Innodent Trading Co.
Innodent Trading Co., Ltd. is a Bangkok-based B2B distributor, founded in 2017, that imports and resells European-made high-tech dental solutions — ceramic implants, dynamic surgical navigation, magneto-dynamic surgery tools, photogrammetry, and oral-health devices — to dental clinics and practitioners across Thailand and Southeast Asia.
- Company typePrivate
- Founded2017
- HeadquartersMin Buri, Thailand
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Innodent Trading Co. does
Innodent Trading Co., Ltd. is a Bangkok-based B2B distributor of high-tech dental technology solutions, founded in 2017 to bring advanced European dental innovations to Thailand and the wider Southeast Asian market. The company's portfolio spans ceramic dental implant systems (Swiss-made ZERAMEX XT, German-made AWI ceramic implants, and Bionic-Tooth root-analog replacements), dynamic surgical navigation (Navident and Navident 4 EVO, derived from computer-guided neurosurgery technology), magneto-dynamic surgical tools (Magnetic Mallet and Easyroot from Osseotouch), photogrammetry capture (MicronMapper for full-arch workflows), patient communication software (Infoskop), and a patented dual-light photodynamic home oral-care device (Lumoral, sold via lumoral-thailand.com). Innodent itself does not manufacture these products; it holds regional distribution rights and layers education and business consultancy on top of product sales to help partner clinics build sustainable practices.
The company's go-to-market is a hybrid B2B/B2C motion. The primary motion is enterprise field sales — every major equipment line is gated behind a "Request a Demo" CTA, pricing is not publicly disclosed, and orders are quoted directly — targeting dental clinics, specialist practitioners, and dental schools (including demonstration partnerships with Chulalongkorn and Mahidol universities). A secondary direct-to-consumer e-commerce channel exists for Lumoral home oral-care products. Marketing is conducted through YouTube educational content, Facebook, Instagram, email, and LINE, supplemented by ASEAN SME100 award recognition in 2025. Revenue is generated almost entirely from hardware sales; the distribution model means the company captures a margin on each resold unit rather than royalty or subscription economics, and its commercial success is closely tied to the upstream OEM roadmaps and the regulatory/tariff environment for importing medical devices into Thailand and the broader ASEAN region.
Innodent Trading Co. firmographics
Firmographics- Name
- Innodent Trading Co.
- Legal name
- Innodent Trading Co., Ltd.
- Website
- https://innodent.ltd
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Innodent Trading Co., Ltd. is a Bangkok-based B2B distributor, founded in 2017, that imports and resells European-made high-tech dental solutions — ceramic implants, dynamic surgical navigation, magneto-dynamic surgery tools, photogrammetry, and oral-health devices — to dental clinics and practitioners across Thailand and Southeast Asia.
- Ownership category
- akta.pro rank
Innodent Trading Co. industry classification
Industry- Product category
- Dental Technology Distribution
- NAICS
- Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Oral Care Distribution (CRAOAEAJ)
Keywords
Where Innodent Trading Co. is headquartered
LocationHeadquarters
- HQ city
- Min Buri
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Innodent Trading Co. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Dental Technology Product Distribution: Importing and distributing high-tech dental solutions including ceramic implants, surgical navigation systems, diagnostic equipment, and oral health devices to dental clinics and practitioners across Southeast Asia. Revenue generated through product sales with education and business consultancy services provided to partners.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Innodent Trading Co. product offering
Product offeringCore offering
Innodent Trading Co. imports and distributes high-tech dental technology solutions to dental clinics and practitioners across Thailand and Southeast Asia, including metal-free ceramic dental implants (ZERAMEX XT, AWI, Bionic-Tooth), dynamic surgical navigation systems (Navident), minimally invasive surgical instruments (Magnetic Mallet), photogrammetry systems (MicronMapper), patient communication software (Infoskop), and photodynamic oral health devices (Lumoral). Alongside product distribution, the company provides education and business consultancy to help dental partners build sustainable practices.
Product overview
Innodent Trading Co. is a dental technology distributor founded in 2017 in Bangkok, Thailand, specializing in high-tech digital solutions for dental care. The company offers a portfolio of dental technology products including: ceramic dental implant systems (ZERAMEX XT from Switzerland, AWI Ceramic Implants from Germany, and Bionic-Tooth custom ceramic replacements); dynamic surgical navigation systems (Navident and Navident 4 EVO for real-time guided dental surgery); photogrammetry technology (MicronMapper for full-arch digital workflows); surgical instruments (Magnetic Mallet for minimally invasive bone surgery and Easyroot for atraumatic extractions); patient communication software (Infoskop for diagnosis documentation); and photodynamic oral health therapy devices (Lumoral with Lumorinse mouth rinse for bacterial elimination). These products work together to provide comprehensive digital dentistry solutions from diagnosis through surgical execution and oral health maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- Infoskop: Patient communication and documentation software for dental clinics, enabling diagnosis, explanation, and documentation of patients' situations and treatment options.
- Lumoral
- Magnetic Mallet
- Easyroot
- MicronMapper
- Navident
Products and services
- ZERAMEX XT Ceramic Dental Implants Swiss-made two-piece ceramic dental implant with a root-shaped design, ZERAFIL rough surface, and VICARBO carbon-fiber-reinforced internal connection, sold to dental clinics and implantologists seeking metal-free, high prosthetic flexibility implant solutions.
- AWI Ceramic Dental Implants German-made 100% metal-free ceramic dental implants available in one-piece and two-piece versions, including standard tapered fixtures, cylindrical Z-Line variants, and gingiva-colored G-Line options for aesthetic cases; sold to dental professionals seeking metal-free implant alternatives.
- Bionic-Tooth Root Analog Ceramic Replacement Root analog ceramic tooth replacement individually custom-made in Germany as a precise copy of the patient's natural tooth, sold to dental clinics as a metal-free alternative to screw-type implants requiring no drilling or cutting.
- Navident 4 EVO Dynamic Navigation System Dynamic navigation system for dental surgery, originally developed from computer-guided neurosurgery, allowing real-time surgical tracking and execution of virtual treatment plans for implant placement, canal access, and jaw surgeries; sold to oral surgeons, implantologists, and dental clinics.
- Magnetic Mallet Surgical System Magneto-dynamic surgical device for minimally invasive oral surgery and implantology, releasing kinetic impulse of up to 260 daN in less than 120 microseconds with 5,000g acceleration to shape bone tissue without heat or aerosols; sold to oral surgeons and dental clinics for bone modeling, condensation, ridge-splitting, sinus lifts, tooth extractions, and crown/bridge removal.
- MicronMapper Photogrammetry System Photogrammetry camera that captures implant positions in three dimensions for full-arch digital workflows, eliminating the need for verification jigs and ensuring 100% passive fit; sold to dental clinics and prosthodontists performing full-arch restorations.
- Infoskop Patient Communication Software Patient communication software that enables dental professionals to diagnose, explain, and document patients' dental situations and treatment options with digital tools for fully digitized clinics; sold to dental clinics seeking to digitize patient consultation workflows.
- Lumoral Photodynamic Oral Health Device Patented medical device using dual-wavelength LED light (antibacterial blue plus red/near-infrared) with photosensitizer (Indocyanine green / Lumorinse) to remove 99.9% of harmful oral bacteria while preserving healthy oral flora; sold to dental clinics and end consumers for treatment and prevention of gum disease and oral health maintenance.
Quantifiable outcome
- 54% of periodontal patients using Lumoral reached gum health (BOP<10%) in 3-month study period
- +2 more outcomes
Companies that use Innodent Trading Co.
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Innodent Trading Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Innodent Trading Co. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ZERAMEXcoreSwiss-made ceramic dental implant manufacturer. Innodent distributes ZERAMEX XT two-piece ceramic implants featuring ZERAFIL surface technology and VICARBO carbon-fiber-reinforced connection in Thailand and Southeast Asia. Root-shaped design achieves high primary stability with prosthetic flexibility.
- AWI Ceramic Dental ImplantscoreGerman-made 100% metal-free ceramic dental implants available in one-piece and two-piece versions. Innodent distributes AWI products including Z-Line cylindrical and G-Line gingiva-colored ceramic fixtures in Thailand.
- Navident (Dynamic Navigation Technology)coreDynamic navigation and photogrammetry technology for dental surgery. Navident 4 EVO represents 10 years of R&D in precision dentistry with roots in computer-guided neurosurgery. Innodent distributes and provides training for Navident in Southeast Asia.
- Osseotouch (Magnetic Mallet)coreManufacturer of Magnetic Mallet - the most advanced technology for minimally invasive oral surgery using magneto-dynamic impulses. Innodent distributes Magnetic Mallet and EasyRoot extraction tool in Thailand with clinical training support.
- MicronMappercorePhotogrammetry camera technology for full-arch digital workflows. MicronMapper enables 100% passive fit restorations without verification jigs. Innodent distributes MicronMapper as part of complete digital dentistry solution.
- LumoralcorePatented dual-light photodynamic therapy device for home oral health care. Lumoral removes 99.9% of harmful bacteria while preserving healthy oral flora. Innodent distributes Lumoral products through e-commerce in Thailand.
- Bionic-Tooth (Germany)minorRoot analog ceramic tooth replacement option - a precise custom copy of the patient's natural tooth made in Germany. 100% metal-free alternative to screw-type implants requiring no drilling or cutting.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Innodent Trading Co. competitors and assessment
Company assessmentBroad incumbents
- Benco Dental: Large privately held US dental distributor offering equipment, supplies, and digital solutions to dental practices. Comparable distribution model to Innodent—selling capital equipment and consumables to clinics—but with a broader portfolio and US-centric footprint.
- Patterson Companies: Major North American dental and animal-health distributor with growing international presence. Comparable to Innodent as a multi-line dental technology and consumables distributor serving dental practices, though larger and primarily US-focused.
- Straumann Group: Swiss-headquartered global leader in dental implants and digital workflows (including ceramic implant lines via Neodent and other brands). Comparable to Innodent because it sells premium implant solutions into the same dental channel and competes for share in the same ceramic-implant sub-segment.
- Dentsply Sirona: Global dental equipment and consumables manufacturer with direct sales and distribution across regions. Comparable to Innodent as a one-stop provider of dental imaging, CAD/CAM, implants, and instruments, though at vastly greater scale and as a manufacturer rather than pure distributor.
- Henry Schein: World's largest dental distributor with operations across the Americas, Europe, and Asia-Pacific including Southeast Asia. Directly comparable to Innodent as a B2B distributor of dental equipment and consumables to clinics, but at vastly greater scale and breadth, competing for the same Thai/ASEAN clinic customers.
- Envista Holdings: Holding company for KaVo Kerr, Nobel Biocare, and Ormco—major manufacturers and distributors of dental implants, equipment, and consumables globally. Comparable to Innodent because it both manufactures and distributes premium dental implant and surgical solutions into similar clinical channels.
- Septodont: French-headquartered global dental pharmaceutical and device manufacturer with broad distribution in Asia. Comparable to Innodent as a multi-product dental specialty supplier serving clinics, though focused on dental pharma/anesthetics rather than implants and navigation.
Regional players
- NSK Nakanishi: Japanese manufacturer of dental handpieces, surgical instruments, and micromotor systems distributed across Asia. Comparable to Innodent's distribution of high-end surgical instruments (Magnetic Mallet) and serves overlapping dental clinic customers in the broader Asian market.
Emerging players
- Planmeca: Finnish manufacturer of dental imaging, CAD/CAM, and treatment units distributed globally through dealer networks. Comparable to Innodent in the digital dentistry and dental imaging segment (Navident, MicronMapper) and competes for the same premium digital-dentistry clinic segment.
- W&H Group: Austrian manufacturer of dental handpieces, surgical devices, and sterilization equipment sold via regional distributors. Comparable to one of Innodent's product lines (Magnetic Mallet / surgical instruments) and could compete for similar distribution relationships in ASEAN.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Innodent Trading Co. social profiles
Digital presenceInnodent Trading Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innodent Trading Co. leadership team
Management profileNumber of profiles
Innodent Trading Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innodent Trading Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innodent Trading Co.
What does Innodent Trading Co. do?
Innodent Trading Co. imports and distributes high-tech dental technology solutions to dental clinics and practitioners across Thailand and Southeast Asia, including metal-free ceramic dental implants (ZERAMEX XT, AWI, Bionic-Tooth), dynamic surgical navigation systems (Navident), minimally invasive surgical instruments (Magnetic Mallet), photogrammetry systems (MicronMapper), patient communication software (Infoskop), and photodynamic oral health devices (Lumoral). Alongside product distribution, the company provides education and business consultancy to help dental partners build sustainable practices.
Is Innodent Trading Co. a public or private company?
Innodent Trading Co. is a private company. It is classified as unknown and is currently operating.
When was Innodent Trading Co. founded?
Innodent Trading Co. was founded in 2017. It employs 1 to 10 people.
Where is Innodent Trading Co. based?
Innodent Trading Co. is headquartered in Min Buri, Thailand, in the Asia region.
How does Innodent Trading Co. make money?
One revenue line is on record: dental Technology Product Distribution.
Who are Innodent Trading Co.'s main competitors?
Broad incumbents on record are Benco Dental, Patterson Companies, Straumann Group, Dentsply Sirona, Henry Schein, Envista Holdings and Septodont. NSK Nakanishi is listed as a regional player. Emerging players are Planmeca and W&H Group.
Does Innodent Trading Co. have an API?
No public API is recorded for Innodent Trading Co..
What industry is Innodent Trading Co. in?
Innodent Trading Co.'s product category is Dental Technology Distribution. Its primary akta.pro industry code is CRAOAEAJ, Oral Care Distribution. Its NAICS code is 423450 and its SIC code is 3843.