Becoming The Better YOU!

Personal Development & Life Coaching Servicesbecomingthebetteryou.com

Becoming The Better YOU! (BTBY) is a Kansas City-based, founder-led personal development organization offering transformational live events, coaching, memberships, and a speaker network. It serves individuals, schools, and SMBs with programming built around health, financial, emotional, and service pillars.

Company typePrivate
Founded2020
HeadquartersKansas City, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What Becoming The Better YOU! does

Becoming The Better YOU! (BTBY), legally Becoming the Better You, Inc., is a Kansas-incorporated personal development organization founded in 2020 and headquartered in Kansas City, United States. The company is led by founder and CEO Brenda Ring Wood and operates with 11-50 employees. BTBY delivers transformational live events (BTBY On Tour, SpeakOff, and an annual Caribbean cruise aboard Holland America's Nieuw Statendam), coaching and mastermind programs, a speaker training mastermind, and a curated speaker network. Its programming is structured around four pillars: Health & Wellness, Financial Wellness, Emotional & Spiritual Growth, and Service.

The business model is event-driven and community-led, with revenue generated across five streams: event ticket and cruise sales (one-time), coaching and professional services, recurring membership programs, corporate and SMB services (business coaching, fractional executive, social media management, sales training, virtual assistants), and donations. Customer segments include individuals seeking personal growth, schools and youth organizations (via Student Assemblies addressing mental health, bullying, gangs, and suicide prevention), and businesses and entrepreneurs. The company operates without proprietary technology, external institutional funding, or disclosed AI/ML capabilities, relying instead on founder-led brand authority and a vetted speaker network as its primary competitive assets. Strategic partnerships with Holland America Line and Across the Horizon Travel anchor the cruise product, while distribution is primarily direct-to-consumer via website, live events, and social channels (Facebook, Instagram, LinkedIn, YouTube).

Becoming The Better YOU! firmographics

Firmographics

Name: Becoming The Better YOU!
Legal name: Becoming the Better You, Inc.
Website: https://becomingthebetteryou.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: Becoming The Better YOU! (BTBY) is a Kansas City-based, founder-led personal development organization offering transformational live events, coaching, memberships, and a speaker network. It serves individuals, schools, and SMBs with programming built around health, financial, emotional, and service pillars.
Ownership category
akta.pro rank

Becoming The Better YOU! industry classification

Industry

Product category: Personal Development & Life Coaching Services
NAICS: Professional and Management Development Training (611430), Tour Operators (56152), Convention and Trade Show Organizers (561920), Other Personal Services (8129)
SIC: Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro industry: PRIMARYTHAHADAF
Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism)
Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel Specialists
SECONDARYEDAKAFAI
Executive Functioning & Self-Regulation Coaching (OT)
Education/Special Education & Learning Support Services/Occupational Therapy (OT) & Sensory Integration Services
SECONDARYEDAMALAO
Life Skills & SEL Camps (Confidence, Executive Function, Social Skills)
Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

Personal development coaching
Motivational speaking events
Life transformation programs
Corporate training services
Student assembly programs

Where Becoming The Better YOU! is headquartered

Location

Headquarters

HQ city: Kansas City
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Becoming The Better YOU! business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Others, Technology or R&D

Revenue model

Event Tickets and Registrations: BTBY generates revenue through ticket sales for live events including BTBY On Tour, SpeakOff competitions, and the annual Caribbean cruise. Events serve as primary revenue drivers and community-building touchpoints.
Coaching and Training Services: Business coaching, speaker training, sales and marketing training, and fractional executive services are offered as paid professional services. Membership programs and tuition packages for speakers, authors, and personal development are also sold.
Membership Programs: Ongoing membership programs provide expert professional support for personal development journeys, generating recurring subscription revenue from members.
Corporate and Professional Services: Corporate training, business coaching, email marketing services, social media management, and virtual assistant services are offered to businesses at competitive rates to fund BTBY operations.
Donations: BTBY accepts donations to support free community events and youth programs, providing a funding stream from aligned supporters.
BTBY Cruise Packages: The annual Caribbean cruise event generates revenue through cabin sales, with prices starting at $2002 per person and a $100 deposit to hold cabins.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	BTBY Cruise - Interior Cabin (starting price)
Other	One time/ perpetual license	Donation Options

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Becoming The Better YOU! product offering

Product offering

Core offering

Becoming The Better YOU! (BTBY) is a personal development organization that delivers transformational coaching, motivational speaking, workshops, and live events to individuals and organizations. Its core offerings center on flagship live events (BTBY On Tour, SpeakOff competitions, and the annual BTBY Caribbean Cruise), an 8-week speaker training mastermind, personal development membership programs, and youth-focused student assembly programs. Ancillary professional services include business coaching, fractional executive placements, sales and marketing training, social media management, and virtual assistant services.

Product overview

BTBY is a transformational personal development movement offering a portfolio of coaching, events, and professional services. The core offerings include live events (BTBY On Tour, SpeakOff, Cruise), student assemblies for youth, and membership/coaching programs for personal growth. The company also provides speaker training through an 8-week mastermind program and maintains a network of professional speakers for hire. Ancillary services include business coaching, fractional executive positions, social media management, sales and marketing training, and virtual assistant services. All offerings are rooted in four core pillars: Health & Wellness, Financial Wellness, Emotional & Spiritual Growth, and Service to Others.

Differentiator

Problem solved

Functional benefit

Companies that use Becoming The Better YOU!

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Becoming The Better YOU! technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Becoming The Better YOU! partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Across the Horizon TravelcoreGTM or Marketing Partner · 10 January 2027Across the Horizon Travel serves as BTBY's trusted travel agency partner for the annual BTBY Cruise. They provide VIP concierge support and handle booking coordination, cabin options, and customized quotes for cruise attendees. The partnership enables BTBY to offer professional travel planning as part of the cruise experience.
Holland America LinecoreStrategic or Co-development Partner · 10 January 2027Holland America's Nieuw Statendam ship hosts the annual BTBY Cruise, a 7-night Caribbean sailing. This partnership enables BTBY to deliver exclusive live experiences aboard the cruise ship while offering passengers access to Caribbean destinations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Becoming The Better YOU! competitors and assessment

Company assessment

Broad incumbents

Dale Carnegie & Associates: Long-running professional training provider covering leadership, communication, and presentation skills. Comparable to BTBY's corporate training and speaker development offerings via a global, more established delivery model.
FranklinCovey: Established corporate training and professional development provider with curriculum around leadership, productivity and execution. Comparable to BTBY's corporate training and fractional executive service offerings but at much larger scale.

Direct peers

Landmark Worldwide: Operator of large-scale personal development seminars and curriculum programs aimed at helping individuals overcome limiting beliefs. Directly comparable in the live-event-driven self-improvement category.
Tony Robbins Companies: The leading personal development and life coaching brand built around a single founder figure, combining live events (Date with Destiny, Unleash the Power Within), coaching programs, and books. Directly comparable to BTBY's model of founder-driven events, coaching and memberships.
Strategic Coach: Coaching firm founded by Dan Sullivan serving entrepreneurs via recurring cohort programs and live workshops. Comparable in selling structured coaching programs to professionals and small business owners.
Toastmasters International: Global membership organization delivering structured speaker and leadership training through local chapters. Directly comparable to BTBY's 8-week speaker training mastermind and Speaker Network.
Ramsey Solutions: Dave Ramsey's personal finance and personal development brand offering courses, live events (Financial Peace University), books, and memberships. Comparable to BTBY's content-pillared, event-driven member ecosystem, with a financial-wellness angle that overlaps BTBY's Financial Wellness pillar.
Zig Ziglar Corporation: Legacy motivational speaking and training brand offering corporate training, seminars, and certification programs for speakers. Directly comparable to BTBY's motivational speaking, corporate training and speaker training offerings.
Mindvalley: Online personal development platform combining courses, cohort-based programs, and a global community, founded by Vishen Lakhiani. Comparable to BTBY's mission of personal transformation with a more digital delivery model.
High Performance Institute: Brendon Burchard's coaching and training business combining books, online courses, live events, and certification programs. Closely mirrors BTBY's mix of events, coaching and self-development curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Becoming The Better YOU! financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Becoming The Better YOU! leadership team

Management profile

Number of profiles

Profiles1 record

Becoming The Better YOU! funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Becoming The Better YOU! M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Becoming The Better YOU!

What does Becoming The Better YOU! do?

Is Becoming The Better YOU! a public or private company?

Becoming The Better YOU! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Becoming The Better YOU! founded?

Becoming The Better YOU! was founded in 2020. It employs 11 to 50 people.

Where is Becoming The Better YOU! based?

Becoming The Better YOU! is headquartered in Kansas City, United States, in the North America region.

How does Becoming The Better YOU! make money?

Six revenue lines are on record. Event Tickets and Registrations are the primary driver. The others are coaching and Training Services, membership Programs, corporate and Professional Services, donations and BTBY Cruise Packages.

Who are Becoming The Better YOU!'s main competitors?

Broad incumbents on record are Dale Carnegie & Associates and FranklinCovey. Direct peers are Landmark Worldwide, Tony Robbins Companies, Strategic Coach, Toastmasters International, Ramsey Solutions, Zig Ziglar Corporation, Mindvalley and High Performance Institute.

Does Becoming The Better YOU! have an API?

No public API is recorded for Becoming The Better YOU!.

What industry is Becoming The Better YOU! in?

Becoming The Better YOU!'s product category is Personal Development & Life Coaching Services. Its primary akta.pro industry code is THAHADAF, Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism), with a secondary code of EDAKAFAI, Executive Functioning & Self-Regulation Coaching (OT). Its NAICS code is 611430 and its SIC code is 8200.