What Jerai Fitness does

Jerai Fitness Limited (formerly Jerai Fitness Private Limited) is an India-based, publicly incorporated fitness equipment manufacturer founded in 1994 in Mumbai (CIN: U92411MH1994PLC077128). The company designs, manufactures, and distributes a broad portfolio of cardio equipment (treadmills, ellipticals, upright/recumbent/air bikes, air rowers, steppers, spinning bikes), strength equipment (selectorized machines, plate-loaded units across the Club Line Plus, New Club Line, Falcon, Load On, Proton, X-Tend, and Crown sub-brands), functional training and rigs (JX-Fit line), free weights, benches and racks, and home range products. It also distributes interactive and entertainment cardio equipment under the JeraixIntenza line and offers a companion mobile app providing an exercise library, instructional videos, and expert connectivity. Engineering emphasis is on biomechanics-driven design for injury-safe, durable training.

The company serves two primary customer segments: commercial gyms, fitness centers, and personal training studios, and individual home gym buyers. GTM is direct enterprise sales with no appointed distributor or channel partner network; pricing is quote-based with mandatory advance payments and non-cancellable, non-refundable terms. Manufacturing is conducted at an owned facility in Wada, Palghar (Maharashtra), with the corporate office in Borivali (Mumbai) and registered office in Dahisar (Mumbai). Sales and showroom presence spans 18 Indian cities (Ahmedabad, Bangalore, Bhubaneswar, Chhatrapati Sambhaji Nagar, Guwahati, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Mohali, Nagpur, New Delhi, Pune, Surat, and others), and the company states export reach across 26 countries. Quality credentials include ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, CE marking, RoHS compliance, and Make in India certification.

Revenue is generated almost entirely through one-time hardware sales of equipment and accessories; the company has no disclosed SaaS, subscription, or recurring revenue line. Commercial relationships include a Reebok licensing arrangement (manufacture and distribution of Reebok-branded equipment in India and neighboring markets), a strategic partnership with Plus Fitness India to support the rollout of 100 gyms nationwide, and the JeraixIntenza product integration with Intenza for interactive cardio. The company has built investor relations infrastructure (annual reports, DRHP, corporate governance, investor service) consistent with preparation for public capital markets, although no listing ticker is currently disclosed and no revenue figures are published.

Name

Jerai Fitness

Legal name

Jerai Fitness Limited

Website

https://jeraifitness.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Jerai Fitness Limited is an India-based, publicly incorporated manufacturer of commercial and home fitness equipment, including cardio, strength, functional, and free-weight lines, selling to gyms and consumers across 18 Indian cities and exporting to 26 countries.

Ownership category

akta.pro rank

Product category

Fitness Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG), Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC)

Keywords

• Fitness equipment manufacturing
• Commercial gym equipment
• Cardio training machines
• Strength training equipment
• Home gym solutions

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Equipment Manufacturing and Sales: One-time hardware sales of gym equipment including treadmills, ellipticals, bikes, strength training machines, free weights, benches, and accessories for both commercial and home gym markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Jerai Fitness manufactures and sells a comprehensive range of fitness equipment covering cardio machines (treadmills, ellipticals, bikes, air bikes, rowers, steppers), strength training equipment (selectorized machines, plate-loaded units, free weights, benches, racks), functional training and commercial gym solutions (multi gyms, rigs, racks), and a home range of compact equipment. Products are designed with a focus on biomechanics and are sold under multiple sub-brands including Club Line Plus, New Club Line, Falcon, Load On, JX-Fit, Proton, X-Tend, Crown, and Pro for both commercial gym facilities and individual home gym users.

Product overview

Jerai Fitness is a gym equipment manufacturer based in India offering a comprehensive portfolio of fitness equipment for both commercial and home use. The product lineup includes Cardio Equipment (treadmills, ellipticals, bikes, air bikes, rowers), Strength Equipment organized under multiple sub-brands (Club Line Plus, New Club Line, Falcon, Load On, Proton, X-Tend), JX-Fit commercial gym solutions (multi gyms, multi jungles, stretching, rigs/racks, functional training), Home Range compact equipment, Benches & Racks, and Free Weights (dumbbells, plates, barbells). The company also offers an Intenza entertainment/interactive series and a companion mobile app. Products are designed with focus on biomechanics and durability, serving customers across 26 countries.

Differentiator

Problem solved

Functional benefit

Brands

• JX-Fit: Commercial gym equipment line including multi gyms, multi jungles, stretching equipment, rigs and racks, and functional training equipment
• Club Line Plus
• New Club Line
• Falcon
• Load On
• Crown
• Proton
• Pro
• X-Tend
• Intenza

Products and services

• Cardio Equipment Cardiovascular training equipment including treadmills, ellipticals, upright bikes, recumbent bikes, air bikes, air rowers, spinning bikes, stepper trainers, and step-up climbers designed for both home and commercial gym use.
• Strength Equipment Strength training equipment including selectorized machines, plate-loaded units, and free weights across multiple sub-brand lines (Club Line Plus, New Club Line, Falcon, Load On, Crown, Proton, X-Tend) for commercial and home gyms targeting all major muscle groups.
• JX-Fit Commercial Gym Equipment Commercial gym equipment line including multi gyms, multi jungles, stretching stations, rigs and racks, and functional training equipment for fitness facilities.
• Home Range Equipment Compact fitness equipment designed for home use including personal training stations, multi gyms, benches and racks, cardio machines, and cable attachments for individual home gym setups.
• Dumbbells, Plates, and Barbells Free weight equipment including dumbbells, weight plates, and barbells for strength training in various weight configurations for both home and commercial use.
• Benches and Racks Ergonomically designed weight benches and racks including Olympic flat/decline/incline benches, power cages, squat racks, half racks, and utility benches for strength training facilities and home gyms.
• Attachments and Accessories Cable attachments and gym accessories to enhance workout capabilities including various handles, pulleys, and specialized training tools.
• Intenza Entertainment and Interactive Series Entertainment and interactive fitness equipment series including e2+ Entertainment series, i2 Interactive series, and i2s Interactive series with integrated display technology for commercial fitness facilities.
• Jerai Fitness Mobile App Mobile application providing access to a fitness equipment library, exercise instructions with videos, and connectivity with fitness experts for Jerai Fitness equipment users.

Quantifiable outcome

• Equipment supplied to 26 countries worldwide

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ReebokcoreOEM/ Whitelabel/ Licensing PartnerStrategic partnership to expand access to Reebok-branded gym equipment across India and neighbouring markets. Jerai Fitness manufactures and distributes Reebok-branded fitness equipment under licensing arrangement.
• Plus Fitness IndiacoreStrategic or Co-development PartnerJerai Fitness Limited partners with Plus Fitness India to expand 100 gyms nationwide, combining global franchise expertise with Indian manufacturing excellence. This strategic partnership aims to accelerate fitness infrastructure development across India.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Technogym: Premium global fitness equipment and connected-wellness platform serving commercial, hospitality, and home segments — competes with Jerai at the premium end of the same product categories and on connected-fitness functionality.
• Precor: Commercial cardio and strength equipment brand (owned by Amer Sports) with a global commercial-gym footprint — comparable commercial-grade product categories and an established competitor in the same buyer universe as Jerai.
• Life Fitness: Global commercial fitness equipment leader (treadmills, strength, group training) used in premium Indian and international gyms — overlaps Jerai's commercial-grade product categories but at a significantly larger global scale.
• Nautilus Inc. Home-focused fitness equipment maker (Bowflex, Schwinn) with a connected-content strategy — overlaps Jerai's home-range category and exemplifies the hardware-plus-subscription model Jerai lacks.
• Matrix Fitness: Johnson Health Tech's commercial and home fitness brand offering cardio, strength, and connected equipment — comparable catalog and competitive overlap with Jerai's commercial and home ranges.

Direct peers

• Cockatoo India: Indian fitness equipment brand with a broad home-gym and commercial-equipment portfolio distributed via e-commerce and dealer networks — comparable product breadth and target customer to Jerai's home and SMB segments.
• Cosco (India): Long-established Indian sports and fitness equipment manufacturer selling home and institutional fitness products across India — comparable scale, distribution model, and Indian-market orientation to Jerai.
• Power Max Fitness: India-based fitness equipment manufacturer with both commercial and home ranges across cardio, strength, and free weights — directly overlapping Jerai's catalog and Indian customer base, and notably also a DRHP-stage company targeting an Indian IPO.
• Afton Fitness: India-based fitness equipment company offering commercial gym setups, cardio, and strength equipment — competes head-to-head with Jerai for Indian commercial gym customers and franchise rollouts.
• Fitkit (by Fotron): India-origin fitness equipment brand with strength machines, benches, and functional training rigs sold direct-to-consumer — overlaps Jerai's home-range and light-commercial equipment lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/jeraifitnessindia
• Facebookfacebook.com/jeraifitnessequipment
• LinkedInlinkedin.com/company/jerai-fitness-limited
• Instagraminstagram.com/jeraifitnessindia
• Xx.com/jeraifitnessind

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jerai Fitness