Allartworks Foundation

What Allartworks Foundation does

AllArtWorks operates a curated online art marketplace that connects visual artists with buyers of original artwork. The platform is built on Shopify and offers a bi-weekly rotating online show of 44 ready-to-hang pieces alongside a browsable catalog of 869+ original works filterable by subject, size, color, medium, mood, and price, with inventory spanning entry-level pieces under $250 to premium secondary-market works priced above $34,000. A standardized silver floater frame with integrated hanging hardware is included with every purchase, alongside free domestic shipping, certificates of authenticity, and a 7-day payment-to-artist settlement window.

The business runs a hybrid go-to-market combining product-led e-commerce, sales-led corporate curation, and event-driven community engagement. Monetization is primarily a 40% commission on the declared value of each artwork sold (artists retain 60%), supplemented by a $15 per-piece annual subscription fee that covers professional photography, storage, insurance, and physical-show participation, plus professional-services revenue from corporate curation. Artists are onboarded through a juried process accepting roughly 60% of submissions, growing a roster of 400+ artists ranging from emerging talent to historically significant names sourced via NYC galleries and private dealers. Operations are anchored by a physical Viewing Studio in Grand Rapids, MI, and a separate AllArtWorks Foundation 501(c)(3) nonprofit that hosts over 150 free art events annually, including the inaugural AllArt: Grand Rapids exhibition during ArtPrize week in September 2024 at DeVos Place.

Name

Allartworks Foundation

Legal name

All Art Works, LLC

Website

https://allartworks.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AllArtWorks is a curated online art marketplace connecting 400+ artists with buyers of original, ready-to-hang artwork, combining a Shopify storefront, a Grand Rapids Viewing Studio, corporate curation services, and the AllArtWorks Foundation nonprofit hosting 150+ annual events.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Art Sales Commission: AllArtWorks takes 40% commission on artwork sales while artists receive 60% of the declared value. The listed price includes the declared value plus frame and shipping costs. Payment to artists is sent 7 days after buyer receives artwork.
2. Artist Subscription Fee: $15 per accepted piece fee covers professional photography, 1 year of storage, insurance, and participation in physical shows. This is an automatically renewing yearly subscription with artists submitting payment info upon acceptance.
3. Corporate Art Curation Services: Professional art consultation and installation services for corporate clients, including onsite curation visits, artwork trial placement, and professional installation.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

AllArtWorks is a curated online art marketplace that sells original, ready-to-hang artwork directly to consumers, supplemented by a physical Viewing Studio in Grand Rapids, MI, and corporate curation services. Artists submit work through a juried process (60% acceptance rate); AllArtWorks takes a 40% commission on sales and charges a $15 per-piece annual subscription. The platform aggregates both emerging artists and historically significant secondary-market artists (Arthur Dove, Robert DeNiro Sr., Fairfield Porter, Philip Pearlstein, Salvador Dali, Norman Rockwell).

Product overview

AllArtWorks is a curated e-commerce art marketplace connecting artists with homes. The platform operates as a unified offering comprising: (1) the Online Show—a rotating curated selection of 44 ready-to-hang original artworks including historically significant pieces from secondary market artists; (2) the All Art & Filters catalog—a browsable and filterable collection of 869+ original artworks across diverse subjects, mediums, and price points; (3) the Viewing Studio—a physical Grand Rapids gallery hosting over 1,000 pieces and regular events; (4) Corporate Curation—professional office art installation services; (5) the AllArtWorks Foundation nonprofit arm—providing free community art programming and artist education; and (6) AllArt: Grand Rapids—annual ArtPrize-weekend exhibitions. All physical artworks arrive fully framed with shipping included. Artists join via a juried submission process, pay a $15/piece acceptance fee, and receive 60% commission on sales.

Differentiator

Problem solved

Functional benefit

Brands

• AllArtWorks Foundation: The nonprofit arm of AllArtWorks, recognized as a 501(c)(3) organization, focused on increasing access to arts, creating opportunities for artistic prosperity, and fostering cultural appreciation.

Products and services

• Online Show Curated rotating bi-weekly online show of 44 ready-to-hang original artworks, mixing juried emerging artists with secondary-market pieces by historically significant artists such as Arthur Dove, Robert DeNiro Sr., Fairfield Porter, and Philip Pearlstein.
• All Art & Filters Catalog Filterable catalog of 869+ original artworks spanning Abstract, Landscape, People, Animals, and other subjects across Painting, Drawing, Encaustic, Mixed Media, Watercolor, and other mediums, with filtering by subject, size, color, mood, and price range.
• Viewing Studio Physical gallery space at 333 Cesar E Chavez Ave SW, Grand Rapids, MI, open Tuesday-Saturday 1PM-7PM, displaying over 1,000 original artworks available for in-person viewing and purchase, and hosting free artist shows and community programming.
• Corporate Curation Professional art consultation, onsite curation visits, week-long trial placements, and professional installation for corporate offices and businesses, with access to 1,000 one-of-a-kind original pieces.
• Gifts Collection Branded merchandise including T-shirts ($25), Coffee Mugs ($12), and Gift Cards (starting at $50) for art enthusiasts and gift-giving.
• Artist Platform Services Juried submission process (60% acceptance rate) with a $15 per-piece annual subscription that includes professional photography, 1 year of storage, insurance, framing with silver floater frames, and participation in physical shows; artists receive 60% commission on sales.
• AllArtWorks Foundation Recognized 501(c)(3) nonprofit organization dedicated to increasing access to the arts, creating opportunities for artistic prosperity, and fostering cultural appreciation; hosts over 150 free art events annually, provides artist education and elevation programs, and runs access programs for young people in partnership with local schools.

Quantifiable outcome

• Artists report selling multiple pieces through the platform (e.g., Gerry Giorgio sold 19 pieces, Mary Sundstrom sold 11 pieces, Barbara Carlson sold 10 pieces)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• ArtPrizecoreStrategic or Co-development Partner · 1 September 2024AllArtWorks is an official sales partner for ArtPrize, connecting artists with buyers during the annual art competition. AllArt: Grand Rapids event runs the second weekend of ArtPrize to provide centralized art viewing and purchasing.
• MeijermajorGTM or Marketing PartnerEvent sponsor for AllArt: Grand Rapids 2024.
• Samuel AdamsmajorGTM or Marketing PartnerBeverage sponsor for AllArt: Grand Rapids 2024 event.
• Frederik Meijer Gardens & Sculpture ParkmajorGTM or Marketing PartnerEvent partner for AllArt: Grand Rapids 2024.
• DeVos Place Convention CentercoreStrategic or Co-development PartnerVenue partner for AllArt: Grand Rapids event location.
• Opera Grand RapidsminorGTM or Marketing PartnerPerformed at VIP Preview event during AllArt: Grand Rapids 2024.
• Grand Rapids SymphonyminorGTM or Marketing PartnerFeatured at VIP Preview event during AllArt: Grand Rapids 2024.
• Grand Rapids BalletminorGTM or Marketing PartnerPerformed live art creation at AllArt: Grand Rapids 2024.
• Grand Rapids Art Museum (GRAM)minorGTM or Marketing PartnerEvent partner for AllArt: Grand Rapids 2024.
• NYC Galleries and Private DealerscoreChannel Partner/ Reseller/ DistributorLong-standing relationships with multiple NYC galleries and private dealers enable representation of secondary market work by renowned artists including Arthur Dove, Robert DeNiro Sr., Fairfield Porter, Philip Pearlstein, and others.
• Fire Barn GalleryminorStrategic or Co-development PartnerCo-founded by Chris Protas (AllArtWorks Artist Relations Manager) in Grand Haven, MI. Chris has collaborated with Detroit Institute of Arts, GRAM, UICA, Kendall College of Arts, Muskegon Museum of Art.
• Second Ave ArtsminorStrategic or Co-development PartnerNYC-based artist management company founded by Mike Coleman (Board of Curators member), representing national and international artists.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Artfinder: Online marketplace for original art from independent artists, with similar curated browsing and price ranges. Directly comparable in artist-supply-side model and individual-buyer target segment.
• Singulart: Online art marketplace connecting independent artists with buyers worldwide, with curated selections and a similar emphasis on artist vetting and original-work focus.
• Artsy: Leading online art marketplace aggregating galleries, auction houses, and fairs with deep art-historical content. Comparable as an online art-discovery and acquisition platform, though Artsy skews more toward galleries and high-end collectors.
• Saatchi Art: Online art marketplace selling original work directly from artists to consumers globally, with curated collections and a similar price-point mix. Closely comparable in business model, target buyer, and discovery-led browsing experience.

Broad incumbents

• Artnet: Established online art marketplace and auction aggregator with global gallery and auction-house networks. Comparable marketplace infrastructure for art buying, but with broader institutional and secondary-market focus.
• 1stDibs: Public online marketplace for luxury items including original art, antiques, and jewelry from vetted dealers. Overlaps on the curated-art and dealer-network model but operates across much broader luxury categories with deeper capital.
• Etsy: Massive online marketplace where independent artists and makers sell original art, prints, and handmade goods directly to consumers. Comparable as a marketplace channel for original art discovery but with vastly broader categories and lower curation.
• Sotheby's: Global auction house with deep secondary-market expertise in significant modern and contemporary artists — the same secondary-market segment AllArtWorks accesses via NYC dealers. Comparable on the high-end / historically-significant art layer, though at much larger scale and via auction rather than fixed-price.

Regional players

• Rise Art: UK-based online art marketplace offering curated original works and art rental for individuals and corporates. Closely comparable curated-marketplace model and corporate offering, though primarily serves UK/Europe rather than the US Midwest.

Emerging players

• Tappan: Online gallery focused on discovery and sale of contemporary emerging artists, with editorial storytelling. Comparable in target artist segment and digital-first buyer experience, though smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/all.art.works
• LinkedInlinkedin.com/company/allartworks

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allartworks Foundation