Repco Sales

What Repco Sales does

Repco Sales, Inc. is a manufacturer's representative firm founded in 1974 that sells premium commercial plumbing and HVAC products to the Illinois construction marketplace. The company holds formal representation agreements with 16 manufacturers — including AO Smith, Sloan Valve, Symmons, Weil McLain, Uponor, Taco Comfort Solutions, Jomar Valve, McGuire Manufacturing, Mifab, Oasis International, Mestek, Metcraft Industries, Flushmate, Guardian Equipment, Beckett Corporation, and Thermo 2000 — covering a comprehensive product range that spans water heating, drainage and interceptors, flushometers and faucets, thermostatic mixing valves, hydronic and boiler systems, emergency safety fixtures, correctional/institutional fixtures, water coolers, and combustion burners. Repco is not a manufacturer itself; it functions as the outsourced sales, specification, and technical-support arm for these brands in Illinois, with two physical offices (Addison for Chicagoland and Peoria for Central Illinois) covering the state.

The company targets four primary customer segments in the commercial construction value chain: architects and engineers who specify products at the design stage; plumbing wholesalers who distribute products to contractors; and commercial contractors who purchase and install products for projects. The team comprises one Principal (Brian Mazzocchi, CPMR-certified), 17 specialized Vice Presidents covering distinct functional and product domains (Specifications, Thermal Solutions, Mechanical Equipment, Commercial Water Heating, Inside Sales, Business Development, Central Illinois Operations/Logistics, Quality Assurance, Product Management, Sales Development, Operations, Customer Service, Special Projects), and a Consultant — collectively representing over 300 years of combined industry experience. Visible project credentials include O'Hare Airport, Willis Tower, Wrigley Field, Shedd Aquarium, and Riverside Plaza.

Repco Sales operates on a commission-based manufacturer's-rep revenue model, earning fees from the manufacturers it represents in proportion to the sales volume it drives through the Illinois A&E, wholesale, and contractor channels. Go-to-market is field-based enterprise sales: sales personnel engage directly with specifiers and buyers from project conception through installation, providing technical guidance, code-compliance support, and product selection assistance. The company is privately held, with no disclosed parent company, investors, M&A activity, or external funding. Pricing is not publicly disclosed and is negotiated between the represented manufacturers, wholesalers, and end customers; Repco does not set product prices.

Name

Repco Sales

Legal name

Repco Sales, Inc.

Website

https://repcoassociates.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Repco Sales is an Illinois-based manufacturer's representative firm, founded 1974, selling 16 premium plumbing and HVAC brands to architects, engineers, wholesalers, and contractors in the commercial construction market via field-based specification sales and commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Manufacturer's Representative Commissions: As manufacturer's representatives, Repco Sales earns commissions from the plumbing manufacturers they represent. They serve as the sales and technical support arm for these manufacturers in the Illinois commercial construction market, connecting manufacturers with architects, engineers, wholesalers, and contractors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Repco Sales is a manufacturer's representative firm that acts as the field sales and technical support arm for 16 premium commercial plumbing product manufacturers in Illinois. The company sells and specifies products including water heaters, valves, fixtures, drainage systems, hydronic heating, emergency safety equipment, and water dispensing systems to architects, engineers, wholesalers, and contractors across Illinois commercial construction projects.

Product overview

Repco Sales is a manufacturer's representative company serving the commercial construction marketplace in Illinois for over 50 years. Rather than offering a single unified product, the company provides access to a portfolio of premium commercial plumbing products from multiple manufacturer partners. The represented product lines span water heating (AO Smith, Weil McLain, Thermo 2000), drainage and waste management (Mifab), fixtures and valves (Sloan, Symmons, Jomar, McGuire), safety equipment (Guardian emergency showers and eyewash stations), HVAC/hydronic systems (Taco, Mestek, Uponor), specialty fixtures (Metcraft correctional and institutional fixtures), water dispensing (Oasis bottle fillers and coolers), and combustion technology (Beckett burners). Repco Sales supports the full project lifecycle from architectural and engineering specifications through product selection to installation, serving architects, engineers, wholesalers, and contractors throughout Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• AO Smith Water Heaters
• Beckett Corporation Power Burners
• Flushmate Pressure-Assisted Toilets
• Guardian Emergency Showers and Eyewash Stations
• Jomar Valve Products
• McGuire Manufacturing Products
• Mestek HVAC Products
• Metcraft Industries Correctional and Commercial Fixtures
• Mifab Drainage Products
• Oasis Water Coolers and Fountains
• Sloan Valve Company Products
• Symmons Valves and Faucets
• Taco Hydronic Products
• Thermo 2000 Heating Equipment
• Uponor Plumbing and Climate Solutions
• Weil McLain Hydronic Heating Systems

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• AO SmithcoreChannel Partner/ Reseller/ DistributorRepco Sales represents AO Smith in Illinois, distributing their residential and commercial water heaters including tankless, hybrid electric heat pump, and pressure tank products.
• Beckett CorporationcoreChannel Partner/ Reseller/ DistributorRepco Sales represents Beckett Corporation, distributing power burners including oil burners and gas burners for heating and cleaning equipment applications.
• FlushmatecoreChannel Partner/ Reseller/ DistributorRepco Sales represents Flushmate, distributing pressure-assisted toilet technology that saves water while maintaining performance.
• Guardian EquipmentcoreChannel Partner/ Reseller/ DistributorRepco Sales represents Guardian Equipment, distributing emergency showers, eyewash stations, safety stations, and thermostatic mixing valves.
• Jomar ValvecoreChannel Partner/ Reseller/ DistributorRepco Sales represents Jomar Valve, distributing plumbing and heating valves, balancing valves, propane and natural gas valves, and industrial actuation products.
• McGuire ManufacturingcoreChannel Partner/ Reseller/ DistributorRepco Sales represents McGuire Manufacturing, distributing commercial grade traps, ProWrap, supply kits, and stops for commercial plumbing applications.
• MestekcoreChannel Partner/ Reseller/ DistributorRepco Sales represents Mestek, distributing finned tube baseboard, boilers, and Hideavectors for commercial and residential heating.
• Metcraft IndustriescoreChannel Partner/ Reseller/ DistributorRepco Sales represents Metcraft Industries, distributing correctional fixtures, ligature resistant showers, and commercial fixtures including products for correctional facilities, hospitals, and high-abuse environments.
• MifabcoreChannel Partner/ Reseller/ DistributorRepco Sales represents Mifab (Rock Island location only), distributing drainage products, grease traps, interceptors, oil separators, backflows, and trenchdrain products.
• Oasis InternationalcoreChannel Partner/ Reseller/ DistributorRepco Sales represents Oasis International, distributing water coolers, fountains, and filtration equipment.
• Sloan Valve CompanycoreChannel Partner/ Reseller/ DistributorRepco Sales represents Sloan Valve Company, distributing flushometers (manual and sensor), sensor faucets, fixtures, sinks, and washfountains.
• SymmonscoreChannel Partner/ Reseller/ DistributorRepco Sales represents Symmons, distributing thermostatic mixing valves, lavatory and kitchen faucets, shower valves and trim, and bathroom accessories.
• Taco Comfort SolutionscoreChannel Partner/ Reseller/ DistributorRepco Sales represents Taco, distributing circulators, hydronic accessories, controls, and ASME expansion tanks.
• Thermo 2000coreChannel Partner/ Reseller/ DistributorRepco Sales represents Thermo 2000, distributing heating equipment for domestic and hydronic systems for residential, commercial, and institutional applications.
• UponorcoreChannel Partner/ Reseller/ DistributorRepco Sales represents Uponor, distributing plumbing and climate solutions including manifolds, controls, and intelligent plumbing systems.
• Weil McLaincoreChannel Partner/ Reseller/ DistributorRepco Sales represents Weil McLain, distributing hydronic comfort heating systems for residential, commercial, and institutional buildings.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Winsupply: Owner and wholesale distributor of plumbing, HVAC, and industrial supplies serving the Midwest commercial/residential construction market. Comparable customer base to Repco Sales but operates through an owned wholesale model rather than as a manufacturer rep.
• Ferguson Enterprises: Largest U.S. wholesale distributor of plumbing, HVAC, and waterworks supplies serving contractors and mechanical trades. Operates broadly across the commercial construction channel that Repco Sales targets, but at vastly greater scale and with owned inventory rather than a rep model.
• Hajoca Corporation: U.S. wholesale distributor of plumbing, heating, and cooling products with deep Midwest presence. Competes for the same contractor and wholesaler relationships that Repco Sales supports, but does so as a stocking distributor rather than a manufacturer's representative.

Direct peers

• R.L. Deppmann Company: Michigan-based manufacturer's representative and distributor for plumbing, hydronic, and HVAC equipment serving engineers and contractors in the Midwest. Highly comparable to Repco Sales in business model, product categories (valves, hydronics, commercial plumbing), and engineering-driven customer base.
• D.L. Steiner & Associates: Manufacturer's representative firm serving plumbing, HVAC, and mechanical equipment markets in the Midwest. Comparable to Repco Sales in rep-based business model, regional scope, and engineering/contractor customer base.
• Wirtz-Bastion Group: Independent manufacturer's representative firm focused on plumbing, heating, and industrial products across the Midwest. Closely comparable to Repco Sales in commission-based rep model, geographic focus, and customer base of engineers, wholesalers, and contractors.
• Mid-America Marketing: Manufacturer's representative organization covering plumbing, hydronic, and HVAC products for the Midwest commercial construction market. Directly comparable to Repco Sales in rep model, premium-brand portfolio, and architect/engineer/wholesaler/contractor customer mix.
• The Bartley Company: Midwest-based manufacturer's representative firm serving plumbing, HVAC, and mechanical contractors across commercial and residential construction. Closely comparable to Repco Sales in business model (commission-based rep), regional focus, and customer base (architects, engineers, wholesalers, contractors).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/repco-sales-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repco Sales