PB Sound

What PB Sound does

PB Sound Muziek & Clipcomputers is a Netherlands-based provider of subscription-based music and video computer systems for commercial environments, founded in 1988 and headquartered in Den Bosch. The company's core product, the Easyplayer platform, is an integrated hardware-and-software music computer line delivered in three tiers (HP Mini PC, Asus Expert DJ, Asus Expert VJ) priced from €39 to €99 per month with hardware included. The system delivers automatic daily music updates from a curated archive spanning multiple decades and genres, Full HD video clips, karaoke, and digital signage content; operates offline without internet; integrates with Sonos, Virtual DJ, and Spotify playlists; and supports multi-zone audio distribution. PB Sound's content is 100% licensed through Buma/Stemra, the Dutch collective rights management organization, positioning the company as a legally compliant alternative to consumer streaming services for use in public and commercial spaces.

The company sells primarily to small and mid-sized businesses across four verticals: hospitality (horeca — hotels, restaurants, cafes, bars), retail (shops and shopping centers), sports and dance schools, and offices/corporate environments, with a secondary segment of professional DJs and event entertainers. Distribution is sales-led, combining direct field demonstrations and one-week free trials with a dealer and representative network spanning the Netherlands, Belgium, and Germany, supplemented by trade show attendance in roughly 10 cities and a content marketing/email newsletter funnel. Pricing is transparent and publicly disclosed; the recurring monthly subscription includes hardware, software, installation, and remote support, with optional paid modules (karaoke, video clips, digital advertising, multiroom, Virtual DJ) available as add-ons. The 2024 addition of Full HD video clips extends the platform from audio-only background music into multimedia and digital signage use cases.

PB Sound is privately held, founder-owned, and bootstrapped, with no disclosed external funding, M&A activity, or institutional investors. Headcount sits in the 11-50 range, reflecting a small operating team supported by the dealer network. The business model is straightforward recurring revenue from a long tail of low-ARPU SMB subscriptions across Benelux and parts of DACH, with regulatory licensing (Buma/Stemra) as the central competitive moat and integrated hardware-plus-content delivery as the primary switching-cost mechanism.

Name

PB Sound

Legal name

PB Sound Muziek & Clipcomputers

Website

https://pb-sound.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

PB Sound, founded 1988 in Den Bosch, Netherlands, provides subscription-based music and video computer systems (Easyplayer) priced €39-€99/month for SMB horeca, retail, sports, and office environments across the Netherlands, Belgium, and Germany under a 100% licensed Buma/Stemra model.

Ownership category

akta.pro rank

Product category

Commercial Music Systems

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI)

akta.pro secondary industry

DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)

Keywords

• Commercial music systems
• Background music services
• DJ software solutions
• Music licensing services
• Video clip systems

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Monthly Hardware Rental: PB Sound provides complete music computer hardware (HP Mini PC, Asus Expert DJ, Asus Expert VJ) as part of a monthly subscription. Hardware is included in the monthly fee with no startup costs.
2. Music Content Licensing: As a 100% licensed supplier with Buma/Stemra membership, PB Sound provides legally compliant music and video content for commercial/public spaces, including access to their complete music archive with daily updates.
3. Optional Add-ons: Additional revenue from optional features including karaoke, videoclips, digital advertising/promotional content, WiFi, multiroom functionality, and Virtual DJ software integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PB Sound supplies music and video clip computer systems along with DJ solutions for commercial environments including hospitality, retail, sports, and office settings. The offering combines proprietary Easyplayer software with bundled hardware (HP Mini PC, Asus Expert DJ, Asus Expert VJ) delivered on a monthly subscription that includes 100% licensed music, automatic daily updates, and offline operation.

Product overview

PB Sound offers a unified music computer ecosystem centered on the Easyplayer platform with multiple hardware tiers and feature modules. The portfolio consists of three hardware products (Easyplayer Mini, Asus Expert DJ, Asus Expert VJ) providing music playback, video clips, karaoke, and advertising capabilities. Add-on modules include the Clip Computer for dedicated video/multimedia display, DJ Software for professional DJ applications, and the JukeBox App for customer song requests. The system integrates with Sonos audio systems, Virtual DJ software, and Spotify for playlist imports. Pricing tiers differentiate on included features like videoclips, karaoke, multiroom capability, and control interfaces.

Differentiator

Problem solved

Functional benefit

Brands

• Easyplayer: Music computer product line including Easyplayer Mini and Easyplayer Expert offerings.
• Easyplayer Touch

Quantifiable outcome

• Daily automatic music updates - customers hear different music every day even when keeping the same music selection active

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• SONOScoreTechnology or IntegrationPB Sound's Easyplayer system is compatible with and integrates with SONOS audio systems, allowing customers to use their existing SONOS infrastructure for multi-room music distribution.
• Virtual DJcoreTechnology or IntegrationPB Sound offers Virtual DJ integration as an optional add-on across all their music computer tiers. Users can optionally add Virtual DJ professional DJ software to their Easyplayer system.
• Buma/StemracoreOthersPB Sound is a licensed music supplier and member of Buma/Stemra, the Dutch collective rights management organization for music authors and publishers, ensuring legal music licensing for commercial use.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rockbot: B2B music and customer engagement platform for bars, restaurants, and fitness venues with a jukebox app for song requests. Closely comparable to PB Sound's Easyplayer + Jukebox app combination for horeca and sports verticals.
• Almotech (Musicstyling): Dutch-headquartered competitor providing background music systems for the hospitality and retail sector, including via branded hardware players. Most directly comparable European B2B music competitor in PB Sound's home market.
• Cloud Cover Music: Cloud-based licensed background music service for businesses, focused on retail, restaurants, and fitness. Direct competitor to PB Sound in the subscription-based commercial music category for SMBs in Western markets.
• Soundtrack Your Brand (Spotify): Spotify-owned B2B music streaming platform for retail, hospitality, and commercial venues globally. Directly competes with PB Sound's Easyplayer in the licensed commercial-music-for-venues category, though delivery is cloud-first rather than hardware-bundled.

Broad incumbents

• Mood Media: Global leader in in-store media, music, and digital signage for retail and hospitality. Overlaps with PB Sound on background music licensing for commercial spaces and on the digital signage / Promobox layer; broader portfolio includes scent marketing and visual merchandising.
• Stingray Digital: Canadian B2B music, digital signage, and in-store media provider serving retail, hospitality, and fitness globally. Overlaps with PB Sound on commercial background music and digital signage/Promobox-type capabilities at much larger scale.
• TouchTunes: Leading digital jukebox operator for bars and restaurants with a large installed base in North America and Europe. Comparable to PB Sound's Easyplayer + DJ/clip computer offering in the horeca entertainment segment, though with stronger consumer mobile request mechanics.

Emerging players

• Jamendo Licensing: Independent music licensing platform offering royalty-free and licensed music for commercial spaces, retail, and hospitality. Comparable in the music licensing-for-business category though more focused on independent catalog rather than full chart coverage.

Others

• Sonos for Business: Commercial audio hardware + software platform for venues; integrates with PB Sound as a partner rather than direct competitor. Comparable as an ecosystem enabler in the multiroom commercial audio space where PB Sound positions its offering.

Regional players

• Nightlife Music: Australia/New Zealand provider of licensed background music and AV systems for hospitality and retail venues. Comparable product offering to PB Sound's Easyplayer/Clip computer with a similar subscription-plus-hardware model, though regionally focused on ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PBSoundNL
• LinkedInlinkedin.com/company/pb-sound

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PB Sound