Winefinder.se
- Company typePrivate
- Founded2007
- HeadquartersGentofte, Denmark
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Winefinder.se firmographics
Firmographics- Name
- Winefinder.se
- Legal name
- Winefinder ApS
- Website
- https://winefinder.se
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Ownership category
- akta.pro rank
Winefinder.se industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Winefinder.se is headquartered
LocationHeadquarters
- HQ city
- Gentofte
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Winefinder.se business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Wine Sales: Direct sale of wines through e-commerce platform. Customers purchase individual bottles or mixed wine boxes (6 bottles per box). Prices range from approximately 139 SEK to 1,495 SEK per bottle. Box prices range from 834 SEK to 3,294 SEK. Transactions are processed via Klarna payment after delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bottle purchases at regular or discounted prices |
| Unit Pricing | Pay-as-you-go | Pre-configured 6-bottle wine boxes with thematic selections |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Winefinder.se product offering
Product offeringCore offering
Winefinder.se is a Sweden-facing online wine retailer selling more than 3,000 wines from 16+ countries via its e-commerce platform, supported by home delivery nationwide, a personalized Vinprofil taste-matching service with money-back guarantee, curated mixed wine boxes, gift cards, physical wine tastings, and personal wine advisory. It also operates a physical wine boutique in Gentofte, Denmark, as part of the parent Winefinder ApS entity.
Product overview
Winefinder.se is an online wine retailer operating as a unified e-commerce platform with integrated services. The core offering is the Wine Shop (Vinbutiken) selling wines from over 15 countries, complemented by Wine Boxes (Vinlådor) for mixed case purchases. Additional services include Vinprofil (personalized wine matching), Wine Advisory, Food & Wine Pairing recommendations, Wine Tastings, Gift Cards, and an Outlet section for discounted wines. The company also operates a physical store in Gentofte, Denmark. Delivery is available nationwide via Airmee, Best Transport, Bring, and to City Gross stores, with Klarna as the payment provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Shop (Vinbutiken) Online wine retail platform offering wines from France, Italy, Spain, Germany, Austria, Chile, Argentina, New Zealand, South Africa, USA, Portugal, Australia, Hungary, and others. Supports filtering by country, region, grape variety, price, vintage, organic/biodynamic/natural, and expert ratings.
- Wine Boxes (Vinlådor) Pre-composed 6- and 12-bottle wine box collections with themed selections such as Wine Mechanics GBG (Swedish urban winery) and assorted red, white, rosé, and sparkling mixed boxes. Customers can also build custom mixed boxes. Box prices range from 834 SEK to 3,294 SEK.
- Outlet Discounted wines section with permanently reduced prices on quality wines, presented as a dedicated sub-section of the shop.
- Presentkort (Gift Cards) Gift cards usable for wine purchases and wine tasting experiences, offered to friends and family.
- Wine Tastings (Vinprovningar) Organized wine tasting events led by the Winefinder wine team, featuring curated selections and educational content, available as in-person experiences and as gift cards.
- Wine Advisory (Vinrådgivning) Personal wine consultation service available to customers via Winefinder's customer service team for individual recommendations.
- Fine Wines / VIP Allocations Premium wine selection featuring exclusive allocations from top wine estates, including limited Bordeaux en primeur releases and prestige Champagne vintages (e.g., VIP weekly wines).
- Winefinder Wine Boutique (Gentofte) Physical wine retail location at Gentoftegade 54, 2820 Gentofte, Denmark, for in-person purchases and order pickups by Danish and visiting customers.
Quantifiable outcome
- Wines delivered in 2-8 days
- +2 more outcomes
Companies that use Winefinder.se
Customer profileSegments1 record
Ideal customer profiles1 record
Winefinder.se technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature3 records
Winefinder.se partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- AirmeeminorSame-day and next-day delivery partner for Winefinder orders in Sweden. Provides rapid home delivery option for customers in select areas.
- Best TransportminorDelivery partner for Winefinder orders in Sweden. Offers delivery to customer's home or to nearest Best Transport depot for customer convenience.
- BringminorNorwegian logistics company providing delivery services for Winefinder orders in Sweden as part of the Bring network.
- KlarnaminorPayment provider enabling customers to pay for wine purchases after delivery, offering flexible payment options for Swedish consumers.
- City GrossminorSwedish grocery chain offering Winefinder delivery to select City Gross store locations as an alternative pickup point.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Winefinder.se competitors and assessment
Company assessmentDirect peers
- Master of Malt: UK-based online specialist alcohol retailer with deep catalog, tasting notes, expert reviews, and curated offerings. Operates a very similar specialty DTC alcohol e-commerce model to Winefinder, including editorial content and tasting events.
- Naked Wines: DTC wine retailer with a subscription/crowdfunding model that funds independent winemakers in exchange for exclusive allocation access. Comparable to Winefinder's combination of box-style subscriptions and fine wine / VIP allocations.
- Bright Cellars: DTC wine subscription brand that personalizes selections via a taste quiz, targeting millennial consumers. Shares Winefinder's quiz-driven, recommendation-led acquisition and box-based delivery model.
- Winc: DTC wine subscription service that uses a taste-profile quiz to match customers to personalized wine selections. Closely parallels Winefinder's Vinprofil recommendation engine and mixed-box format.
- Wine.com: Largest pure-play DTC online wine retailer in the US, selling thousands of SKUs from global regions with home delivery, gift cards, and curated collections. Winefinder operates the same DTC e-commerce wine model at smaller scale and in Sweden.
Emerging players
- Vivino: Largest wine discovery app with a built-in marketplace connecting consumers to wine retailers globally. Competes with Winefinder for digital wine discovery and direct purchase intent among enthusiasts.
- ReserveBar: US online premium spirits and wine retailer focused on gifting and luxury allocations. Comparable to Winefinder's gift card and Fine Wines / VIP Allocations sub-brand in target use case and customer segment.
Broad incumbents
- Drizly: On-demand alcohol delivery aggregator (owned by Uber) connecting consumers to local retailers. Comparable as a competing alcohol delivery channel that could erode Winefinder's home-delivery convenience advantage in the Swedish market.
- Total Wine & More: US specialty off-premise alcohol retail chain with broad wine assortment, in-store expertise, and growing e-commerce. Comparable breadth of selection and price-range coverage to Winefinder, but at much larger scale and with physical retail.
Others
- Wine-Searcher: Global wine price comparison and retailer directory that routes consumers to merchant sites. Adjacent ecosystem player that influences where wine enthusiasts discover and transact, including Winefinder.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Winefinder.se compliance and trust
Trust signalCompliance1 record
Winefinder.se financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winefinder.se leadership team
Management profileNumber of profiles
Winefinder.se funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winefinder.se M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winefinder.se
What does Winefinder.se do?
Winefinder.se is a Sweden-facing online wine retailer selling more than 3,000 wines from 16+ countries via its e-commerce platform, supported by home delivery nationwide, a personalized Vinprofil taste-matching service with money-back guarantee, curated mixed wine boxes, gift cards, physical wine tastings, and personal wine advisory. It also operates a physical wine boutique in Gentofte, Denmark, as part of the parent Winefinder ApS entity.
Is Winefinder.se a public or private company?
Winefinder.se is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Winefinder.se founded?
Winefinder.se was founded in 2007.
Where is Winefinder.se based?
Winefinder.se is headquartered in Gentofte, Denmark, in the Europe region.
How does Winefinder.se make money?
One revenue line is on record: wine Sales.
Who are Winefinder.se's main competitors?
Direct peers on record are Master of Malt, Naked Wines, Bright Cellars, Winc and Wine.com. Emerging players are Vivino and ReserveBar. Broad incumbents are Drizly and Total Wine & More. Wine-Searcher is listed as an others.
Does Winefinder.se have an API?
No public API is recorded for Winefinder.se.
What industry is Winefinder.se in?
Winefinder.se's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 44532.