Mid-America Marketing

What Mid-America Marketing does

Mid-America Marketing is a privately held manufacturers' sales agency founded in 1975 that represents leading suppliers of plumbing, utility, irrigation, and industrial pipe, valve and fittings (PVF) products to distribution channels across the Southeast United States. The company operates from three regional offices in Nashville (Tennessee), Memphis (Tennessee), and Birmingham (Alabama), covering Arkansas, Tennessee, Alabama, and parts of Mississippi and Florida. Its represented manufacturer portfolio includes named market leaders such as Watts Water Technologies, Chicago Faucets, Arrowhead Brass, Charlotte Pipe and Foundry, McGuire, Liberty Pumps, PASCO, Centoco, and Aquatic.

The business model is commission-based: Mid-America Marketing earns transaction fees by acting as the sales intermediary between manufacturers and downstream distributors, providing product selection support, technical expertise on PVF products, and customer service. As a sales agency, the company does not own or manufacture products. Rather, its offering is the sales force, established relationships, and regional coverage that connect manufacturers' product lines to distributors. Value-added activities include joint training events such as Watts Backflow Lunch and Learn sessions, manufacturer product announcements (e.g., Chicago Faucets HyTronic touch-free faucet, Arrowhead Brass frost-proof wall hydrants), and limited digital marketing via a website news section and Instagram (@midamericamktg).

The company is privately held with no disclosed parent organization, institutional investors, or funding rounds. Operational data including headcount, revenue, and transaction volume is not publicly disclosed. The technology stack is minimal: a standard Squarespace website, an Instagram business profile, and traditional phone, fax, and email contact channels across the three offices. There is no proprietary software, mobile application, API, or data product underlying the business. The company remains focused on its established regional PVF distribution agency role after 50 years of continuous operation.

Name

Mid-America Marketing

Legal name

Mid-America Marketing

Website

https://midamericamktg.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Mid-America Marketing is a manufacturers' sales agency founded in 1975 that represents leading plumbing, utility, irrigation, and industrial PVF product suppliers to distributors across the Southeast United States from offices in Nashville, Memphis, and Birmingham.

Ownership category

akta.pro rank

Product category

Wholesale Distribution / Manufacturers' Sales Agency Services

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Manufacturers sales agency
• Plumbing distribution
• Industrial PVF products
• Utility and irrigation supplies
• Wholesale representatives

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer Representation Commission: As a sales agency, Mid-America Marketing earns commissions by representing manufacturers and selling their products to distribution channels in the plumbing, utility, irrigation, and industrial PVF markets. They represent market leaders and provide superior products, outstanding customer service, and technical expertise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mid-America Marketing is a manufacturers' sales agency that represents top suppliers of plumbing, utility, irrigation, and industrial pipe, valve, and fittings (PVF) products and connects them with distribution channels across the Southeast United States. The agency provides technical expertise, customer service, and regional coverage through sales offices in Memphis, Nashville, and Birmingham, earning commissions on manufacturer sales routed through its territory.

Product overview

Mid-America Marketing is a manufacturers' sales agency founded in 1975, not a product company. They represent today's top manufacturers supplying products to the plumbing, utility, irrigation, and industrial PVF (pipe, valve, fittings) markets. Their portfolio includes Arrowhead Brass Frost-Proof Wall Hydrants and Chicago Faucets HyTronic Touch-Free Faucets, featured in their news section. The company operates across the Southeast including Arkansas, Tennessee, Alabama, and parts of Mississippi and Florida through distribution points in Memphis, Nashville, and Birmingham.

Differentiator

Problem solved

Functional benefit

Products and services

• Chicago Faucets HyTronic Touch-Free Faucet Touch-free faucet designed for patient care applications that delivers a responsive, touch-free handwashing experience and addresses Legionella concerns through an internal waterway designed to limit tested microbial contamination to levels statistically similar to conventional manual faucets. Distributed by Mid-America Marketing on behalf of Chicago Faucets across the Southeast.
• Arrowhead Brass Frost-Proof Wall Hydrants Frost-proof wall hydrants designed for plumbing applications to prevent freezing in cold-weather conditions. Distributed by Mid-America Marketing on behalf of Arrowhead Brass across the Southeast region.
• Manufacturers' Sales Agency Representation Sales agency representation service that connects manufacturers of plumbing, utility, irrigation, and industrial PVF products with distributors and customers across the Southeast United States, providing technical expertise, customer service, and regional coverage through offices in Memphis, Nashville, and Birmingham.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Arrowhead BrasscoreChannel Partner/ Reseller/ DistributorArrowhead Brass is a manufacturer represented by Mid-America Marketing, supplying frost-proof wall hydrants to the plumbing market. Mid-America Marketing distributes Arrowhead Brass products across their Southeast territory.
• Chicago FaucetscoreChannel Partner/ Reseller/ DistributorChicago Faucets is a manufacturer represented by Mid-America Marketing, specializing in commercial and healthcare faucets including the HyTronic touch-free faucet line. Mid-America Marketing distributes their products in the Southeast region.
• Watts Water TechnologiescoreChannel Partner/ Reseller/ DistributorWatts Water Technologies is a manufacturer represented by Mid-America Marketing. Watts celebrated their 150th Anniversary in 2024 with various promotions. Mid-America Marketing participates in joint marketing activities including Backflow Lunch and Learn events.
• Charlotte Pipe and FoundrycoreChannel Partner/ Reseller/ DistributorCharlotte Pipe and Foundry is a manufacturer represented by Mid-America Marketing in the West Tennessee/Memphis territory, supplying cast iron and plastic pipe products.
• McGuirecoreChannel Partner/ Reseller/ DistributorMcGuire is a manufacturer represented by Mid-America Marketing, supplying plumbing products in the West Tennessee/Memphis territory.
• Liberty PumpscoreChannel Partner/ Reseller/ DistributorLiberty Pumps is a manufacturer represented by Mid-America Marketing in the Arkansas territory, supplying sump pumps and sewage pumps.
• PASCOcoreChannel Partner/ Reseller/ DistributorPASCO is a manufacturer represented by Mid-America Marketing in the Mid Tennessee/Nashville territory.
• CentococoreChannel Partner/ Reseller/ DistributorCentoco is a manufacturer represented by Mid-America Marketing in the Alabama territory.
• AquaticcoreChannel Partner/ Reseller/ DistributorAquatic is a manufacturer represented by Mid-America Marketing in the Arkansas territory.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• DXP Enterprises: MRO-focused industrial distributor with material PVF and rotating equipment business. Comparable in product mix and customer type, though DXP's reach is national and includes direct inventory rather than a pure rep-agency model.
• Winsupply: A cooperative of more than 600 locally owned plumbing, HVAC, and PVF distributors across the US. Comparable to Mid-America Marketing in serving plumbing/PVF distributor customers, but operates a far broader, decentralized footprint and competes indirectly for principal mandates.
• Ferguson Enterprises: The largest US distributor of plumbing, PVF, and waterworks products, serving the same distributor and contractor customer base as Mid-America Marketing. Comparable as a major channel intermediary in plumbing/PVF; a broad incumbent that captures share via scale and own-brand programs.
• HD Supply Holdings: National industrial distributor (Waterworks, White Cap, Facilities Maintenance) with deep PVF and utility exposure. Comparable as a large-scale channel partner to many of the same manufacturers Mid-America Marketing represents, especially in utility and irrigation end markets.

Others

• Charlotte Pipe and Foundry: A principal manufacturer of cast iron and plastic pipe represented by Mid-America Marketing in the West Tennessee/Memphis territory. An upstream supplier; included to show the manufacturer side of Mid-America Marketing's channel relationships.
• Watts Water Technologies: A core manufacturer principal of Mid-America Marketing and one of the largest US plumbing/water quality manufacturers. Included as an 'Others' peer because Watts sits upstream as a supplier; Mid-America Marketing's revenue depends on continued representation of Watts in the Southeast.
• Masco Corporation: Major US manufacturer of plumbing (Delta, Peerless) and decorative architectural products. Included as an upstream principal peer whose brands overlap the categories Mid-America Marketing represents in plumbing/PVF.
• Kohler Co. One of the largest US manufacturers of plumbing products (faucets, fixtures, valves). Comparable as an upstream principal in the same product categories Mid-America Marketing distributes; relevant as a competitor-or-source for its manufacturer line card.
• Chicago Faucets (Geberit Group): Manufacturer of commercial and healthcare faucets (HyTronic touch-free line) represented by Mid-America Marketing in the Southeast. An upstream supplier principal, relevant because the firm's launch activity centers on this brand.

Direct peers

• The Macomb Group: Family-owned PVF distributor serving industrial, mechanical, and plumbing markets in the Midwest. Closest peer to Mid-America Marketing in product scope (pipe, valve, fittings) and channel role; both operate regionally with branch locations and manufacturer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/midamericamktg
• LinkedInlinkedin.com/company/mid-america-mktg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-America Marketing