All Roads North
All Roads North is a boutique luxury travel agency that designs bespoke American road trips for affluent individuals, couples, families, and multi-generational groups, coordinating accommodations, transport, and experiences across 20 US states with curated partner properties.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What All Roads North does
All Roads North is a privately held, California-registered LLC (All Roads North LLC) operating as a bespoke luxury travel agency that designs custom American road trips for affluent travelers. Founded in 2014 and headquartered in Venice, California, the company employs 1–10 people and sells directly to consumers through its website, email, and phone channels in both the US and the UK. Itineraries span 20 US states across six regions — West Coast, Rocky Mountains, Midwest, Southwest, South, and New England — with selective extensions into Canadian destinations such as Montreal.
The core product is end-to-end trip design and coordination: Destination Specialists build personalized itineraries incorporating accommodations, ground transportation, activities, and dining, supported by a curated partner network of luxury properties (including Amangiri, The Point, Hidden Pond, and Triple Creek Ranch) and a strategic partnership with Exclusive Resorts for access to private residences. Pre-designed journey templates are published for inspiration (e.g., Seattle to San Francisco, Utah National Parks, Maine maritime, New York to Montreal, Charleston–Savannah–Golden Isles), alongside elevated wilderness extensions such as pack trips, canoe expeditions, whitewater rafting, and schooner voyages. The technology layer is minimal — a WordPress-based website with a content magazine — and there is no app, API, or proprietary software product.
The business model is professional services: trip planning and booking fees bundled into per-person quotes ranging from approximately $6,950 to $11,950, with deposits of 25–50% at booking and final balances due 12 weeks pre-departure, all quoted in USD. Pricing is quote-based and customized per journey, and the company supplements direct sales with content marketing via its magazine, email newsletter, and organic social channels. The brand is anchored by founder Sam Highley's five consecutive years (2021–2025) on the Condé Nast Top Travel Specialists list, alongside press features in Financial Times, Vogue, and Urban Daddy. The company is independently owned with no disclosed venture capital or private equity investment.
All Roads North firmographics
Firmographics- Name
- All Roads North
- Legal name
- All Roads North LLC
- Website
- https://allroadsnorth.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- All Roads North is a boutique luxury travel agency that designs bespoke American road trips for affluent individuals, couples, families, and multi-generational groups, coordinating accommodations, transport, and experiences across 20 US states with curated partner properties.
- Ownership category
- akta.pro rank
All Roads North industry classification
Industry- Product category
- Luxury Travel Planning
- NAICS
- Tour Operators (561520), Travel Agencies (561510)
- akta.pro primary industry
- Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)
- akta.pro secondary industries
- Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Luxury Self-Drive Touring Packages (THADAMAI), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)
Keywords
Where All Roads North is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
All Roads North business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Trip Planning and Booking Services: All Roads North generates revenue by designing and selling bespoke luxury American road trips. The company charges trip prices that include planning fees, coordination, and may incorporate markups on accommodations and experiences booked through their partner network. Revenue is earned through trip deposits (25-50% at booking) and final balance payments (12 weeks before departure). All payments are quoted in US dollars and can be made via bank transfer or credit card (with card fees passed to customers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Utah National Parks Road Trip - 13 days |
| Other | Multi-year contract | Maine Maritime Adventures - 12 days |
| Other | Multi-year contract | Charleston, Savannah and The Golden Isles - multi-day |
| Other | Multi-year contract | New York to Montreal Road Trip - 10 days |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
All Roads North product offering
Product offeringCore offering
All Roads North designs and sells bespoke luxury American road trips, coordinating every element of the journey including routing, accommodations, ground transportation, activities, dining, and personalized Journey Guides. The company works directly with affluent clients via Destination Specialists who craft custom itineraries, drawing on a curated network of luxury hotels, lodges, ranches, and exclusive experiences across approximately 20 U.S. states and select Canadian destinations. Revenue is generated through quote-based trip prices with deposits of 25-50% at booking and final balance due 12 weeks before departure.
Product overview
All Roads North is a luxury American road trip travel company offering bespoke, tailor-made journey planning services. The core offering consists of customized luxury road trip itineraries that integrate pre-designed journey templates with personalized planning by Destination Specialists. The company coordinates a curated network of partner hotels, lodges, car rentals, local guides, and unique experiences across six US regions (West Coast, Rocky Mountains, Midwest, Southwest, South, and New England). Additional offerings include elevated wilderness experiences (pack trips, rafting, canoeing, schooner voyages) and a digital magazine for travel inspiration. All services are delivered as a service offering rather than a software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke American Road Trip Planning Service End-to-end custom design and booking of luxury American road trips, including route planning, accommodations, ground transportation, activities, dining, and personalized Journey Guides for affluent individuals, couples, families, and multi-generational groups.
- Pre-Designed Journey Itineraries
Companies that use All Roads North
Customer profileSegments1 record
Ideal customer profiles1 record
All Roads North technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All Roads North partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Exclusive ResortscoreAll Roads North has a partnership with Exclusive Resorts providing clients access to their network of vetted private residences. This complements All Roads North's portfolio of partner properties, offering clients additional options for stand-alone cabins, cottages, or private homes that allow for social distancing and privacy.
- Condé Nast TravelerminorSam Highley, All Roads North founder, is a contributor to Condé Nast Traveler and has been named a Condé Nast Top Travel Specialist for five consecutive years. This relationship provides visibility and credibility in the luxury travel market.
- Adventure Travel Trade Association (ATTA)minorAll Roads North is an ATTA member, indicating participation in the adventure travel industry association for networking, education, and industry standards.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
All Roads North competitors and assessment
Company assessmentBroad incumbents
- Butterfield & Robinson: Butterfield & Robinson is an established luxury and active travel company offering guided and self-guided bespoke trips worldwide. It overlaps with All Roads North's premium, self-drive and experiential itineraries but operates at a much larger scale.
- Quintessentially Travel: Quintessentially is a global luxury concierge and lifestyle brand with a travel division serving ultra-high-net-worth clients. It overlaps with All Roads North in bespoke luxury trip planning but operates at much greater scale and across lifestyle services beyond travel.
- Travel Leaders Group: Travel Leaders Group is a large US travel agency network offering leisure, luxury, and corporate travel services. It competes broadly for affluent leisure customers but does not specialize exclusively in bespoke American road trips the way All Roads North does.
Direct peers
- Black Tomato: Black Tomato is a luxury bespoke travel company creating tailor-made, experience-led itineraries for high-net-worth clients. Its consultative sales motion, premium pricing, and content-driven brand mirror All Roads North's approach to affluent US leisure travel.
- Audley Travel: Audley Travel is a bespoke, consultant-led travel agency that designs custom itineraries for affluent travelers. Like All Roads North, it sells high-touch, customized trips at premium price points with destination specialists handling client relationships end-to-end.
- Travel Beyond: Travel Beyond is a luxury travel agency creating bespoke, high-end itineraries with destination expertise and curated accommodations. It targets the same affluent leisure segment and uses a similar consultative, high-touch planning approach.
- Red Savannah: Red Savannah is a bespoke luxury travel agency offering tailor-made itineraries with hand-picked properties and private guides. Its premium, custom-design model and emphasis on curated experiences closely parallel All Roads North's positioning.
- Authentic Vacations: Authentic Vacations designs custom luxury trips across the Americas with concierge-level service and curated experiences. It targets the same affluent, experience-driven traveler and operates with a comparable bespoke planning process.
- Kensington Tours: Kensington Tours is a luxury tour operator specializing in private, customized itineraries with private guides and drivers worldwide. It overlaps directly with All Roads North's full-service planning, premium accommodation curation, and high-touch client servicing model.
- SmartFlyer: SmartFlyer is a luxury travel agency network that builds custom itineraries for affluent leisure and corporate clients. Its advisor-led, bespoke sales motion and emphasis on curated luxury experiences are closely comparable to All Roads North's destination-specialist model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
All Roads North social profiles
Digital presenceAll Roads North compliance and trust
Trust signalCompliance1 record
All Roads North financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Roads North leadership team
Management profileNumber of profiles
Profiles1 record
All Roads North funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Roads North M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Roads North
What does All Roads North do?
All Roads North designs and sells bespoke luxury American road trips, coordinating every element of the journey including routing, accommodations, ground transportation, activities, dining, and personalized Journey Guides. The company works directly with affluent clients via Destination Specialists who craft custom itineraries, drawing on a curated network of luxury hotels, lodges, ranches, and exclusive experiences across approximately 20 U.S. states and select Canadian destinations. Revenue is generated through quote-based trip prices with deposits of 25-50% at booking and final balance due 12 weeks before departure.
Is All Roads North a public or private company?
All Roads North is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All Roads North founded?
All Roads North was founded in 2014. It employs 1 to 10 people.
Where is All Roads North based?
All Roads North is headquartered in Los Angeles, United States, in the North America region.
How does All Roads North make money?
One revenue line is on record: trip Planning and Booking Services.
Who are All Roads North's main competitors?
Broad incumbents on record are Butterfield & Robinson, Quintessentially Travel and Travel Leaders Group. Direct peers are Black Tomato, Audley Travel, Travel Beyond, Red Savannah, Authentic Vacations, Kensington Tours and SmartFlyer.
Does All Roads North have an API?
No public API is recorded for All Roads North.
What industry is All Roads North in?
All Roads North's product category is Luxury Travel Planning. Its primary akta.pro industry code is THAKAOAO, Custom Itinerary Planning with Booking & Fulfillment (Full-Service), with a secondary code of THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design. Its NAICS code is 561520.