SilverChef USA
SilverChef USA provides flexible Rent-Try-Buy® equipment financing and rentals exclusively to US hospitality SMBs and startups, distributing through equipment dealers and direct online applications as the US arm of the Australia-based SilverChef Group.
- Company typePrivate
- Founded1986
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SilverChef USA does
SilverChef USA provides flexible equipment financing and rental services exclusively to the hospitality industry in the United States, operating as the American arm of the Australia-founded SilverChef Group. The company's core product is Rent-Try-Buy®, a 12-month rental agreement allowing hospitality operators to access commercial kitchen and food-service equipment via low weekly payments with the flexibility to change, upgrade, return, or purchase the equipment at any point during the term, including a 60% rental rebate in the first year and 20% thereafter toward eventual ownership. The underlying technology is a proprietary financing platform supporting a 5-minute credit decisioning process for applications under $35,000, an online application portal (app.silverchef.com), and a Certified Used remarketing channel for equipment returning through the rental book.
The business operates a hybrid go-to-market combining a direct inside-sales motion (website application, phone at 1-888-233-9910, online contact forms) with a partner-channel motion in which more than 2,600 equipment dealers globally — a subset of which are active in the US — present Rent-Try-Buy as a financing option at the point of equipment sale. Revenue is generated primarily through recurring weekly rental payments (a subscription-like revenue stream) and equipment buyouts, supplemented by hardware sales through the Certified Used marketplace. Customers are exclusively hospitality SMBs and startups (bakeries, cafes, bars, coffee roasters, fast-food outlets, franchises) — the company reports that roughly a third to 40% of its customers could not secure financing from traditional lenders, positioning it as the alternative-financing provider of choice for underbanked hospitality operators.
SilverChef USA is a Public Benefit Corporation domiciled in Washington State, with its American Head Office in Dallas, and is a wholly-owned subsidiary of the SilverChef Group, which is in turn owned by Australian private equity firm Next Capital Ltd (acquired in 2019). The US operation launched in 2022 and is led by Jon Jacobs (President of US Operations, joined January 2025) reporting into a global executive team headed by CEO Jeremy Mangan. SilverChef has been a Certified B Corporation since 2015 and currently reports 1–10 US employees against a global headcount of 389 across SilverChef and Econolease.
SilverChef USA firmographics
Firmographics- Name
- SilverChef USA
- Legal name
- SilverChef PBC
- Website
- https://silverchef.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SilverChef USA provides flexible Rent-Try-Buy® equipment financing and rentals exclusively to US hospitality SMBs and startups, distributing through equipment dealers and direct online applications as the US arm of the Australia-based SilverChef Group.
- Ownership category
- akta.pro rank
SilverChef USA industry classification
Industry- Product category
- Hospitality Equipment Financing
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Finance Lessors (6172), Services-Equipment Rental & Leasing, Nec (7359), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Appliance Leasing (Home & Kitchen) (FSAKANAC)
- akta.pro secondary industry
- Rent-to-Own (RTO) Consumer Leasing (FSAKANAE)
Keywords
Where SilverChef USA is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SilverChef USA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Equipment Rental Agreements: SilverChef provides flexible 12-month rental agreements for hospitality equipment. Customers make weekly rental payments with option to buy, upgrade, or return equipment at any time. Revenue is generated through rental payments and equipment buyout purchases.
- Certified Used Equipment: Remarketing channel for equipment returned through the Rent-Try-Buy program. Returned equipment is certified and sold through the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Weekly | $27.20/day unlocks $15,000 of equipment finance |
| Subscription | Multi-year contract | Security deposit equivalent to six weeks rent |
| Unit Pricing | Monthly | Equipment financing from $1,000 - $100,000+ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SilverChef USA product offering
Product offeringCore offering
SilverChef USA provides flexible equipment financing and rental solutions exclusively to the hospitality industry through its flagship Rent-Try-Buy® product — a 12-month rental agreement allowing customers to rent, try, buy, upgrade, or return commercial kitchen and food service equipment with weekly payments ranging from $1,000 to $100,000+. The company also operates a Certified Used remarketing channel for returned equipment and an Equipment Marketplace for new and pre-owned hospitality equipment sourced through its dealer network.
Product overview
SilverChef USA offers a flexible hospitality equipment financing ecosystem centered around the Rent-Try-Buy® core product - a 12-month rental agreement that allows hospitality businesses to access equipment with low weekly payments and the flexibility to change, upgrade, or own equipment at any time. The portfolio includes complementary tools: the Rent-Try-Buy Calculator for payment planning, the Certified Used division for remarketed returned equipment, and an Equipment Marketplace for purchasing new and certified used equipment. The company also operates sister brands including Econolease Canada (acquired 2021) and operates across four countries (Australia, New Zealand, Canada, and the US).
Differentiator
Problem solved
Functional benefit
Brands
- Rent-Try-Buy: SilverChef's flagship 12-month flexible rental agreement product for hospitality equipment financing, allowing customers to rent, try, and eventually buy equipment with rebate benefits.
- Certified Used
Products and services
- SilverChef Rent-Try-Buy®
- SilverChef Certified Used
- SilverChef Equipment Marketplace
- Econolease Canada
Quantifiable outcome
- 40% of customers wouldn't qualify for traditional financing
- +2 more outcomes
Companies that use SilverChef USA
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
SilverChef USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SilverChef USA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- EconoleasecoreAcquired in 2021, Econolease is one of Canada's leading equipment finance providers with a skilled team of over 60 professionals. The acquisition expanded SilverChef into Canada and created the SilverChef Group globally, better serving hospitality businesses across North America.
- Opportunity InternationalminorSilverChef has supported Opportunity International for over 20 years, actively participating in fundraising, education and support for their mission to combat global poverty. Through this partnership, SilverChef has helped lift 1.5 million individuals out of poverty worldwide.
Scale indicators8 records
Recent moves14 records
Expansion highlights5 records
SilverChef USA competitors and assessment
Company assessmentEmerging players
- Percent (private credit marketplace): Percent is an emerging private credit marketplace that could route institutional capital to SMB and equipment-finance deals. While not a direct competitor today, it represents a structural threat to specialty finance lessors like SilverChef.
- BlueVine: BlueVine is a fintech lender offering lines of credit and term loans to small businesses, including restaurants. While broader than SilverChef's equipment-specific focus, it competes for the same underbanked hospitality SMB customers with a digital-first model.
Direct peers
- Balboa Capital: Balboa Capital is a direct competitor offering equipment financing and leasing to small businesses including restaurants and hospitality operators. Both companies provide fast approval processes and partner with equipment dealers for origination.
- Currency Capital: Currency Capital is a direct competitor that provides equipment financing specifically for restaurants and hospitality businesses in the US. Like SilverChef, it partners with equipment dealers to originate deals and serves SMB borrowers with limited credit access.
- Lendio: Lendio is a small business loan marketplace connecting borrowers with multiple lenders, including equipment financing options for restaurants. It overlaps with SilverChef's target customer base and product category through a different channel model.
- Forward Financing: Forward Financing provides revenue-based financing and small business loans to restaurants and hospitality businesses in the US. It serves the same underbanked SMB segment as SilverChef and competes on speed and flexibility.
- First Financial Holdings: First Financial Holdings provides equipment financing for the restaurant and food service industry, closely overlapping with SilverChef's hospitality-only focus. Both serve SMBs seeking alternatives to traditional bank financing.
Broad incumbents
- First Citizens Bank (formerly CIT Group): First Citizens acquired CIT Group, which historically operated one of the largest US equipment finance businesses serving SMBs across multiple verticals including hospitality. It competes with SilverChef on scale, capital access, and dealer relationships.
- DLL (De Lage Landen): DLL is a global vendor finance and equipment leasing company serving multiple industries including food service. It competes broadly with SilverChef's equipment financing model from a much larger and more diversified base.
- Wells Fargo Equipment Finance: Wells Fargo Equipment Finance is a major bank-affiliated equipment lessor with broad industry coverage including hospitality. It represents the traditional bank-financing alternative that SilverChef differentiates against via its Rent-Try-Buy model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SilverChef USA social profiles
Digital presenceSilverChef USA compliance and trust
Trust signalCompliance2 records
SilverChef USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SilverChef USA leadership team
Management profileNumber of profiles
Profiles10 records
SilverChef USA subsidiaries and ownership
Company hierarchySubsidiaries3 records
SilverChef USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SilverChef USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SilverChef USA
What does SilverChef USA do?
SilverChef USA provides flexible equipment financing and rental solutions exclusively to the hospitality industry through its flagship Rent-Try-Buy® product — a 12-month rental agreement allowing customers to rent, try, buy, upgrade, or return commercial kitchen and food service equipment with weekly payments ranging from $1,000 to $100,000+. The company also operates a Certified Used remarketing channel for returned equipment and an Equipment Marketplace for new and pre-owned hospitality equipment sourced through its dealer network.
Is SilverChef USA a public or private company?
SilverChef USA is a private company. It is classified as private equity controlled and is currently operating.
When was SilverChef USA founded?
SilverChef USA was founded in 1986. It employs 1 to 10 people.
Where is SilverChef USA based?
SilverChef USA is headquartered in Dallas, United States, in the North America region.
How does SilverChef USA make money?
Two revenue lines are on record. Equipment Rental Agreements are the primary driver. The others are certified Used Equipment.
Who are SilverChef USA's main competitors?
Emerging players on record are Percent (private credit marketplace) and BlueVine. Direct peers are Balboa Capital, Currency Capital, Lendio, Forward Financing and First Financial Holdings. Broad incumbents are First Citizens Bank (formerly CIT Group), DLL (De Lage Landen) and Wells Fargo Equipment Finance.
Does SilverChef USA have an API?
No public API is recorded for SilverChef USA.
What industry is SilverChef USA in?
SilverChef USA's product category is Hospitality Equipment Financing. Its primary akta.pro industry code is FSAKANAC, Appliance Leasing (Home & Kitchen), with a secondary code of FSAKANAE, Rent-to-Own (RTO) Consumer Leasing. Its NAICS code is 5324 and its SIC code is 6172.