A.vogel France

What A.vogel France does

A.Vogel France SAS is the French operating subsidiary of Swiss parent BIOFORCE AG, the corporate owner of the A.Vogel brand founded by Alfred Vogel in 1923. The company develops, produces, and commercialises natural dietary supplements and organic grocery products derived from freshly harvested, organically cultivated medicinal plants. Its portfolio is organised across nine therapeutic health categories — immunity, sleep and stress, digestion and detox, allergies, joints, circulation, memory, feminine and masculin — plus an épicerie BIO line that includes Biotta organic juices and the Herbamare sea-salt range. Core SKUs include the flagship Echinaforce echinacea line (in market since 1955), EPF fresh-plant extracts of Passiflore, Valériane, Ginkgo, Harpagophytum, and Artichaut, the topical Arnica gel, the Strath vegetable-yeast tonic, and the Stress Control oral spray.

The underlying technology is the proprietary EPF (Extrait de Plante Fraîche) process, which extracts active compounds from plants processed within 24 hours of harvest to preserve bioactive potency. A.Vogel France participates in a three-plant production network — Roggwil (Switzerland), Elburg (Netherlands), and Colmar (France) — with R&D centres in Switzerland and the Netherlands. Distribution in France combines owned DTC e-commerce via avogel.fr (48-hour metropolitan delivery and 6-day international shipping), third-party pharmacy shelf placement, and organic/bio health store ('magasins bio') partnerships, with a public store locator and retailer partnership programme on the website.

The business is a classic OTC consumer health model: unit-priced SKUs ranging from €2.60 to €54.00, occasional promotional pricing (e.g., SUMMER20 site-wide 20% off), and reach across 30+ countries through group entities and partners. End customers are individual French consumers — health-conscious adults seeking immune support (primary), plus sleep/stress, digestive, joint, allergy, menopausal, and sports-recovery use cases — acquired through content marketing, email newsletter, organic social media, and in-store retail pull rather than enterprise contracts.

Name

A.vogel France

Legal name

A.Vogel France SAS

Website

https://avogel.fr

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

A.Vogel France SAS is the French subsidiary of Swiss BIOFORCE AG that develops and sells natural dietary supplements and organic groceries via e-commerce, pharmacies, and bio stores, serving French consumers seeking plant-based immunity, sleep, digestion, and joint health solutions.

Ownership category

akta.pro rank

Product category

Natural Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Natural dietary supplements
• Organic herbal remedies
• Fresh plant extracts
• Phytotherapy products
• Organic grocery items

Headquarters

HQ city

Colmar

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales - Dietary Supplements: Sale of natural dietary supplements and health products through e-commerce and retail channels. Products include herbal extracts, plant-based remedies, and organic food items.
2. Product Sales - Organic Food & Beverages: Sale of organic food products including Herbamare sea salt, vegetable juices (Biotta brand), and other epicerie items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

A.Vogel France develops and sells natural dietary supplements and organic grocery products formulated from freshly harvested organic plants using its proprietary EPF (Extrait de Plante Fraîche) fresh-plant extraction process. The portfolio covers therapeutic categories including immunity, sleep and stress, digestion and detox, allergies, joints, circulation, memory, feminine health, and masculine health, plus organic beverages and seasoning salts.

Product overview

A.Vogel France is a Swiss-founded natural health company (established 1923) developing and commercializing natural dietary supplements and organic groceries derived from fresh, organically cultivated plants. The product portfolio is organized across nine therapeutic health categories (Immunity, Sleep & Stress, Digestion & Detox, Allergies, Joints, Circulation, Memory, Women's Health, Men's Health) plus an organic grocery line. Core product lines include the EPF® (Extrait de Plante Fraîche) Fresh Plant Extract series (Echinaforce, Passiflore, Valériane, Ginkgo, Harpagophytum, Artichaut, Pissenlit, Chardon-Marie, Boldo), topical Arnica Gel, oral Stress Control and Relax products, Strath® vegetable yeast tonics, Biotta organic juices (Beetroot, Vita 7, Breuss Detox), and the Herbamare® organic marine salt range. The company operates manufacturing plants in Roggwil (Switzerland), Elburg (Netherlands), and Colmar (France), with distribution across 30+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Echinaforce® Forte Immune

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• BIOFORCE AGcoreOthersParent company of A.Vogel France, headquartered in Roggwil, Switzerland at Grünaustrasse 4, 9325 Roggwil. Responsible for the overall A.Vogel brand and international operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Boiron: French pharmaceutical leader in homeopathic and natural medicines, distributed through pharmacies. Overlaps with A.Vogel in natural/plant-based health solutions sold via the pharmacy channel, though with a homeopathic rather than phytotherapy positioning.
• Arkopharma: France's largest herbal medicine and phytotherapy brand, headquartered in Carros. Directly competes with A.Vogel France across plant-based supplements, immunity, sleep/stress, and joint health categories, sold through French pharmacies and DTC e-commerce.
• Weleda: Swiss-founded natural medicine and cosmetics company using biodynamic and organic plant cultivation. Comparable in heritage (founded 1921), Swiss origin, phytotherapy focus, and multi-country European distribution through organic/health channels.
• Santarome Bio: French phytotherapy and gemmotherapy brand selling plant-based supplements through organic stores and pharmacies. Direct competitor across herbal extracts (artichoke, dandelion, milk thistle overlaps) with similar fresh-plant positioning.
• Therascience: French laboratory producing dietary supplements and natural health products, sold through pharmacies and DTC. Directly comparable in product format (plant-based capsules, fresh-extract claims) and in French pharmacy channel strategy.
• Pierre Fabre (Naturactive / Naturactive Laboratoire): Naturactive is Pierre Fabre's phytotherapy and aromatherapy brand, sold primarily through French pharmacies. Closely comparable in category (fresh-plant herbal extracts), distribution channel (pharmacy), and target customer (health-conscious French consumers).
• Juvamine (Pierre Fabre Santé): French mass-market dietary supplement brand with broad coverage in immunity, sleep, beauty, and vitality. Comparable product breadth and DTC + pharmacy distribution, though positioned at a lower price tier than A.Vogel.

Emerging players

• Nature's Way: US-based herbal supplement brand with broad phytotherapy range (Echinacea, Ginkgo, Valerian, Milk Thistle). Comparable in herbal category breadth and standardized extract positioning; serves as a cross-Atlantic reference point for plant-based supplement scale.
• Nutr&Co (Nutri & Co): French DTC-native supplement brand targeting younger consumers via subscription, content marketing, and clean-label positioning. Comparable in category (sleep, immunity, stress, digestion) but differentiated by a pure-DTC digital model rather than pharmacy distribution.

Broad incumbents

• Bayer (Supradyn, Berocca, etc.): Global pharmaceutical and consumer health major with broad vitamin/supplement portfolios (Supradyn, Berocca, Elevit). Competes with A.Vogel in mass-market immunity and vitality categories but at a much larger scale and without the fresh-plant phytotherapy specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/avogelfr
• LinkedInlinkedin.com/company/avogelfrance
• Instagraminstagram.com/avogelfrance/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.vogel France