Advanced Electrical

What Advanced Electrical does

Advanced Electrical Ltd. is a privately held New Zealand electrical and home automation integrator headquartered in Auckland, with regional offices and certified showrooms in Blenheim, Nelson, and Christchurch. The company serves three customer segments — residential homeowners, commercial clients (retail, office, industrial), and hospitality venues — providing integrated automation, lighting, solar, security, and general electrical services.

The core of the offering is whole-home and whole-building automation built on third-party platforms for which the company holds top-tier certifications: Control4 Diamond Dealer, C-Bus Platinum Partner, Lutron Certified, and Savant Certified. Services span home automation design and custom programming, custom home theatre (including 4K UHD projection and 150-inch screens), distributed audio/video, lighting control, security/access control/CCTV, and hospitality automation. Supporting electrical capabilities include new-build and renovation wiring, lighting design (Philips Greenswitch accredited), solar power (approved installer for Enphase, LG, Mitsubishi, Enasolar, APC), and thermal imaging-based electrical auditing. Differentiators are described as in-house system design specialists, annually retrained certified programmers, and project-managed delivery from design through installation.

The business is project-based and quote-driven, with no public pricing or e-commerce. The go-to-market is consultative direct sales supported by by-appointment certified showrooms, four regional offices, a 0800 number, and email/contact-form channels. Headcount is reported in the 1–10 range, no parent company or external investors are disclosed, and no revenue or funding figures are available. The ownership structure appears to be founder/management-owned based on the absence of external investment references.

Name

Advanced Electrical

Legal name

Advanced Electrical Ltd.

Website

https://advanced-electrical.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Electrical is a New Zealand-based home automation and electrical services integrator serving residential, commercial, and hospitality customers across Auckland, Blenheim, Nelson, and Christchurch with top-tier certifications in Control4, C-Bus, Lutron, and Savant.

Ownership category

akta.pro rank

Product category

Electrical Contracting and Home Automation Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electrical Work (1731), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Whole-Home Automation System Design & Programming (HSAHADAA)

akta.pro secondary industries

Residential Electrical Installation & New Construction Wiring (HSAOADAA), Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Electrical Permitting, Inspection Preparation & Compliance Services (HSAOADAL)

Keywords

• Home automation installation
• Electrical contracting services
• Lighting control systems
• Custom home theatre design
• Solar power installation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Theatre Design and Installation: Project-based revenue from designing and installing custom built home theatres ranging from big screen TV with surround sound to dedicated rooms with 150 inch screens, 4K UHD projectors, and high-quality surround sound. Includes optional custom cabinetry, automated blinds, lighting control, theatre seating, and themed décor.
2. Lighting Control Systems: Sale and installation of lighting control systems with scenario-based control (Day, Night, Entertain, All Off). Includes wall-mounted keypads, mobile app control, and integration with wider home automation systems.
3. Distributed Audio and Video Systems: Multi-zone audio/video distribution systems allowing different content in different rooms. Revenue from equipment, installation, and centralized equipment rack solutions.
4. Security, Access Control and CCTV: Integrated security solutions including alarms, cameras, access control, and monitoring. Can be standalone or integrated with home automation. Revenue from equipment, installation, and optional 24-hour monitoring services.
5. Lighting Design and Installation: Full lighting design service for indoor and outdoor projects. Includes fixture selection, installation, and Phillips Greenswitch accredited installations.
6. Solar Power Systems: Custom solar packages with approved installer relationships for Enasolar, Enphase, Mitsubishi, LG, and APC brands. Includes energy management systems for maximizing efficiency.
7. General Electrical Services: Full electrical design and installation services for new builds, renovations, extensions, and commercial projects (retail, office, industrial).
8. Hospitality Automation Solutions: Smart hotel automation systems including room status, welcome scenes, energy efficiency, personal experience controls, and green programs. Revenue from system design, installation, and integration.
9. Thermal Imaging and Electrical Auditing: Thermal imaging services to identify electrical risks, with certification of compliance with New Zealand electrical standards.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Advanced Electrical designs, installs, and programs integrated home and building automation systems for residential, commercial, and hospitality customers across four New Zealand regions. Core work centres on certified third-party automation platforms (Control4 Diamond Dealer, C-Bus Platinum Partner, Lutron and Savant certified), with supplementary offerings in custom home theatre, audio/video distribution, security and CCTV, lighting design, solar power, and thermal imaging electrical auditing, all delivered as projects overseen by Master Electricians from design through to final inspection.

Product overview

Advanced Electrical is a home automation and electrical services company operating as a unified offering rather than a software platform. Their portfolio consists of integrated service offerings centered around Control4, C-Bus, Lutron, and Savant automation platforms. Core services include Home Automation (whole-house integration of security, lighting, audio/video, and climate control), Custom Home Theatre design and installation, Audio & Video Distribution Systems, Security/Access Control/CCTV, and Hospitality Automation for hotels. Supporting services include Electrical Services (new builds, renovations, commercial), Lighting Design and Installation, Solar Power Systems, and Thermal Imaging/Electrical Auditing. The company operates as Diamond Control4 Dealers, C-Bus Platinum Partners, and Lutron/Savant certified installers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Automation Integrated home automation systems that connect and centrally control music, video, intercom, telephone, security, lighting, climate, cameras, pool/spa, and gate control through a single interface, with custom event-based programming tailored to the property and homeowner.
• Custom Home Theatre Design and Installation Custom-designed and installed home theatre solutions ranging from big-screen TVs with surround sound to dedicated movie rooms with 150-inch screens, 4K UHD projectors, high-quality surround sound, and optional custom cabinetry, automated blinds, lighting control, theatre seating, and themed décor.
• Audio and Video Distribution Systems Distributed audio and video systems that divide a property into zones so different music or video content can play in different rooms simultaneously, using centralized equipment racks and single-remote control.
• Security, Access Control and CCTV Integrated security solutions including alarm systems, HD cameras, access control, and remote monitoring via mobile phone with text alerts, deployable as standalone systems or fully integrated with the home automation platform. Optional 24-hour monitoring subscription available.
• Lighting Control Systems Lighting control systems using wall-mounted keypads with preset scenes (Day, Night, Entertain, All Off) plus mobile app control, with integration to the wider home automation platform for event-triggered or occupancy-driven automation.
• Hospitality Automation Solutions Smart hotel automation giving guests one-touch control of drapes, lighting, temperature, TV, music, and wake-up calls via remotes, touchscreens, or keypads, plus room status, welcome scenes, and energy-saving occupancy sensors.
• General Electrical Services Full electrical design and installation services for residential new builds, renovations, and extensions, plus commercial projects in retail, office, and industrial sectors, with wiring designed to accommodate future automation needs.
• Lighting Design and Installation Full indoor and outdoor lighting design services including fixture selection, lighting placement planning, and professional installation by qualified electricians, accredited as Phillips Greenswitch installers.
• Solar Power Systems Custom solar packages with smart energy management systems for residential and commercial properties, leveraging approved installer relationships with Enasolar, Enphase, Mitsubishi, LG, and APC brands, with typical payback period cited at approximately seven years.
• Thermal Imaging and Electrical Auditing Thermal imaging inspections that identify hotspots, thermal overloading, and weak areas through walls to flag electrical risks and certify compliance with New Zealand electrical standards.

Quantifiable outcome

• Solar payback period of approximately 7 years for typical clients

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Control4coreTechnology or IntegrationControl4 Diamond Dealer - highest level dealer certification. Provides home automation platform for whole-house music, intercom, distributed video, networking, security, lighting control, heating/cooling, cameras, pool/spa control, and gate control integration.
• C-BuscoreTechnology or IntegrationC-Bus Platinum Partner status - top tier partnership for lighting and automation control. Certified programmers trained annually on C-Bus products.
• LutroncoreTechnology or IntegrationLutron Certified installer for Palladiom keypad and HomeworksQS systems. Provides elegant lighting and shading control solutions.
• SavantcoreTechnology or IntegrationSavant Certified installer for home automation systems providing integrated control of home technology.
• Master Electricians New ZealandcoreTechnology or IntegrationMaster Electrician certification through Master Electricians New Zealand, representing highest trade standards in the electrical industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABB: Global electrification and smart home / building automation giant. ABB competes broadly with Advanced Electrical across residential and commercial electrical, lighting control, and automation—though at much larger scale and with a different GTM.
• Legrand: Global specialist in electrical and digital building infrastructure, including lighting control and residential automation. Operates broadly across the same product categories Advanced Electrical installs—wiring devices, lighting control, and structured cabling.
• Lutron Electronics: Lighting control and motorized shading manufacturer. Advanced Electrical is a Lutron Certified installer; Lutron's Palladiom and HomeworksQS lines anchor many of Advanced Electrical's lighting and shading projects.
• Control4 (Snap One): Platform vendor whose Control4 ecosystem is Advanced Electrical's flagship offering. Snap One operates a broader dealer network and direct channels globally, representing both a supplier and a potential competitive threat if it pushes DTC.
• Honeywell Building Technologies: Global building automation and HVAC controls provider. Overlaps with Advanced Electrical's hospitality and commercial automation offerings (energy management, occupancy-based control) at much larger enterprise scale.
• Schneider Electric: Global building automation and energy management major. Schneider owns the C-Bus brand that Advanced Electrical integrates, and competes across commercial electrical and smart home/hospitality automation at enterprise scale.

Direct peers

• AMX (Harman International): Premium AV and automation platform with a global integrator channel. AMX dealers deliver the same type of integrated control systems (AV, lighting, climate, security) that Advanced Electrical provides, particularly in hospitality and high-end residential.
• Crestron Electronics: Major premium home automation platform with a global certified integrator network. Crestron dealers offer overlapping services (lighting, AV, climate, security integration) in the same high-end residential and hospitality verticals Advanced Electrical serves.
• Savant Systems: Premium home automation platform and dealer ecosystem; Advanced Electrical is a Savant Certified installer. Savant's integrators compete in the same high-end residential automation niche with similar integrated lighting/AV/security offerings.

Regional players

• Ecogreen / Smart Group NZ: New Zealand-based smart home and electrical services provider operating across residential and commercial markets. Most regionally comparable peer to Advanced Electrical within the NZ market, offering overlapping automation and electrical work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/advancedelectricalnz
• LinkedInlinkedin.com/company/advanced-electrical

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Electrical