TouchTunes
TouchTunes operates the largest digital jukebox network in North America, with 65,000+ jukeboxes across 60,000+ bars, restaurants, and entertainment venues, complemented by electronic dartboard brands, mobile apps, payment services, and loyalty programs for both consumers and venue operators.
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What TouchTunes does
TouchTunes is a privately held music and entertainment technology company founded in 1998 and headquartered in New York. It operates the largest digital jukebox network in North America, with more than 65,000 jukeboxes deployed across 60,000+ bars, restaurants, breweries, and national chain venues, plus a UK regional office supporting operations across Europe. The platform combines proprietary jukebox hardware models (Angelina, Angelina MP, Virtuo, Fusion), a mobile application available on iOS and Android, payment processing via TouchTunes Pay, and a multi-tier loyalty stack (TouchTunes Rewards for consumers, Team Rewards and Bar Rewards for venue staff). Adjacent product lines include the BullShooter, Spider 360, and Arachnid electronic dartboard brands with LeagueLeader, Tournament King, and TK Brackets tournament management software. A B2B operator network manages hardware deployment and servicing, while the Tempo platform provides operator resource management and an online parts store.
The company generates revenue through a diversified mix: usage-based credit purchases for individual song plays at the jukebox or via the mobile app, advertising served on jukebox screens and within the app, payment transaction fees through TouchTunes Pay, darts tournament and league participation fees, and data monetization via user identifier and consumption data shared with advertising partners. Pricing is freemium for loyalty program enrollment and pay-as-you-go for song credits, with no publicly disclosed standard credit price. Distribution is hybrid: direct B2B hardware placement for venue operators (enterprise), app-store self-serve for consumers (SMB/individual), and a regional operator/reseller channel for mid-market venues.
The platform is protected by a substantial intellectual property portfolio — more than 100 granted US utility patents and 20+ US design patents covering jukebox technology, mobile applications, payment systems, and hardware design — alongside a registered trademark portfolio spanning the TouchTunes, BullShooter, Spider 360, and tournament brand families. AI capabilities are integrated as features, including personalized song recommendations based on historical plays, darts play analysis, and generative AI-supported content tools referenced in the Terms of Service. The company is privately held with no publicly disclosed ownership structure or institutional investor backing, and was ordered by the FTC in April 2026 to pay $625,000 in consumer redress for fraudulent "Made in the USA" claims related to dartboard components.
TouchTunes firmographics
Firmographics- Name
- TouchTunes
- Legal name
- TouchTunes Music Company, LLC
- Website
- https://touchtunes.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TouchTunes operates the largest digital jukebox network in North America, with 65,000+ jukeboxes across 60,000+ bars, restaurants, and entertainment venues, complemented by electronic dartboard brands, mobile apps, payment services, and loyalty programs for both consumers and venue operators.
- Ownership category
- akta.pro rank
TouchTunes industry classification
Industry- Product category
- Digital Jukebox Network & Bar Entertainment
- NAICS
- Telephone Apparatus Manufacturing (33421)
- akta.pro primary industry
- Electronic Table Games (ETGs) & Stadium Gaming Terminals (MPAEANAC)
- akta.pro secondary industry
- Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)
Keywords
Where TouchTunes is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TouchTunes business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Song Play Credits: Users purchase credits (via mobile app or directly at jukebox) to play songs on TouchTunes jukeboxes. Credits are consumed per song play and may have varying costs depending on song popularity or other factors.
- Jukebox Hardware Placement: TouchTunes places its digital jukebox hardware (Angelina, Angelina MP, Virtuo, Fusion models) in venues, generating revenue through the credit system. Venues receive a share of plays while TouchTunes retains operational control.
- Advertising and Marketing: Third-party advertising is served on jukeboxes and within the mobile app. The platform collects user data for targeted advertising purposes including identifiers, commercial information, location data, and internet activity.
- TouchTunes Pay: Payment processing services for in-app and jukebox transactions, generating transaction-based revenue.
- Darts Tournament and League Services: Revenue generated through BullShooter and Spider 360 dartboard networks with tournament entry fees, league participation, and wagering functionalities.
- Data Monetization: The company collects and uses user data for advertising targeting and may sell or share identifiers, commercial information, location data, and network activity with advertising partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Credit-based song plays |
| Freemium | Pay-as-you-go | Loyalty Program (TouchTunes Rewards) |
| Freemium | Pay-as-you-go | Staff Program (Team Rewards) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TouchTunes product offering
Product offeringCore offering
TouchTunes operates the largest digital jukebox network in North America, deploying 65,000+ jukeboxes across 60,000+ bars, restaurants, breweries, and other shared spaces. The company sells and places digital jukebox hardware (Angelina, Angelina MP, Virtuo, and Fusion models), provides a mobile application for remote control and music discovery, runs payment services through TouchTunes Pay, operates loyalty programs (TouchTunes Rewards and Team Rewards), and owns electronic dartboard brands (BullShooter, Spider 360, Arachnid) with league and tournament services.
Product overview
TouchTunes operates as a social entertainment technology company offering a unified platform combining digital jukebox hardware, mobile applications, and bar games products. The core product portfolio includes four jukebox models (Angelina, Angelina MP, Virtuo, and Fusion) deployed across 65,000+ venues, supported by the TouchTunes mobile app for remote control and music discovery. The ecosystem extends through complementary services including TouchTunes Pay (payment processing), TouchTunes Rewards and Team Rewards (loyalty programs), and TouchTunes Unlimited (private venue installation). TouchTunes also owns and operates bar games brands BullShooter and Spider 360 (electronic dartboards), along with tournament management tools (LeagueLeader, Tournament King, TK Brackets). The platform is accessible across North America and Europe, with operator management handled through the Tempo platform.
Differentiator
Problem solved
Functional benefit
Brands
- BullShooter: Network of soft-tip dartboards and mobile application for bar dart games, leagues, and tournaments
- Spider 360
- TouchTunes Pay
- TouchTunes Rewards
- TouchTunes Unlimited
- Bar Rewards
- Team Rewards
Products and services
- TouchTunes App Mobile application (iOS and Android) allowing users to search for songs, create playlists, control jukeboxes remotely, and engage with the TouchTunes social entertainment network across 65,000+ jukebox locations.
- Angelina Jukebox TouchTunes digital jukebox model offering music playback and social features for bars, restaurants, and entertainment venues.
- Angelina MP Jukebox TouchTunes digital jukebox model with enhanced multimedia capabilities for venue entertainment.
- Virtuo Jukebox TouchTunes digital jukebox model offering a premium music experience for commercial venues.
- Fusion Jukebox TouchTunes digital jukebox model featuring integrated entertainment capabilities for bars and restaurants.
- TouchTunes Unlimited Service permitting temporary or permanent installation of a TouchTunes jukebox on private premises (such as corporate offices) or commercial establishments, potentially allowing free song playback.
- TouchTunes Pay Payment service enabling users to pay for songs, credits, and other platform features through the mobile application or jukebox interface, generating transaction-based revenue.
- TouchTunes Rewards Consumer loyalty program rewarding users with points and status levels for playing songs on TouchTunes jukeboxes using paid credits; points are redeemable for credits and other rewards.
- Team Rewards Staff loyalty program for venue employees working at locations with TouchTunes jukeboxes, allowing staff to earn points and credits through qualifying activities at the venue.
- BullShooter Network of soft-tip electronic dartboards operated by TouchTunes, including a mobile application, league and tournament services, and wagering functionalities for bar entertainment.
- Spider 360 Brand of electronic dartboards offered by TouchTunes as part of its bar games product portfolio, complementing the BullShooter network.
Quantifiable outcome
- 65,000+ jukeboxes deployed
- +2 more outcomes
Companies that use TouchTunes
Customer profileSegments5 records
Ideal customer profiles4 records
TouchTunes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature8 records
TouchTunes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LucracoreLucra provides B2B social gamification technology for hospitality and entertainment brands. TouchTunes uses Lucra's gamification features to enhance customer retention through gamified loyalty programs. Lucra has signed nearly 20 partnerships this year and counts TouchTunes as a client. The partnership enables TouchTunes to offer enhanced loyalty and engagement features beyond its native rewards programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
TouchTunes competitors and assessment
Company assessmentDirect peers
- AMI Entertainment Network: AMI Entertainment is a leading competitor in the digital jukebox space, providing jukebox hardware and music services to bars and restaurants. As one of the few direct competitors to TouchTunes' core jukebox business, it competes for the same venue operators and plays a similar role in the on-premise entertainment ecosystem.
- Mood Media: Mood Media is a global in-store media solutions provider offering background music, digital signage, and audio/video systems for retail and hospitality venues. It directly competes with TouchTunes in providing music entertainment and venue media solutions, and overlaps with TouchTunes Pay and advertising capabilities.
- Stingray Digital: Stingray provides music, video, and digital media experiences for businesses and consumers, including in-store music services for retail and hospitality. It competes with TouchTunes in delivering curated music programming to commercial venues and shares the two-sided model of monetizing both venue operators and end users.
- Rockbot: Rockbot offers a mobile jukebox and background music platform that allows businesses and patrons to control music played in venues via an app. It is a direct competitor to TouchTunes' mobile-driven jukebox experience, particularly relevant as commercial music streaming replaces traditional jukebox hardware.
- Soundtrack Your Brand: Soundtrack Your Brand is a B2B music streaming service specifically designed for commercial venues including bars, restaurants, and retail. It competes with TouchTunes by offering licensed, app-controlled music streaming as an alternative to jukebox hardware placement.
- Cloud Cover Music: Cloud Cover Music provides licensed background music and messaging services for businesses, with a focus on restaurants, bars, retail, and hotels. It competes with TouchTunes for venue music budgets and represents the software-only alternative to hardware-based jukebox placement.
Broad incumbents
- Spotify (Commercial / Soundtrack): Spotify's Soundtrack for Business offers licensed background music streaming for venues, positioning it as a broad incumbent competitor. While its core consumer service is not a direct competitor, Spotify's commercial offering targets the same venue music budget as TouchTunes and benefits from massive brand recognition and content libraries.
- Brunswick Corporation: Brunswick is a major manufacturer of recreation products including billiards, foosball, and darts, with a long history in bar and entertainment venue products. It overlaps with TouchTunes' dartboard business (BullShooter, Spider 360, Arachnid) and competes for venue entertainment budgets across multiple game categories.
- Sonos (Commercial Solutions): Sonos offers commercial audio solutions for restaurants, bars, hotels, and retail through its Sonos Pro platform. While primarily a consumer audio brand, its commercial offering competes with TouchTunes for premium venue audio installations and multi-zone music control in higher-end hospitality settings.
Emerging players
- Atmosphere (formerly never.no): Atmosphere provides ad-supported streaming TV for businesses including bars, restaurants, and gyms, monetizing through targeted advertising. It is an emerging player in venue-based digital media and competes with TouchTunes for advertising revenue share and venue screen real estate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
TouchTunes social profiles
Digital presenceTouchTunes financial estimates
Financial estimateRevenue estimate
Valuation estimate
TouchTunes leadership team
Management profileNumber of profiles
Profiles1 record
TouchTunes subsidiaries and ownership
Company hierarchySubsidiaries4 records
TouchTunes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TouchTunes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TouchTunes
What does TouchTunes do?
TouchTunes operates the largest digital jukebox network in North America, deploying 65,000+ jukeboxes across 60,000+ bars, restaurants, breweries, and other shared spaces. The company sells and places digital jukebox hardware (Angelina, Angelina MP, Virtuo, and Fusion models), provides a mobile application for remote control and music discovery, runs payment services through TouchTunes Pay, operates loyalty programs (TouchTunes Rewards and Team Rewards), and owns electronic dartboard brands (BullShooter, Spider 360, Arachnid) with league and tournament services.
Is TouchTunes a public or private company?
TouchTunes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TouchTunes founded?
TouchTunes was founded in 1998. It employs 251 to 500 people.
Where is TouchTunes based?
TouchTunes is headquartered in New York, United States, in the North America region.
How does TouchTunes make money?
Six revenue lines are on record. Song Play Credits are the primary driver. The others are jukebox Hardware Placement, advertising and Marketing, touchTunes Pay, darts Tournament and League Services and data Monetization.
Who are TouchTunes's main competitors?
Direct peers on record are AMI Entertainment Network, Mood Media, Stingray Digital, Rockbot, Soundtrack Your Brand and Cloud Cover Music. Broad incumbents are Spotify (Commercial / Soundtrack), Brunswick Corporation and Sonos (Commercial Solutions). Atmosphere (formerly never.no) is listed as an emerging player.
Does TouchTunes have an API?
No public API is recorded for TouchTunes.
What industry is TouchTunes in?
TouchTunes's product category is Digital Jukebox Network & Bar Entertainment. Its primary akta.pro industry code is MPAEANAC, Electronic Table Games (ETGs) & Stadium Gaming Terminals, with a secondary code of MPAEAJAF, Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards). Its NAICS code is 33421.