Pro Game Guides
Pro Game Guides is a free, ad-supported gaming content site publishing codes, tier lists, walkthroughs, and news for Roblox, Fortnite, Minecraft, and Genshin Impact audiences, operated by Australian parent Gamurs Pty Ltd within a 20+ brand gaming media network.
- Company typePrivate
- Founded2018
- HeadquartersCleveland, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pro Game Guides does
Pro Game Guides (progameguides.com) is a free, advertising-supported gaming content publication that publishes redemption codes, tier lists, walkthroughs, news, and reviews for high-traffic titles including Roblox, Fortnite, Minecraft, Genshin Impact, Pokemon, Wordle, and BitLife. The site is built on WordPress VIP hosted on AWS, fronted by Cloudflare for CDN and security, and uses Google reCAPTCHA, Google Analytics, and YouTube/Vimeo embeds as standard technical components. Content is produced by a small in-house editorial team plus freelance writers compensated through PayPal, with active recruitment of experienced game-guide contributors, and the archive comprises roughly 1,191 indexed pages.
The property is wholly owned and operated by Gamurs Pty Ltd, an Australian private limited company headquartered in Surry Hills, Sydney, which runs a broader network of 20+ gaming and pop-culture media brands including Dot Esports, Destructoid, Twinfinite, Prima Games, Attack of the Fanboy, The Escapist, and ProGuides. Pro Game Guides explicitly charges consumers nothing, has no subscription tier, and is monetized exclusively through a layered programmatic advertising stack anchored by Google Ad Manager alongside numerous SSPs (Infolinks, Index Exchange, Pubmatic, and others).
The site's strategic posture is best characterized as a high-cadence, SEO-driven content engine operating within a shared corporate infrastructure rather than a standalone venture. Policy artifacts (Terms of Service updated August 2023; Privacy Policy updated May 2024) disclose GDPR, CCPA, and COPPA compliance obligations, reflecting a youth-skewing audience and U.S./EU traffic mix. There is no documented funding history, leadership change, acquisition, or geographic expansion; growth signals are limited to continued product coverage of newly released games and ongoing writer recruitment.
Pro Game Guides firmographics
Firmographics- Name
- Pro Game Guides
- Legal name
- Gamurs Pty Ltd
- Website
- https://progameguides.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pro Game Guides is a free, ad-supported gaming content site publishing codes, tier lists, walkthroughs, and news for Roblox, Fortnite, Minecraft, and Genshin Impact audiences, operated by Australian parent Gamurs Pty Ltd within a 20+ brand gaming media network.
- Ownership category
- akta.pro rank
Pro Game Guides industry classification
Industry- Product category
- Gaming Media / Game Guide Publishing
- NAICS
- Spectator Sports (71121), Sports and Recreation Instruction (611620)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Community Communications & Voice/Chat Platforms (Discord-like, in-game comms) (MPAFAIAE)
- akta.pro secondary industry
- UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)
Keywords
Where Pro Game Guides is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pro Game Guides business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Programmatic display and video advertising: Primary revenue stream is digital advertising monetized through a layered programmatic stack (Google Ad Manager, Infolinks, Minute Media, Index Exchange, Primis, Rise, Hashtag Labs, Undertone, Xandr, RevContent, Pubmatic, PGAM Media, Connatix, plus additional SSPs/exchanges) running across the GAMURS network of sites including Pro Game Guides.
- Direct advertising sales (via GAMURS): Advertising inquiries are handled centrally by GAMURS (advertise (@) gamurs.com), implying direct ad sales in addition to programmatic monetization.
- Subscription and paid services (reserved, not currently active for PGG): GAMURS reserves the right to charge for access to portions of the Services and references premium/ad-free memberships and paid services across the network, though Pro Game Guides' Contact Us page explicitly states 'We do NOT charge for anything or have any type of subscription service.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to all guides, codes, tier lists, walkthroughs, news, and reviews |
Go-to-market motion1 record
Pro Game Guides product offering
Product offeringCore offering
Pro Game Guides is a free online gaming content publication that publishes regularly updated game guides, active redemption codes, tier lists, walkthroughs, news, and reviews for popular video games including Roblox, Fortnite, Minecraft, Genshin Impact, and Pokemon. The site operates as part of the GAMURS Group network of gaming media websites and monetizes its audience primarily through programmatic display and video advertising served by a layered ad-tech stack.
Product overview
Pro Game Guides is a single unified content publication (a WordPress-based website at progameguides.com) operated as part of the GAMURS Group network, rather than a platform-plus-modules software product. Its core offering is a multi-section game guide portal organised around dedicated game hubs — the Roblox Guides & Codes Hub, Fortnite Guides & Cosmetics Hub, Minecraft Guides Hub, Genshin Impact Guides Hub, Pokemon Guides Hub, and the VV: ULTIMATUM Game Hub — supported by shared editorial sections for News, Game Reviews, and recent posts, plus a GAMURS Group account/login system used to sign in, comment, and manage preferences. The site monetises via display advertising through a long list of third-party ad/analytics vendors disclosed in its privacy policy and recruits freelance writers through its Writer Program.
Differentiator
Problem solved
Functional benefit
Brands
- Pro Game Guides: The primary commercial brand/website operated by Gamurs Pty Ltd, focused on game codes, tier lists and walkthroughs for popular titles including Roblox, Fortnite, Minecraft, Genshin Impact, and others.
Products and services
- Pro Game Guides Website Core content hub that aggregates codes, tier lists, walkthroughs, news, reviews, and game-specific guides across the site's major game franchises, free of charge to consumers.
- Roblox Guides & Codes Hub Dedicated Roblox section covering game-specific codes (Blox Fruits, Re:Rangers X, King Legacy, Universal Tower Defense, Hunty Zombie), tier lists, walkthroughs, and Discord/Trello/Wiki links for individual Roblox experiences.
- Fortnite Guides & Cosmetics Hub Fortnite-focused section including codes, skins and item shop listings, rarest skins and emotes, leaked skins tracker, and game-mode explainers.
- Minecraft Guides Hub Minecraft section covering mods, modpacks, seeds (Java/Bedrock/PE/Cherry Grove), enchantments, texture packs, Education Edition mods, realms maps, farms, and best servers.
- Genshin Impact Guides Hub Genshin Impact section with version-specific codes, character tier lists, character birthdays/ages/zodiacs, time trial locations, world quest walkthroughs, Local Legends/Achievements guides, and per-character cooking recipes.
- Game Reviews Section Editorial reviews and early access impressions of recent and upcoming releases (Pragmata, Far Far West, Cursed Blood, Solasta II, Scott Pilgrim EX, and others).
- News Section Rolling news coverage of patch notes, release dates, and announcements (Universal Tower Defense X patch notes, VV Ultimatum launch, Outward 2 early access, PRAGMATA sales milestone, Arc Raiders patch notes, Heroes of Might and Magic Olden Era early access).
- Pro Game Guides Writer Program Freelance writer hiring program with an online application form; payments handled via PayPal. Accepts applications from adult (18+) writers with professional game guide writing experience, excluding Fortnite coverage.
- GAMURS Account Cross-brand GAMURS Group account system used to sign in, comment, and access Pro Game Guides content; supports Google, Apple, and email/password registration.
Companies that use Pro Game Guides
Customer profileSegments6 records
Ideal customer profiles6 records
Pro Game Guides technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability1 record
Feature6 records
Pro Game Guides partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Pro Game Guides competitors and assessment
Company assessmentBroad incumbents
- Screen Rant: Large, established entertainment and gaming publication producing guides, tier lists, and feature articles across games, TV, and film. Comparable gaming-guide content with a much broader entertainment footprint and audience.
- Fandom: Largest network of game wikis and community-driven guides; comparable as a destination for codes, walkthroughs, and game knowledge, with a much larger scale, UGC model, and broader content moat.
Direct peers
- Twinfinite: Sister GAMURS brand focused on game guides, news, and reviews; directly comparable in editorial format, audience (core/AAA console and PC gamers), and ad-supported revenue model.
- TheGamer: Independent gaming guides and news publication known for tier lists, walkthroughs, and code coverage; competes directly with PGG for the same organic search queries and ad-supported gaming audience.
- Game Rant: Large independent gaming media site producing guides, tier lists, news, and feature articles; competes for the same high-volume gaming SEO queries and ad budgets as PGG.
- Gamepur: A gaming guides and codes publication under the same GAMURS Pty Ltd parent as Pro Game Guides, covering many of the same titles (Roblox, Fortnite, Genshin) with a similar ad-supported model and freelance writer network.
- Destructoid: GAMURS-owned gaming publication covering news, reviews, and guides; comparable in audience and monetization, with more editorial emphasis on news and reviews than pure guide content.
- Prima Games: Historic game guide brand now operating under GAMURS, producing walkthroughs and strategy content. Comparable as a long-form, ad-supported gaming guide destination.
- Attack of the Fanboy: Another GAMURS-network publication offering guides, walkthroughs, and tier lists across major games; highly comparable in editorial structure, monetization model, and audience overlap.
- Dot Esports: GAMURS-owned esports and gaming media brand; comparable in ad-supported model and gaming audience, with stronger esports/news emphasis but overlapping guide and how-to coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pro Game Guides social profiles
Digital presencePro Game Guides compliance and trust
Trust signalCompliance3 records
Pro Game Guides financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Game Guides leadership team
Management profileNumber of profiles
Profiles3 records
Pro Game Guides subsidiaries and ownership
Company hierarchySubsidiaries26 records
Pro Game Guides funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Game Guides M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Game Guides
What does Pro Game Guides do?
Pro Game Guides is a free online gaming content publication that publishes regularly updated game guides, active redemption codes, tier lists, walkthroughs, news, and reviews for popular video games including Roblox, Fortnite, Minecraft, Genshin Impact, and Pokemon. The site operates as part of the GAMURS Group network of gaming media websites and monetizes its audience primarily through programmatic display and video advertising served by a layered ad-tech stack.
Is Pro Game Guides a public or private company?
Pro Game Guides is a private company. It is classified as corporate owned and is currently operating.
When was Pro Game Guides founded?
Pro Game Guides was founded in 2018. It employs 1 to 10 people.
Where is Pro Game Guides based?
Pro Game Guides is headquartered in Cleveland, United States, in the North America region.
How does Pro Game Guides make money?
Three revenue lines are on record. Programmatic display and video advertising is the primary driver. The others are direct advertising sales (via GAMURS) and subscription and paid services (reserved, not currently active for PGG).
Who are Pro Game Guides's main competitors?
Broad incumbents on record are Screen Rant and Fandom. Direct peers are Twinfinite, TheGamer, Game Rant, Gamepur, Destructoid, Prima Games, Attack of the Fanboy and Dot Esports.
Does Pro Game Guides have an API?
No public API is recorded for Pro Game Guides.
What industry is Pro Game Guides in?
Pro Game Guides's product category is Gaming Media / Game Guide Publishing. Its primary akta.pro industry code is MPAFAIAE, Community Communications & Voice/Chat Platforms (Discord-like, in-game comms), with a secondary code of MPAFAIAA, UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core). Its NAICS code is 71121 and its SIC code is 7900.