oui L'agence

What oui L'agence does

oui L'agence is a Montreal-based creative and social media agency founded in 2019 by Léonie Pelletier. The firm delivers social media management, press relations, content production, digital campaign management, and training services to clients primarily in Quebec, with recent cross-border engagements in the United States. Its service portfolio covers multi-platform execution including Instagram, Facebook, TikTok, Pinterest, and LinkedIn, alongside integrated communications support.

The agency serves a diverse client base spanning several hundred customers across more than 40 named brands in beauty (Bioderma, Institut Esthederm), retail (Maxi, Provigo), travel (Air Transat), government (Ville de Montréal), food and beverage, real estate, and nonprofit sectors. Pro bono partnerships with La Maison Bleue (2022-2023) and Voulez-Vous Productions (2024) supplement commercial work and reinforce the firm's purpose-driven positioning. The team operates as a boutique specialist group of approximately 8-9 named professionals.

oui L'agence is B Corp certified, obtained through partnership with Boite Pac, distinguishing it within the Quebec boutique-agency landscape. The business model is project- and retainer-based professional services revenue, with no external funding disclosed and no M&A or acquisition activity on record. Revenue mechanics rely on per-client retainers and project fees, with enterprise clients likely driving larger contract values and the SMB long tail providing volume diversification.

Name

oui L'agence

Legal name

oui L'agence

Website

https://ouilagence.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

oui L'agence is a Montreal-based B Corp-certified creative and social media agency, founded in 2019, that delivers social media management, press relations, content production, digital campaigns, and training to several hundred clients across beauty, retail, government, and nonprofit sectors in Quebec and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal-nord

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services - Social Media Management: Ongoing social media management services including content creation, strategy, community management, and advertising across platforms like Instagram, Facebook, TikTok, Pinterest, and LinkedIn. Typically billed as monthly retainer or annual contracts.
2. Press Relations Services: Traditional media outreach campaigns, influencer marketing, event organization, and media relations. Includes campaign strategy, press release writing, media list development, and coverage monitoring using PEMMC system.
3. Content Production: Static image and video creation including photoshoots, 360 web content, traditional media campaigns (billboards). Includes art direction, pre-production, production, post-production, casting, and scouting services.
4. Digital Campaign Management: Ad buying campaigns on social media including strategy, media planning, campaign execution, content creation, and analytics reporting.
5. Training Services: Customized training programs for businesses and content creators on social media strategies and platform-specific tactics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

oui L'agence is a Montreal-based B2B creative communications agency delivering five integrated service lines: social media management (content creation, editorial strategy, community management, and advertising across Instagram, Facebook, TikTok, Pinterest, and LinkedIn), press relations (traditional media outreach and influencer marketing measured via PEMMC), content production (art direction through post-production for static images and video, including billboards and TikTok content), digital campaign management (paid social ad buying with strategy, media planning, and analytics), and customized training programs for businesses and content creators. Services are delivered through annual retainers and project-based engagements to enterprise clients across Quebec, Canada, and the U.S.

Product overview

oui L'agence is a B Corp certified creative agency based in Montreal, Quebec, offering a unified portfolio of five interconnected service lines: Social Media Management (gestion des médias sociaux), Press Relations (relations de presse), Content Production (production de contenu), Digital Campaign Management (gestion de campagnes numériques), and Training (formations). Together, these services form an integrated communications offering that covers the full lifecycle from strategy and content creation through media relations and paid digital amplification.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management (Gestion des médias sociaux) Management of brand presence across Instagram, Facebook, TikTok, Pinterest, and LinkedIn, including content creation, web strategy, advertising, editorial line definition, copywriting, and community management. Sold as an annual retainer to enterprise clients.
• Press Relations (Relations de presse) Media outreach campaigns targeting traditional media and influencers, including press release writing and distribution, media list creation, press mailings, media coverage monitoring, influencer marketing campaigns, contract negotiation, budget recommendations, and data compilation and analysis using the PEMMC measurement system.
• Content Production (Production de contenu) Creation and production of static images and video content aligned with each client's identity, ranging from 360 web content (TikTok) to traditional media campaigns (billboards). Includes art direction, pre-production, production, post-production, casting, and scouting services.
• Digital Campaign Management (Gestion de campagnes numériques) Ad buying campaign management on social media to increase brand awareness, grow subscriber counts, and boost page content interactions, including advertising strategy, media plan creation, campaign management, content creation, and reporting and analytics.
• Training (Formations) Customized training programs for businesses and content creators on social media strategies, covering major trends, editorial line definition, brand image development, engaging caption writing, audience targeting, audience growth, content ideation, and analytical tools.

Quantifiable outcome

• Bioderma Canada achieved +29% engagement increase over 12 months with 119 posts published
• +5 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Boite PacsupportingImplementation/ SI/ Consulting PartnerConsulting partner that accompanied and supported oui L'agence throughout the B Corp certification process, providing guidance on meeting the required standards for social and environmental performance.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Edelman Canada: PR-led agency with strong social, content, and influencer capabilities in Canada — directly comparable for the press relations and influencer marketing service lines of oui L'agence.
• Lg2: Quebec-headquartered independent creative agency with a similar integrated offering across advertising, branding, content, and digital — competes for the same Quebec enterprise brand budgets.
• Citizen Relations: North American PR and influencer agency with strong beauty and consumer brand focus — directly comparable for the beauty/skincare vertical work that anchors oui L'agence's case studies.
• Bleublancrouge: Montreal independent creative agency covering branding, content production, digital, and social — comparable in size and Quebec market focus to oui L'agence.
• Rethink: Canadian independent creative agency with social, digital, and content capabilities serving major consumer brands — comparable service mix and Canadian independent positioning.
• Sid Lee: Montreal-based creative and digital agency offering brand strategy, content production, social media, and digital campaigns — the closest direct peer given shared Montreal base, comparable service mix, and similar bilingual cross-border positioning.

Broad incumbents

• Publicis Canada: Canadian arm of global holding company Publicis Groupe, offering advertising, PR, digital, and content at scale — competes for the same enterprise RFPs as oui L'agence but with vastly greater headcount and media-buying leverage.
• Havas Canada: Havas Village network in Canada, providing integrated creative, media, and content services — incumbent competitor with broader capabilities but less boutique specialization.
• Dentsu Creative Canada: Creative arm of Dentsu in Canada, providing advertising, content, and digital campaign services — broad incumbent competitor for enterprise social and content mandates.

Regional players

• Juliet (Montreal): Montreal-based independent creative and digital agency serving Quebec enterprise brands — regional boutique peer with comparable services and similar geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ouilagence
• LinkedInlinkedin.com/company/oui-l-agence
• Instagraminstagram.com/ouilagence

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about oui L'agence