Century Beverage Co.
Century Beverage Co., Ltd is a Myanmar-based FMCG distribution and brand-building company that manufactures house brands (GLAN MASTER, KINGDOM, CAPTAIN, ZENO) and distributes international agency brands (CARABAO, Penfolds, Martini, Friesland Campina) to 50,000+ retail outlets and HORECA accounts through six nationwide branches.
- Company typePrivate
- Founded2010
- HeadquartersYangon, Myanmar (Burma)
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Century Beverage Co. does
Century Beverage Co., Ltd is a Yangon-headquartered FMCG distribution and brand-building company established at the end of 2010, operating exclusively in Myanmar. It runs a dual business model: proprietary house brands (GLAN MASTER and KINGDOM whiskies, CAPTAIN spiced rum, ZENO ready-to-drink beverages, C Lock Vitamin C supplement, and 9TaungKyar spirit) produced largely through contract manufacturing, plus exclusive or principal agency distribution rights for international brands including CARABAO energy drinks, FULL MOON wine coolers, OISHI green tea, Friesland Campina dairy, and premium wines from Penfolds, Cono Sur, Martini, Wolf Blass, Long Champ, Maison, BV, and Chateau portfolios.
The company's go-to-market is a direct sales-led model supported by in-house on-ground marketing, creative, and media planning teams. Distribution is executed through six regional branches (Yangon HQ, Mandalay, Mawlamyine, Taunggyi, Myitkyina, Myeik) that together cover 50,000+ retail outlets nationwide, with a parallel HORECA channel serving hotels, restaurants, and cafes. The company continuously invests in sales-management and supply-chain technology systems, though no AI/ML or proprietary data platform is described. Revenue is generated through trade margins on house-brand sales and distribution fees/margins on agency brand flow-through to retail and on-premise accounts; pricing is not publicly disclosed. CSR activities are channeled through the True Friendship Foundation, established circa 2019.
Century Beverage Co. firmographics
Firmographics- Name
- Century Beverage Co.
- Legal name
- Century Beverage Co., Ltd
- Website
- https://centurybeverage.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Century Beverage Co., Ltd is a Myanmar-based FMCG distribution and brand-building company that manufactures house brands (GLAN MASTER, KINGDOM, CAPTAIN, ZENO) and distributes international agency brands (CARABAO, Penfolds, Martini, Friesland Campina) to 50,000+ retail outlets and HORECA accounts through six nationwide branches.
- Ownership category
- akta.pro rank
Century Beverage Co. industry classification
Industry- Product category
- FMCG Beverage Distribution and Manufacturing
- NAICS
- Beverage Manufacturing (3121), Distilleries (312140), Distilleries (31214), Beverage and Tobacco Product Manufacturing (312)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080), Malt Beverages (2082)
- akta.pro primary industry
- Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)
- akta.pro secondary industries
- Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Alcoholic Beverage Co-Packing (Beer, Wine, Spirits, Cider) (AFAFAIAA), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)
Keywords
Where Century Beverage Co. is headquartered
LocationHeadquarters
- HQ city
- Yangon
- HQ country
- Myanmar (Burma)
- HQ region
- Asia
Offices6 records
Markets served
Century Beverage Co. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- FMCG Distribution: Revenue generated through distribution of both house brands (GLAN MASTER whisky, KINGDOM whisky, CAPTAIN rum, ZENO RTD beverages) and agency brands (CARABAO energy drink, FULL MOON wine cooler, Penfolds wines, Cono Sur wines, Martini, OISHI beverages, Friesland Campina dairy products) across over 50,000 outlets in Myanmar
- House Brand Manufacturing & Sales: Own house brands including GLAN MASTER whisky, KINGDOM whisky, CAPTAIN rum, and ZENO ready-to-drink beverage are produced through contract manufacturing and sold through the company's distribution network
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Century Beverage Co. product offering
Product offeringCore offering
Century Beverage manufactures and distributes alcoholic and non-alcoholic beverages in Myanmar through a dual house-brand and agency-brand model. House brands (GLAN MASTER whisky, KINGDOM whisky, CAPTAIN rum, ZENO ready-to-drink, C Lock vitamin drink) are produced via contract manufacturing, while agency brands (CARABAO, Penfolds, Cono Sur, Martini, Wolf Blass, OISHI, Friesland Campina, etc.) are distributed exclusively. The company reaches 50,000+ outlets via a direct sales force and 6 regional branches.
Product overview
Century Beverage Co., Ltd is a Myanmar-based FMCG distribution and brand building company established in 2010. The company operates a dual business model combining proprietary house brands with agency distribution partnerships. House brands include GLAN MASTER whisky (Finest and Smooth variants), KINGDOM economy whisky, CAPTAIN spiced rum, ZENO ready-to-drink beverages, C Lock vitamin supplements, and 9TaungKyar spirits. The agency distribution portfolio encompasses international beverage brands including CARABAO energy drinks, FULL MOON wine coolers, OISHI green tea, and Friesland Campina dairy products, as well as premium wines from Penfolds (Australia), Cono Sur (Chile), Martini (Italy), Wolf Blass (Australia), Long Champ (France), Maison/Bordeaux Chateaux (France), and BV (California). The company distributes across whisky, wine, beverages, dairy, other spirits, and C Lock product categories, covering over 50,000 retail outlets across Myanmar.
Differentiator
Problem solved
Functional benefit
Brands
- GLAN MASTER: House brand whisky product line including Glan Master Finest and Glan Master Smooth variants.
- KINGDOM
- CAPTAIN
- ZENO
Products and services
- Glan Master Finest House brand premium whisky from Century Beverage, available in multiple bottle sizes, sold across retail outlets in Myanmar. Award-winning local whisky.
- Glan Master Smooth House brand whisky (Smooth variant) from Century Beverage, sold across Myanmar retail outlets.
- Kingdom Whisky House brand economy-segment whisky positioned for the local value market in Myanmar.
- Captain Spiced Rum House brand spiced rum, available in 650 ML bottle, sold across Myanmar retail outlets.
- ZENO Ready-to-Drink Beverage House brand ready-to-drink beverage line including Aloe Vera (380 ML), Black Lemon Tea, and Orange Juice variants.
- C Lock Woody C Vitamin C Supplement House brand Vitamin C supplement drink with 200% Vitamin C content.
- 9TaungKyar Spirit House brand spirit product available in 640 ML bottle size.
- Full Moon Wine Cooler Agency brand sparkling wine cooler from Thailand, available in Super Clear, Red, Rose, White, and Dark variants (275 ML), distributed exclusively in Myanmar by Century Beverage.
- CARABAO Energy Drink Agency brand energy drink for which Century Beverage is the sole distributor in Myanmar. Available in Green Apple, 150 ML bottle, and 250 ML can.
- Penfolds Australian Wine Agency brand premium Australian wine portfolio including KOONUNGA HILL Shiraz Cabernet, Bin 407 Cabernet Sauvignon, Max's Shiraz Cabernet, Bin 389 Cabernet Shiraz, Bin 128 Shiraz, Bin 8 Shiraz Cabernet, and Bin 2 Shiraz Mataro.
- Cono Sur Chilean Wine Agency brand Chilean wine portfolio including Silencio Cabernet Sauvignon, 20 Barrels (Merlot, Cabernet Sauvignon), Reserva Especial (Chardonnay, Carmenère, Merlot, Cabernet Sauvignon), Bicicleta (Sauvignon, Merlot), and Tocornal varieties.
- Martini Italian Wine and Vermouth Agency brand Italian sparkling wine and vermouth portfolio including ASTI Sparkling, Prosecco Sparkling, Rosso Vermouth, Extra Dry Vermouth, and Blanco (all 750 ml).
- Wolf Blass Australian Wine Agency brand Australian wine portfolio including Eaglehawk Cabernet Sauvignon, Yellow Label (Cabernet Sauvignon, Chardonnay, Sauvignon Blanc), and Red Label (Shiraz Cabernet, Chardonnay, Pink Moscato) varieties.
- Long Champ French Wine Agency brand French wine portfolio from Bordeaux including MEDOC, Saint Emilion, Merlot, CAB/SAUV, BORDEAUX WHITE, and BORDEAUX RED varieties.
- Maison French Wine Agency brand premium French wine portfolio including La Mysteriale (Santenay Premier Cru, Chateaunaf du Pape, Lussac-Saint Emilion), La Miraculeuse (Bordeaux), and Letre Magique (Bordeaux, Bourgogne, Cotes de Provence Rose) varieties.
- BV California Wine Agency brand California wine portfolio including California (Merlot, Cabernet Sauvignon, Chardonnay), Rutherford (Cabernet Sauvignon), and Tapestry (Red Blend) varieties from Napa Valley, USA.
- Chateau French Wine Agency brand Bordeaux French wine portfolio including Scarlett, Lamothe Parrot Classic Rose, Chateau Gabaron, Chateau Molin De Brion, Chateau Lafont Menaut, Chateau Lamarsalle, Chateau Le Cedred Arthus, Chateau La Rose Bouquey, Chateau Du Grand Soussans, Chateau Grand Clapeau Oliver, and Chateau Haut Florin.
- OISHI Green Tea Agency brand Japanese-style green tea beverage available in Original (350 ML), Genmai Flavour, and Honey Lemon variants.
- Friesland Campina Dairy Products Agency brand condensed and evaporated milk products distributed in Myanmar, including Foremost Plain Milk (180 ml), Ship Milk, My Boy Milk, and Falcon Milk.
Quantifiable outcome
- Established as one of the leading FMCG distribution companies in Myanmar since 2010
- +2 more outcomes
Companies that use Century Beverage Co.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Century Beverage Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Century Beverage Co. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Friesland Campina Co., LtdcoreCentury Beverage entered the milk product market in 2019, distributing Friesland Campina's condensed milk and evaporated milk products in Myanmar under brands including Foremost (Plain Milk), Ship Milk, My Boy Milk, and Falcon Milk.
- Central Manufacturing Co., LtdminorCentral Manufacturing Co., Ltd co-founded the True Friendship Foundation with Century Beverage Co., Ltd, contributing MMK 22,950,000 towards religious donations in April 2020.
- CARABAO Energy DrinkcoreCentury Beverage was appointed as the sole distributor for CARABAO Energy Drink in Myanmar in 2015. Products include Carabao (Green Apple), Carabao (Bottle 150ml), and Carabao (Can 250ml). CARABAO also participated in COVID-19 donation efforts alongside Century Beverage.
- United Distillery (India)coreSigned MOU in 2012 for contract manufacturing of Bag Piper Whisky. At the same year, Kingdom Whisky was produced for the economy local whisky segment.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Century Beverage Co. competitors and assessment
Company assessmentDirect peers
- Allied Blenders and Distillers: India's third-largest spirits company (Officer's Choice), running a similar house-brand manufacturing-plus-distribution model in a price-sensitive emerging Asian market. Comparable business model of contract-distilled whisky paired with deep trade coverage, providing a regional read-across for Century Beverage's economics.
- Tilaknagar Industries: Indian-made foreign liquor (IMFL) manufacturer (Mansion House, Senate Royale) with a focus on emerging-market whisky. Comparable for the same reasons as Allied Blenders — house-brand IMFL model targeting value whisky consumers — though operating at a different geographic scale.
- Radico Khaitan: Indian spirits manufacturer-distributor (8PM, Magic Moments, Contessa) operating through both house-brand manufacturing and agency partnerships. Closely mirrors Century Beverage's dual house-brand/agency model and is a useful operational comparator for contract-manufactured whisky economics.
- Myanmar Distillery Co., Ltd. Myanmar's leading local whisky and spirits producer (Grand Royal brand family). Closest direct comparable in business model — local spirits manufacturing paired with nationwide distribution — competing head-to-head with Century Beverage's GLAN MASTER and KINGDOM in the economy and standard whisky segments.
Broad incumbents
- Thai Beverage (ThaiBev): Southeast Asia's largest beverage group combining spirits manufacturing (Sangsom, Mekong) with broad distribution. Business model mirrors Century Beverage's — house brand manufacturing plus agency distribution — but at vastly larger regional scale, making it a structural template for how Century Beverage could evolve.
- Diageo: Global spirits leader with active distribution in Myanmar via local partners. Comparable because Diageo's premium whisky and rum brands compete in the same HORECA and modern-trade channels Century Beverage serves, and represents the type of multinational principal whose agency business Century currently hosts.
- Pernod Ricard: Global premium spirits group with established Myanmar presence through agency distribution. Comparable because Pernod Ricard principals (e.g., Chivas, Jameson) sit alongside Century Beverage's house whiskies in the same Myanmar trade channels and represent potential partner or competitor dynamics.
- Myanmar Brewery Limited: The dominant brewer in Myanmar (Kirin-owned), operating the largest alcoholic beverage portfolio in the country. Comparable to Century Beverage because both compete for the same Myanmar on-premise and off-premise alcoholic beverage consumer, although Myanmar Brewery is far larger and brewery-focused rather than distribution-led.
Others
- FrieslandCampina: Dutch dairy multinational whose Myanmar distribution is handled by Century Beverage since 2019 (Foremost, Ship, My Boy, Falcon). Adjacent relationship — Century Beverage is FrieslandCampina's Myanmar channel partner — and relevant for assessing how multinational principals view and rely on the Century distribution platform.
Emerging players
- HiteJinro: Korean soju and spirits producer that has expanded internationally through distribution partnerships. Comparable emerging-market spirits business leveraging third-party production and trade marketing to scale brands abroad, similar in approach to Century Beverage's contract-manufactured house brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Century Beverage Co. social profiles
Digital presenceCentury Beverage Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century Beverage Co. leadership team
Management profileNumber of profiles
Century Beverage Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century Beverage Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century Beverage Co.
What does Century Beverage Co. do?
Century Beverage manufactures and distributes alcoholic and non-alcoholic beverages in Myanmar through a dual house-brand and agency-brand model. House brands (GLAN MASTER whisky, KINGDOM whisky, CAPTAIN rum, ZENO ready-to-drink, C Lock vitamin drink) are produced via contract manufacturing, while agency brands (CARABAO, Penfolds, Cono Sur, Martini, Wolf Blass, OISHI, Friesland Campina, etc.) are distributed exclusively. The company reaches 50,000+ outlets via a direct sales force and 6 regional branches.
Is Century Beverage Co. a public or private company?
Century Beverage Co. is a private company. It is classified as unknown and is currently operating.
When was Century Beverage Co. founded?
Century Beverage Co. was founded in 2010. It employs 1,001 to 5,000 people.
Where is Century Beverage Co. based?
Century Beverage Co. is headquartered in Yangon, Myanmar (Burma), in the Asia region.
How does Century Beverage Co. make money?
Two revenue lines are on record. FMCG Distribution is the primary driver. The others are house Brand Manufacturing & Sales.
Who are Century Beverage Co.'s main competitors?
Direct peers on record are Allied Blenders and Distillers, Tilaknagar Industries, Radico Khaitan and Myanmar Distillery Co., Ltd.. Broad incumbents are Thai Beverage (ThaiBev), Diageo, Pernod Ricard and Myanmar Brewery Limited. FrieslandCampina is listed as an others. HiteJinro is listed as an emerging player.
Does Century Beverage Co. have an API?
No public API is recorded for Century Beverage Co..
What industry is Century Beverage Co. in?
Century Beverage Co.'s product category is FMCG Beverage Distribution and Manufacturing. Its primary akta.pro industry code is CRADAIAL, Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios), with a secondary code of AFAIAGAL, Beverage Import/Export & Cross-Border Wholesale. Its NAICS code is 3121 and its SIC code is 5180.