VYFI
VYFI, operating as Stickley on Security Powered by VYFI, is a privately held U.S. cybersecurity services and awareness platform that delivers penetration testing, regulatory compliance, training, and executive risk reporting to banks, credit unions, and fintechs.
- Company typePrivate
- Founded2021
- HeadquartersDunedin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VYFI does
VYFI operates as 'Stickley on Security Powered by VYFI', a privately held U.S. cybersecurity education and awareness firm targeting banks, credit unions, and fintechs. The company delivers an integrated nine-product platform spanning Advanced Security (penetration testing and vulnerability assessments), Advisory (security posture evaluation), Compliance (regulatory program navigation), BCP/BCM (business continuity and disaster recovery planning), Powered Cybersecurity Training (automated awareness education), SoS Advisor (executive and board-level risk reporting), Domain Assure (domain monitoring and anti-spoofing), BadPhish (phishing simulation), and Employee EDU (continuous training). Underlying technology combines human-delivered professional services with SaaS-style automated training and simulation modules, supported by documented regulatory expertise across NCUA, FFIEC, NIST, GLBA, and PCI DSS frameworks and a credentialed team holding CISSP, CISM, CISA, and CEH certifications.
The business operates under Stickley on Security LLC, a Florida-jurisdiction entity with a 2021 copyright origination, and is led by CEO Alan Ropes following the 2026 merger of Stickley on Security and VYFI. Revenue is generated through two streams: recurring subscriptions for automated training, phishing simulation, and domain monitoring products, and one-time or project-based professional services for penetration testing, security assessments, compliance consulting, and continuity planning. Pricing is quote-based and tailored to client requirements with no public tiers. Distribution is consultative enterprise sales via phone, email, and web forms, supported by content marketing through the SOS Daily News publication and a maintained LinkedIn presence. No public funding, headcount, or revenue disclosures are available, and the company appears to be founder/management-controlled under private ownership.
VYFI firmographics
Firmographics- Name
- VYFI
- Legal name
- Stickley on Security LLC
- Website
- https://vyfi.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VYFI, operating as Stickley on Security Powered by VYFI, is a privately held U.S. cybersecurity services and awareness platform that delivers penetration testing, regulatory compliance, training, and executive risk reporting to banks, credit unions, and fintechs.
- Ownership category
- akta.pro rank
VYFI industry classification
Industry- Product category
- Financial Institution Cybersecurity
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Cybersecurity for Financial Services Compliance (controls, audits, SOC/ISO mapping) (FSAGAFAK)
Keywords
Where VYFI is headquartered
LocationHeadquarters
- HQ city
- Dunedin
- HQ country
- United States
- HQ region
- North America
Markets served
VYFI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Professional Cybersecurity Services: One-time and recurring professional services including penetration testing, security assessments, compliance consulting, and business continuity planning. Services are tailored to financial institution requirements.
- Subscription-based Security Solutions: Recurring subscription services including ongoing cybersecurity training, domain monitoring (Domain Assure), and BadPhish phishing simulations delivered as automated SaaS-style offerings.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
VYFI product offering
Product offeringCore offering
VYFI provides cybersecurity education, compliance, and risk-management solutions tailored specifically for banks, credit unions, and fintechs. Its portfolio includes phishing simulation (BadPhish), domain monitoring (Domain Assure), employee cybersecurity training (Powered Cybersecurity Training and Employee EDU), expert advisory (SoS Advisor), and professional services such as penetration testing, security assessments, compliance support, and business continuity planning. The offerings are bundled under a unified platform designed for regulated financial institutions.
Product overview
VYFI offers a unified platform of nine integrated cybersecurity products and services designed specifically for banks, credit unions, and fintechs. The portfolio includes Advanced Security (penetration testing and vulnerability assessments), Advisory (security posture evaluation), Compliance (regulatory navigation), BCP/BCM (business continuity planning), Powered Cybersecurity Training (automated education and phishing simulations), SoS Advisor (executive reporting), Domain Assure (domain protection), BadPhish (phishing simulation tool), and Employee EDU (team training). These products work together to provide end-to-end cybersecurity confidence from vulnerability identification through employee education and executive decision support.
Differentiator
Problem solved
Functional benefit
Brands
- SoS Advisor: Executive and board-level cybersecurity insights and risk reporting tool providing clear, actionable intelligence.
- Domain Assure
- BadPhish
- Employee EDU
Products and services
- BadPhish
Companies that use VYFI
Customer profileSegments2 records
Ideal customer profiles3 records
VYFI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VYFI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stickley on SecuritycoreStickley on Security and VYFI merged to combine Stickley on Security's established position as an industry-leading information security CUSO (Credit Union Service Organization) with VYFI's platform capabilities. The merger creates a unified company providing security assessments and education for financial institutions and fintechs. CEO Alan Ropes leads the combined entity, with Jim Stickley's expertise integrated into the offering.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
VYFI competitors and assessment
Company assessmentDirect peers
- NetSPI: Enterprise penetration testing, vulnerability management, and advisory firm. Highly comparable to VYFI's Advanced Security and Advisory service lines, especially for regulated financial-services clients.
- Cofense: Phishing detection, simulation, and response platform. Direct overlap with VYFI's BadPhish simulation product and similar enterprise sales motion into regulated industries.
- KnowBe4: Market-leading security awareness and phishing simulation platform. Most directly comparable competitor to VYFI's BadPhish and Powered Cybersecurity Training offerings, targeting the same buyer (security and compliance leaders) across financial services and beyond.
- DefenseStorm: Cybersecurity and threat-management platform built specifically for community banks and credit unions. Closest comparable vertical-specialist to VYFI's bank and credit-union-only focus.
- Ncontracts: Compliance, risk, and vendor management software for banks, credit unions, and other financial institutions. Comparable in vertical focus (FIs) and in the compliance/regulatory navigation capability VYFI delivers via its Compliance service line.
- Tandem (CoNetrix): IT and security services, including managed security and compliance, targeted at community banks and credit unions. Highly comparable both in vertical (credit unions/FIs) and in services-plus-retainer delivery model.
Broad incumbents
- Proofpoint: Large-scale email security and security awareness vendor with enterprise reach. Competes with VYFI on phishing simulation and awareness training as part of a much broader security and compliance portfolio.
- Rapid7: Diversified security platform offering vulnerability management, testing, and awareness. Overlaps with VYFI's Advanced Security (penetration testing) and Powered Cybersecurity Training across mid-market and enterprise FIs.
Others
- SANS Institute: Cybersecurity training and certification body whose programs underpin the certifications VYFI promotes (CISSP, CISM, etc.). Adjacent rather than competitive — SANS trains the talent pool VYFI hires and certifies.
Emerging players
- Hoxhunt: Specialized phishing simulation and security behavior-change platform with strong enterprise traction. Direct comparable on BadPhish-style offerings, though typically serving global enterprises rather than the U.S. credit-union niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
VYFI social profiles
Digital presenceVYFI financial estimates
Financial estimateRevenue estimate
Valuation estimate
VYFI leadership team
Management profileNumber of profiles
Profiles2 records
VYFI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VYFI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VYFI
What does VYFI do?
VYFI provides cybersecurity education, compliance, and risk-management solutions tailored specifically for banks, credit unions, and fintechs. Its portfolio includes phishing simulation (BadPhish), domain monitoring (Domain Assure), employee cybersecurity training (Powered Cybersecurity Training and Employee EDU), expert advisory (SoS Advisor), and professional services such as penetration testing, security assessments, compliance support, and business continuity planning. The offerings are bundled under a unified platform designed for regulated financial institutions.
Is VYFI a public or private company?
VYFI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VYFI founded?
VYFI was founded in 2021. It employs 11 to 50 people.
Where is VYFI based?
VYFI is headquartered in Dunedin, United States, in the North America region.
How does VYFI make money?
Two revenue lines are on record. Professional Cybersecurity Services are the primary driver. The others are subscription-based Security Solutions.
Who are VYFI's main competitors?
Direct peers on record are NetSPI, Cofense, KnowBe4, DefenseStorm, Ncontracts and Tandem (CoNetrix). Broad incumbents are Proofpoint and Rapid7. SANS Institute is listed as an others. Hoxhunt is listed as an emerging player.
Does VYFI have an API?
No public API is recorded for VYFI.
What industry is VYFI in?
VYFI's product category is Financial Institution Cybersecurity. Its primary akta.pro industry code is FSAGAFAK, Cybersecurity for Financial Services Compliance (controls, audits, SOC/ISO mapping). Its NAICS code is 561621 and its SIC code is 7373.