The Travelling Golfer

What The Travelling Golfer does

The Travelling Golfer is an Australian private company (The Travelling Golfer Pty Ltd, ACN 154 612 218) founded in 2010 and headquartered in Victoria, Australia. The company operates as a specialized golf tour operator, designing and selling customized escorted and self-led group golf itineraries to international destinations. Its core product is small-group escorted tours of 8-16 golfers, with packages including accommodation, tee times, ground transfers, sightseeing, and the accompaniment of named tour hosts. Destinations span 40+ countries including Scotland, Ireland, England, France, Italy, Portugal, Spain, USA, Canada, Japan, Thailand, Vietnam, Mauritius, South Africa, Australia, and New Zealand, with upcoming tours extending through 2027.

The business model is quote-based and direct-to-consumer: prospective customers submit group details via the website enquiry form and receive personalized quotes, with no publicly listed pricing. Revenue is generated through tour package sales (a professional services model). The company holds IAGTO and IATA memberships, lending industry credibility and air travel booking accreditation. Distribution is entirely through the company's own website (thetravellinggolfer.com.au), supplemented by a multi-channel social media presence (YouTube, Facebook, Instagram, Twitter/X, Pinterest) and a Constant Contact-powered newsletter. The company has no proprietary technology platform, no mobile app, and no API integrations — it is fundamentally a human-expert-led service business. Content assets (course reports, video library, tour journals) serve as marketing and SEO resources rather than monetized products.

The current customer base consists of individual or small-group golfers, primarily Australian, seeking access to world-class and championship courses. The company employs 1-10 staff and is led operationally by a handful of tour hosts including Rory Wood, Sue Semmens, Heather & Peter Wood, and Rob & Lisa Urquhart. There is no external investment, no parent company, and no identified M&A activity. The business has operated continuously since 2010 and maintains an active forward tour schedule, indicating ongoing operational stability.

Name

The Travelling Golfer

Legal name

The Travelling Golfer Pty Ltd

Website

https://thetravellinggolfer.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Travelling Golfer is an Australian private golf tour operator founded in 2010 that designs and sells escorted small-group golf tours (8-16 golfers) to championship courses in 40+ countries worldwide, serving affluent hobbyist golfers seeking curated international golf travel experiences.

Ownership category

akta.pro rank

Product category

Golf Tour Operator / Sports Tourism Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Cruise + Golf Packages (THAEAHAL)

Keywords

• Golf tour packages
• Escorted golf tours
• Golf travel agency
• Group golf holidays
• International golf tourism

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Group Golf Tour Packages: The company generates revenue through selling escorted and self-led group golf tour packages to international destinations. Packages typically include golf course bookings, accommodation, transfers, and some sightseeing activities. Pricing varies by destination, duration, accommodation level (3-5 star), and whether guided or non-guided.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Travelling Golfer is a specialized golf travel agency that designs and sells customized group golf tour itineraries to premier courses worldwide. Its packages bundle tee-time bookings at championship and top-rated courses with accommodation, ground transfers, sightseeing, and the services of experienced tour hosts, delivered either as escorted small-group tours (8-16 golfers) or self-led group tours tailored to customer preferences. Pricing is quote-based and varies by destination, duration, accommodation level, and group size.

Product overview

The Travelling Golfer is an Australian golf tour operator offering small group escorted golf tours (8-16 golfers) to premier golf destinations worldwide. The core product portfolio consists of Escorted Golf Tours to destinations including Scotland, Ireland, England, France, Italy, Portugal, Spain, Thailand, Vietnam, Japan, USA, Canada, Hawaii, Mauritius, South Africa, Australia, and New Zealand. Supporting offerings include a comprehensive Golf Destinations guide with Course Reports covering thousands of courses globally, a Video Library with course trailers and golf content, and Tour Reports documenting past experiences. The company specializes in combining golf with sightseeing and cultural experiences, providing a complete travel service including accommodation, course bookings, and transfers. Services are delivered primarily through their website platform with newsletter subscription capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Escorted Golf Tours Small group escorted golf tours (8-16 golfers) to international destinations including Scotland, Ireland, England, France, Italy, Portugal, Spain, Thailand, Vietnam, Japan, USA, Canada, Hawaii, Mauritius, South Africa, Australia and New Zealand. Each package is led by an experienced tour host and bundles accommodation, golf course bookings, ground transfers and sightseeing into a single itinerary. Targeted at individual golf enthusiasts seeking to play championship, top-100 and resort courses with like-minded players.
• Self-Led Group Golf Tours Tailored golf trip packages for organized groups without an on-tour host, suitable for social clubs, annual golf trips, couples or ladies' golf tours that prefer independent travel. The Travelling Golfer pre-arranges accommodation, tee times, transfers and itinerary elements while the group travels independently.
• Customized Golf Tour Itineraries Bespoke multi-day international golf itinerary design service, where prospective customers submit requirements via the website enquiry form (destination, dates, number of golfers, accommodation tier) and receive a personalized tour package with pricing. Suited to golfers who want to play courses in destinations not covered by published scheduled tours, or who want group-specific dates.

Quantifiable outcome

• Small group sizes of 8-16 golfers per tour enabling personalized service and course access

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IAGTO (International Association of Golf Tour Operators)coreGTM or Marketing PartnerMembership organization providing industry credibility, networking opportunities, and professional standards recognition for golf tour operators worldwide.
• IATA (International Air Transport Association)coreGTM or Marketing PartnerIndustry accreditation for air travel booking capabilities, demonstrating professional standing in travel arrangements.
• AIG TravelminorGTM or Marketing PartnerTravel insurance partner promoted on the website, offering travel insurance services to customers booking golf tours.
• QBE Travel InsuranceminorGTM or Marketing PartnerTravel insurance partner featured on the website for customer travel insurance needs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Audley Travel: UK bespoke travel company with a broader country portfolio that includes golf-led itineraries to many of the same destinations TTG serves. Overlaps on custom international trip design for affluent travellers but covers far more than golf.
• Trafalgar: Major global guided-tour operator covering dozens of countries with golf-friendly itineraries. Comparable on escorted-tour delivery model and global destination coverage, but serves a much broader mainstream customer base.
• Luxury Gold: Premium escorted-tour brand from The Travel Corporation serving affluent travellers on global itineraries that often feature championship golf. Comparable on premium escorted positioning and international destination reach, though broader than golf-only.
• Insight Vacations: Premium global escorted tour operator with a wide country portfolio that includes golf-inclusive itineraries. Comparable on escorted-group format and premium positioning, but operates at much larger scale across all travel categories.
• Brendan Vacations: Established guided-tour operator (part of the Trafalgar group) with itineraries to many of the same international destinations. Comparable on escorted-group tours with local hosts but covers all trip types, not just golf.
• Backroads: US active-travel company offering small-group escorted trips worldwide, including dedicated golf tours. Comparable on premium small-group escorted model and experiential positioning, though active travel is its broader category.

Direct peers

• PerryGolf: US-headquartered escorted golf tour operator offering small-group and custom tours to premier courses worldwide. Most directly comparable to The Travelling Golfer on escorted group format, all-inclusive packaging and affluent international golfer customer base.
• Golfbreaks: Major UK-based golf tour company offering both escorted and self-led golf packages to international destinations. Closely comparable on all-inclusive tour packaging, small-group options and the same golf-traveller target market.
• Your Golf Travel: UK-based golf travel specialist with escorted and self-led tour offerings to European and international destinations. Comparable on small-group tour format, course-led itineraries and similar customer demographics.
• Tailor Made Golf: UK bespoke golf tour company running escorted small-group trips to global destinations. Comparable on escorted small-group model, course access focus and tailored international itineraries for affluent golfers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GolfTravelFun
• YouTubeyoutube.com/user/TTGolfer1
• Facebookfacebook.com/TheTravellingGolfer
• Instagraminstagram.com/thetravellinggolfer
• Pinterestau.pinterest.com/golftravelfun
• LinkedInlinkedin.com/company/the-travelling-golfer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Travelling Golfer