RISE Fitness + Adventure LLC

What RISE Fitness + Adventure LLC does

RISE Fitness + Adventure LLC is a privately held, single-location full-service fitness facility headquartered at 35770 Airport Rd, Rehoboth Beach, Delaware. Founded in 2013 and operating with 11-50 employees, the company runs a state-of-the-art facility offering strength and conditioning equipment, a 34-foot climbing wall with a 50-foot by 24-foot bouldering area, three floors of cardio including Gauntlet Stairmasters, functional training turf, group fitness studios (main studio, hot yoga, cycling), personal training, and integrated recovery amenities (saunas, hydrotherapy, cryotherapy chairs, tanning). The facility also includes a dedicated Kids Club childcare space built in 2025 for children aged 6 weeks to 11 years.

The company's revenue model blends recurring subscriptions (month-to-month and 1-year paid-in-full memberships), short-term access passes (1-day, 3-day, 7-day, and 5/10-punch passes) for tourists, a recurring Kids Club add-on at $15 bi-weekly per child, à la carte personal training with master-level trainers, and on-site supplement and apparel retail. Distribution is anchored on a direct-to-consumer motion combining online enrollment through trainatrise.com with a physical check-in experience and member-advisor follow-up, supplemented by a reciprocal access partnership with Pure Family Fitness for regional multi-location reach.

RISE serves general fitness enthusiasts, families with young children, individuals with Parkinson's disease (via a PWR-certified program developed in partnership with the Sussex County Parkinson's Foundation), and seasonal visitors to the Delaware coast. The company markets heavily through its #trainatrise social media brand, a member-modeling program, Google reviews, and job posting-driven recruitment, and has been recognized as Delaware Today's "Best of Delaware - Best Gym Downstate" in 2024 and 2025. Ownership is private and not externally funded based on available information; the business is operated as an LLC without disclosed venture or institutional capital.

Name

RISE Fitness + Adventure LLC

Legal name

RISE Fitness + Adventure LLC

Website

https://trainatrise.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

RISE Fitness + Adventure LLC operates a single full-service fitness facility in Rehoboth Beach, Delaware, offering memberships, group classes, personal training, climbing walls, recovery amenities, Kids Club childcare, and specialized Parkinson's programming to local residents and Delaware coast visitors.

Ownership category

akta.pro rank

Product category

Fitness Facility Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Outdoor Fitness & Park Bootcamps (HSADABAC)

akta.pro secondary industries

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Fitness facility memberships
• Group fitness classes
• Personal training services
• Climbing wall access
• Recovery wellness amenities

Headquarters

HQ city

Rehoboth Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Gym Memberships: Monthly and annual recurring gym memberships providing full facility access including group fitness classes, climbing wall orientation, tanning, sauna, hydrotherapy, and cryotherapy. Month-to-month and 1-year prepaid options available. Family, senior, student, military, and first responder discounts are offered.
2. Day and Week Passes: Short-term access passes for visitors, tourists, and trial users. Includes 1-day, 3-day, 7-day passes, and 5 or 10 punch passes. Targeted at non-members including Pure Family Fitness members who receive discounted day rates.
3. Kids Club Add-On: Bi-weekly child care add-on for $15 per child for the first child, with additional children at a fixed monthly fee. Drop-in rate of $15 per child per day. Adds to the base membership recurring revenue stream.
4. Personal Training: One-on-one personal training sessions delivered by certified and master-level trainers. All training packages include performance assessment, structural evaluation, health screening, and tailored programs. New members receive a complimentary kickstart session.
5. Supplement and Apparel Sales: Fully stocked supplements and apparel pro shop available to members on-site.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RISE Fitness + Adventure operates a state-of-the-art full-service fitness facility in Rehoboth Beach, Delaware, providing gym memberships with access to strength and performance zones, cardio and conditioning equipment, functional training turf, a 34-foot climbing wall with bouldering area, recovery amenities (saunas, hydrotherapy, cryotherapy, tanning), and unlimited group fitness classes. Add-on paid services include one-on-one personal training, the Kids Club childcare program for children ages 6 weeks to 11, and the specialized PWR Parkinson's Wellness and Recovery program. Short-term access is also sold via day, multi-day, and punch passes for visitors and tourists.

Product overview

RISE Fitness + Adventure LLC operates a single unified fitness facility (not a platform-plus-modules architecture) in Rehoboth Beach, Delaware. The core offering is comprehensive gym access through various membership tiers (Month to Month, 1 Year, Day/Week Passes), which include access to strength equipment, cardio machines, functional training zones, a 34-foot climbing wall with bouldering area, group fitness studios, and recovery amenities (saunas, hydrotherapy, cryotherapy, tanning). Add-on services include Personal Training (with certified and master-level trainers providing individualized programs), Kids Club childcare (built in 2025 for children ages 6 weeks to 11), and the specialized PWR Parkinson's Wellness and Recovery program. All memberships include unlimited Group X classes. The facility is affiliated with Pure Family Fitness club locations, which members can access with additional benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Gym Access (Basic Membership) Comprehensive fitness facility access including strength and performance equipment, cardio machines, functional training zones, climbing wall, group fitness classes, and recovery amenities such as hydrotherapy and cryotherapy chairs. Sold on a subscription basis to local residents and visitors.
• Group Fitness Classes (Group X) Unlimited group fitness classes included with membership, featuring classes in the main group fitness studio, hot yoga studio, and cycling room.
• Personal Training One-on-one personal training sessions delivered by certified and master-level trainers. All training packages include performance assessment, structural evaluation, health screening, and tailored programs.
• Kids Club On-site, professionally staffed childcare for children ages 6 weeks to 11 years. Operates Monday-Friday 8am-12:30pm and 4pm-7pm, and Saturday-Sunday 8am-12:30pm. Add-on to base membership, with a $15 bi-weekly fee for the first child and a $15/child/day drop-in option.
• Day & Week Passes Short-term access options including 1-day, 3-day, and 7-day passes, as well as 5-punch and 10-punch passes for visitors, tourists, and trial users.
• PWR (Parkinson's Wellness and Recovery) Program Specialized fitness program offered in partnership with the Sussex County Parkinson's Foundation, promoting self-wellbeing, movement, and recovery through group and individual training delivered by PWR-certified instructors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Gold's Gym: Established national fitness brand offering full-service strength, cardio, group classes, and personal training with franchised and corporate locations — comparable full-service gym model and target customer.
• Life Time Fitness: Large national premium full-service fitness operator with extensive amenities including group fitness, personal training, recovery (sauna/cryo), kids programs, and luxury positioning — directly comparable in offering breadth, though at far greater scale.
• Planet Fitness: Largest national low-cost fitness chain, competing for the same discretionary fitness dollar in the Delaware region; represents the value-end competitive alternative to RISE's premium positioning.
• Crunch Fitness: Mid-market national fitness chain with diverse group programming, personal training, and recovery amenities — comparable in product mix to RISE, though at a different price tier and much larger scale.

Direct peers

• Pure Family Fitness: Regional multi-location fitness operator in the Delaware/Maryland area that has a direct cross-access partnership with RISE; members of either club can access both networks, making it the closest operational and geographic comparable.
• Edge Fitness: Mid-Atlantic regional premium fitness club operator offering full-service facilities (strength, cardio, group classes, recovery amenities) similar to RISE's broad amenity mix across a multi-location footprint.

Regional players

• ACAC Fitness & Wellness: Regional premium full-service fitness and wellness operator (Mid-Atlantic) offering group classes, personal training, recovery amenities, and family programming analogous to RISE's positioning.

Others

• Equinox: National premium fitness brand combining strength, cardio, group classes, recovery/wellness services, and trainer-led programming at premium price points — analogous to RISE's positioning as a top-tier regional facility.

Emerging players

• Movement (climbing gym chain): Multi-location indoor climbing gym operator that integrates climbing walls, fitness areas, yoga, and community programming; most directly comparable to RISE's climbing-wall differentiator and adventure-led positioning.
• TITLE Boxing Club: Franchised boutique fitness chain specializing in trainer-led group programming; relevant comparable for RISE's group class and personal training revenue mix, though narrower in amenity breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trainatrise
• LinkedInlinkedin.com/company/trainatrise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RISE Fitness + Adventure LLC