Visit Edmond

What Visit Edmond does

Visit Edmond is the official destination marketing organization for Edmond, Oklahoma, operating as a department of the City of Edmond and also known as the Edmond Convention & Visitors Bureau. Its core function is to promote Edmond as a tourism, conference, tournament, and event destination through event-driven marketing across leisure travel, Route 66 heritage tourism, meetings and conferences, and youth/collegiate sports. The organization serves leisure travelers, meeting and conference planners, sports event organizers, university students and alumni, and prospective new residents. Its primary product is the visitedmondok.com destination marketing platform, which aggregates event calendars, business directories, dining and lodging listings, and Route 66 content, supported by downloadable/mailable visitor guides, an email newsletter, and the Route 66 Passport Program.

The underlying technology is a standard destination-marketing CMS (visually consistent with the Simpleview tourism platform based on asset URLs), featuring self-service itinerary planning, event listings, and partner business directories. There is no mobile application, no public API, and no proprietary AI/ML capability disclosed. The multi-channel marketing approach spans the website, newsletter, organic social media, physical visitor guides, and partner distribution through local hotels, restaurants, and attractions. Marketing channels are heavily event-driven, with promotion centered on festivals such as LibertyFest, Heard on Hurd, VIBES art walks, and Route 66 celebrations.

Visit Edmond is funded by lodging taxes paid by overnight visitors and by sales tax revenue generated when visitors shop, dine, and play in Edmond, with these taxes also funding parks, streets, and municipal amenities. The organization has no commercial pricing for its services, holds no patents or trademarks, and is not a participant in capital markets. It maintains a single headquarters location in Edmond, Oklahoma. Recent strategic activity includes the 2026 partnership with Experience Guthrie to support the National Junior High Finals Rodeo, infrastructure investment via the 2024 Stephenson Park renovation, and coordinated programming for the 2026 Route 66 Centennial and America's 250th anniversary, alongside a 2025 pause of the VIBES First Thursdays series.

Name

Visit Edmond

Legal name

Visit Edmond

Website

https://visitedmondok.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Edmond is the municipal destination marketing organization and Convention & Visitors Bureau for Edmond, Oklahoma. It promotes leisure travel, Route 66 heritage tourism, conferences, and sports events through its website, visitor guides, newsletter, and regional partnerships.

Ownership category

akta.pro rank

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Convention visitors bureau
• Tourism promotion
• Route 66 tourism
• Visitor information services

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Tax Revenue: Visit Edmond is a department of the City of Edmond funded by lodging taxes and sales tax revenue generated by visitors. When visitors shop, dine and play they pay sales tax that helps fund parks, streets and amenities. Visitors who spend the night pay lodging tax which funds Visit Edmond's operations to bring more conferences, tournaments and events to Edmond.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Visit Edmond operates the official destination marketing platform (visitedmondok.com) for Edmond, Oklahoma, promoting the city as a tourism, conference, tournament, and event destination. Core offerings include the destination marketing website with event calendars, business directories, dining and lodging listings, Route 66 heritage content, and visitor planning tools, supplemented by the Edmond Travel Guide, Route 66 Passport stamp program, email newsletter, and dedicated planner resources for meeting and sports event organizers.

Product overview

Visit Edmond operates VisitEdmondOK.com as its primary destination marketing platform, promoting tourism to Edmond, Oklahoma. The platform aggregates attractions, events, dining, lodging, and Route 66 experiences. Supporting offerings include the downloadable/mailable Travel Guide, the Route 66 Passport Program for visitors to collect stamps at local attractions, an email newsletter for travel updates, and dedicated planner resources for meetings and sports events. The site also features an event calendar covering festivals, concerts, rodeos, and community gatherings throughout the year.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Every overnight visitor brings an estimated additional $275 for food, transportation and shopping
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Experience GuthriecoreGTM or Marketing Partner · 1 January 2026Visit Edmond and Experience Guthrie partnered to provide information for the National Junior High Finals Rodeo 2026. The partnership demonstrates regional tourism collaboration between neighboring Oklahoma communities to serve major events.

Scale indicators11 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Destination DC: A large, established US destination marketing organization. Comparable as a peer CVB operating a multi-channel visitor platform, event calendar and convention/sports bidding strategy.
• Visit Dallas: Major Texas city CVB. Comparable as a larger, established destination marketing organization in the broader South-Central US competing for convention, sports and leisure group business.
• Travel Oklahoma: The statewide Oklahoma tourism organization. Comparable as the umbrella DMO that aggregates city-level CVB content and provides brand-level destination promotion across the state.
• Visit KC: Official CVB for Kansas City. Comparable as a major Midwestern DMO with a similar mix of sports facilities, event hosting and Route 66 corridor heritage marketing.

Regional players

• Visit Wichita: Official CVB for Wichita, Kansas. Comparable as a Midwestern city-level destination marketing organization pursuing similar event, sports and Route 66-adjacent leisure tourism strategies.

Direct peers

• Visit Tulsa: Oklahoma's second-largest city's CVB. Comparable as a state-level destination marketing organization competing for in-state leisure, meeting and sports tourism dollars.
• Visit Norman: The official CVB for Norman, OK (home of the University of Oklahoma). Directly comparable as a university-adjacent Oklahoma CVB targeting sports, culture and leisure visitors.
• Experience Guthrie: The official tourism organization for Guthrie, OK — a direct regional peer and active GTM partner with Visit Edmond for the 2026 National Junior High Finals Rodeo.
• Visit Oklahoma City: The official CVB for neighboring Oklahoma City, ~15 miles from Edmond. Directly comparable as an Oklahoma municipal destination marketing organization pursuing leisure, convention and sports tourism in the same regional market.

Others

• Simpleview: The CRM/DMO platform provider powering VisitEdmondOK.com and most US destination marketing organizations. Comparable as the underlying technology and content infrastructure that Visit Edmond's destination marketing platform runs on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visitedmond
• Facebookfacebook.com/VisitEdmond
• LinkedInlinkedin.com/company/visit-edmond

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Edmond