AT Home Care Hospice

What AT Home Care Hospice does

AT Home Care Hospice is a private, for-profit hospice care provider headquartered in Richmond, Virginia, operating four service locations across the state in Richmond, Fredericksburg, Tri-Cities (Colonial Heights), and Williamsburg. The company delivers in-home hospice services to terminally ill patients with a life expectancy of six months or less, encompassing physician services, skilled nursing and pain management, personal care, medication and medical equipment provision, medical social work, spiritual care, bereavement support, and all four Medicare-defined levels of care (routine home, respite, inpatient, and continuous). Its stated core technology is a hospice care management platform supporting patient management and care coordination, supplemented by a Hospice At Your Side mobile application for patient and family engagement.

Revenue is generated primarily through Medicare and Medicaid hospice benefit reimbursements for eligible patients, supplemented by charitable donations channeled through the affiliated BrightSpring Hospice Foundation. The company operates a community- and referral-led go-to-market model, relying on healthcare provider referrals, self-referrals from families via a 24/7 phone line, and digital channels including its website and social media presence. It is an established partner within the Adoration Health network and a partner-level participant in the We Honor Veterans Program, the latter providing specialized veteran hospice services. In 2022, the Tri-Cities location was recognized by Strategic Healthcare Programs as a Premier Performer in the top 5% of eligible clients for caregiver and family satisfaction.

Name

AT Home Care Hospice

Legal name

At Home Care Hospice

Website

https://athomecare.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

AT Home Care Hospice is a private, Virginia-based hospice provider operating four service locations across the state, delivering in-home end-of-life care, pain management, bereavement support, and veteran-specific services through an Adoration Health network partnership and Medicare/Medicaid reimbursement model.

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Respite Hospice Care (Short-Term Relief) (HSABAFAD)

Keywords

• Hospice care services
• End-of-life care
• Pain management
• Bereavement support
• In-home nursing care

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hospice Care Services: Medicare and Medicaid hospice benefits cover the majority of services for eligible patients with terminal diagnoses. Services are covered based on benefits earned throughout the patient's life, including nursing care, pain management, medications, medical equipment, and support services.
2. Donations and Foundation Support: BrightSpring Hospice Foundation accepts charitable donations to provide non-hospice support for families unable to afford additional assistance beyond covered services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AT Home Care Hospice provides in-home hospice care services to terminally ill patients across Virginia. Core services include nursing care, pain and symptom management, physician services, personal care, medical social and spiritual services, pharmacy, medical equipment and supplies, bereavement support, and multiple levels of care (routine home, respite, inpatient, and continuous care). Services are delivered in patients' homes and reimbursed primarily through Medicare, Medicaid, and private insurance hospice benefits.

Product overview

AT Home Care Hospice is a hospice care service provider operating as part of the Adoration Health network, offering a comprehensive suite of in-home hospice care services across Virginia communities. The core offering is Hospice Care Services, which serves as the primary unified product. This is supported by multiple integrated service modules including Physician Services, Nursing Care with Pain Management, Personal Care Services, Bereavement Program, Medical Social and Spiritual Services, and Pharmacy/Medical Equipment provision. Additional programs include the We Honor Veterans Program, a Mobile App for patient/family access, educational Videos, a Volunteers Program, and donation functionality through the BrightSpring Hospice Foundation. The organization operates multiple service locations throughout Virginia including Richmond, Fredericksburg, Tri-Cities, and Williamsburg.

Differentiator

Problem solved

Functional benefit

Brands

• BrightSpring Hospice Foundation: Provides hospice patients and their families with essential non-hospice support for which they are unable to otherwise afford. Supports patients and families with their hospice journey through financial assistance for non-health care-related needs.

Products and services

• Hospice Care Services Comprehensive in-home hospice care for terminal patients in Virginia, including nursing care, pain and symptom management, physician services, personal care, medical social and spiritual services, pharmacy and medical equipment/supplies, bereavement support, and routine, respite, inpatient, and continuous levels of care. Services are funded primarily through Medicare, Medicaid, and private insurance hospice benefits.
• We Honor Veterans Program

Quantifiable outcome

• Top 5% ranking in caregiver and family satisfaction among SHP clients for 2022 calendar year

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Adoration HealthcoreStrategic or Co-development PartnerAt Home Care Hospice is an established Virginia hospice agency and an Adoration Health partner, providing superior quality hospice services in a caring manner. This partnership provides operational and strategic support for the hospice services.
• We Honor Veterans ProgramcoreStrategic or Co-development PartnerAt Home Care Hospice partners with the We Honor Veterans Program, having a team of highly-trained individuals who work specifically with Veteran patients during their time of need. The company has achieved Partner Level status with this program.
• BrightSpring Hospice FoundationminorGTM or Marketing PartnerThe BrightSpring Hospice Foundation is affiliated with At Home Care Hospice and provides essential non-hospice support for patients and families who cannot otherwise afford it. The foundation accepts donations and provides financial support for non-healthcare-related assistance.
• Strategic Healthcare Programs (SHP)minorOthersSHP provides hospice quality measurement programs. At Home Care Hospice - Tri-Cities was recognized by SHP as a Premier Performer for achieving top 5% caregiver and family satisfaction scores.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compassus: Compassus is a national hospice, palliative care, and home health operator with similar routine home, respite, inpatient, and continuous hospice offerings. It competes directly with AT Home Care for physician and hospital referrals in Virginia markets and is comparable in service-line breadth.
• Gentiva: Gentiva is a national hospice and home health provider offering routine home hospice, respite, continuous, and inpatient hospice services with comparable patient and family support offerings. It is a direct peer to AT Home Care in the same Medicare hospice reimbursement model and competes for healthcare provider referrals in overlapping geographies.
• Bristol Hospice: Bristol Hospice is a regional and multi-state hospice operator providing routine home hospice, respite, continuous, and inpatient care with similar 24/7 intake and family bereavement programs. It is a closely comparable mid-sized hospice operator that competes with AT Home Care in the Mid-Atlantic.
• Heartland Hospice (ProMedica): Heartland Hospice, part of ProMedica, operates multi-state hospice services covering routine home, respite, continuous, and inpatient hospice. It overlaps AT Home Care's full levels-of-care offering and competes in similar Virginia referral markets.

Broad incumbents

• LHC Group / Optum Hospice: LHC Group, now part of Optum (UnitedHealth Group), operates home health and hospice across the US with hospice services covering routine, respite, continuous, and inpatient care. It is a comparable hospice provider competing in Virginia and adjacent states.
• Amedisys Hospice: Amedisys operates a large national hospice and home health platform following its combination with Option Care Health interests, providing routine home, respite, continuous, and inpatient hospice. Comparable to AT Home Care in service mix, it competes for referrals in Virginia and across the Mid-Atlantic.
• VITAS Healthcare (Chemed): VITAS is the largest US hospice operator, owned by Chemed, providing routine home, continuous, inpatient, and respite hospice across many states. It is comparable to AT Home Care as a hospice-only specialist but operates at vastly greater national scale, competing for the same referral sources and Medicare hospice benefit reimbursement.
• Kindred at Home / CenterWell Hospice: Kindred at Home, now operating under Humana's CenterWell brand, is one of the largest US home health and hospice operators. It offers the same comprehensive home hospice service line as AT Home Care and is a meaningful competitor for hospital and physician referrals in Virginia.

Others

• Adoration Health: Adoration Health is the strategic partner network that AT Home Care is affiliated with, operating home health, hospice, and personal care services across multiple states. While not a direct competitor, it is the platform relationship that defines AT Home Care's operational, clinical, and growth positioning.
• National Hospice and Palliative Care Organization (NHPCO): NHPCO is the national trade association representing hospice and palliative care providers, including AT Home Care and We Honor Veterans. Not a competitor, it is the ecosystem association setting quality, advocacy, and We Honor Veterans program standards that shape AT Home Care's operating environment.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtHomeCareHospice
• LinkedInlinkedin.com/company/at-home-care-hospice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AT Home Care Hospice