Universal Care Agency

What Universal Care Agency does

Universal Care Agency Ltd is a family-run, privately held CQC-regulated care provider headquartered at 18 Arran Close, Cosham, Portsmouth (Hampshire PO6 3UD), serving Portsmouth, Hampshire, and the wider South Coast of England since 2009. The company operates two complementary business lines under the same legal entity: a direct-to-consumer domiciliary care service delivering personal care in clients' own homes, and a B2B staffing agency supplying trained carers to nursing homes, residential care homes, and supported living facilities. CQC registration (no. 1-344613262) was obtained on 27 October 2011 and the agency is currently rated 'Good' under the Health and Social Care Act 2008 (Regulated Activities) Regulations 2014.

The service portfolio comprises nine distinct offerings: Live-In Care, Companionship Care, Sleep-In Care, Supported Living, Care & Nursing Homes (staffing), Personal Care (for adults aged 65+), Dementia Care, Learning Disabilities Support, and Physical Disabilities Care. There is no proprietary technology platform — the company's core 'product' is human-delivered, CQC-regulated personal care and staffing labour. Distribution is dual-channel: care visits delivered in private homes (D2C) and carer placement into care facilities (B2B), with marketing run through the company website, organic social media (Facebook, Instagram, LinkedIn), and direct phone/email enquiries.

The business model is professional services fee-based; specific pricing is not publicly disclosed and bespoke care plans are quoted on enquiry. Revenue is generated through care service fees on the D2C side and likely hourly/per-shift staffing margins on the B2B side. The company is family-owned, with no institutional investors, parent entity, subsidiaries, or funding rounds disclosed. Leadership consists of founder/Director Hawa Agamasu (nearly 30 years in healthcare and education) and Registered Manager & Nominated Individual Victor Agamasu (15+ years frontline care experience, appointed during the 2020 pandemic).

Name

Universal Care Agency

Legal name

Universal Care Agency Ltd

Website

https://universalcareagency.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Universal Care Agency Ltd is a family-run, CQC 'Good'-rated domiciliary care provider and staffing agency based in Portsmouth, serving elderly, dementia, learning-disability, and physical-disability clients across Hampshire and the South Coast since 2009.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Private-Duty Caregiver Staffing Agencies (HSABAMAB)

akta.pro secondary industry

Live-In Caregiver Placement & Matching (HSABAMAD)

Keywords

• Domiciliary care services
• Elderly home care
• Care home staffing
• Dementia care support
• Supported living care

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Domiciliary Care Services: Provides personal care services to individuals in their own homes, including personal care, dementia care, learning disabilities support, and physical disabilities care. Revenue generated through care service fees, likely on an hourly or visit basis.
2. Staffing Agency Services: Supplies trained carers to nursing homes, residential care homes, and supported living facilities. Acts as a staffing agency providing workforce solutions to care providers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Universal Care Agency is a CQC-regulated family-run care provider that delivers domiciliary (in-home) personal care to private individuals — including elderly adults, dementia patients, and people with learning or physical disabilities — across Portsmouth, Hampshire and the South Coast. In parallel, it operates a staffing agency supplying trained carers to nursing homes, residential care homes, and supported living facilities, with services spanning live-in care, companionship, sleep-in, supported living, personal care, dementia care, and disabilities support.

Product overview

Universal Care Agency operates as a domiciliary care provider and staffing agency offering a unified portfolio of CQC-regulated care services. The portfolio comprises nine distinct service offerings: Live-In Care (24/7 home-based support), Companionship Care (emotional/social support), Sleep In Care (overnight support), Supported Living (flexible independence-focused care), Care & Nursing Homes (staffing solutions), Personal Care (regulated assistance for adults 65+), Dementia Care (specialised dementia support), Learning Disabilities Support (personalised empowerment care), and Physical Disabilities Care (mobility and independence support). These services are delivered across Portsmouth, Hampshire, and the South Coast region, serving private homes, care homes, and supported living environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Live-In Care Round-the-clock dedicated care delivered in the client's own home, providing personalised support with daily tasks, medication reminders and companionship for individuals who need continuous assistance.
• Companionship Care Emotional and social support service combating loneliness through meaningful conversation, activity support and tailored companionship for elderly or vulnerable adults at home.
• Sleep In Care Overnight care service offering either waking or sleeping night support to ensure client safety and comfort during nighttime hours.
• Supported Living Flexible personalised support that empowers individuals to live with dignity and confidence in a safe, caring environment while promoting autonomy and independence.
• Care & Nursing Homes Staffing Staffing support and continuity-of-care services supplying trained, professional carers to private care homes, nursing homes and supported living facilities.
• Personal Care CQC-regulated personal care service for adults aged 65 and over, including assistance with grooming, bathing, dressing, mobility, meal assistance, medication reminders and toileting support.
• Dementia Care Specialised care service for individuals living with dementia, providing personalised emotional support, structured familiar routines, daily task assistance and family guidance and respite.
• Learning Disabilities Support Personalised care service empowering individuals with learning disabilities to promote independence, develop life skills and enhance quality of life through tailored support plans.
• Physical Disabilities Care Tailored care service for individuals with physical disabilities, focused on enhancing mobility, promoting independence and improving quality of life through expert, thoughtful support.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alina Homecare: UK home care provider offering visiting care, live-in care, dementia support and complex care across multiple regions. Comparable service mix and target customer base of older adults and persons with disabilities.
• Home Instead Senior Care UK: UK franchise network providing personalised home care (companionship, personal care, dementia, live-in) for older adults. Same CQC-regulated DTC model with franchise-led geographic reach directly comparable to UCA's regional operations.
• Bluebird Care: UK-wide home care franchise network delivering personal care, dementia care, live-in care and respite services to elderly and disabled clients in their own homes. Directly comparable service portfolio and regional-franchise operating model.
• Caremark: UK home care franchise network offering domiciliary care, personal care, dementia support and live-in care. Operates an analogous dual model of private-pay and local-authority commissioned care with CQC oversight.
• Right at Home UK: UK home care franchise providing companionship, personal care, dementia support and live-in care for older adults. Comparable CQC-regulated, relationship-led home care model targeting similar elderly demographic.
• Helping Hands Home Care: Established UK home care provider offering live-in, visiting and domiciliary care across England and Wales. Directly comparable DTC model delivering CQC-regulated personal care to elderly clients in their own homes.

Broad incumbents

• Agincare: UK-wide care provider operating home care branches alongside residential and nursing homes across multiple regions. Broader portfolio than UCA but overlapping domiciliary care and staffing services make it a relevant broader incumbent.
• Prestige Nursing + Care: UK-wide nursing and home care provider offering complex care, dementia care and personal care at home. Broader than UCA but competes for the same CQC-regulated elderly personal-care segment and supplies carers to care facilities.
• Bupa Home Healthcare: Large UK healthcare group with home healthcare and personal care offerings alongside its insurance and care home portfolio. A meaningful broader incumbent in home care services with materially greater scale and capital than UCA.

Emerging players

• Cera Care: Tech-enabled UK home care provider using digital platforms to match carers with clients and coordinate visits. Comparable DTC home care offering to elderly clients but with a fundamentally different technology-led and well-capitalised operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/universal-care-agency-ltd
• Instagramfacebook.com/universalcareagencyrecruitment

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Care Agency