Bewegen Werkt

What Bewegen Werkt does

Bewegen Werkt, headquartered in Almelo, Netherlands, is a privately held company founded in 1991 (legal entity: Bewegen Werkt Holding B.V.) that delivers evidence-based vitality, labor market participation, and smoking cessation programs to Dutch municipalities, UWV, healthcare organizations, and employers. The company operates across three pillars: vitaliteit (corporate vitality services for employed workforces), participatie (community-based reintegration programs for benefit recipients, status holders, and people with a distance to the labor market), and stoppen met roken (smoking cessation training via the licensed Allen Carr's Easyway method). Its flagship offering, the Bewegen Werkt Beweegprogramma, is a 12–18 week group exercise and lifestyle program underpinned by scientific frameworks including Positieve Gezondheid (Positive Health), Huis van Werkvermogen (House of Work Ability), the Nielsen & Noblet 4-step model, and Motivational Interviewing. Validation is anchored in Rijksuniversiteit Groningen research showing 3x more paid work hours and 7x total labor market participation versus control groups, and an ongoing Erasmus MC evaluation study; the program is recognized by RIVM's Loket Gezond Leven as 'Effectief: Eerste aanwijzingen voor effectiviteit'. Supporting products include Health Check (BMI, blood pressure, cholesterol, glucose), PMO (Preventief Medisch Onderzoek), MoDI (Monitor Duurzame Inzetbaarheid questionnaire), FCE (Functionele Capaciteit Evaluatie), Vitaliteitscoaching, Advies, training courses, the Buurtsportcoach community activation model, and the digital Bewegen Werkt Portal / IK VITAAL 8-week online course.

Revenue flows through four principal channels: (1) government contracts with Dutch municipalities and UWV for participatie and re-integratie services; (2) B2B employer vitality engagements spanning healthcare, industry, government, education, and logistics; (3) subsidy-funded programs — most notably MDIEU (Maatwerkregeling Duurzame Inzetbaarheid) via A+O VVT, which distributes vouchers of €30,000–€60,000 per VVT organization and channeled services to ~7,500 care workers in 2023/2024, plus the OverMorgen DI voucher scheme; and (4) Allen Carr's Easyway stop-smoking training, reimbursed through Menzis basic health insurance since May 2019. Programs are delivered on client premises and community sites by a nationwide network of ~30+ named coaches and advisors across 40+ Dutch municipalities. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led enterprise and government field sales, supplemented by webinars, industry congress presence (Divosa, Vakbeurs Gezond & Vitaal), the organization's own 25-year jubilee congress (November 2024), and a content-driven website. The company has no venture capital or private equity backing and operates as an independent private organization.

Name

Bewegen Werkt

Legal name

Bewegen Werkt Holding B.V.

Website

https://bewegenwerkt.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Bewegen Werkt delivers evidence-based vitality, labor participation, and smoking cessation programs to Dutch municipalities, UWV, healthcare organizations, and employers. The Almelo-based company runs its 12–18 week Beweegprogramma nationwide and supplements it with Health Check, PMO, coaching, and digital courses.

Ownership category

akta.pro rank

Product category

Workplace Wellness and Occupational Health Services

NAICS

Vocational Rehabilitation Services (6243)

akta.pro primary industry

Employer Wellness & Population Health Programs (HLAEAAAH)

akta.pro secondary industries

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Health, Wellness & Lifestyle Noncredit Programs (EDAAAEAH)

Keywords

• Workplace vitality programs
• Labor market reintegration
• Smoking cessation training
• Preventive health screening
• Sustainable employability consulting

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government contracts (municipalities & UWV): Core revenue stream from contracts with Dutch municipalities and UWV for participatie/re-integratie programs. Programs funded through social return obligations and municipal welfare budgets. Typically multi-year contractual arrangements.
2. Employer vitality services: Health Checks, PMO, vitality coaching, training, and consultancy services sold directly to employers across healthcare, industry, government, education, and financial services sectors. B2B commercial engagements.
3. Subsidy-funded programs (MDIEU / VVT): Services delivered under government subsidy schemes including MDIEU (Maatwerkregeling Duurzame Inzetbaarheid en Eerder Uittreden) for VVT sector and OverMorgen voucher program. Subsidy covers up to €30,000 or €60,000 per VVT organization.
4. Insurance-reimbursed training: Allen Carr's Easyway stoppen-met-roken training covered under basic health insurance (basisverzekering) for Menzis policyholders since May 2019. Revenue flows through health insurance reimbursement.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bewegen Werkt delivers evidence-based exercise, vitality, and smoking cessation programs across the Netherlands. Its core offering is the Bewegen Werkt Beweegprogramma, a 12-18 week group program combining fitness, health literacy, and coaching for people with a distance to the labor market, commissioned by Dutch municipalities and UWV. Complementing this are employer vitality services including Health Checks, PMO, MoDI questionnaires, FCE assessments, vitality coaching, training, workshops, and Allen Carr's Easyway smoking cessation training.

Product overview

Bewegen Werkt is a Dutch organization offering a comprehensive suite of health and vitality services organized around three pillars: vitaliteit (vitality), participatie (participation), and stoppen met roken (quit smoking). The core offering is the Bewegen Werkt Beweegprogramma, an exercise program for people with distance to the labor market. Complementing this are corporate vitality services including Health Check, Monitor Duurzame Inzetbaarheid (MoDI), Preventief Medisch Onderzoek (PMO), Functionele Capaciteit Evaluatie (FCE), Vitaliteitscoaching, Advies, Trainingen, IK VITAAL online course, and various workshops. The organization also offers a digital portal for participant engagement. Allen Carr's Easyway stop-smoking training is offered as a standalone service. Services are delivered through a network of coaches and advisors across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Bewegen Werkt Beweegprogramma

Quantifiable outcome

• 3x more paid work hours vs. control group; 7x total labor market participation (paid + volunteer) vs. control group
• +6 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• OverMorgen (Duurzame Inzetbaarheidsregeling)coreStrategic or Co-development Partner · 2 September 2024OverMorgen DI voucher program enables organizations to access Bewegen Werkt vitality services partially or fully subsidized. Bewegen Werkt listed as approved provider for DI regeling within OverMorgen program.
• A+O VVT (subsidieprogramma MDIEU)coreStrategic or Co-development Partner · 27 October 2022Ministry of SZW granted A+O VVT €22+ million from MDIEU (Maatwerkregeling Duurzame Inzetbaarheid en Eerder Uittreden). Bewegen Werkt services are contracted within this subsidy scheme and qualify for reimbursement. Reached ~7,500 VVT care workers in 2023/2024.
• Food in Transitie 2030 (Stichting Ontwikkelingsfonds Levensmiddelenindustrie)minorStrategic or Co-development Partner · 25 August 2022FIT2030 partner program — Bewegen Werkt contributes vitality expertise, knowledge, and skills to help companies in the food industry become resilient and adaptable for future challenges. Aims to future-proof food sector businesses for 2030.
• Menzis (zorgverzekeraar)coreGTM or Marketing Partner · 30 May 2019Menzis health insurance includes Allen Carr's Easyway stoppen-met-roken training in its basic insurance coverage (basisverzekering) starting 31 May 2019 (World No Tobacco Day). This enables Menzis policyholders to access the training at no additional cost, expanding reach for Bewegen Werkt's smoking cessation services.
• Rijksuniversiteit Groningen (RUG)coreStrategic or Co-development PartnerRUG conducted 2000–2002 research on 139 Wao/bijstand recipients showing Bewegen Werkt leads to 3x more paid work hours. Research by Schellekens (2002) provides scientific credibility and evidence base for all commercial claims.
• Erasmus MCcoreStrategic or Co-development PartnerErasmus MC department of Social Medicine (Maatschappelijke Gezondheidszorg) initiated an evaluation study of the Bewegen Werkt exercise program (announced May 2021). Seeks to measure effects on health and labor participation of subgroups.
• BerenschotminorStrategic or Co-development PartnerCollaboration with Berenschot and SZR on sustainable employability program for the healthcare sector (announced April 2025). Joint approach combining SZR care expertise, Berenschot consulting, and Bewegen Werkt vitality services.
• DivosaminorGTM or Marketing PartnerDivosa (municipal social services association) organizes conferences at which Bewegen Werkt exhibits and conducts workshops. Regular presence at Divosa Voorjaarscongres. Target audience: municipal decision-makers on participation policy.
• UWVcoreChannel Partner/ Reseller/ DistributorUWV commissions Bewegen Werkt programs for uitkeringsgerechtigden. Coaches work with UWV clients who have a distance to the labor market. Relationship involves referrals and co-funding of re-integratie trajectories.
• Stichting De FrieslandminorChannel Partner/ Reseller/ DistributorStichting De Friesland Zorgverzekeringen supports municipalities in Friesland with prevention. In 2022, 10 Frisian municipalities expressed interest in commissioning Bewegen Werkt groups for uitkeringsgerechtigden.
• Dutch Municipalities (various)coreChannel Partner/ Reseller/ DistributorOver 40 Dutch municipalities commission Bewegen Werkt participatie programs including Apeldoorn, Pekela, Den Haag, Amsterdam, Gorinchem, Leeuwarden, Zwolle, Groningen, Deventer, and others. Municipalities fund programs through social return obligations and welfare budgets.
• Consortium Buurtsportcoach Den Haag (ADO Groen, HVV Laakkwartier, De Mussen, Wezijntransvaal)coreStrategic or Co-development PartnerBewegen Werkt co-founded the Buurtsportcoach consortium in Den Haag targeting inactive residents. Goal: motivate and support inactive residents toward an active, healthy lifestyle using neighborhood sports coaches.
• Health2WorkminorGTM or Marketing PartnerCollaboration offering ergonomic home workspace products at reduced rates, co-promoted during COVID-19 pandemic to support employees working from home.
• Studiecentrum KerckeboschminorImplementation/ SI/ Consulting PartnerPartner venue for 'Adviseur Duurzame Inzetbaarheid' training program (leergang) starting May 2023. Pieter Iedema from Bewegen Werkt is one of the lecturers.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tempo-Team: Dutch staffing and re-integratie brand within the Adecco Group, providing workforce reintegration, outplacement, and employment services across the Netherlands. Competes for UWV/municipal reintegration engagements that overlap with Bewegen Werkt's participatie programs, but from a staffing-platform origin rather than an exercise/coaching origin.
• ManpowerGroup: Global workforce solutions leader with Dutch re-integratie and outplacement programs serving municipalities, UWV referrals, and employers. A much broader incumbent that competes for the same re-integratie budgets as Bewegen Werkt's participatie programs, though bundled with staffing and outplacement rather than exercise-based programs.
• Allen Carr's Easyway: Global originator of the Easyway stop-smoking method that Bewegen Werkt is a licensed trainer for. Comparable in the smoking-cessation sub-product specifically, and broader in geographic reach, but does not offer the participatie/vitality stack that anchors Bewegen Werkt's revenue.

Emerging players

• OpenUp: European (Dutch-headquartered) mental wellbeing platform selling directly to employers across the Netherlands. Adjacent competitor in the workplace-wellbeing category — narrower than Bewegen Werkt (mental health focus only) but more digitally native, representing the kind of platform-based model that could erode the participation/vitality moat over time.

Direct peers

• HumanTotalCare: Dutch occupational health and safety group (parent of ArboNed), delivering PMO, vitality programs, and re-integratie services to Dutch employers. Comparable across the full employer wellness and reintegration stack, with significantly greater scale than Bewegen Werkt.
• ArboNed: Largest Dutch occupational health services provider, offering PMO, health checks, vitality coaching, and re-integratie to Dutch employers and municipalities. Directly comparable in customer base (large Dutch employers and government), service portfolio (PMO, Health Check, re-integratie), and delivery model (field-based occupational health).
• Zorg van de Zaak Netwerk: National Dutch network of occupational health and reintegration professionals serving employers with PMO, vitality, and re-integratie offerings. Directly competes for the same municipal, healthcare (VVT), and corporate employer accounts that Bewegen Werkt serves.

Others

• ICAS International: Global Employee Assistance Program provider with strong Dutch employer footprint, offering counseling, wellbeing, and organizational health services. Adjacent rather than directly competing — they don't deliver Bewegen Werkt's participatie/coaching model — but they sit in the same employer wellbeing RFP universe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BewegenWerkt
• Facebookfacebook.com/BewegenWerktBV
• LinkedInlinkedin.com/company/bewegen-werkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bewegen Werkt