What Project Giving Back does

Project Giving Back (PGB) is a UK-registered grant-making charity (charity number 1198478) that funds and supports show gardens at the RHS Chelsea Flower Show on behalf of UK charitable causes. Founded in 2021 and registered as a Charitable Incorporated Organisation in May 2022, PGB was established by two anonymous private donors who committed approximately £12 million over the initial three-year period to enable charities that could not otherwise afford it to exhibit gardens at the world's most prestigious horticultural event. From 2022 through 2026, PGB has funded 63 gardens in partnership with 60+ garden designers, supporting 60 distinct good causes across sectors including water access, mental health, children's healthcare, refugee support, hospice care, and environmental conservation.

PGB's core offering consists of three garden categories at RHS Chelsea: Show Gardens (full-size Main Avenue installations), All About Plants Gardens (8x6m plant-focused gardens inside the Great Pavilion), and Sanctuary Gardens (reflective smaller installations). All PGB-funded gardens are required to be relocated after the show to permanent sites across the UK, creating lasting physical legacies for the charities. The funding model covers design, materials, plants, and build costs, with charities applying through a competitive selection process involving expressions of interest, written briefs, mood boards, and panel presentations. PGB also provides PR support, mentorship from industry figures, and access to significant earned media coverage (BBC programming, national press, social media amplification reaching billions of impressions during show week).

PGB's business model is philanthropy-funded, not commercial. The charity has 1-10 employees structured as a lean team (CEO, finance director, social media executive, trustees, and mentors) and does not generate revenue from customers. In February 2026, PGB announced that 2026 would be its final year of garden funding, with operations winding down after the five-year commitment is fulfilled. PGB does not accept new funding applications beyond 2026, signalling the end of the programme rather than ongoing expansion.

Name

Project Giving Back

Legal name

Project Giving Back

Website

https://givingback.org.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Giving Back is a UK grant-making charity (founded 2021, registered 2022) that funds UK charities to exhibit gardens at the RHS Chelsea Flower Show. It has supported 60 good causes through 63 gardens partnered with 60+ designers; 2026 is its final year of operations.

Ownership category

akta.pro rank

Product category

Charitable Grant-making Services

NAICS

Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132), Grantmaking Foundations (813211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Charitable grant making
• Show garden funding
• Community garden grants
• Horticulture charity
• Creative philanthropy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Philanthropic Funding: Project Giving Back is funded by anonymous private donors (founders) who established the charity to provide a significant platform for charitable causes at the RHS Chelsea Flower Show. The organization provides grants to charities rather than generating commercial revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Project Giving Back is a UK-based grant-making charity (registered charity number 1198478) that funds gardens for good causes at the RHS Chelsea Flower Show, paying for design, build, and post-show relocation of each garden to a permanent community site run by a charitable partner. Between 2022 and 2026 it has funded 63 such gardens, providing full financial and logistical support to UK-registered charities that pair with a garden designer to deliver a show garden and a long-term community benefit.

Product overview

Project Giving Back (PGB) is a grant-making charity that provides complete funding for show gardens at the RHS Chelsea Flower Show, enabling UK-registered charities to exhibit gardens that raise awareness of their causes. The core offering consists of Show Gardens (full-size Main Avenue gardens), All About Plants Gardens (plant-focused 8x6m gardens in the Great Pavilion), and Sanctuary Gardens. From 2022-2026, PGB funds 63 gardens total (approximately 12-15 per year), all of which are relocated to permanent homes after the show. The organization also runs its own PGB Garden for broader philanthropy discussions and provides mentorship support to garden teams. PGB is no longer accepting funding applications after 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• RHS Chelsea Flower Show Garden Grants Full funding package awarded to UK-registered charities that partner with a garden designer to exhibit a show garden at the RHS Chelsea Flower Show. The grant covers design, construction, materials, logistics, and post-show dismantling for the duration of the programme.
• Garden Relocation and Community Reinstatement Support End-to-end logistical and financial support for dismantling the show garden after the RHS Chelsea Flower Show and relocating it to a permanent community site chosen by the partner charity, ensuring long-term public benefit.

Quantifiable outcome

• Charities have raised £175,000+ for individual appeals from their garden presence
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• Campaign to Protect Rural England (CPRE)coreStrategic or Co-development Partner · 15 May 2026CPRE's 'On the Edge' garden at RHS Chelsea 2026, designed by Sarah Eberle, was sponsored by Project Giving Back as part of CPRE's centenary year. The garden will be relocated to Sheffield's Park Hill complex to honor legacy of early CPRE campaigner Ethel Haythornthwaite.
• Tate BritainflagshipStrategic or Co-development Partner · 19 March 2026Tate Britain partnered with PGB and Clore Duffield Foundation for its first show garden at RHS Chelsea Flower Show 2026, designed by Tom Stuart-Smith. The garden, previewing the forthcoming Clore Garden at Tate Britain, features Dame Barbara Hepworth's sculpture as its centrepiece. PGB provided match-funding for this garden.
• The Eden ProjectcoreStrategic or Co-development Partner · 1 January 2026The Eden Project received match-funding from PGB for its garden at RHS Chelsea 2026 as part of PGB's final cohort of 11 gardens.
• The Children's SocietycoreStrategic or Co-development Partner · 1 January 2026The Children's Society received match-funding from PGB for its garden at RHS Chelsea 2026 as part of PGB's final cohort of 11 gardens.
• Royal Horticultural Society (RHS)flagshipStrategic or Co-development Partner · 18 May 2021PGB works in partnership with RHS to fund gardens at Chelsea Flower Show. RHS provides the platform and selects garden applications through their standard process. PGB funding does not guarantee RHS space allocation - charities must still be accepted through RHS selection.

Scale indicators9 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• Garden Museum: UK charity museum of garden history that hosts the annual PGB exhibition and is chaired by PGB trustee Mark Fane. Comparable as a smaller garden-focused UK charity that PGB engages as a content/activation partner.

Direct peers

• Campaign to Protect Rural England (CPRE): UK countryside charity whose 2026 centenary 'On the Edge' garden at Chelsea was sponsored by PGB. Comparable as a UK charity that uses RHS Chelsea show gardens as a high-profile awareness and fundraising vehicle.
• Maggie's Centres: UK cancer care charity whose centres are architecturally designed around signature gardens, with multiple RHS Chelsea show gardens and direct PGB mentor overlap (Katie Tait, Marc O'Neil). Comparable as a UK charity brand using gardens and Chelsea as a fundraising platform.
• Perennial: UK charity providing financial and welfare support to people in horticulture. Comparable as a UK-domiciled grantmaking/welfare charity serving the horticultural sector, with overlapping designer and RHS networks.
• National Garden Scheme (NGS): UK charity that opens private gardens to visitors to raise funds for nursing and health charities — the closest direct analogue as a UK grantmaking vehicle whose core asset is garden-based experiences that produce charitable fundraising outcomes.
• Horatio's Garden: UK charity that designs and builds gardens at NHS spinal injury centres, with regular RHS Chelsea show garden presence (and whose CEO Katie Tait serves as a PGB mentor). Directly comparable as a garden-focused charity exhibiting at Chelsea.

Others

• Crocus: UK online garden retailer led by PGB trustee Mark Fane, and a leading builder of Chelsea show gardens (29 Gold Medals). Comparable as a horticultural ecosystem partner, not a direct charity peer.
• Landform Consultants: UK landscape construction firm led by PGB mentor Mark Gregory; builds many Chelsea show gardens. Comparable as an enabling/supply-side participant in the PGB ecosystem rather than a direct competitor.

Broad incumbents

• Royal Botanic Gardens, Kew (and Kew Foundation): UK horticultural institution with associated fundraising foundation. Comparable as a broader UK plant-science/charitable brand with garden portfolio, donor base, and media reach, though operating at very different scale.
• Royal Horticultural Society (RHS): The UK's leading gardening charity and operator of the Chelsea Flower Show — PGB's flagship platform partner. Comparable as a UK horticultural charity but operates at much greater scale across shows, membership, gardens, and education.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProjGivingBack
• LinkedInlinkedin.com/company/project-giving-back
• Instagraminstagram.com/project.giving.back
• Xx.com/ProjGivingBack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Giving Back