Webbs Motor Caravans

What Webbs Motor Caravans does

Webbs Motor Caravans is a privately-held UK leisure vehicle dealership group operating through two limited companies, Webbs Motor Caravans (Reading) Ltd and Webbs Caravans Ltd, with showroom locations in Reading, Berkshire and Salisbury, Wiltshire. The core business is the sale of quality pre-owned motorhomes (from brands including Swift, Bailey, Auto-Sleeper, Auto-Trail, Bessacarr, Rimor, Knaus, and Ace) and pre-owned caravans (Bailey, Swift/Sprite, Coachman, Elddis, Lunar), supplemented by pre-owned VW campers, caravan export services, and a dedicated Auto Explore sub-brand for bespoke luxury van conversions built on Peugeot Boxer chassis at the company's own facilities.

Revenue is generated primarily through one-off vehicle sales, with secondary streams from FCA-authorised credit brokerage (commission-based introductions to lenders), an aftersales service centre and parts business, a finance-linked part-exchange and sale-or-return vehicle intake operation, and the Webbs Outdoors e-commerce platform selling camping, awning, and motorhome accessories (brands including Cadac, Dometic, YETI, Calor, Gaslow, Milenco, Truma, Kampa). Distribution is anchored on the two physical showrooms, complemented by the e-commerce site, content marketing via a company blog and active social channels, annual presence at the NEC Caravan, Camping & Motorhome Show, and a Preferred Dealer partnership with the Camping and Caravanning Club giving access to 600,000+ members. Customers are exclusively individual recreational buyers, and the business has been operating since 1994 with no disclosed institutional or venture capital funding.

Name

Webbs Motor Caravans

Legal name

Webbs Motor Caravans (Reading) Ltd

Website

https://webbsmotorcaravans.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Webbs Motor Caravans is a privately-held UK leisure vehicle dealership group founded in 1994, operating two showrooms in Reading and Salisbury that sell pre-owned motorhomes, caravans, VW campers, and the proprietary Auto Explore bespoke van conversion brand to individual recreational buyers.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Motorhome sales
• Caravan sales
• Van conversions
• Camping accessories
• Vehicle servicing

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorhome Sales: Webbs sells both new and used motorhomes from their Reading and Salisbury showrooms. They stock a wide range of brands including Swift, Bailey, Auto-Trail, Auto-Sleeper, Bessacarr, Rimor, Knaus, and Ace. Vehicles range from entry-level coachbuilts to luxury motorhomes.
2. Caravan Sales: Used caravan sales from the Salisbury showroom, specializing in quality pre-owned vehicles under 3 years old. Brands include Bailey, Swift/Sprite, Coachman, Elddis, and Lunar.
3. Auto Explore Bespoke Van Conversions: Exclusive bespoke luxury van conversions built on Peugeot Boxer chassis, sold as new vehicles at premium pricing.
4. Webbs Outdoors Accessories: Online outdoor, camping, caravan and motorhome accessories shop. Products include awnings, BBQs, security accessories, heating, and camping essentials from brands like Cadac, Dometic, YETI, Calor, Gaslow, Milenco, Truma, and Kampa.
5. Aftersales Services: Service centre, maintenance, warranty, and parts enquiry services for motorhomes and caravans.
6. Finance Brokerage: Webbs Motorcaravans Ltd and Webbs Caravans Ltd are FCA authorised credit brokers introducing customers to a limited number of lenders for vehicle financing. Commission or benefits are received from lenders for introductions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Webbs Motor Caravans is a UK leisure vehicle dealership group operating from two showrooms in Reading and Salisbury, selling quality pre-owned motorhomes and caravans from leading brands such as Swift, Bailey, Auto-Sleeper, Auto-Trail, Bessacarr, Coachman, and Elddis. The company also builds and sells exclusive Auto Explore bespoke van conversions on Peugeot Boxer chassis, operates the Webbs Outdoors online accessories shop, and provides aftersales servicing, parts, and FCA-authorised finance brokerage.

Product overview

Webbs Motor Caravans is a dual-location UK dealership offering a portfolio of pre-owned leisure vehicles: motorhomes from its Reading branch and caravans from its Salisbury branch, with over 30 years of experience. The core offering consists of quality pre-owned motorhomes and caravans from branded manufacturers (Swift, Bailey, Auto-Sleeper, Auto-Trail, Coachman, Elddis, Lunar, and others). This is complemented by Webbs Outdoors, an online accessories shop selling camping and motorhome accessories from brands including Cadac, Dometic, YETI, Calor, Gaslow, Milenco, Truma, Kampa, and Campingaz. Additional products include the bespoke Auto Explore luxury van conversion brand (exclusively built by Webbs), VW campervans, motorhome and caravan aftersales services (servicing, warranty, parts), finance brokerage, sell/part-exchange services, caravan exports, and dedicated awnings sections. The business is structured as a platform of connected product lines rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorhomes
• Caravans
• Auto Explore Bespoke Van Conversions
• VW Campers
• Webbs Outdoors Online Accessories Shop
• Motorhome Aftersales and Service
• Caravan Aftersales Services
• Motorhome and Caravan Finance Brokerage
• Sell Your Motorhome or Caravan
• Caravan Exports

Quantifiable outcome

• Specialisation in pre-owned vehicles under 3 years old offering significant savings over new vehicle purchases
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Camping and Caravanning ClubcoreChannel Partner/ Reseller/ Distributor · 1 February 2016Webbs is a member of The Camping and Caravanning Club's Preferred Dealer scheme in the South West, launched in February 2016. The club represents over 600,000 campers, caravanners and motorhomers. As a Preferred Dealer, Webbs is listed on the club's website and receives marketing exposure through club e-newsletters, advertising, and magazine publications. Club members can access exclusive and meaningful offers throughout the year.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SMC Motorhomes: UK motorhome dealer based in Newark with new and used motorhome sales plus servicing. Directly comparable as a regional multi-brand motorhome dealership competing for similar customers.
• Brownhills Motorhomes: Major UK motorhome dealer based in the East Midlands with a large showroom and broad brand portfolio. Comparable as a competing multi-brand motorhome retailer with similar service and finance offerings.
• Camper UK: UK campervan and motorhome dealer specialising in new and used Volkswagen-based and bespoke conversions. Comparable as a dealer offering both mainstream motorhomes and bespoke van conversions, similar to Webbs' Auto Explore line.
• Lowdhams Motorhomes: Established UK motorhome and caravan dealer based in Nottinghamshire with multiple brands and aftersales service. Directly comparable as a long-established multi-brand dealership with similar product mix to Webbs.
• Devon Conversions: South West UK-based motorhome and campervan dealer with conversion services. Directly comparable as a regional dealer with showroom sales and bespoke conversion capabilities overlapping with Webbs' Auto Explore brand.
• Marquis Motorhomes: One of the UK's largest motorhome and caravan dealer networks with multiple branches across England. Directly comparable as a multi-branch RV retailer competing for the same South England customer base as Webbs.

Broad incumbents

• Auto-Trail VR: UK motorhome manufacturer producing coachbuilt and van conversion models stocked by Webbs. Broader incumbent as an OEM whose products are sold through Webbs and competing dealers; useful upstream comparable.
• Swift Group: One of the UK's largest caravan and motorhome manufacturers, supplying many models Webbs retails. Broader incumbent in the same industry but operating as manufacturer rather than retailer; key supplier relationship for Webbs.
• Bailey of Bristol: Major UK caravan and motorhome manufacturer with strong dealer network. Broader incumbent as a key OEM brand that Webbs sells; comparable industry context but operates upstream in the value chain.

Emerging players

• WildAx Motorhomes: UK-based campervan manufacturer and dealer with bespoke conversion capabilities. Comparable as a niche manufacturer-dealer hybrid with bespoke van conversion expertise similar to Webbs' Auto Explore offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/webbsmcaravans
• Facebookfacebook.com/webbsmotorcaravans
• Instagraminstagram.com/webbs_motorcaravans
• LinkedInlinkedin.com/company/webbs-motor-caravans-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webbs Motor Caravans