What Hijinx Hotel does

Hijinx Hotel Pty Ltd operates a chain of immersive interactive entertainment venues across Australia under the ownership of Funlab Pty Ltd, the diversified entertainment group that also runs Holey Moley, Strike Bowling, Archie Brothers Cirque Electriq, La Di Darts, B. Lucky & Sons and Playback 96. Each venue consists of multiple sets of five challenge rooms — themed experiences such as Candy Ball Pool, Sinking Ship, The Piano and Abandoned Arcade — built on physical props, sensors, light-up floors, puzzles, timers and ball pits. Groups of 2-6 players rotate through rooms on a 4-minute-per-room timer with real-time leaderboard scoring, supported by an on-site Mega Bar serving pizzas, tacos, burgers, cocktails and share plates. The company also offers Sensory Friendly Sessions with reduced noise and adjusted lighting, detailed sensory maps, and a dedicated $10 pricing tier for guests with disabilities.

The business model is predominantly transactional consumer entertainment. Revenue is generated from challenge-room admissions (priced $19-$54 per person depending on day, segment and room count), bottomless brunch packages ($59 per person via OpenTable), tiered party packages for corporate ($49-$105 per person), teen ($46-$71), social and kids' events, cross-brand Fun Bundle tickets ($38-$49 for 3 activities), merchandise and on-site F&B. The go-to-market combines direct-to-consumer online booking (booking.hijinxhotel.com.au), walk-in traffic, midweek and school-holiday promotional pricing, and a dedicated corporate sales function for team-building and work-party bookings. The company is privately held, domiciled in Australia, and does not disclose revenue, funding or headcount figures.

Name

Hijinx Hotel

Legal name

Hijinx Hotel Pty Ltd

Website

https://hijinxhotel.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hijinx Hotel Pty Ltd operates nine Australian interactive entertainment venues under parent Funlab, offering sets of five themed challenge rooms for groups of 2-6 alongside F&B, party packages and cross-brand bundles across six states.

Ownership category

akta.pro rank

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Interactive entertainment venues
• Challenge room experiences
• Team building activities
• Party event hosting
• Family entertainment centres

Headquarters

HQ city

Mount Gravatt

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Challenge Room Admissions: Per-person fees for challenge room sessions. Pricing varies by day of week, time slot, and customer segment (adult, kids, students, PWD).
2. Food & Beverage: On-site bar and restaurant sales including cocktails, beers, wines, pizzas, tacos, burgers, and share plates. Pre-bookable bar tabs with discount incentives.
3. Bottomless Brunch Package: All-inclusive 2-hour package at $59 per person including unlimited drinks, tacos, fries, and access to 5 challenge rooms. Weekend and public holiday offering via OpenTable.
4. Party & Function Packages: Per-person party packages ranging from $49 to $105+ including activities, food, drinks, and reserved areas. Minimum guest requirements apply.
5. Teen Party Packages: Age-specific party packages at $46-$71 per person with activities, food, soft drinks, and mocktails designed for teenage groups.
6. Corporate Team Building: Corporate event packages and function bookings for team building activities, including challenge rooms, catering, and beverage packages.
7. Fun Bundle Cross-Brand Tickets: Multi-activity bundle tickets at $38 allowing access to challenge rooms, bowling, mini golf, and laser tag across Funlab venues.
8. Merchandise & Add-ons: Merchandise items including Hijinx Hotel slippers at $7, party bags, fruit platters, and other add-on items for bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hijinx Hotel operates interactive entertainment venues featuring multiple sets of 5 themed challenge rooms where groups of 2-6 players compete to score points on a leaderboard within 4-minute timed challenges. Each venue integrates an on-site Mega Bar with food and beverage service, and supports private party and function hosting including corporate team building, birthday parties, and bottomless brunch packages.

Product overview

Hijinx Hotel is an Australian entertainment venue chain operated by Funlab, offering immersive interactive challenge rooms as its core product, supplemented by food and bar services, and event hosting capabilities. The core experience consists of multiple sets of 5 challenge rooms where 2-6 players work together to complete challenges and score points within 4-minute time limits. Additional offerings include Sensory Friendly Sessions for accessibility, Bottomless Brunch packages, party packages for various occasions (work, teen, social, kids), and value-add programs like Fun Bundle, Midweek Offers, Student Discount, School Holiday Deals, and People with Disability Pricing. Food and beverage services are available at the Mega Bar with pizzas, tacos, cocktails, and other items.

Differentiator

Problem solved

Functional benefit

Products and services

• Challenge Rooms Immersive interactive challenge rooms where groups of 2-6 players compete to complete puzzles, targets, and timers and score points on a leaderboard within 4-minute time limits. Each venue offers multiple sets of 5 random rooms featuring ball pits, floor pianos, light-up floors, and surprise mechanics. Open to families, social groups, and corporate customers aged 5+.
• Sensory Friendly Sessions Special challenge room sessions with reduced noise and adjusted lighting designed to provide a calmer, more comfortable experience for guests with sensory sensitivities. Supported by sensory maps for visit planning.
• Bottomless Brunch Two-hour weekend brunch experience at $59 per person including unlimited drinks, unlimited fries, duo of tacos, and access to 5 challenge rooms. 18+ only, bookable via OpenTable at select venues.
• Fun Bundle Cross-brand package offering 3 pre-selected activities from $38 (Mon-Thurs) or $49 (Fri-Sun), combining Hijinx Hotel challenge rooms with Strike Bowling, Holey Moley, and Archie Brothers venues for up to $24 savings.
• Work Party Packages Tiered corporate event packages including Deluxe ($49pp), Royal Suite ($79pp), Presidential ($105pp), and Build Your Own options featuring challenge rooms, catering, beverage packages, and reserved areas. Minimum 10 guests.
• Teen Party Packages Age-specific teen party packages including Be Our Guest ($46pp) and Suite Dreams ($71pp) featuring challenge rooms, pizza or finger food, soft drinks, mocktails, and reserved hosted areas. Minimum 8 guests.
• Social Party Packages Celebration packages for adult birthdays and special occasions with customisable activities, food, and drink options, bookable online or via the functions team.
• Kids Party Packages Family-oriented party options for children featuring age-appropriate challenge room activities, food selections, and dedicated party hosting.
• Mega Bar Food and Beverage Service On-site dining and bar service at each venue featuring pizzas, tacos, burgers, share plates, finger food, cocktails, beers, wines, and non-alcoholic beverages. Pre-bookable bar tabs available with discount incentives.

Quantifiable outcome

• Up to $24 savings with Fun Bundle vs individual activity bookings
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Funlab Pty LtdcoreOthersParent company that owns and operates Hijinx Hotel brand. Funlab also operates Holey Moley, Strike Bowling, Archie Brothers Cirque Electriq, La Di Darts, B. Lucky & Sons, and Playback 96 entertainment venues in Australia, New Zealand, and USA. Provides shared infrastructure, booking systems, and cross-brand bundling opportunities.
• Holey Moley Golf ClubcoreChannel Partner/ Reseller/ DistributorCo-located entertainment brand at multiple venues (Alexandria, Chadstone, Karrinyup, Chermside, Surfers Paradise, Rundle Place). Enables cross-brand experiences and bundled Fun Bundle tickets.
• Strike BowlingcoreChannel Partner/ Reseller/ DistributorCo-located entertainment brand at multiple venues (Alexandria, Chadstone, Karrinyup, Chermside, Surfers Paradise, Rundle Place). Enables cross-brand experiences and bundled Fun Bundle tickets.
• Archie Brothers Cirque ElectriqcoreChannel Partner/ Reseller/ DistributorCo-located entertainment brand at multiple venues (Alexandria, Chadstone, Karrinyup, Chermside, Surfers Paradise, Rundle Place). Enables cross-brand experiences and bundled Fun Bundle tickets.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Timezone: Australia-headquartered arcade and family entertainment chain offering token-based games, bowling, and party packages. Directly competes with Hijinx Hotel for family entertainment occasions and party bookings, with shared reliance on shopping-center real estate.
• B. Lucky & Sons: Funlab sister brand operating adult-focused arcade and bar venues. Comparable combination of games, sensory entertainment, and F&B, sharing the Funlab loyalty ecosystem and corporate event clientele with Hijinx Hotel.
• Strike Bowling: Funlab sister brand operating bowling and bar venues co-located with Hijinx Hotel at the same sites. Targets overlapping corporate function, party, and social group customers with comparable F&B-led experiential entertainment.
• Archie Brothers Cirque Electriq: Funlab sister brand offering arcade-style experiential entertainment co-located with Hijinx Hotel at multiple venues. Combines games, F&B, and party packages in a closely overlapping format targeting the same Australian family and adult social segments.
• King Pin Bowling: Australian bowling and entertainment chain offering bowling, laser tag, arcade, and F&B. Closely comparable operating model — multi-attraction venue with food and beverage, party packages, and corporate team-building offerings.
• Holey Moley: Funlab sister brand operating mini-golf venues co-located with Hijinx Hotel at Alexandria, Chadstone, Karrinyup, Chermside, Surfers Paradise, and Rundle Place. Shares the same Funlab parent, customer base, and the Fun Bundle cross-product.
• La Di Darts: Funlab sister brand operating darts and bar venues. Shares the same Funlab parent and customer demographic, often marketed as part of the cross-brand Funlab offering alongside Hijinx Hotel.

Broad incumbents

• Main Event Entertainment: Large US-based family entertainment center operator offering bowling, laser tag, arcade, and food across multiple locations. Closest international analog to Hijinx Hotel's multi-attraction, F&B-integrated competitive entertainment model.
• Bounce Inc: Largest Australian trampoline and active entertainment operator. Competes for the same school holiday, family, and corporate group bookings, with a broader footprint across Australia and New Zealand.

Emerging players

• Escape Hunt: Listed escape room operator with venues across Australia and the UK. Offers a closely adjacent challenge-based experiential entertainment format competing with Hijinx Hotel for team-building and group occasion bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hijinxhotel
• LinkedInlinkedin.com/company/hijinx-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hijinx Hotel