Crown Imports LLC

What Crown Imports LLC does

Crown Imports LLC is a wholly-owned subsidiary of Constellation Brands (NYSE: STZ) that imports, distributes, and markets a portfolio of premium imported beer brands in the United States under an exclusive perpetual license for the Corona and Modelo brands, originally secured when Constellation acquired full ownership from Grupo Modelo / AB InBev in 2013. Its beer portfolio includes Corona, Modelo Especial, Pacifico, and Victoria, which collectively hold leading positions in the U.S. imported beer category, with Modelo Especial specifically described as delivering "industry-leading growth."

The company operates as part of Constellation Brands' broader alcohol beverage platform, which extends beyond beer into premium wine (Kim Crawford, The Prisoner Wine Trade, Robert Mondavi, Ruffino, Meiomi, Clos du Bois, SVEDKA) and a growing spirits portfolio (Casa Noble Tequila, High West Whiskey, Mi Campo Tequila, Nelson's Green Brier, and Austin Cocktails ready-to-drink cocktails). Geographically, operations span the United States, Mexico, New Zealand, and Italy, supporting both import sourcing and international distribution.

Crown Imports generates revenue by selling branded alcoholic beverages through the U.S. three-tier distribution system into grocery, liquor stores, restaurants, and bars. The perpetual license for Corona and Modelo is the structural core of the business — it locks in exclusive U.S. rights in perpetuity, while the broader portfolio provides category diversification across price points and consumer occasions. The business has no disclosed AI, technology platform, or direct-to-consumer digital product in the input data; it is a traditional branded consumer packaged goods operation whose value derives from brand equity, distribution scale, and contractual exclusivity rather than technology.

Name

Crown Imports LLC

Legal name

Constellation Brands, Inc.

Website

https://crownimportsllc.com

Company type

Public

Founded year

1945

Operating status

Operating

Short description

Crown Imports LLC is a Constellation Brands subsidiary that imports, distributes, and markets premium imported beer brands (Corona, Modelo, Pacifico, Victoria) in the U.S. under an exclusive perpetual license, selling through grocery, liquor, restaurant, and bar channels.

Ownership category

akta.pro rank

Product category

Imported Beer Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

akta.pro secondary industries

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

Keywords

• Imported beer distribution
• Premium beer brands
• Beverage alcohol marketing
• Wine and spirits portfolio
• Mexican beer import

Headquarters

HQ city

Chicago Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Distribution channels1 record

Marketing channels4 records

Core offering

Crown Imports LLC imports, distributes, and markets a portfolio of premium imported beer brands — including Corona Extra, Corona Premier, Modelo Especial, Modelo Cheladas, Pacifico, and Victoria — under an exclusive perpetual U.S. license from Grupo Modelo, held by Constellation Brands. The company also distributes a curated selection of premium wine and spirits brands sourced from operations in the U.S., Mexico, New Zealand, and Italy.

Product overview

Crown Imports LLC, through its parent company Constellation Brands, operates a diversified premium beverage alcohol portfolio organized into three main categories: (1) High-end imported beer brands including Corona Extra, Corona Premier, Modelo Especial, Modelo Cheladas, Pacifico, and Victoria; (2) Fine wine brands including Kim Crawford, The Prisoner Wine Company (with sub-labels Unshackled, Saldo, Blindfold, Domaine Curry), Robert Mondavi Winery, Ruffino, Drylands, Lingua Franca, My Favorite Neighbor, Sea Smoke, Mount Vedeer Winery, Double Diamond, Booker, Schrader, and To Kalon Vineyard Company; and (3) Premium craft spirits including Casa Noble Tequila, High West Whiskey, Mi Campo, Nelson's Green Brier, and Austin Cocktails. The company serves as the exclusive importer of Corona and Modelo brands in the US market, with operations spanning the US, Mexico, New Zealand, and Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Corona: Flagship imported beer brand from Mexico, includes Corona Extra and Corona Premier
• Modelo
• Pacifico
• Victoria
• The Prisoner Wine Company
• Robert Mondavi Winery
• Kim Crawford
• Casa Noble Tequila
• High West Whiskey
• Ruffino
• Mi Campo
• Nelson's Green Brier
• Austin Cocktails

Products and services

• Corona Extra

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• E. & J. Gallo Winery: Largest U.S. wine producer and a major spirits portfolio holder (including imported tequila and bourbon). Comparable as a multi-category U.S. alcohol brand owner with overlapping wine and spirits exposure to Crown Imports' wine/spirits portfolio.
• Diageo plc: Global premium spirits giant (Don Julio, Casamigos, Johnnie Walker, Tanqueray). Comparable as a multi-category premium alcohol brand owner with U.S. distribution competing directly with Crown Imports' Casa Noble and High West brands.
• Molson Coors Beverage Company: Large North American brewer with significant U.S. distribution and a portfolio that includes import partnerships (e.g., imports of Corona's competitor brands). Comparable as a multi-category alcohol producer/distributor competing in similar U.S. retail channels.
• Anheuser-Busch InBev: Global brewer and parent of Grupo Modelo, which produces Corona and Modelo for Crown Imports' exclusive U.S. import. Directly comparable as a global beer producer with overlapping U.S. distribution and competing import brands.
• Brown-Forman Corporation: Major U.S. spirits producer (Jack Daniel's, Woodford Reserve) with growing premium tequila and whiskey exposure. Comparable as a premium-spirits brand owner competing in the same on-premise and retail channels as Crown Imports' spirits portfolio.

Direct peers

• Heineken USA: U.S. import and marketing arm for Heineken and other imported beer brands (e.g., Dos Equis, Tecate). Most directly comparable to Crown Imports as a dedicated importer/marketer of premium foreign beer brands in the U.S.

Peers

• Pernod Ricard:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/13421
• Instagraminstagram.com/constellationbrands

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Imports LLC