Camper UK
Camper UK is a family-run motorhome and campervan dealership and service centre in Lincoln, England, selling new and used vehicles from five European premium brands and operating a 27-bay NCC-approved service centre for UK individual consumers nationwide.
- Company typePrivate
- Founded2005
- HeadquartersLincoln, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Camper UK does
Camper UK Ltd. is a family-run motorhome and campervan dealership and service centre headquartered in Lincoln, England, operating from a 32,000 sq ft indoor showroom and a 27-bay NCC-approved service centre. Founded in 2004–2005 under owner Dean Hyde, the company serves individual consumers and families across the UK with new motorhomes from five European premium brands (Bürstner, Carado, Carthago, Laika, Malibu), used motorhomes and campervans, motorhome hire with a hire-cost-deductible-from-purchase option, flexible financing through FCA-regulated lender Evolution Funding, and Autoguard warranty products. Beyond vehicle sales, the business runs a fully integrated aftersales operation including mechanical and habitation servicing, repairs, parts and accessories (retailed in-store and via eBay), fitted upgrades, tyre fitting, and a Dometic Premium Partner service capability.
Revenue is generated across seven primary streams: one-time new vehicle sales at ASP £60,000–£250,000+, one-time used vehicle sales starting around £36,995, recurring professional services priced at £384–£999 per service, parts and accessories (in-store and eBay), motorhome hire, transaction-fee finance intermediation, and warranty commission. The go-to-market is sales-led through direct retail from a single Lincoln showroom with UK-wide delivery. The model is intentionally full-lifecycle: Phoenix Club loyalty programme, leisure park hospitality, owner-club affiliations (Bürstner, Carthago, Laika, Hymer), and the We Buy Motorhome trade-in service all reinforce retention and repeat revenue.
The technology stack is conventional dealer infrastructure rather than proprietary platform: direct access to Fiat factory diagnostic software via official Fiat Professional Dealership status, NCC workshop standards, manufacturer partner integrations (Dometic), and an online self-serve finance application through Evolution Funding. There are three sector-specific accreditations that underpin defensibility: UK-only official Bürstner Premium Partner service centre, official Fiat Professional Dealership, and NCC Approved Workshop. The firm operates as a privately held, bootstrapped business with no external funding, 51–100 employees, and a headcount-stable growth pattern over its 20-year history.
Camper UK firmographics
Firmographics- Name
- Camper UK
- Legal name
- Camper UK Ltd.
- Website
- https://camperuk.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Camper UK is a family-run motorhome and campervan dealership and service centre in Lincoln, England, selling new and used vehicles from five European premium brands and operating a 27-bay NCC-approved service centre for UK individual consumers nationwide.
- Ownership category
- akta.pro rank
Camper UK industry classification
Industry- Product category
- Motorhome Dealership
- NAICS
- Recreational Vehicle Dealers (44121), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), RV (Recreational Vehicle) Parks and Campgrounds (721211)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Motorhome / RV Rentals (Class A & Class C) (THADAIAB)
- akta.pro secondary industry
- Cabin & Cottage Campgrounds (THAGAOAD)
Keywords
Where Camper UK is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Camper UK business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Motorhome Sales: Sale of new motorhomes from premium European brands including Bürstner, Carado, Carthago, Laika, and Malibu. Prices range from approximately £60,000 to £250,000+.
- Used Motorhome Sales: Sale of pre-owned motorhomes and campervans, carefully inspected and prepared to high standards.
- Servicing and Repair: NCC-approved service centre offering mechanical servicing, habitation checks, repairs, and maintenance. Standard service from £384, premium service from £484, timing belt service from £999.
- Parts and Accessories: Sale of motorhome parts, accessories, and upgrades including Dometic products, awnings, solar panels, security systems, and entertainment equipment.
- Motorhome Hire: Award-winning motorhome hire service allowing customers to try before they buy. Hire cost deducted from purchase if customer buys from Camper UK.
- Finance Intermediation: Introduction to Evolution Funding for competitive motorhome finance. Receives payment from finance providers for arranging consumer credit.
- Warranty Products: Autoguard Warranties partnership offering 12, 24, and 36-month warranty options on motorhomes and campervans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Used Motorhome Finance |
| Unit Pricing | Pay-as-you-go | Standard Motorhome Service |
| Unit Pricing | Pay-as-you-go | Habitation Check Service |
| Unit Pricing | Pay-as-you-go | Premium Motorhome Service |
| Unit Pricing | Pay-as-you-go | Timing Belt Service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Camper UK product offering
Product offeringCore offering
Camper UK is a family-run motorhome and campervan dealership operating from a 32,000 sq ft indoor showroom in Lincoln, UK. It sells new and used vehicles from five European premium brands (Bürstner, Carado, Carthago, Laika, and Malibu) and operates a 27-bay NCC-approved service centre that provides aftersales servicing, repairs, parts, accessories, finance arrangements, motorhome hire, and a leisure park accommodation offering.
Product overview
Camper UK is a family-run motorhome and campervan dealership operating from a 32,000 sq ft indoor showroom in Lincoln, offering new and used vehicles from five European premium brands (Bürstner, Carado, Carthago, Laika, Malibu) alongside a comprehensive aftersales service division. The business combines vehicle sales with integrated services including motorhome hire (with hire-before-you-buy programme), finance through Evolution Funding, warranties via Autoguard, a 27-bay NCC-approved service centre for servicing/repairs, a parts & accessories retail operation (in-store and via eBay), fitted upgrades, tyre fitting, and a leisure park. The Phoenix Club loyalty programme provides ongoing customer benefits. This dealer-plus-services model creates a fullifecycle customer relationship from acquisition through ownership and eventual resale.
Differentiator
Problem solved
Functional benefit
Products and services
- Bürstner Motorhomes & Campervans Official Bürstner dealership offering new German-engineered motorhomes and campervans across ranges including Lyseo, Elegance, Signature, Habiton, Campeo, and Eliseo for individual leisure buyers.
- Carado Motorhomes & Campervans New Carado motorhomes and campervans from the Hymer Group, providing mid-range European touring vehicles for UK buyers.
- Carthago Motorhomes New premium Carthago motorhomes (chic c-line, chic e-line, liner-for-two, and c-tourer ranges) sold via the dealership's UK distribution arrangement.
- Laika Motorhomes & Campervans New Laika Italian-built motorhomes and campervans for individual leisure buyers seeking premium European touring vehicles.
- Malibu Campervans New Malibu compact campervans and van conversions for couples and small families seeking a versatile touring vehicle.
- Used Motorhomes & Campervans Pre-owned motorhomes and campervans sourced from part-exchanges, private sellers, and auctions, ranging in price from £15,000 to £250,000+ with part-exchange welcome.
- Motorhome Hire Short-term and long-term motorhome and campervan rental for UK holidays, trial hires, and tour preview experiences, including hire-before-you-buy options.
- Motorhome & Campervan Servicing NCC-approved scheduled servicing carried out at the 27-bay service centre, including Premium (from £484) and Standard (from £384) packages plus timing belt servicing (from £999). Includes free collection and delivery within 30 miles.
- Motorhome & Campervan Repairs Mechanical, habitation, electrical, damp, and bodywork repairs for motorhomes and campervans of any make and model.
- Parts & Accessories Retail of genuine manufacturer parts and aftermarket accessories for motorhomes and campervans, sold via the showroom and eBay store.
- Fitted Upgrades Supply and installation of aftermarket upgrades such as solar panels, bike racks, satellite systems, and awnings fitted to customers' vehicles.
- Tyre Fitting Tyre supply and fitting service for motorhomes and campervans using the in-house tyre bay at the Lincoln service centre.
- Motorhome Finance Soft-search and full finance applications arranged through Evolution Funding (FCA-regulated) for Hire Purchase (HP) and Personal Contract Purchase (PCP) on new and used vehicles.
- Autoguard Extended Warranties Extended warranty products from Autoguard, available on new and used motorhomes and campervans to cover mechanical and electrical failures beyond manufacturer cover.
- Camper UK Leisure Park Accommodation On-site leisure park with electric hook-up pitches for motorhomes, plus a complimentary overnight stay offered to new vehicle buyers collecting their purchase.
- We Buy Motorhome Service Direct purchase service in which Camper UK buys motorhomes and campervans outright from owners, including part-exchange arrangements against new or used stock.
- Dometic Tour Awnings Retail of Dometic motorhome awnings, including the Tour series, sold to complement vehicle purchases and aftersales upgrades.
Companies that use Camper UK
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Camper UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Camper UK partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Fiat ProfessionalcoreOfficial Fiat Professional Dealership with direct access to Fiat factory software for diagnostics and updates. Direct parts ordering from Fiat UK and technical advice and warranty diagnosis directly from Fiat. Staff regularly attend Fiat training courses.
- BürstnercoreOfficial Bürstner Premium Partner - UK's only official Burstner Premium Partner service centre. Free night's stay at five-star Leisure Park for customers purchasing a new Bürstner.
- DometicminorDometic Premium Partner. Technicians trained in maintenance and repair of all Dometic products including air conditioning, refrigeration, sanitation, and safety systems.
- Autoguard WarrantiesminorPartnership with Autoguard Warranties, one of the UK's leading warranty providers with more than 30 years of specialist experience. Offers 12, 24, and 36-month warranty plans for motorhomes and campervans.
- Bürstner Owners ClubminorAffiliated with Bürstner UK Owners Club - nationwide collection of Bürstner motorhome owners. £20 annual membership.
- Hymer Club InternationalminorAffiliated with Hymer Club International - owners club for Carado brand (part of Erwin Hymer Group). Over 500 members across UK and Europe.
- Carthago Owners ClubminorAffiliated with Carthago Owners Club - informal group of over 700 Carthago motorhome owners. Social events, news, and brand updates.
- Laika Owners ClubminorAffiliated with Laika Owners Club GB - community for Laika motorhome and campervan owners to exchange information and experiences.
- GB Motorhome ToursminorPartnership with GB Motorhome Tours - over 30 years organising escorted tours across UK and Europe. Phoenix Club members receive £50 discount on bookings.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Camper UK competitors and assessment
Company assessmentDirect peers
- Brownhills Motorhomes: One of the UK's oldest and largest motorhome dealerships, carrying a broad portfolio of new and used motorhomes across multiple premium brands with comprehensive aftersales. Comparable to Camper UK in multi-brand premium positioning and full-lifecycle customer model.
- Lowdhams: Long-established UK motorhome and caravan dealer operating from Nottinghamshire, with a multi-brand premium portfolio, NCC-approved service centre, and integrated aftersales. Directly comparable to Camper UK in brand mix, service centre accreditation, and family-built reputation.
- Marquis Leisure: The UK's largest multi-brand motorhome dealer chain, operating multiple showrooms across England with sales, service, and parts operations. Closest comparable to Camper UK in brand portfolio breadth and integrated dealership-plus-service model, though operating at greater geographic scale.
- Chelston Motorhomes: Established UK motorhome dealer in Somerset carrying multiple premium European brands with new, used, and service operations. Directly comparable to Camper UK in multi-brand premium positioning and integrated aftersales service centre.
- Don Amott Leisure: East Midlands-based multi-brand motorhome and caravan dealer with showroom, service, and parts operations. Comparable to Camper UK through similar regional positioning, multi-brand premium portfolio, and integrated dealership-plus-service offering, including overlapping Erwin Hymer Group brand representation.
Broad incumbents
- Auto-Sleepers: Long-established UK motorhome manufacturer selling direct through its own dealerships. Comparable through overlapping motorhome category presence and aftersales infrastructure, though operating as OEM-plus-dealer rather than multi-brand independent retailer.
Emerging players
- Bunk Campers: UK-based motorhome hire specialist operating a national rental fleet. Partially comparable to Camper UK's hire business and hire-to-buy funnel, though focused exclusively on rental rather than dealership-plus-aftersales integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Camper UK social profiles
Digital presenceCamper UK compliance and trust
Trust signalCompliance6 records
Camper UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camper UK leadership team
Management profileNumber of profiles
Profiles1 record
Camper UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camper UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camper UK
What does Camper UK do?
Camper UK is a family-run motorhome and campervan dealership operating from a 32,000 sq ft indoor showroom in Lincoln, UK. It sells new and used vehicles from five European premium brands (Bürstner, Carado, Carthago, Laika, and Malibu) and operates a 27-bay NCC-approved service centre that provides aftersales servicing, repairs, parts, accessories, finance arrangements, motorhome hire, and a leisure park accommodation offering.
Is Camper UK a public or private company?
Camper UK is a private company. It is classified as family owned and is currently operating.
When was Camper UK founded?
Camper UK was founded in 2005. It employs 51 to 100 people.
Where is Camper UK based?
Camper UK is headquartered in Lincoln, United Kingdom, in the Europe region.
How does Camper UK make money?
Seven revenue lines are on record. New Motorhome Sales are the primary driver. The others are used Motorhome Sales, servicing and Repair, parts and Accessories, motorhome Hire, finance Intermediation and warranty Products.
Who are Camper UK's main competitors?
Direct peers on record are Brownhills Motorhomes, Lowdhams, Marquis Leisure, Chelston Motorhomes and Don Amott Leisure. Auto-Sleepers is listed as a broad incumbent. Bunk Campers is listed as an emerging player.
Does Camper UK have an API?
No public API is recorded for Camper UK.
What industry is Camper UK in?
Camper UK's product category is Motorhome Dealership. Its primary akta.pro industry code is THADAIAB, Motorhome / RV Rentals (Class A & Class C), with a secondary code of THAGAOAD, Cabin & Cottage Campgrounds. Its NAICS code is 44121 and its SIC code is 7510.