Bluecrest Health Group

What Bluecrest Health Group does

BlueCrest Health Group is a privately-held, for-profit behavioral healthcare provider headquartered in Woodland Park, New Jersey, operating four owned sites across the state: BlueCrest Detox in Flemington (medically supervised withdrawal management), BlueCrest Recovery Center in Woodland Park (the flagship campus offering PHP, IOP, and outpatient levels of care), BlueCrest Counseling Center in New Providence (opened 2023, focused on co-occurring disorder IOP), and the Assess With Guidance assessment site in Fanwood. The company delivers addiction and co-occurring mental health treatment to adults and adolescents using a defined clinical stack—CBT, DBT, ACT, family therapy, group therapy, holistic therapy, and meditative therapy—integrated with 12-step programming and medication-assisted treatment where appropriate, plus gender-specific tracks (women's and men's rehab) and an alumni/aftercare program. The architecture is a closed-loop continuum of care (Detox → PHP → IOP → OP → Sober Living → Aftercare) intended to retain patients across acuity transitions.

Revenue is generated by billing clinical services through most major private insurance plans (PPO, HMO, EPO, POS), Medicare, Medicaid, and state insurance, with private-pay and payment plans offered for uninsured clients; insurance verification is treated as a customer-acquisition and conversion tool. Go-to-market combines direct-to-consumer admissions (prominent 888 phone number and online forms on bluecresthealthgroup.com, supported by an SEO-oriented blog and a podcast) with a channel-partner motion through the Client and Partner Resources referral program for healthcare professionals, outside agencies, and families. All treatment is delivered in-person at the four NJ facilities; the company has no disclosed software product, mobile app, API, or external funding/ownership, operating as an independent regional provider.

Name

Bluecrest Health Group

Legal name

BlueCrest Health Group

Website

https://bluecresthealthgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueCrest Health Group is a New Jersey-based behavioral healthcare provider operating four facilities that deliver a full continuum of addiction and co-occurring mental health treatment to adult and adolescent patients via insurance and private pay.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Addiction treatment services
• Behavioral health care
• Substance abuse rehab
• Mental health counseling
• Outpatient recovery programs

Headquarters

HQ city

Woodland Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Addiction and Mental Health Treatment Services: Revenue generated from providing addiction treatment and mental health services across multiple levels of care including medical detox, partial hospitalization, intensive outpatient, and outpatient programs. Services are billed through insurance (accepting most major private insurances) and self-pay options for those without coverage.
2. Insurance Verification and Processing: Revenue derived from insurance verification services and processing of insurance claims for addiction treatment admissions, programs, and services. Works with most major insurance providers to maximize client coverage benefits.
3. Sober Living Accommodations: Revenue generated from providing structured, substance-free sober living accommodations for clients during treatment and transition periods, offering safe environments away from toxic relationships and relapse triggers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bluecrest Health Group operates behavioral healthcare facilities in New Jersey providing addiction rehabilitation and co-occurring mental health treatment. The company delivers a full continuum of care including medical detox, residential recovery, intensive outpatient programs, partial hospitalization, sober living, and counseling services across multiple specialized facilities.

Product overview

BlueCrest Health Group is a behavioral healthcare provider offering a comprehensive continuum of addiction treatment and mental health services across multiple facilities in New Jersey. The organization's portfolio consists of three main treatment facilities—BlueCrest Detox (medical detoxification), BlueCrest Recovery Center (flagship addiction treatment with PHP/IOP/OP levels), and BlueCrest Counseling Center (outpatient IOP and co-occurring disorder treatment)—alongside the Assess With Guidance assessment center. These operate as an integrated system offering gender-specific rehab programs (women's and men's), multiple levels of care (Detox, PHP, IOP, OP), sober living accommodations, and an Alumni aftercare program. Treatment is delivered through evidence-based therapeutic modalities including CBT, DBT, ACT, family therapy, group therapy, holistic therapy, and meditative therapy, combined with 12-step programming. The company does not offer a technology product, software platform, or API services.

Differentiator

Problem solved

Functional benefit

Brands

• Assess With Guidance: Level-of-care assessment site located in Fanwood, NJ, providing behavioral health assessments and connecting individuals to recovery resources.

Products and services

• BlueCrest Detox Medical detoxification facility providing medically supervised withdrawal management for individuals with substance use disorders, serving as the entry point into the treatment continuum.

Quantifiable outcome

• Seamless transition from detox to ongoing treatment programs within BlueCrest network
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Outside Referring AgenciescoreChannel Partner/ Reseller/ DistributorBlueCrest Health Group works with outside referring agencies to provide seamless admissions for clients. The organization positions itself as a trusted partner for referring professionals, providing assessment services and coordinating personalized treatment plans.
• Healthcare ProfessionalscoreChannel Partner/ Reseller/ DistributorHealthcare professionals including therapists, physicians, and counselors refer clients through BlueCrest's partner resources program. BlueCrest provides partner resources forms to help referring professionals submit client information for assessment and treatment planning.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Caron Treatment Centers: National, nonprofit addiction treatment organization headquartered in Pennsylvania with regional offices in NJ and FL. Offers comparable levels of care including detox, residential, and outpatient, with a regional Northeast overlap.
• Hackensack Meridian Health (Carrier Clinic): Large New Jersey health system that operates Carrier Clinic, a behavioral-health campus offering inpatient psychiatric and addiction services. Health-system scale, payor leverage, and NJ footprint make it a meaningful incumbent competitor.
• Recovery Centers of America: Large multi-state addiction treatment chain with a significant New Jersey presence (e.g., Danvers, MA; Mays Landing, NJ; Raritan Bay). Larger scale, broader geography, and similar clinical model create direct competitive overlap with BlueCrest in NJ.
• Hazelden Betty Ford Foundation: National nonprofit addiction treatment leader offering detox, residential, PHP, IOP, OP, and robust 12-step-integrated programming. Larger scale and broader geographic reach, but overlapping clinical philosophy and target population.

Direct peers

• Seabrook House: New Jersey-based addiction treatment provider offering detox, residential, PHP, IOP, and outpatient care. Operates in the same geography with an overlapping continuum-of-care model and similar payer mix.
• Mountainside Treatment Center: Connecticut-based addiction treatment provider with detox, residential, IOP, and outpatient services, plus a strong alumni/aftercare program. Closely comparable model with a regional Northeast footprint.
• Summit Behavioral Health: Multi-state addiction and mental-health treatment operator with PHP/IOP/residential levels of care across the eastern U.S., including New Jersey. Directly comparable in service mix, levels of care, and target patient population to BlueCrest.
• Princeton House Behavioral Health: New Jersey-based behavioral health provider affiliated with a health system, offering inpatient psychiatric and outpatient substance-use programming. Closely comparable geographic and clinical footprint to BlueCrest.
• Wellbridge Addiction Treatment and Research: Long-standing New York-based addiction treatment and research organization offering residential and outpatient programs. Comparable continuum-of-care model and Northeast regional patient base.

Emerging players

• Eleanor Health: Outpatient addiction and mental-health provider with a tech-enabled, value-based-care model and multiple NJ locations. Represents the digital-first, payer-aligned emerging model competing against traditional facility-based operators like BlueCrest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bluecresthealthgroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluecrest Health Group