, and stretch therapy. Adjacent comparable on the recurring-membership recovery/wellness model and family/multi-member plan structure.

Broad incumbents

• Restore Hyper Wellness: National franchise offering cryotherapy, IV therapy, infrared sauna, compression, and other recovery services under one roof. Most directly comparable to The Chilly Dill's cryotherapy/wellness offering, with broader service menu and multi-site scale.
• Next Health: Premium wellness and longevity clinic chain offering cryotherapy, IV drips, hormone therapy, and recovery services. Comparable on the high-end recovery/wellness positioning and tiered membership model.
• Club Pilates / StretchLab (Xponential Fitness brands): Xponential Fitness operates a portfolio of boutique wellness franchises including StretchLab and Club Pilates that use a similar tiered-membership, recurring-revenue model in the personal wellness space; comparable on the membership-driven boutique wellness GTM and bundled add-on services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ThePickleSpringfieldMO
• Instagraminstagram.com/pickleandchillydill

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pickle and Chilly Dill