What Twist E-liquids does

Twist E-liquids is a Los Angeles-based vape juice brand operating as a subsidiary of DVB Brands, headquartered at 29010 Ave Paine, Valencia, California. The company manufactures and distributes flavored e-liquids in both freebase and nicotine salt formulations, offering both tobacco-derived ("Regular") and synthetic nicotine variants across 117+ flavors organized into six product categories: Regular Freebase, Regular Salts, Regular Freebase International, Regular Salts International, Synthetic Freebase, and Synthetic Salts. Notable proprietary elements include the original dual-pack bottle format (2 x 60ml freebase or 2 x 30ml salts) and the Twistology flavor-mixing system that publishes recommended blend recipes to enable consumer customization.

The company generates revenue exclusively through direct-to-consumer e-commerce sales via twisteliquids.com, with MSRP pricing of $34.99 for freebase dual-packs (0/3/6mg nicotine) and $29.99 for salts dual-packs (35/50mg nicotine). Distribution is segmented by geography with separate USA and International SKUs, and adult age verification (21+) is enforced at purchase. Marketing channels include Instagram (@twisteliquids), a brand blog covering flavor guides and vaping research, and a "Twist Worldwide Powered by AI" campaign using generative AI to produce global-themed lifestyle imagery. The company employs 11-50 people and reports 18+ years of industry experience with 20+ international industry awards.

The business operates in a heavily regulated nicotine-vape category with material exposure to FDA flavor authorization enforcement, evidenced by a recent mass renaming of approximately 20 SKU names (e.g., "Pink Punch Lemonade" to "Pink Punch No. 1," "Honeydew Melon Chew" to "Green No. 1"). The company is privately held with no disclosed funding rounds or institutional investors, no management team publicly listed, and no publicly disclosed revenue figures. The synthetic nicotine pivot represents the principal strategic response to regulatory constraints on tobacco-derived nicotine products.

Name

Twist E-liquids

Legal name

Twist E-liquids

Website

https://twisteliquids.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Twist E-liquids is a Los Angeles-based DVB Brands subsidiary that manufactures and sells 117+ flavored e-liquids in freebase and nicotine salt formats, including synthetic nicotine variants, directly to adult vapers worldwide via its e-commerce site and international distribution.

Ownership category

akta.pro rank

Product category

Vape E-Liquids

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Tobacco Products (2100)

akta.pro primary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

akta.pro secondary industry

E-Liquid & Nicotine Salt Retail (CRANAEAH)

Keywords

• E-liquid manufacturing
• Vape juice products
• Nicotine salt formulations
• Freebase e-liquids
• Synthetic nicotine vaping

Headquarters

HQ city

Sylmar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-liquid Product Sales: Direct-to-consumer sales of e-liquids through the company's e-commerce website. Products are sold in dual-pack formats (2 x 60ml for freebase, 2 x 30ml for salts) with various nicotine strength options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Twist E-liquids manufactures and sells flavored e-liquids (vape juice) directly to adult consumers worldwide through its e-commerce website. The product line spans regular and synthetic nicotine variants in both freebase (2 x 60ml dual packs) and nicotine salt (2 x 30ml dual packs) formulations, covering fruit, dessert, menthol, and tobacco profiles. The company pioneered the dual-bottle packaging format and complements the catalog with Twistology, a guided flavor-mixing concept.

Product overview

Twist E-liquids is a Los Angeles-based premium vape juice brand offering a comprehensive portfolio of e-liquids across two nicotine types (freebase and salts) and two formulations (regular and synthetic). The core product lines include Regular Freebase (25 flavors, 60ml dual-pack), Regular Salts (23 flavors, 30ml dual-pack), Synthetic Freebase (23 flavors), and Synthetic Salts (22 flavors), each available in international variants. The company pioneered the dual bottle packaging format. Flavor profiles span bold fruit, dessert, menthol, and tobacco categories. The brand also offers Twistology, a flavor-mixing guide for customizing vaping experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Freebase Premium freebase nicotine e-liquids sold in 60ml dual-pack bottles at MSRP $34.99, available in 0mg, 3mg, and 6mg nicotine strengths. Features fruit, dessert, menthol, and tobacco flavor profiles and is targeted at adult vapers in the USA.
• Regular Salts Premium nicotine salt e-liquids sold in 30ml dual-pack bottles at MSRP $29.99, available in 35mg and 50mg nicotine strengths. Features bold, fruit-forward blends with smooth, balanced sweetness, targeted at adult vapers in the USA.
• Regular Freebase International Premium freebase nicotine e-liquids sold internationally in dual-pack 60ml bottles, mirroring the USA freebase flavor catalog for adult vapers outside the US market.
• Regular Salts International Premium nicotine salt e-liquids sold internationally in dual-pack 30ml bottles with higher nicotine strengths, targeting adult vapers outside the US market.
• Synthetic Freebase Freebase e-liquids made with synthetic nicotine, sold in 60ml dual-pack bottles at 0mg, 3mg, and 6mg strengths. Offers the same premium flavors as the regular freebase line for adult vapers preferring synthetic nicotine.
• Synthetic Salts Synthetic nicotine salt e-liquids offering smooth delivery in 30ml dual-pack bottles at 35mg and 50mg nicotine strengths, targeted at adult vapers seeking synthetic nicotine in salt form.

Quantifiable outcome

• Pioneered dual bottle packaging format in the e-liquid industry
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Air Factory: Air Factory is a premium e-liquid brand offering bold fruit, candy, and dessert flavors in freebase and salt formats — a directly comparable boutique e-liquid competitor with similar adult-vaper positioning and packaging style.
• Coastal Clouds: Coastal Clouds produces premium freebase and nicotine salt e-liquids with a broad flavor portfolio across fruit, dessert, and menthol categories — directly competing with Twist across overlapping SKUs and adult-vaper distribution channels.
• Pachamama: Pachamama is a premium fruit and exotic-blend e-liquid brand sold in multiple nicotine formats — directly comparable to Twist's bold, fruit-forward salt positioning and adult-vaper target customer.
• Naked 100: Naked 100 is a premium fruit-forward e-liquid brand offering freebase and salt nicotine lines in distinctive packaging — directly comparable to Twist's portfolio, target market (adult vapers), and D2C/wholesale distribution model.
• BLVK Unicorn: BLVK Unicorn is a premium e-liquid brand offering fruit, menthol, and dessert profiles in freebase and salt nicotine — a directly comparable boutique competitor in the same specialty vape retail channel.
• Pod Juice: Pod Juice specializes in nicotine salt e-liquids with bold fruit-forward blends in 30ml formats — directly comparable to Twist's Regular Salts and Synthetic Salts lines and the same adult-vaper pod-system customer base.
• Vapetasia: Vapetasia is a premium e-liquid manufacturer specializing in dessert and custard flavor profiles in both freebase and salt nicotine formats — directly competing with Twist in adult-vaper specialty e-liquid retail with a similar multi-format product strategy.
• Ruthless Vapor: Ruthless Vapor is a premium e-liquid brand with broad fruit, dessert, and menthol SKUs in freebase and salt formats — a directly comparable boutique competitor serving adult vapers with similar flavor breadth.
• Jam Monster: Jam Monster produces premium e-liquids in freebase and salt formats focused on dessert and breakfast-inspired flavors — directly comparable to Twist's dessert category positioning and adult-vaper specialty retail channel.

Broad incumbents

• JUUL Labs: JUUL Labs is a major pod-system vape brand owned by Altria offering nicotine salt e-liquid products — a broad incumbent in the same vapor category as Twist, with overlapping nicotine-salt technology but operating at vastly larger scale and with closed-pod hardware rather than refillable bottles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/twisteliquids
• Facebookfacebook.com/TWISTELIQUIDS
• LinkedInlinkedin.com/company/twist-e-liquids

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twist E-liquids