Affiliate Roulette

What Affiliate Roulette does

Affiliate Roulette is a privately held, bootstrapped iGaming affiliate directory and networking platform headquartered in Bucharest, Romania, with a team of 1-10 employees. It operates a two-sided marketplace that connects three user groups: publishers/affiliates (bonus sites, SEO publishers, email marketers), online casino operators and affiliate program managers, and iGaming event organizers. The platform is built around a verified listings system with domain and email verification, a transparent review and fraud-reporting mechanism, a real-time live newsfeed, and a unified dashboard with smart tracking analytics that surface impressions, profile views, clicks, and engagement metrics by country.

The company monetizes primarily through paid casino-side products: brand listings at €599/year per brand, a Full Access subscription at €29/month (€348/year), multi-brand packages up to €5,000/year, Casino Premium Placement at €799/month, and the Affiliate Outreach Program (AOP) at €399/month (capped at 10 participating brands). Publishers access the directory for free and can purchase Publisher Premium Placement at €299/month. Short-term Directory Promotions (Flash Boost, Elite Exposure, Top Spotlight) range from €49 to €149 per campaign. Distribution runs through the self-service website, an active Telegram community, LinkedIn, Microsoft Teams, industry events (SiGMA, SBC, iGB Affiliate), and strategic partnerships with SBC, Affiliate Leaders, and tooling partners Transvoucher, Routy App, Spy House, TheCFox, and iGamingAffiliates.io. The Academy provides free educational content, and The Inside Bet is an interview series bundled with premium placements. Revenue is not publicly disclosed, no venture funding has been announced, and the company has received industry recognition through iGB Affiliate Awards (2023 nominations and Highly Commended) and an Affiliate Leaders Awards nomination (2025).

Name

Affiliate Roulette

Website

https://affiliateroulette.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Affiliate Roulette is a bootstrapped iGaming affiliate directory and networking platform based in Bucharest, Romania, connecting publishers, casino operators, and event organizers through verified listings, reviews, and premium placements.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Marketing Platform

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industries

Influencer & Social Affiliate Networks (Betting) (MPAEAMAH), Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• IGaming affiliate directory
• Casino affiliate network
• Affiliate marketing platform
• Publisher directory services
• IGaming partnership platform

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Casino Listings and Subscriptions: Casino operators pay annual fees for brand listings and monthly fees for Full Access membership that includes messaging, account management, and advanced tools. This is the primary revenue stream.
2. Premium Placements: Top 6 homepage positions for casinos (€799/month) and publishers (€299/month), with additional benefits including newsletter features, Inside Bet interviews, and Partners Page badges.
3. Directory Promotions: Short-term visibility boosts including Flash Boost (€49/7 days), Elite Exposure (€89/15 days), and Top Spotlight (€149/30 days) that place listings at top of directory.
4. Affiliate Outreach Program (AOP): Promotional service for casino brands to reach verified affiliates through email campaigns, platform visibility, Telegram promotion, and personal introductions. Billed at €399/month plus required casino listing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Affiliate Roulette operates an iGaming affiliate directory and networking platform connecting publishers/affiliates, casino operators, and event organizers. Publishers list for free, while casinos pay annual listing fees (€599/year), monthly Full Access subscriptions (€29/month), premium homepage placements (€799/month), directory promotions (€49-€149), and the Affiliate Outreach Program (€399/month). The platform delivers verified listings, a review and fraud prevention system, real-time analytics, messaging, and an Academy training resource for the iGaming affiliate industry.

Product overview

Affiliate Roulette is an iGaming Affiliate Success Network & Directory that operates as a platform connecting publishers/affiliates, casino operators, and event organizers. The core offering includes a dual-directory system comprising a free Publisher Directory (with optional premium placement at €299/month) and a paid Casino Directory (Full Access at €29/month, listings at €599/year, with premium placement at €799/month). The platform provides verified listings with review systems, real-time newsfeed, unified dashboard management, and smart tracking analytics. Additional services include the Affiliate Outreach Program (AOP) at €399/month for casino brands seeking affiliate partnerships, directory promotions (Flash Boost through Top Spotlight at €49-€149), free Events Directory for iGaming industry gatherings, the Academy for educational resources, and The Inside Bet interview series for premium members.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Directory Verified directory connecting casino operators with trusted iGaming publishers. Includes free tier (browse, read/leave reviews, Academy access) or Full Access at €29/month (€348/year) with messaging, social media profiles, dedicated account manager, advanced search, and industry news access. Brand listings priced at €599/year per brand.
• Publisher Directory Free directory listing service for iGaming publishers, bonus sites, SEO affiliates, email marketers, and traffic sources to showcase their business and brands. Verification process uses business email and domain verification. Multiple brands allowed but each requires its own listing.
• Events Directory Free iGaming event listing platform for conferences, networking events, workshops, and trade shows. Features event details, locations, dates, and ticket information. Third-party uploads and referral links are not allowed.
• Casino Premium Placement Premium homepage advertising service for casino brands providing a top 6 directory position, newsletter feature, The Inside Bet interview, and Partners Page listing at €799/month.
• Publisher Premium Placement Premium 30-day advertising package for publishers offering top 6 directory position, newsletter announcement, LinkedIn post, The Inside Bet interview, and Gold Sponsor Partners Page placement at €299/month.
• Affiliate Outreach Program (AOP) Promotional service priced at €399/month that increases casino brand visibility through email campaigns, platform visibility, Telegram community promotion, and direct affiliate introductions. Limited to 10 participating casino brands at any time. Requires active casino listing (€599/year or Full Access €757/year).
• Directory Promotions Short-term visibility boosts for listings across all directory categories: Flash Boost (7 days, €49), Elite Exposure (15 days, €89), and Top Spotlight (30 days, €149). Listings show 'Promoted' badge and move to top of directory during promotion period.
• Academy Educational resources and training materials for iGaming affiliates and casino operators, included free with account access. Provides industry knowledge and skill development content.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• TransvouchercoreTechnology or IntegrationSecure iGaming payment gateway enabling casinos to accept card payments and settle in crypto instantly. Affiliate Roulette users receive $0.10 off per transaction ($0.15 instead of $0.25) and no monthly commitments. Partnership provides payment processing benefits to the platform's casino members.
• Affiliate LeaderscoreGTM or Marketing PartnerConnects professionals from across the globe to discuss challenges and innovations shaping the affiliate industry. Provides Affiliate Roulette users access to exclusive discussions, interviews, insights from top experts, and free events and VIP dinners. Strategic partnership brings full-circle approach to affiliate marketing within the Affiliate Roulette network.
• iGamingAffiliates.iocoreStrategic or Co-development PartnerExperienced affiliate management team with over 70 years of combined expertise across major GEOs. Provides affiliate management services for iGaming businesses addressing shortage of top-performing Affiliate Managers. Helps brands grow with right strategies, partners, and relationships.
• Routy AppcoreTechnology or IntegrationBusiness Intelligence tool built for affiliates to maximize performance, revenue, and ROI. Highlights top-performing brands, tracks conversions in real time, integrates with ad platforms, uncovers hidden opportunities. Affiliate Roulette users receive 6 weeks of free access to the platform.
• TheCFoxcoreStrategic or Co-development PartnerDelivers cutting-edge solutions for iGaming industry covering white label, sweepstake, and turnkey solutions. Top iGaming brands trust TheCFox Platform for stability, innovation, and performance. Technology built to empower iGaming businesses for long-term success.
• SBC (Sports Betting Community)coreStrategic or Co-development PartnerWorld-class events, top-tier media coverage, and tailored tech connecting gaming industry professionals. Strategic partner providing Affiliate Roulette users access to free events and VIP dinners. Partnership enables cross-promotion and access to SBC's event ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• LatestCasinoBonuses: Casino bonus aggregator and review site cataloguing iGaming operators and their affiliate programs. Comparable because it monetizes through listings of casino brands and bonus offers targeting affiliate traffic and players.
• Affiliate Guard Dog (AGD): Affiliate community and watchdog site covering iGaming affiliate programs with reputation and monitoring features. Comparable because it combines directory, reviews, and fraud-prevention mechanics aimed at the same publisher-and-operator audience.
• AskGamblers: iGaming review and complaint-resolution platform with casino listings, affiliate disclosures, and a directory of operators. Comparable as a content- and reviews-driven affiliate platform serving similar casino and publisher audiences.
• GPWA (Gambling Portal Webmasters Association): Long-running iGaming affiliate portal and directory that connects casino operators with publishers and webmasters. Directly comparable because it operates a similar directory-and-community model serving the same publishers-and-operators marketplace.

Emerging players

• OurUncleSam.com / CasinoSmash: Niche-focused iGaming review and affiliate platform with directory-style casino listings. Comparable because it operates in the same niche affiliate/directory category serving casino operators and traffic-seeking publishers.
• CasinosHunter: Independent iGaming affiliate review site listing casinos, bonuses, and affiliate programs. Comparable as a smaller-scale, content-driven affiliate platform targeting the same casino-publisher matchmaking use case.
• TheCasinoDB: Casino listing and review database cataloguing online casinos, bonuses, and affiliate data. Comparable as a focused directory-and-reviews affiliate platform in the same iCasino niche.

Broad incumbents

• Gambling.com Group: Publicly-traded iGaming affiliate marketing group operating a portfolio of sports betting and casino affiliate sites. Comparable as a scaled, broader-incumbent version of Affiliate Roulette's verified-listings-and-affiliate-matching model.
• Catena Media: Publicly-traded affiliate marketing specialist operating hundreds of iGaming verticals. Comparable as a large incumbent in the same iCasino affiliate-monetization category with similar revenue model logic.
• Better Collective: Publicly-traded sports betting and iGaming affiliate network with significant M&A activity. Comparable as a scaled, multi-vertical affiliate platform whose revenue mechanics mirror those of Affiliate Roulette.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/affiliateroulette
• LinkedInlinkedin.com/company/affiliate-roulette

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliate Roulette