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Creators 4 Mental Health

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uuid00sk7af

Namestring
Creators 4 Mental Health
Legal namestring
Creators 4 Mental Health
Company typeenum
Private
Founded yearint
2025
Descriptiontext

Creators 4 Mental Health (C4MH) is a US-based nonprofit mental health advocacy and support organization founded in 2025 by Emmy-nominated digital culture expert Shira Lazar, operating as a global movement focused on the creator economy. The organization serves individual content creators, digital storytellers, and gig workers, addressing burnout, stigma, and limited access to mental health care through a three-pillar framework: Self (individual well-being), Community (connection and resilience), and Advocacy (responsible mental health advocacy). C4MH evolved from an initiative under Peace Inside Live into an independent nonprofit and operates with a 1-10 person team.

The organization's core service offerings include CreatorCare (discounted and sliding scale therapy sessions delivered through a partnership with Revive Health Therapy, initially in California with nationwide expansion planned), Workshops & Events (in-person and virtual gatherings on burnout prevention in cities such as Washington DC, NYC, LA, and San Francisco), Research & Advocacy (university and organizational partnerships to produce data and educational toolkits), Community Campaigns (social toolkits and awareness initiatives such as the 'Moments by OUTFRONT' NYC transit campaign with OUTFRONT Media), and the C4MH Fund, which includes the Creator Emergency Fund for short-term financial assistance to creators in crisis. Its flagship research output is the 2025 Creator Mental Health Study, conducted with Lupiani Insights & Strategies and sponsored by SocialCurrant, Opus, BeReal, Statusphere, and The AAKOMA Project. The organization does not disclose a proprietary technology platform, API, or software product; its digital footprint consists of a Wix-hosted website and organic social presence on Instagram, TikTok, LinkedIn, and X, plus a Beehiiv newsletter.

C4MH is funded through a hybrid nonprofit revenue model combining donations and fundraising (C4MH Fund / Creator Emergency Fund), income-based subscription therapy fees via CreatorCare, and brand sponsorships tied to research and campaigns. Its go-to-market is community-led and event-driven, augmented by GTM partnerships with media platforms and creator-facing organizations (OUTFRONT Media, RM11, Revive Health Therapy, SheMedia, Comedy Gives Back, Influential, MAVN). The organization claims a global movement framing while concentrating operational activity in the United States.

Short descriptiontext

Creators 4 Mental Health is a US-based nonprofit founded in 2025 that provides mental health advocacy, discounted therapy, research, and crisis support specifically for content creators and digital storytellers in the creator economy.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
Markets served

Serves global market

Keyword5 values
mental health advocacy, creator wellness, therapist access, burnout prevention, community mental health
NAICS code1 code
  • Religious, Grantmaking, Civic, Professional, and Similar Organizations813
Product category
Mental Health Advocacy Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Donations and Fundraising
TypeGrants Donations
Description

As a nonprofit organization, Creators 4 Mental Health relies on donations to support creators in crisis and strengthen long-term mental health resources for the creative community. The C4MH Fund accepts contributions to fund the Creator Emergency Fund and community education programs.

creators4mentalhealth.com
2CreatorCare Sliding Scale Therapy
TypeSubscription Recurring
Description

Discounted and sliding scale therapy sessions for creators, starting in California and expanding nationwide, provided in partnership with Revive Health Therapy.

creators4mentalhealth.com
Marketing channels8 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Operations, Others
Pricing details1 tier
1Sliding scale therapy sessions for creators
ModelSubscriptionBilling cadenceMonthly
Notes

Discounted and sliding scale sessions starting in California, with plans to expand nationwide. Pricing varies based on income and need.

creators4mentalhealth.com
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 2 records shown
1CreatorCare
Description

Discounted and sliding scale therapy sessions for digital creators, launched first in California and expanding nationwide, provided in partnership with Revive Health Therapy.

creators4mentalhealth.com
+1 more record
Core offering1 text field

Creators 4 Mental Health (C4MH) is a nonprofit organization dedicated to mental health advocacy in the creator economy. It provides discounted and sliding scale therapy sessions through the CreatorCare program, hosts workshops and events on burnout prevention, conducts research and advocacy initiatives including the 2025 Creator Mental Health Study, runs community awareness campaigns, and operates the C4MH Fund which includes the Creator Emergency Fund for creators in mental health crisis.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Over 1 million people helped through guided meditations for anxiety and sleep issues
Product overview1 text field

Creators 4 Mental Health operates as a global mental health movement focused on the creator economy, offering a suite of interconnected services rather than a traditional tech product. The core offerings include CreatorCare (discounted therapy access via partnership with Revive Health Therapy), Workshops & Events (in-person and virtual wellness gatherings), Research & Advocacy (data-driven studies and educational programs), Community Campaigns (awareness initiatives and social toolkits), the C4MH Fund (nonprofit emergency support and education), and the 2025 Creator Mental Health Study (industry research). These services work together to provide creators with mental health resources from individual care to collective advocacy, though the organization does not offer a traditional software product, API, or technical platform.

Product and service6 records
1CreatorCare
CategoryTherapy and Wellness
Description

Discounted and sliding scale therapy sessions for digital content creators, initially launched in California with plans to expand nationwide. Provides accessible mental health care to address burnout, stress, and wellness needs specific to the creator economy, delivered in partnership with Revive Health Therapy.

2Workshops & Events
CategoryEducation and Community
Description

In-person and virtual gatherings focused on burnout prevention, well-being practices, and building healthy creator communities. Includes the TrendingUp Mental Health Workshop and past events held in Washington DC, NYC, LA, and San Francisco.

3Research & Advocacy
CategoryResearch and Advocacy
Description

Collaborative research initiatives partnering with universities and organizations to gather data, share tools, and educate creators on responsible mental health advocacy. Includes the 2025 Creator Mental Health Study conducted with Lupiani Insights & Strategies.

4Community Campaigns
CategoryAwareness Campaigns
Description

Collaborative projects, social toolkits, and awareness campaigns that normalize mental health conversations across the creator economy. Includes the Moments by OUTFRONT campaign displaying mental health affirmation messages across NYC transit systems.

5C4MH Fund
CategoryCrisis Support Fund
Description

Nonprofit fund providing direct creator support and community-wide education, services and advocacy. Includes the Creator Emergency Fund for immediate short-term financial assistance to creators facing mental health-related crises, as well as community education programs.

62025 Creator Mental Health Study
CategoryResearch Study
Description

Comprehensive study on content creator mental health conducted with Lupiani Insights & Strategies, sponsored by SocialCurrant, Opus, BeReal, Statusphere, and The AAKOMA Project. Reveals industry trends on burnout and anxiety among creators, providing data-driven insights to inform programming and advocacy.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership9 partners
Strategic tierFlagshipTypeGTM or Marketing PartnerAnnounced on2026-05-05
Description

OUTFRONT Media (NYSE: OUT), a U.S. out-of-home media company, partnered with Creators 4 Mental Health to launch the 'Moments by OUTFRONT' content series during Mental Health Awareness Month in May 2026. The campaign displays mental health affirmation messages from five content creators across OUTFRONT's transit advertising portfolio in New York City, including Liveboards, Urban Panel, and Livecard MAX formats, reaching audiences in a transit system that averages more than four million trips per day.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-01-05
Description

RM11, a creator-first platform, formed partnerships with Revive Health Therapy and Creators 4 Mental Health to prioritize mental health support for content creators. The collaboration aims to provide accessible therapy, wellness strategies, and emotional support to help creators manage stress and burnout.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Partnership with Revive Health Therapy to provide CreatorCare - discounted and sliding scale therapy sessions for creators, starting in California and expanding nationwide. This collaboration enables accessible mental health services for the creator community.

Strategic tierFoundingTypeStrategic or Co-development Partner
Description

Peace Inside Live was co-founded by Shira Lazar and Jordana Reim as a well-being organization dedicated to crafting bespoke programs for forward-thinking companies and teams. It was the original home of the Creators 4 Mental Health initiative before it evolved into its own independent organization.

5Lupiani Insights & Strategies
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Conducted the landmark 2025 Creator Mental Health Study, the first comprehensive study on content creator mental health revealing the urgent need for systemic change in the creator economy. The research partnership provides data-driven insights to inform programming and advocacy.

creators4mentalhealth.com
Strategic tierPartnerTypeGTM or Marketing Partner
Description

Partner organization supporting Creators 4 Mental Health's mission to bring mental health resources to creators and their communities.

Strategic tierPartnerTypeGTM or Marketing Partner
Description

Partner organization collaborating with Creators 4 Mental Health on mental health initiatives for the creator community.

Strategic tierPartnerTypeGTM or Marketing Partner
Description

Partner that collaborated on NYC Times Square Billboard for Mental Health Day with OUTFRONT and Creators 4 Mental Health.

Strategic tierPartnerTypeGTM or Marketing Partner
Description

Partner organization (mavncreators.co) supporting Creators 4 Mental Health's creator community initiatives.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Creators 4 Mental Health

Mental Health Advocacy Servicescreators4mentalhealth.com

Creators 4 Mental Health is a US-based nonprofit founded in 2025 that provides mental health advocacy, discounted therapy, research, and crisis support specifically for content creators and digital storytellers in the creator economy.

What Creators 4 Mental Health does

Creators 4 Mental Health (C4MH) is a US-based nonprofit mental health advocacy and support organization founded in 2025 by Emmy-nominated digital culture expert Shira Lazar, operating as a global movement focused on the creator economy. The organization serves individual content creators, digital storytellers, and gig workers, addressing burnout, stigma, and limited access to mental health care through a three-pillar framework: Self (individual well-being), Community (connection and resilience), and Advocacy (responsible mental health advocacy). C4MH evolved from an initiative under Peace Inside Live into an independent nonprofit and operates with a 1-10 person team.

The organization's core service offerings include CreatorCare (discounted and sliding scale therapy sessions delivered through a partnership with Revive Health Therapy, initially in California with nationwide expansion planned), Workshops & Events (in-person and virtual gatherings on burnout prevention in cities such as Washington DC, NYC, LA, and San Francisco), Research & Advocacy (university and organizational partnerships to produce data and educational toolkits), Community Campaigns (social toolkits and awareness initiatives such as the 'Moments by OUTFRONT' NYC transit campaign with OUTFRONT Media), and the C4MH Fund, which includes the Creator Emergency Fund for short-term financial assistance to creators in crisis. Its flagship research output is the 2025 Creator Mental Health Study, conducted with Lupiani Insights & Strategies and sponsored by SocialCurrant, Opus, BeReal, Statusphere, and The AAKOMA Project. The organization does not disclose a proprietary technology platform, API, or software product; its digital footprint consists of a Wix-hosted website and organic social presence on Instagram, TikTok, LinkedIn, and X, plus a Beehiiv newsletter.

C4MH is funded through a hybrid nonprofit revenue model combining donations and fundraising (C4MH Fund / Creator Emergency Fund), income-based subscription therapy fees via CreatorCare, and brand sponsorships tied to research and campaigns. Its go-to-market is community-led and event-driven, augmented by GTM partnerships with media platforms and creator-facing organizations (OUTFRONT Media, RM11, Revive Health Therapy, SheMedia, Comedy Gives Back, Influential, MAVN). The organization claims a global movement framing while concentrating operational activity in the United States.

Creators 4 Mental Health firmographics

Firmographics
Name
Creators 4 Mental Health
Legal name
Creators 4 Mental Health
Website
https://creators4mentalhealth.com
Company type
Private
Founded year
2025
Operating status
Operating
Headcount range
1–10 employees
Short description
Creators 4 Mental Health is a US-based nonprofit founded in 2025 that provides mental health advocacy, discounted therapy, research, and crisis support specifically for content creators and digital storytellers in the creator economy.
Ownership category
akta.pro rank

Creators 4 Mental Health business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Others

Revenue model

  1. Donations and Fundraising: As a nonprofit organization, Creators 4 Mental Health relies on donations to support creators in crisis and strengthen long-term mental health resources for the creative community. The C4MH Fund accepts contributions to fund the Creator Emergency Fund and community education programs.
  2. CreatorCare Sliding Scale Therapy: Discounted and sliding scale therapy sessions for creators, starting in California and expanding nationwide, provided in partnership with Revive Health Therapy.

Pricing tiers

ModelBillingPrice
SubscriptionMonthlySliding scale therapy sessions for creators

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Creators 4 Mental Health product offering

Product offering

Core offering

Creators 4 Mental Health (C4MH) is a nonprofit organization dedicated to mental health advocacy in the creator economy. It provides discounted and sliding scale therapy sessions through the CreatorCare program, hosts workshops and events on burnout prevention, conducts research and advocacy initiatives including the 2025 Creator Mental Health Study, runs community awareness campaigns, and operates the C4MH Fund which includes the Creator Emergency Fund for creators in mental health crisis.

Product overview

Creators 4 Mental Health operates as a global mental health movement focused on the creator economy, offering a suite of interconnected services rather than a traditional tech product. The core offerings include CreatorCare (discounted therapy access via partnership with Revive Health Therapy), Workshops & Events (in-person and virtual wellness gatherings), Research & Advocacy (data-driven studies and educational programs), Community Campaigns (awareness initiatives and social toolkits), the C4MH Fund (nonprofit emergency support and education), and the 2025 Creator Mental Health Study (industry research). These services work together to provide creators with mental health resources from individual care to collective advocacy, though the organization does not offer a traditional software product, API, or technical platform.

Differentiator

Problem solved

Functional benefit

Brands

  • CreatorCare: Discounted and sliding scale therapy sessions for digital creators, launched first in California and expanding nationwide, provided in partnership with Revive Health Therapy.
  • C4MH Fund

Products and services

  • CreatorCare Discounted and sliding scale therapy sessions for digital content creators, initially launched in California with plans to expand nationwide. Provides accessible mental health care to address burnout, stress, and wellness needs specific to the creator economy, delivered in partnership with Revive Health Therapy.
  • Workshops & Events In-person and virtual gatherings focused on burnout prevention, well-being practices, and building healthy creator communities. Includes the TrendingUp Mental Health Workshop and past events held in Washington DC, NYC, LA, and San Francisco.
  • Research & Advocacy Collaborative research initiatives partnering with universities and organizations to gather data, share tools, and educate creators on responsible mental health advocacy. Includes the 2025 Creator Mental Health Study conducted with Lupiani Insights & Strategies.
  • Community Campaigns Collaborative projects, social toolkits, and awareness campaigns that normalize mental health conversations across the creator economy. Includes the Moments by OUTFRONT campaign displaying mental health affirmation messages across NYC transit systems.
  • C4MH Fund Nonprofit fund providing direct creator support and community-wide education, services and advocacy. Includes the Creator Emergency Fund for immediate short-term financial assistance to creators facing mental health-related crises, as well as community education programs.
  • 2025 Creator Mental Health Study Comprehensive study on content creator mental health conducted with Lupiani Insights & Strategies, sponsored by SocialCurrant, Opus, BeReal, Statusphere, and The AAKOMA Project. Reveals industry trends on burnout and anxiety among creators, providing data-driven insights to inform programming and advocacy.

Quantifiable outcome

  • Over 1 million people helped through guided meditations for anxiety and sleep issues

Companies that use Creators 4 Mental Health

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Creators 4 Mental Health technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Creators 4 Mental Health partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered flagship, core, founding and partner.

  • OUTFRONT MediaflagshipGTM or Marketing Partner · 5 May 2026OUTFRONT Media (NYSE: OUT), a U.S. out-of-home media company, partnered with Creators 4 Mental Health to launch the 'Moments by OUTFRONT' content series during Mental Health Awareness Month in May 2026. The campaign displays mental health affirmation messages from five content creators across OUTFRONT's transit advertising portfolio in New York City, including Liveboards, Urban Panel, and Livecard MAX formats, reaching audiences in a transit system that averages more than four million trips per day.
  • RM11coreStrategic or Co-development Partner · 5 January 2026RM11, a creator-first platform, formed partnerships with Revive Health Therapy and Creators 4 Mental Health to prioritize mental health support for content creators. The collaboration aims to provide accessible therapy, wellness strategies, and emotional support to help creators manage stress and burnout.
  • Revive Health TherapycoreStrategic or Co-development PartnerPartnership with Revive Health Therapy to provide CreatorCare - discounted and sliding scale therapy sessions for creators, starting in California and expanding nationwide. This collaboration enables accessible mental health services for the creator community.
  • Peace Inside LivefoundingStrategic or Co-development PartnerPeace Inside Live was co-founded by Shira Lazar and Jordana Reim as a well-being organization dedicated to crafting bespoke programs for forward-thinking companies and teams. It was the original home of the Creators 4 Mental Health initiative before it evolved into its own independent organization.
  • Lupiani Insights & StrategiescoreStrategic or Co-development PartnerConducted the landmark 2025 Creator Mental Health Study, the first comprehensive study on content creator mental health revealing the urgent need for systemic change in the creator economy. The research partnership provides data-driven insights to inform programming and advocacy.
  • SheMediapartnerGTM or Marketing PartnerPartner organization supporting Creators 4 Mental Health's mission to bring mental health resources to creators and their communities.
  • Comedy Gives BackpartnerGTM or Marketing PartnerPartner organization collaborating with Creators 4 Mental Health on mental health initiatives for the creator community.
  • InfluentialpartnerGTM or Marketing PartnerPartner that collaborated on NYC Times Square Billboard for Mental Health Day with OUTFRONT and Creators 4 Mental Health.
  • MAVNpartnerGTM or Marketing PartnerPartner organization (mavncreators.co) supporting Creators 4 Mental Health's creator community initiatives.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Creators 4 Mental Health competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Creators 4 Mental Health social profiles

Digital presence

Creators 4 Mental Health financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Creators 4 Mental Health leadership team

Management profile

Number of profiles

Profiles2 records

Creators 4 Mental Health funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Creators 4 Mental Health M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creators 4 Mental Health

What does Creators 4 Mental Health do?

Creators 4 Mental Health (C4MH) is a nonprofit organization dedicated to mental health advocacy in the creator economy. It provides discounted and sliding scale therapy sessions through the CreatorCare program, hosts workshops and events on burnout prevention, conducts research and advocacy initiatives including the 2025 Creator Mental Health Study, runs community awareness campaigns, and operates the C4MH Fund which includes the Creator Emergency Fund for creators in mental health crisis.

Is Creators 4 Mental Health a public or private company?

Creators 4 Mental Health is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Creators 4 Mental Health founded?

Creators 4 Mental Health was founded in 2025. It employs 1 to 10 people.

How does Creators 4 Mental Health make money?

Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are creatorCare Sliding Scale Therapy.

Does Creators 4 Mental Health have an API?

No public API is recorded for Creators 4 Mental Health.

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Live signals
TubefilterThere’s now a monthly virtual support group for creators struggling with their mental healthCreators 4 Mental Health and The Jed Foundation launched The Check-In, a monthly virtual support group for creators. A C4MH study found 62% of North American creators experience burnout, and 54% wanted peer support but only 27% had a safe community. The first meeting is Oct. 7 at 2 p.m. ET.TubefilterCreators 4 Mental Health taps Doctor Mike, Vivian Tu, and more to record positive messages for NYC commutersCreators 4 Mental Health partnered with OUTFRONT to place positive messages from Doctor Mike, Vivian Tu, and others on NYC transit video boards. A November 2025 study found 89% of creators lack mental healthcare access, and 10% reported work-related suicidal thoughts. The campaign aims to destigmatize mental health during May's Mental Health Awareness Month.PR NewswireOUTFRONT Partners with Creators 4 Mental Health for Mental Health Awareness MonthOUTFRONT Media announced a partnership with Creators 4 Mental Health to launch a "Moments by OUTFRONT" content series during Mental Health Awareness Month in May 2026. The campaign will display mental health affirmation messages from five content creators across OUTFRONT's transit advertising portfolio in New York City, including Liveboards, Urban Panel, and Livecard MAX formats. The initiative aims to extend mental health conversations from social media into public transit spaces, reaching audiences in a transit system that averages more than four million trips per day.PR NewswireCreator Platform, RM11, Partners with Mental Health Organizations to Prioritize Creator WellnessRM11, a creator-first platform, has formed partnerships with Revive Health Therapy and Creators 4 Mental Health to prioritize mental health support for content creators. These collaborations aim to provide accessible therapy, wellness strategies, and emotional support to help creators manage stress and burnout.MediaPostCampaign Puts A Spotlight On Creator Mental HealthCreators 4 Mental Health, in partnership with Influential and Outfront Media, launched a billboard takeover in Times Square on World Mental Health Day to raise awareness about creator well-being and mental health challenges in the digital creator economy. The initiative, which also aims to reduce stigma and share resources, is the first in a series of activations planned across multiple U.S. cities including Washington, D.C. and Atlanta. Research cited by organizers indicates that nearly 80% of creators experience burnout, with two-thirds reporting direct impacts on their mental health.EIN PresswireCreators 4 Mental Health Partners with Influential & OUTFRONT Media to Spotlight Mental Health in the Creator EconomyCreators 4 Mental Health partnered with Influential and OUTFRONT Media to launch a mental health awareness campaign in Times Square on World Mental Health Day, featuring a billboard takeover declaring mental health a core pillar of the creator economy. The initiative, which aims to reduce stigma and share resources, drew participation from leading digital creators and is the first in a series of activations planned across New York City, Washington D.C., and Atlanta. Later this month, Creators 4 Mental Health will release the largest study on creator mental health in partnership with Opus, BeReal, Statusphere, and Social Currant.TubefilterOn World Mental Health Day, top creators take over Times Square to battle burnoutOn World Mental Health Day, the Creators 4 Mental Health initiative launched a scrolling billboard in Times Square featuring prominent creators to raise awareness about pervasive burnout in the creator industry. The campaign, developed in partnership with influencer marketing firm Influential and out-of-home advertising company OUTFRONT Media, highlights that 78% of influencers have reported suffering from burnout due to factors like fast-paced feeds and generative AI. The organization, founded by Shira Lazar, plans to follow up with activations in Washington D.C. and Atlanta and release a study on creator mental health in partnership with Opus, BeReal, Statusphere, and Social Currant.