Big Red Keno
Big Red Keno is a privately held Nebraska gaming operator running the largest U.S. Las Vegas-style keno network, broadcasting live ball draws every five minutes from six owned restaurants to 260+ satellite bar and restaurant locations across eastern Nebraska.
- Company typePrivate
- Founded1991
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Big Red Keno does
Big Red Keno (legally EHPV Lottery Services LLC) is a privately held Nebraska-based gaming operator founded in 1991 that runs the largest Las Vegas-style keno network in the United States. Its core operation consists of live ball draws conducted every five minutes at four Big Red Restaurant & Sports Bar locations in Omaha, Lincoln, Fremont, and Norfolk, which are broadcast via satellite to more than 260 partner bar and restaurant locations across eastern Nebraska. The company additionally operates six owned restaurant and sports bar venues (including Big Red Neighborhood Grill & Sports Bar in Bennington), generating complementary food and beverage revenue alongside gaming activity.
The underlying technology stack is a live satellite-broadcast keno platform: physical ball draws at the four main locations are captured on video, transmitted via satellite to satellite venues, and exposed to players through terminals at each location. Digital features extend the platform via a mobile application (iOS/Android) and an online portal at results.bigredkeno.com for ticket verification and statistical reporting, including ball draw frequency analysis. The company offers multiple game variants — Regular Keno, Penny Keno, Top/Bottom, Hog Wild, Thunder, 20 Spot, Winner Take All — and a "Keno Cast" character suite for entertainment during live draws.
The business model is take-rate based: Big Red Keno acts as the house on wagers placed at all locations, retaining a percentage of each game and paying out based on numbers matched. A portion of proceeds is remitted to sponsoring cities and counties to fund community projects (parks, libraries, human services), and the company runs a STEM education grant program. Go-to-market is a dual model combining direct-to-consumer access at owned restaurants with a B2B satellite-partner channel in which bar/restaurant owners host terminals to drive foot traffic. The company is privately held under EHPV Lottery Services LLC with no disclosed external funding.
Big Red Keno firmographics
Firmographics- Name
- Big Red Keno
- Legal name
- EHPV Lottery Services LLC
- Website
- https://bigredkeno.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Big Red Keno is a privately held Nebraska gaming operator running the largest U.S. Las Vegas-style keno network, broadcasting live ball draws every five minutes from six owned restaurants to 260+ satellite bar and restaurant locations across eastern Nebraska.
- Ownership category
- akta.pro rank
Big Red Keno industry classification
Industry- Product category
- Keno Gaming and Lottery Services
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Full-Service Restaurants (722511)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)
Keywords
Where Big Red Keno is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Big Red Keno business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Keno Wagers: Revenue generated from keno wagers placed by players at all locations. The company operates as the house, taking a percentage from each game. Players choose numbers and place bets; payouts are based on how many numbers match the drawn balls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Various keno game types with different wagering options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Big Red Keno product offering
Product offeringCore offering
Big Red Keno operates Las Vegas-style keno gaming in Nebraska, conducting live ball draws every five minutes at four main restaurant locations (Omaha, Lincoln, Fremont, Norfolk) and broadcasting them via satellite to more than 260 partner bar and restaurant locations throughout eastern Nebraska. The company also operates six Big Red Restaurants & Sports Bars offering dining and gaming entertainment, with multiple game variants including Regular Keno, Penny Keno, Top/Bottom, Hog Wild, Thunder, 20 Spot, and Winner Take All.
Product overview
Big Red Keno operates the largest Las Vegas-style keno gaming network in the United States' heartland, consisting of six Big Red Restaurants & Sports Bars as main locations, with live ball draws every five minutes broadcast via satellite to over 260 satellite locations across eastern Nebraska. The core offering includes live ball draw keno games with various play options such as Quick Pick, Penny Keno, Top/Bottom, Hog Wild, 20 Spot, and Winner Take All. Digital features include online ticket checking through results.bigredkeno.com, live game streaming, winning combinations reports, and ball draw frequency analysis tools. The company also operates a STEM education grant program through its community giving-back initiative.
Differentiator
Problem solved
Functional benefit
Brands
- Big Red Restaurant & Sports Bar: Restaurant and sports bar chain operated by Big Red Keno with locations in Omaha, Lincoln, Fremont, Norfolk, and Bennington
Products and services
- Live Ball Draw Keno Las Vegas-style keno games with live ball draws conducted every five minutes at four main restaurant locations, broadcast via satellite to more than 260 satellite locations throughout eastern Nebraska. Players choose numbers and place bets; payouts are based on how many numbers match the drawn balls.
- Big Red Restaurants & Sports Bars Six restaurant and sports bar locations in Omaha, Lincoln, Fremont, Norfolk, and Bennington offering keno gaming and dining experiences, including the Big Red Neighborhood Grill & Sports Bar in Bennington.
- Penny Keno Low-stakes keno variant with penny betting options including boxes and vertical number selections, offering accessible wager levels for players.
- Hog Wild Keno Special promotional keno game variant featured as a distinct play option on the Big Red Keno platform.
Quantifiable outcome
- Top all-time winner won $258,302
- +3 more outcomes
Companies that use Big Red Keno
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Big Red Keno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Big Red Keno partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Big Red Keno competitors and assessment
Company assessmentDirect peers
- Golden Entertainment: Golden Entertainment operates a distributed tavern/gaming model (PT's Pub, PT's Ranch, Sierra Junction) and casino resorts, combining food/beverage with slot and video gaming machines in high-frequency neighborhood locations. The closest US analog to Big Red Keno's owned-restaurant-plus-satellite-gaming model, though Golden uses slot machines rather than live-ball keno.
- Light & Wonder (Scientific Games): Light & Wonder (formerly Scientific Games) is the largest lottery and keno technology provider and operator globally, powering draw-based lottery and keno systems for state lotteries and commercial operators. Directly comparable as the infrastructure and operating backbone for the same draw-based number game category Big Red Keno runs.
Regional players
- Full House Resorts: Full House Resorts owns and operates regional casino-resort properties in Colorado, Illinois, Indiana, Mississippi, and other US states, combining gaming with food/beverage and lodging. Comparable as a small-cap regional gaming-hospitality operator, but with a casino-resort rather than keno/sports-bar model.
- Monarch Casino & Resort: Monarch Casino & Resort operates the Atlantis Casino Resort Spa in Reno and the Black Hawk Casino in Colorado, combining gaming with restaurants and bars. Comparable as a small-cap regional gaming operator with hospitality integration, but at a larger capital base and a casino rather than keno product.
- Century Casinos: Century Casinos operates regional casinos with associated restaurants and sports bars across the US and Canada, with a regional operator profile similar in scale to Big Red Keno's owned-venue footprint. Comparable as a small-cap regional gaming-hospitality operator, though focused on casino gaming rather than keno.
Broad incumbents
- IGT (International Game Technology): IGT operates the world's largest lottery business and supplies draw-based game systems, terminals, and content to state lotteries worldwide. Comparable to Big Red Keno at the draw-based lottery technology layer, though it operates as a global incumbent across many game categories beyond keno.
- Intralot: Intralot is a global lottery systems and services provider that supplies draw-based lottery platforms, terminals, and managed services to state and commercial operators. Comparable as a draw-based lottery technology peer, with broader international reach than Big Red Keno's single-state footprint.
- Pollard Banknote: Pollard Banknote supplies instant tickets, draw-based lottery systems, and related services to lotteries in North America and internationally. Comparable to Big Red Keno as a draw-based lottery infrastructure peer, focused on technology and game supply rather than venue operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Big Red Keno social profiles
Digital presenceBig Red Keno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Red Keno leadership team
Management profileNumber of profiles
Big Red Keno subsidiaries and ownership
Company hierarchySubsidiaries1 record
Big Red Keno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Red Keno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Red Keno
What does Big Red Keno do?
Big Red Keno operates Las Vegas-style keno gaming in Nebraska, conducting live ball draws every five minutes at four main restaurant locations (Omaha, Lincoln, Fremont, Norfolk) and broadcasting them via satellite to more than 260 partner bar and restaurant locations throughout eastern Nebraska. The company also operates six Big Red Restaurants & Sports Bars offering dining and gaming entertainment, with multiple game variants including Regular Keno, Penny Keno, Top/Bottom, Hog Wild, Thunder, 20 Spot, and Winner Take All.
Is Big Red Keno a public or private company?
Big Red Keno is a private company. It is classified as unknown and is currently operating.
When was Big Red Keno founded?
Big Red Keno was founded in 1991. It employs 11 to 50 people.
Where is Big Red Keno based?
Big Red Keno is headquartered in Omaha, United States, in the North America region.
How does Big Red Keno make money?
One revenue line is on record: keno Wagers.
Who are Big Red Keno's main competitors?
Direct peers on record are Golden Entertainment and Light & Wonder (Scientific Games). Regional players are Full House Resorts, Monarch Casino & Resort and Century Casinos. Broad incumbents are IGT (International Game Technology), Intralot and Pollard Banknote.
Does Big Red Keno have an API?
No public API is recorded for Big Red Keno.
What industry is Big Red Keno in?
Big Red Keno's product category is Keno Gaming and Lottery Services. Its primary akta.pro industry code is MPAEAFAE, Draw-Based Lottery Management (Number Games, Keno as Lottery). Its NAICS code is 7132 and its SIC code is 7900.