What Whyte Lilja does

Whyte Lilja is a Stockholm-based multidisciplinary design studio founded in 2005 by creative director Maria Whyte. The firm provides interior architecture, commercial design, and branding services across three core service areas: hospitality (restaurants, bars, lounges, and airport lounges), residential development (large-scale housing projects combining architecture, function, and market understanding), and private homes (custom residential interiors developed in close collaboration with high-net-worth clients). The studio operates a sales-led, project-based professional services model, engaging directly with property owners, real estate developers, hospitality operators, and private clients to deliver full-scope commissions spanning concept development, architecture, interior design, project management, procurement, and graphic identity. Whyte Lilja works primarily in Sweden (with Stockholm as the operational base at Tomtebogatan 5) and has expanded internationally, most notably to Palma de Mallorca, Spain.

The studio's work is built on direct human creative labor and physical design expertise rather than software platforms, APIs, or proprietary technology stacks — no AI/ML, data products, or digital platforms are part of the offering. Notable completed or in-progress projects include La Tour fine dining, Le Bar cocktail bar, Fabriken by Pontus Frithiof, American Express Centurion and Platinum Lounges at Arlanda Terminal 5, Sturebadet spa and gym, ICA Esplanad grocery, the Strato residential tower (90 apartments on Södermalm), Impremta Garden (12 residences in a ~600-year-old Palma de Mallorca building), and multiple exclusive attic apartments across Östermalm and inner-city Stockholm. Revenue is generated through project-based fees determined via direct client engagement; pricing is not publicly disclosed.

Whyte Lilja AB is a privately held Swedish aktiebolag with no disclosed external institutional investment, no parent company, and no public listing. The company is independently owned and operated, with Maria Whyte as the sole named member of the leadership team. Customer concentration is distributed across enterprise clients in hospitality, real estate development, and retail, alongside a private residential practice, though several clients (notably Pontus Frithiof, CA Fastigheter, Panorama Fastigheter, and Innovation Design) represent repeat multi-project relationships. Marketing is conducted primarily through the company website portfolio, Instagram, and LinkedIn.

Name

Whyte Lilja

Legal name

Whyte Lilja AB

Website

https://whyte-lilja.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Whyte Lilja is a Stockholm-based multidisciplinary design studio founded in 2005 that provides interior architecture, concept development, and branding services for hospitality venues, residential developments, and private homes across Sweden and internationally.

Ownership category

akta.pro rank

Product category

Interior Architecture & Design Services

NAICS

Interior Design Services (541410), Architectural Services (54131), Graphic Design Services (541430)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Interior architecture services
• Hospitality design services
• Residential interior design
• Concept development design
• Multidisciplinary design studio

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Design and Architecture Services: Project-based design services including concept development, architecture, interior design, project management, procurement, and graphic identity work for hospitality venues, residential developments, and private residences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Whyte Lilja is a Stockholm-based multidisciplinary design studio that delivers interior architecture, commercial design, and branding services across three core areas: hospitality venues (restaurants, bars, lounges, airport lounges), residential development projects, and private residences. Each engagement spans concept development, architecture, interior design, project management, procurement, and graphic identity, executed in close collaboration with developers, hospitality operators, and private clients in Sweden and internationally.

Product overview

Whyte Lilja is a Stockholm-based multidisciplinary design studio founded in 2005, offering a unified portfolio of three core service areas: Hospitality Design Services (for restaurants, bars, lounges, and airport lounges), Private Homes Design Services (custom residential interiors), and Residential Development Services (comprehensive housing development support). The studio's offering spans concept development, architecture, design, execution, procurement, and project management. Notable hospitality sub-products include La Tour (fine dining in DN Skrapan), Le Bar (cocktail bar), Fabriken by Pontus Frithiof, American Express Lounges, Sturebadet, and ICA Esplanad. Residential development projects include Strato, Impremta Garden, N°58, and Valfisken. Private home projects include Havsfrun, Skeppargatan 60, Torstenssonsgatan 12, Jarlaplan, and Skarpö. The studio works across Sweden and internationally, with projects in Palma de Mallorca and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Design Services Design and interior architecture services for restaurants, bars, lounges, and other hospitality environments, combining atmosphere, experience, and business value to create destinations with strong character for hospitality operators and brand owners.
• Private Homes Design Services Interior design services for private residences, from concept and furnishing to project management and procurement, creating personal and sustainable environments with clear identity for high-net-worth private clients.
• Residential Development Services Full-service residential development design, combining architecture, function, and market understanding to create attractive and sustainable housing projects with clear identity for real estate developers and property owners.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• CA FastighetercoreStrategic or Co-development PartnerReal estate developer for whom Whyte Lilja developed the interior concept for Strato, a 19-story residential tower with 90 apartments. Also engaged for graphic identity and sales materials.
• Panorama FastighetercoreStrategic or Co-development PartnerReal estate developer for Impremta Garden project in Palma de Mallorca - a historic 600-year-old building converted to 12 residences. Also provided graphic identity, sales materials, and web/mobile application.
• Alecta FastighetercoreStrategic or Co-development PartnerProperty owner for whom Whyte Lilja created Fabriken by Pontus Frithiof - a food and meeting environment in Nacka Strand featuring restaurant, deli, orangery, and events space.
• Imola FastighetercoreStrategic or Co-development PartnerProperty developer for Valfisken project - interior design for six quality apartments in courtyard building on Östermalm in Stockholm.
• Kungsgripen FastighetercoreStrategic or Co-development PartnerProperty developer for Skeppargatan 60 project - exclusive attic apartment of approximately 200 sqm with three terraces, completion Q3 2026.
• Innovation DesigncoreStrategic or Co-development PartnerProject developer for Havsfrun (Artillerigatan 40) and Torstenssonsgatan 12 - exclusive attic apartments in historic Stockholm properties.
• Pontus FrithiofcoreStrategic or Co-development PartnerChef and hospitality operator for whom Whyte Lilja has created multiple venue concepts including La Tour fine dining, Le Bar cocktail bar, and American Express lounges at Arlanda.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stylt Trampoli: Swedish hospitality-focused interior architecture and branding studio with deep experience in hotels, restaurants, and experience-driven venues. Strongly comparable to Whyte Lilja's hospitality segment and Nordic premium positioning.
• Joyn Studio: Stockholm-based design studio working across interior architecture and brand experience for hospitality, retail, and residential clients. Comparable in size, location, and integrated design-plus-branding service model.
• Note Design Studio: Stockholm-based multidisciplinary design studio offering interior architecture, product design, and concept development across hospitality and residential. Closely comparable in scale, geography, and service mix to Whyte Lilja, with similar premium client positioning.
• Form Us With Love: Stockholm design studio working across furniture, interiors, and brand experience for premium commercial clients. Comparable in multidisciplinary service model and Stockholm-based premium positioning.
• Yabu Pushelberg: Internationally recognized interior design and concept studio for luxury hospitality and residential developments globally. Closest international analogue to Whyte Lilja's premium hospitality and residential positioning, though operating at a larger scale and global footprint.
• Claesson Koivisto Rune: Stockholm-headquartered international design and architecture practice with a premium reputation across product, interior, and architectural projects. Comparable in premium positioning and breadth of design services, though broader international footprint.
• Koncept Stockholm: Swedish interior architecture and design firm active in hospitality, retail, and workplace projects. Comparable in mid-size Nordic interior-architecture positioning.

Broad incumbents

• Wingårdhs: One of Sweden's largest architecture and design practices with a hospitality and residential portfolio. Broader scale and full architectural service line than Whyte Lilja, but overlapping premium Swedish client base.
• White Arkitekter: Sweden's largest architecture firm with extensive residential and hospitality project work. Operates at much greater scale and offers full architectural services rather than Whyte Lilja's interior-architecture specialization.
• Tengbom: Long-established Swedish architecture and interior design practice active across hospitality, workplace, and residential. Significantly larger and broader than Whyte Lilja, with overlapping Swedish premium client base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whyte-lilja
• Instagraminstagram.com/whytelilja

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whyte Lilja