2Plus3

What 2Plus3 does

2Plus3 is a South Africa-based modular marketing consultancy founded in 2023, offering a portfolio of 12 interchangeable service modules spanning Strategy, Media Strategy & Buying, Media Owner services, Creative, Social Media, SEO, PR, Research & Data, Web3, Audit Services, Training & Development, and Account Management. The firm was founded by marketing professional Dylan ([email protected]) and operates with a lean core team of 1-10 people that flexes up or down via a curated partner network of strategists, creatives, developers, and auditors. There is no proprietary technology platform; the company is positioned as a marketing collective rather than a software provider.

The business model is professional-services consulting on an asset-light basis: clients select modules as needed and can swap them at any time, with billing tied to deliverables rather than hours ("charged for the job done, not time spent"). Pricing is not publicly disclosed. The go-to-market is sales-led, relying on direct outreach via website contact form, email, and phone, with a single Twitter account (@_2plus3) supporting brand visibility.

Target customers fall into three groups: brands (FMCG, telco, pharma, QSR, auto, finance, gaming), agencies, and media owners, primarily in South Africa. Disclosed client logos include Cadbury, Digital Turbine, Channel Factory, MediaVista Films, Publicis Media/Zenith, Stoned Ape Crew, and The Commerce People (Publicis Groupe Africa). The company explicitly positions itself at the intersection of Web 2 and Web 3, using its Web3 service module and prior NFT project experience (Stoned Ape Crew on Solana) as a differentiator versus traditional South African marketing agencies.

Name

2Plus3

Legal name

2Plus3

Website

https://2plus3.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

2Plus3 is a South Africa-based modular marketing consultancy offering 12 interchangeable service modules—strategy, media buying, creative, social, SEO, PR, Web3, audit, and training—to brands, agencies, and media owners via a lean core team and partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services Revenue: Modular consultancy services billed per project/engagement rather than hourly. Clients select and pay for services as needed with ability to swap modules. Revenue generated through professional services engagements across strategy, media, creative, SEO, PR, research, training, and audit services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

2Plus3 is a modular marketing consultancy operating as a dynamic marketing collective that offers twelve interchangeable service modules: Strategy, Media Strategy & Buying, Media Owner services, Creative, Social Media, SEO, PR, Research & Data, Web3, Audit Services, Training & Development, and Account Management. Clients select and pay for modules as needed, with the ability to swap them out anytime. The company operates with a lean core team that expands and contracts through a network of top service providers, charging per job done rather than time spent.

Product overview

2Plus3 operates as a Modular Consultancy—a marketing collective offering a platform of interchangeable service modules rather than a single unified product. The portfolio comprises 12 distinct service modules: Strategy, Media Strategy & Buying, Media Owner, Creative, Social Media, SEO, PR, Research & Data, Web3, Audit Services, Training & Development, and Account Management. Clients select and pay for modules as needed, with the ability to swap them out anytime. The modular approach is designed to provide flexibility and cost-effectiveness by integrating top service providers across various domains seamlessly into client teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting Development of effective marketing and business strategies tailored to client needs and objectives, delivered as a standalone engagement or as part of a broader service package.
• Media Strategy & Buying Data-driven digital and offline media strategy development plus facilitation of media buying on behalf of clients, delivered by top digital and offline media experts.
• Media Owner Partnership Strategic partnership services for digital media owners delivering reach, captivating creatives, expert support, and competitive rates to attract advertisers.
• Creative Services Design, copy, and creative production services for digital and offline media, focused on captivating, ROI-driven storytelling craftsmanship.
• Social Media Management Social media content creation and community management services aimed at boosting online presence beyond likes and comments.
• SEO Services Search engine optimization covering organic search, Google Ads, and related services designed to boost rankings, visibility, and traffic.
• PR Services Public relations services connecting clients with influencers and press, delivering cost-effective coverage through strong media relationships.
• Research & Data Media Mix Modelling and data-driven media ROI analysis using best-in-class technology, providing insights to fuel strategic decision-making.
• Web3 Services Web3 strategy, community building, launchpad, and metaverse services to help clients navigate and succeed in the emerging Web3 space.
• Audit Services Audit services across digital aptitude, media operations, creative, and ad & martech, delivering actionable insights to enhance effectiveness.
• Training & Development Training programs covering strategy, media owner, client training, creative for media, presentation, negotiation, sales, and AI usage for skills development.
• Account Management Dedicated client service focused on understanding and supporting client needs with exceptional service as an integrated account management module.

Quantifiable outcome

• 35+ years of combined marketing experience across founders
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• VMLY&R: Global brand and customer experience agency offering strategy, creative, media, and technology services. Comparable in service breadth (strategy, creative, media, SEO/PR adjacent) to 2Plus3's modular offering.
• WPP: Largest global advertising holding company (Ogilvy, VMLY&R, Hogarth, GroupM). Comparable to 2Plus3 because both sell marketing services to enterprise brands, but WPP offers integrated global scale versus 2Plus3's modular boutique model.
• Hogarth Worldwide: WPP-owned marketing production and content specialist offering scalable creative and content services to enterprise brands. Comparable to 2Plus3's Creative and Content modules but with global production infrastructure.
• Publicis Groupe: Global advertising holding company with deep Africa presence (including The Commerce People / Publicis Africa). 2Plus3 has actually delivered work for Publicis Media / Zenith, making Publicis both an indirect competitor for end-brand work and a peer at the holding-company level.
• Ogilvy: Iconic global advertising agency with strong Africa presence. Comparable as a full-service creative, media, PR, and digital transformation partner competing for the same brand-side CMO budget as 2Plus3.
• Dentsu: Global advertising network with significant media, creative, and CX capabilities. Comparable as a full-service marketing services competitor for 2Plus3's enterprise brand clients across media strategy, buying, and creative.

Regional players

• Rogerwilco: Established South African digital marketing agency offering SEO, content, paid media, and creative services. Closest domestic comparable to 2Plus3's SEO, content, and digital media modules within the South African market.
• HelloFCB+: South African creative and digital agency within the FCB global network. Comparable as a domestic competitor offering integrated creative, media, and digital services to the same enterprise client base as 2Plus3.

Direct peers

• Monks (formerly MediaMonks / S4 Capital): Digital-first, modular creative and media services provider operating as an alternative to traditional agency holding-company structures. Closest direct peer to 2Plus3's 'network-based, outcome-oriented marketing services' positioning, but at vastly greater scale.

Emerging players

• Fuel Labs: Web3-native marketing and community-building agency. Comparable to 2Plus3 specifically on the Web3 strategy, community growth, and NFT project marketing modules where 2Plus3 differentiates from legacy agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/_2plus3
• LinkedInlinkedin.com/company/2plus3

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2Plus3