What Bird & Blend does

Bird & Blend Tea Co. is a UK-based direct-to-consumer tea brand that creates and sells loose leaf tea blends, matcha products, tea tools, gifts, subscriptions, and tea blending experiences. Founded by Krisi and Mike — who met while studying Politics at university and began by packing tea in their bedroom and attending local markets — the company has grown into a multi-channel retailer operating three UK retail showrooms (Brighton North Laine, Exeter, Cardiff) and an international e-commerce storefront serving customers across 150+ countries. The company is headquartered in Worthing, UK ('the nest team'), is privately held and founder-owned with no disclosed external institutional investment, and holds B Corp certification (re-certified), multiple Great Taste Awards, and editorial features in GQ, Stylist, The Observer, This Morning, Ideal Home, and HuffPost.

Bird & Blend's product portfolio is organized around three core lines: loose leaf tea (spanning black, green, white, oolong, herbal, rooibos, fruit, pu'erh, chai, mate, and decaf varieties), tea bags (single-serve formats of signature blends), and matcha tea and powders (including ceremonial grade and flavored variants). These are supported by an accessory and gifting ecosystem comprising syrups, tea strainers, infusers, teapots, mugs, traditional bamboo matcha whisks (chasen), and curated bundles such as the Magical Matcha Selection Box and Build Your Own Tea Tasting Pack. The company's proprietary expertise sits in flavour development and blend formulation across multiple tea types, with specialised processing for ceremonial-grade matcha and a dedicated cold-brew tea range. Recent category extensions include a licensed Moomin Tea & Matcha Collection (a brand IP collaboration) and ready-to-mix tea powders targeting 'no equipment' use cases.

Bird & Blend's business model combines five revenue streams: (1) one-time product sales priced $5.99–$57.00 across loose leaf, tea bags, matcha, accessories, and curated boxes; (2) subscription recurring revenue through Tea Subscribe & Save and Matcha Subscribe & Save at a 10% recurring discount; (3) experiential revenue from in-person tea blending, matcha, and private/group workshops at retail locations, sold as gift vouchers and direct bookings; (4) wholesale/B2B supply to third-party retailers via a dedicated wholesale page; and (5) gift subscriptions and digital/physical gift vouchers. The go-to-market is primarily direct-to-consumer via birdandblendtea.com, supplemented by UK physical retail. Customer acquisition relies on organic content (Tea Academy educational blog, recipes, news), active social media across six platforms (Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube), referral and affiliate programmes, student discounts, and earned media. Customer segments are individual tea consumers (primary), gift buyers and corporate customers, and wholesale/B2B retailers.

Name

Bird & Blend

Legal name

Bird & Blend Tea Co.

Website

https://birdandblendtea.us

Company type

Private

Operating status

Operating

Short description

Bird & Blend Tea Co. is a UK-based direct-to-consumer tea brand that creates and sells loose leaf tea blends, matcha, tea tools, gifts, subscriptions, and in-person blending workshops to individual consumers across 150+ countries via e-commerce and three UK retail stores.

Ownership category

akta.pro rank

Product category

Specialty Tea Retail

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)

Keywords

• Loose leaf tea
• Matcha powder
• Tea subscriptions
• Tea accessories
• Tea experiences

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail & E-commerce): Core revenue from selling proprietary loose leaf tea blends, matcha powders, tea bags, cold brew teas, and tea accessories directly to consumers via the online store and physical retail locations. One-time purchase model with prices ranging from approximately $5.99 for single teas to $57.00 for curated selection boxes.
2. Subscription (Subscribe & Save): Recurring subscription model offering 10% discount on tea and matcha products. Subscribers receive regular deliveries of their chosen products, providing predictable recurring revenue and customer retention.
3. Tea Experiences & Workshops: Revenue from in-person and private group tea blending workshops, matcha workshops, and tea tasting experiences, sold as gift vouchers and direct bookings.
4. Wholesale & B2B: Wholesale channel supplying tea products to third-party retailers and businesses, as evidenced by the presence of a dedicated wholesale page on the website.
5. Gift Subscriptions & Vouchers: Sale of gift subscriptions, gift vouchers, and gift boxes for tea products and experiences, serving as both a revenue stream and a customer acquisition channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Bird & Blend creates and sells proprietary flavoured loose leaf teas, matcha powders, tea bags, cold brew teas, and tea tools/accessories through its own e-commerce storefront and UK retail stores. It also offers Subscribe & Save subscriptions (10% discount), tea blending and tasting workshops, gift subscriptions and vouchers, and a wholesale channel supplying third-party retailers.

Product overview

Bird & Blend Tea Co. is a UK-based direct-to-consumer tea retailer offering a multi-format product portfolio organized around three core product lines: Loose Leaf Tea (black, green, white, oolong, herbal, rooibos, fruit, pu'erh, chai, mate, and decaf varieties), Tea Bags (single-serve formats of signature blends), and Matcha Tea & Powder (ceremonial grade and flavored matcha products including instant powders). These core lines are supported by add-on modules including Tea Sample Packs and Starter Kits (e.g., Magical Matcha Selection Box, Sticky Chai Trio, Build Your Own Tea Tasting Pack), Syrups & Tea Accessories (strainers, infusers, teapots, mugs), Matcha Tools & Accessories (chasen whisks, spoons), Tea Powder/Instant formats (Smooth Vanilla Rooibos Tea Powder), Gift Subscriptions & Vouchers, and in-person Tea Blending & Tasting Experiences at retail stores. The company also offers subscription-based recurring deliveries via Tea Subscribe & Save (10% discount), a loyalty program (Rebel Brew Crew Rewards), and has developed branded sub-collections including Cold Brew Tea (with reusable bottles) and the Moomin Tea & Matcha Collection (a licensed Moomin character collaboration). The offering is distributed through an e-commerce platform supplemented by multiple UK retail stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Loose Leaf Tea A wide-ranging selection of loose leaf teas including black, green, white, oolong, herbal, rooibos, fruit, pu'erh, chai, mate, and decaf varieties, sold by weight for at-home brewing.
• Tea Bags Pre-portioned tea bag formats of Bird & Blend's signature blends, offering convenience alongside loose leaf options.
• Matcha Tea & Powder Ceremonial-grade and flavored matcha tea powders, including pure grade matcha and ready-to-drink matcha latte preparations.
• Cold Brew Tea A cold-brewing tea range including loose leaf teas optimized for cold brew preparation and reusable cold brew bottles sold as a starter kit.
• Tea Powder (Instant/Ready-to-Mix) Instant and ready-to-mix tea powders such as Smooth Vanilla Rooibos Tea Powder, enabling quick preparation of tea lattes without brewing equipment.
• Syrups & Tea Accessories Flavoring syrups and brewing accessories including tea strainers, infusers, teapots with infusers, mugs, spoons, and tins to support at-home tea preparation.
• Matcha Tools & Accessories Specialized matcha preparation tools including traditional bamboo whisks (chasen), spoons, and matcha-specific vessels.
• Moomin Tea & Matcha Collection A licensed Moomin-themed tea and matcha collection featuring flavor blends such as Moomins House Cosy Comforts (cinnamon & apple) and Moomins Berry Basket Matcha, including limited-edition cold brew bottles and accessories.
• Magical Matcha Selection Box A premium gift box containing 12 flavored matcha tins, a ceremonial matcha spoon, and a traditional bamboo matcha whisk for at-home matcha preparation.
• Build Your Own Tea Tasting Pack A customizable bundle builder allowing customers to select multiple tea varieties to create a personalized tasting pack, priced from $28.00 USD.
• Tea Subscribe & Save A recurring subscription service offering 10% savings on regular tea orders, with free delivery and optional matcha subscription variants.
• Gift Subscriptions & Vouchers Gift subscriptions offering recurring tea deliveries at a discount, and digital or physical gift vouchers redeemable on the full product range.
• Tea Blending & Tasting Experiences In-person and private group tea workshops and blending experiences held at retail locations, including Matcha Workshops and Private & Group Events.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Moomin (Licensing Collaboration)coreStrategic or Co-development PartnerBird & Blend holds a licensing partnership with Moomin, producing a co-branded Moomin Tea & Matcha collection featuring exclusive flavour blends (e.g., Moominhouse Cosy Comforts black tea, Moomin Berry Basket matcha, and limited edition products). This is a brand collaboration that drives customer acquisition through the appeal of the Moomin intellectual property.
• Wholesale PartnersminorChannel Partner/ Reseller/ DistributorBird & Blend operates a wholesale programme supplying its tea products to third-party retailers and businesses for resale. The website includes a dedicated wholesale page, indicating active B2B channel development.
• AffiliatesminorGTM or Marketing PartnerBird & Blend operates an affiliate marketing programme, partnering with third-party publishers and content creators who promote products in exchange for commission, extending marketing reach through trusted voices.
• Student Beans (Student Discount)minorGTM or Marketing PartnerBird & Blend partners with Student Beans to offer student discounts, targeting the student demographic through a recognised student discount platform to lower barriers to first purchase.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• T2 Tea: Australian-founded specialty tea retailer offering loose leaf teas, matcha, and tea accessories through flagship retail stores and international e-commerce. Direct comparable in terms of premium positioning, experiential retail, flavored/seasonal product innovation, and global DTC reach with retail store presence.
• Whittard of Chelsea: UK-based specialty tea retailer offering loose leaf teas, tea bags, matcha, hot chocolate, and gift products through DTC e-commerce, physical retail stores, and wholesale channels. Direct comparable in terms of product breadth, retail format, gifting emphasis, and UK/international customer base.
• Clipper Tea (Wessanen): UK-based ethical tea brand offering loose leaf teas, tea bags, and infusions with strong fair-trade and organic credentials. Competes with Bird & Blend on the ethically-sourced positioning and in the UK natural/specialty tea channel, with overlapping wholesale presence and similar product formats.
• Harney & Sons: US-based premium tea company offering loose leaf teas, tea bags, and tea accessories through DTC e-commerce and wholesale channels. Comparable in product range, premium pricing, gift product offerings, and direct-to-consumer specialty positioning, though with primary US market focus.
• Teapigs: UK-based DTC premium tea brand offering loose leaf teas, tea bags, and matcha with a focus on quality and flavor innovation. Direct competitor in the UK specialty tea market with similar target audience of tea enthusiasts and gift buyers, comparable product formats, and overlapping retail/wholesale presence.
• Adagio Teas: US-based DTC specialty tea retailer offering extensive loose leaf tea catalogue, custom blending tools, and tea accessories. Comparable in product breadth, custom/blending capability, and direct-to-consumer e-commerce model serving tea enthusiasts, though primarily serving North American customers rather than UK/international mix.
• Fortnum & Mason: Iconic UK heritage retailer offering premium loose leaf teas, tea bags, gift hampers, and tea experiences through flagship London store and international e-commerce. Comparable in gift-oriented product range, premium positioning, and gifting customer segment, while competing for ceremonial and gifting tea occasions.

Broad incumbents

• Yorkshire Tea (Bettys & Taylors): Heritage UK tea brand with strong national recognition, offering loose leaf, tea bags, and gift products across retail and wholesale channels. While operating at much larger scale and broader category presence than Bird & Blend, it competes in the same UK premium tea category for consumer mindshare and gifting occasions.
• PG Tips (Unilever): Mass-market UK tea brand owned by Unilever with dominant grocery retail presence and household penetration. Represents the commodity benchmark Bird & Blend competes against in mass-market tea; relevant as the incumbent that defines price expectations and shelf space constraints in the category.
• Twinings (Associated British Foods): Long-established British tea brand with extensive loose leaf, tea bag, and infused/flavored tea ranges sold globally. Part of Associated British Foods, Twinings competes with Bird & Blend in both grocery retail and specialty tea formats, with much greater scale, distribution, and brand heritage.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/BluebirdTeaCo
• Facebookfacebook.com/birdandblendtea
• LinkedInlinkedin.com/company/birdandblendtea
• Instagraminstagram.com/birdandblendtea
• Pinterestpinterest.co.uk/birdandblendteaco
• TikToktiktok.com/@birdandblendteaco?is_from_webapp=1&sender_device=pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird & Blend