40 Below Co
40 Below Co is a private direct-to-consumer company based in Carbondale, United States, that sells frozen bead-style coffee, mocktails, fruit blends, desserts, and gift cards through its online store.
- Company typePrivate
- Founded-
- HeadquartersCarbondale, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
40 Below Co firmographics
Firmographics- Name
- 40 Below Co
- Website
- https://40belowco.com
- Company type
- Private
- Operating status
- Operating
- Short description
- 40 Below Co is a private direct-to-consumer company based in Carbondale, United States, that sells frozen bead-style coffee, mocktails, fruit blends, desserts, and gift cards through its online store.
- Ownership category
- akta.pro rank
40 Below Co industry classification
Industry- Product category
- Frozen Specialty Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Ice Cream and Frozen Dessert Manufacturing (311520), Soft Drink and Ice Manufacturing (31211), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Ice Cream & Frozen Desserts (2024), Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industries
- Fruit Snacks & Dried Fruit (CRADABAJ), Chocolate & Confectionery Shops (THAFAGAD)
Keywords
Where 40 Below Co is headquartered
LocationHeadquarters
- HQ city
- Carbondale
- HQ country
- United States
- HQ region
- North America
Markets served
40 Below Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
40 Below Co product offering
Product offeringCore offering
40 Below Co produces and sells frozen bead-style coffee, mocktails, fruit blends, and desserts directly to consumers through its online store. The company also offers related gift cards as part of its product lineup.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Bead-Style Coffee
- Frozen Mocktails
- Frozen Fruit Blends
- Frozen Desserts
- Gift Cards
Companies that use 40 Below Co
Customer profileIdeal customer profiles1 record
40 Below Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
40 Below Co competitors and assessment
Company assessmentOthers
- Winc: Winc is a DTC subscription CPG brand. While not frozen, it is comparable as a similarly small DTC CPG operator using online-only distribution and gifting-oriented SKUs.
Direct peers
- Salt & Straw: Salt & Straw is a premium scoop shop and DTC ice cream brand with novel, frequently rotating flavors—directly comparable in positioning, gifting, and DTC frozen dessert dynamics.
- Jeni's Splendid Ice Creams: Jeni's is a premium artisan ice cream brand with strong DTC e-commerce, retail, and foodservice distribution. It is comparable as a DTC-first frozen dessert brand competing for the same specialty/gifting customer.
- Tipsy Scoop: Tipsy Scoop sells boozy and mocktail-inspired ice creams and novelty frozen treats via DTC and retail. It is comparable to 40 Below Co across the mocktail, dessert, and DTC frozen CPG axes.
- Dippin' Dots: Dippin' Dots is the original 'bead-style' frozen novelty product, making it the most directly comparable peer to 40 Below Co's frozen bead coffee format—both rely on the same frozen-pellet form factor and novelty positioning.
Broad incumbents
- Blue Bottle Coffee: Blue Bottle is a specialty coffee incumbent with retail, DTC, and ready-to-drink product lines. It is comparable as the established premium coffee player whose audience overlaps with 40 Below Co's frozen bead coffee target customer.
- La Colombe Coffee Roasters: La Colombe produces specialty coffee and a well-known line of draft latte RTD canned coffee. It is comparable as a premium coffee CPG brand that 40 Below Co competes with for the specialty coffee occasion.
- Häagen-Dazs: Häagen-Dazs is a global premium ice cream incumbent with broad retail and foodservice distribution. It anchors the broader frozen dessert category in which 40 Below Co's dessert SKUs compete for shopper attention.
Emerging players
- Arctic Zero: Arctic Zero is a niche better-for-you frozen dessert brand sold through DTC and select retail. It is comparable as a small frozen CPG brand competing in adjacent frozen dessert positioning.
- BuzzBallz / Southern Champion: BuzzBallz is a fast-growing RTD cocktail and mocktail brand sold through retail and on-premise. It is comparable as a specialty non-alcoholic/mocktail beverage competitor chasing similar gifting and occasion-driven use cases.
Market position
Customer concentration
40 Below Co social profiles
Digital presence40 Below Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
40 Below Co leadership team
Management profileNumber of profiles
40 Below Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
40 Below Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 40 Below Co
What does 40 Below Co do?
40 Below Co produces and sells frozen bead-style coffee, mocktails, fruit blends, and desserts directly to consumers through its online store. The company also offers related gift cards as part of its product lineup.
Is 40 Below Co a public or private company?
40 Below Co is a private company. It is classified as unknown and is currently operating.
When was 40 Below Co founded?
40 Below Co was founded in -1.
Where is 40 Below Co based?
40 Below Co is headquartered in Carbondale, United States, in the North America region.
Who are 40 Below Co's main competitors?
Winc is listed as an others. Direct peers are Salt & Straw, Jeni's Splendid Ice Creams, Tipsy Scoop and Dippin' Dots. Broad incumbents are Blue Bottle Coffee, La Colombe Coffee Roasters and Häagen-Dazs. Emerging players are Arctic Zero and BuzzBallz / Southern Champion.
Does 40 Below Co have an API?
No public API is recorded for 40 Below Co.
What industry is 40 Below Co in?
40 Below Co's product category is Frozen Specialty Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADABAJ, Fruit Snacks & Dried Fruit. Its NAICS code is 311920 and its SIC code is 2024.