Vienna Coffee Shop

What Vienna Coffee Shop does

Vienna Coffee Company is a privately held specialty coffee roaster and multi-location café operator headquartered in Maryville, Tennessee. The company operates four physical locations concentrated in the Maryville and Oak Ridge area: a flagship café in Downtown Maryville, a campus location at Maryville College, an on-site café at Oak Ridge National Laboratory (ORNL), and a roastery facility that doubles as a tour and education site. It sells freshly roasted single origin and blended coffee beans, a prepared beverage and food menu (quiches, pastries, bagels, paninis, specialty drinks), and complementary offerings including merchandise, gift cards, brewing classes, roastery tours, meeting room rentals, and catering services.

The company's core technology is its on-site roastery, which provides control over bean freshness and supports the educational tour business. Operations are powered by solar energy, with public monitoring of energy generation and CO2 emissions saved. Sourcing strategy emphasizes direct relationships with specific farms (Tanzania Iyenga, Tanzania Mwika North, Ethiopia Gatta Honey) and is communicated through a blog, brewing tutorials, and social media channels. The business operates a dedicated e-commerce storefront for nationwide shipping and runs a coffee subscription program on a monthly billing cadence.

Vienna Coffee generates revenue across five primary streams: in-person retail coffee and food sales at its cafés, recurring coffee subscriptions, e-commerce direct shipping, wholesale supply to restaurants and offices, and ancillary services (classes, tours, catering, meeting room rentals). It serves a long-tail of individual consumers as its primary customer segment, supplemented by wholesale buyers and institutional accounts at Maryville College and ORNL. Pricing is not publicly disclosed. The company is privately held with no parent company, no external funding rounds, and no public ticker.

Name

Vienna Coffee Shop

Legal name

Vienna Coffee Company

Website

https://viennacoffeehouse.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Vienna Coffee Company is a privately held specialty coffee roaster and café operator based in Maryville, Tennessee, running four locations in the Maryville and Oak Ridge area (including on-site cafés at Maryville College and ORNL). It sells single origin roasted coffee, beverages, food, subscriptions, merchandise, and offers classes, tours, and catering.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail & Roastery

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Coffee cafe retail
• Coffee wholesale supply
• Coffee brewing classes

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: In-person sales of coffee beverages, food items (quiches, bagels, muffins, croissants, paninis, cookies, cinnamon rolls), and specialty drinks (cappuccino, mocha, chai tea latte, nitro, frappe) at multiple café locations.
2. Coffee Subscriptions: Recurring subscription model for regularly delivered freshly roasted coffee beans to customers' doors. Provides predictable recurring revenue and customer retention.
3. E-commerce / Direct Shipping: Online storefront selling all coffee products, merchandise, goods, and gift cards for direct shipment to customers nationwide.
4. Wholesale: B2B wholesale relationships for restaurants, offices, and other businesses to purchase Vienna Coffee products for resale or internal use.
5. Classes, Tours & Catering: Revenue from coffee classes, brewing tutorials, roastery tours, meeting room rentals, and catering services for events and corporate gatherings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Vienna Coffee Company operates a multi-location specialty coffee roastery and café business in the Maryville/Oak Ridge, Tennessee area. The company roasts its own coffee beans on-site, serves specialty beverages and artisan food at four physical café locations, and sells retail coffee, subscriptions, merchandise, and gift cards through an e-commerce storefront. Additional offerings include brewing classes, roastery tours, catering, and meeting room rentals, alongside a wholesale program for businesses.

Product overview

Vienna Coffee Company operates as a multi-location specialty coffee roastery and café chain offering a unified retail platform centered on freshly roasted coffee beans and prepared beverages. The core product portfolio consists of All Coffee (retail beans) and Coffee Subscription services, supported by add-on offerings including Goods/Merch (brewing equipment and branded items), Gift Cards, Classes & Tours (educational experiences), and Catering & Meeting Rooms (event services). The company runs five physical locations in Tennessee: Downtown Maryville, Maryville College, ORNL, the Roastery, and provides catering/meeting room facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• All Coffee Single origin and blended coffee beans available for retail purchase, including featured seasonal offerings such as Tanzania Iyenga and Ethiopia Gatta Honey. Sold via the company e-commerce storefront.
• Coffee Subscription Recurring delivery service shipping freshly roasted coffee directly to customers' doors on a scheduled basis with monthly billing.
• Goods / Merch Branded merchandise and brewing equipment accessories available for purchase alongside coffee products.
• Gift Cards Digital and physical gift cards redeemable for coffee shop purchases and retail products.
• Classes & Tours Educational offerings including in-person and virtual brewing tutorials and roastery tours for customer engagement and skill development.
• Catering & Meeting Rooms Event catering services and reservable meeting room spaces at Vienna Coffee locations for corporate events and private gatherings, with full food and beverage menu.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Black Rifle Coffee Company: Subscription- and D2C-led coffee brand with retail locations—comparable on the e-commerce/subscription growth axis though a different brand positioning.

Direct peers

• Blue Bottle Coffee: Specialty coffee roaster and café chain with subscription e-commerce; directly comparable on retail-plus-D2C model and premium brand positioning.
• Stumptown Coffee Roasters: Specialty roaster operating cafés and direct-to-consumer e-commerce with subscription programs, mirroring Vienna's retail-plus-subscription structure.
• Verve Coffee Roasters: Specialty roaster with multiple retail cafés, e-commerce, and subscriptions—comparable in offering mix and premium positioning to Vienna.
• Intelligentsia Coffee: Pioneering third-wave roaster with cafés and direct-trade sourcing; closely comparable on single-origin focus and education-led marketing.
• Onyx Coffee Lab: Specialty roaster with café, classes, and a strong competition/education brand—comparable on experiential offerings and single-origin focus.
• Counter Culture Coffee: Specialty coffee roaster with cafés, training centers, and a strong sustainability/education program—directly comparable to Vienna's roastery-café-plus-classes model.

Broad incumbents

• Peet's Coffee: Established specialty roaster with retail cafés and subscription/D2C; a broader incumbent competing for the same specialty coffee consumer wallet.
• Starbucks Reserve Roastery: Broad incumbent operating premium roastery-café experiences with single-origin programs; overlaps Vienna's premium positioning from a much larger base.

Regional players

• K Brew Coffee: Nashville-based specialty roaster and café operating in the broader Tennessee market—a relevant regional peer for local competitive dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCRg-RjGmOAO42mlDRwAM21Q
• Facebookfacebook.com/viennacoffee
• Instagraminstagram.com/viennacoffeecompany.com
• LinkedInlinkedin.com/company/vienna-coffee-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vienna Coffee Shop